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Gabays Copywriters Compendium
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Book Synopsis Gabay's Copywriters' Compendium by : J. Jonathan Gabay
Download or read book Gabay's Copywriters' Compendium written by J. Jonathan Gabay and published by Routledge. This book was released on 2007 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.
Book Synopsis Gabay's Copywriters' Compendium by :
Download or read book Gabay's Copywriters' Compendium written by and published by . This book was released on 2007 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Gabay's Copywriting Compendium by : Jonathan Gabay
Download or read book Gabay's Copywriting Compendium written by Jonathan Gabay and published by Hodder & Stoughton. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with inspiring tips, ideas, and descriptions to aid the writing process, this is the reference you want when the pressure's on and the deadline's looming For those who struggle sometimes to write good, creative copy and who are familiar with panicking while sitting in front of a dictionary, a thesaurus, and a computer screen, this compendium is the answer. Writers will find a wealth of help and information, including spelling and grammar advice; a rhyming dictionary; suggested euphemisms; UK vs. U. S. English; common word confusions; lists of idioms, cliches, metaphors, and similes; and advice on how to brainstorm, how to write innovative copy, and how to think creatively. This guide is fully updated to cover copywriting skills for a whole range of media, and its easy-to-read layout will assist copywriters in quickly finding appropriate help.
Book Synopsis Gabay's Copywriters' Compendium by : J. Jonathan Gabay
Download or read book Gabay's Copywriters' Compendium written by J. Jonathan Gabay and published by . This book was released on 2007 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Gabay's Copywriters' Compendium by : Judah Jonathan Gabay
Download or read book Gabay's Copywriters' Compendium written by Judah Jonathan Gabay and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Improve Your Copywriting: Teach Yourself by : Jonathan Gabay
Download or read book Improve Your Copywriting: Teach Yourself written by Jonathan Gabay and published by Teach Yourself. This book was released on 2010-01-29 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ...and many more! Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Book Synopsis Teach Yourself Copywriting by : J. Jonathan Gabay
Download or read book Teach Yourself Copywriting written by J. Jonathan Gabay and published by McGraw-Hill. This book was released on 2003-07-28 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copywriters need the ability to get their message across in a host of different mediums. Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it guides readers step-by-step through copywriting skills for a range of disciplines, including the most up-to-date information on the Internet, radio and TV, business-to-business, public relations, recruitment, and charities. Featured are practical exercises, summaries, and quick tips that allow readers to practice their skills, along with a list of useful addresses.
Book Synopsis Improve Your Copywriting: A Teach Yourself Guide by : J. Jonathan Gabay
Download or read book Improve Your Copywriting: A Teach Yourself Guide written by J. Jonathan Gabay and published by Mcgraw-hill. This book was released on 2011-04-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 60 million books sold in the Teach Yourself series! From planning to implementation, a step-by-step guide through copywriting skills for a range of disciplines Used as a training tool by the world’s largest professional marketing organization, Improve your Copywriting reveals some of advertising’s greatest creative secrets. You will have fun while learning how to succeed in one of the most exciting areas of marketing communications. Features: Writing by J. Jonathan Gabay, an award-winning copywriter who is renowned worldwide for his writing and teaching skills Practical exercises, summaries and tips to allow you to practice your skills A practical glossary One, five and ten-minute introductions to key principles to get you started Lots of instant help with common problems and quick tips for success, based on the authors' many years of experience Tests in the book and online to keep track of your progress Quick refreshers to help you remember the key facts
Download or read book Copywriting written by J. Jonathan Gabay and published by Hodder Education. This book was released on 2000 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical and complete guide to writing advertising material. This second edition includes marketing on the Internet and by e-mail, as well as coverage of developments in copywriting theory and practice. The text is aimed at marketing students, small businesses and the interested reader.
Book Synopsis Write Persuasive Copy: Flash by : Jonathan Gabay
Download or read book Write Persuasive Copy: Flash written by Jonathan Gabay and published by Hachette UK. This book was released on 2011-05-27 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: The books in this bite-sized new series contain no complicated techniques or tricky materials, making them ideal for the busy, the time-pressured or the merely curious. Write Persuasive Copy helps you to write compelling copy, to show off your communication skills and fulfil your creative potential.
Download or read book Copy Righter written by and published by . This book was released on 2017 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Proxy Bride written by Terri Favro and published by Quattro Books. This book was released on 2012 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Niagara of the 1960s, a mysterious proxy bride arrives from Italy to marry a candy shop owner with crime connections, only to fall in love with her proxy husband's teenaged son. Part fairy tale, part gritty realism, The Proxy Bride explores the underbelly of a southern Ontario community steeped in gambling, smuggling and pornography. Terri Favro's The Proxy Bride is a brilliantly constructed tale of innocence versus wickedness.
Book Synopsis The Everything Guide To Writing Copy by : Steve Slaunwhite
Download or read book The Everything Guide To Writing Copy written by Steve Slaunwhite and published by Simon and Schuster. This book was released on 2007-06-14 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth
Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
Download or read book Dragon Compendium written by Mike McArtor and published by Paizo Publishing. This book was released on 2006-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For three decades, Dragon magazine has been the official monthly resource for Dungeons & Dragons players. Many monster, classes and even campaign settings that have gone on to define the modern game first appeared in Dragon's pages, and a history of the magazine is a history of the game itself. The Dragon Compendium collects the most popular classic articles from throughout Dragon magazine's proud history, all updated to the current edition of the D&D rules. Selected with the input of current and former editors and D&D fans across the world, the articles in this 256-page volume are proven favorites-material you will want to reference again and again. From new DBD publisher Paizo Publishing!
Book Synopsis No Land to Light On by : Yara Zgheib
Download or read book No Land to Light On written by Yara Zgheib and published by Simon and Schuster. This book was released on 2022-09-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Hadi and Sama are a young Syrian couple in the throes of new love, building a life in the country that brought them together. They'd met in Cambridge, Massachusetts: he, a shell-shocked refugee of a bloody civil war; she, a passionate dreamer who'd come to America years earlier in search of new horizons. Now, they giddily await the birth of their son, a boy whose native language would be freedom and belonging. When Sama is five months pregnant, Hadi's father dies, in Amman, the night before the embassy interview that would finally reunite Hadi with his parents and deliver them from a country in crisis. Hadi flies back to the Middle East for the funeral, promising he'll be gone only a few days. On the day his flight is due to arrive in Boston, Sama decides to surprise him at the airport, eager to scoop him up and bring him back home. She waits, and waits. There are protests at Logan airport, and Hadi never shows up. What Sama doesn't yet know is that Hadi has been stopped at the border. That he's been taken away for questioning, detained in a windowless, timeless, nightmarish limbo. She does not know about the travel ban, that his legal status in the U.S., which yesterday seemed rock solid, is now in jeopardy - and with it, the chance that he'll ever step foot on U.S. soil again. Amid the protests, Sama goes into premature labor; their son, Naseem, is born, too soon, his father nowhere to be found, the future they could almost taste wrenched from their grasp in a matter of hours. Worlds apart, suspended between hope and disillusion as hours become days become weeks, Sama and Hadi yearn for a way back to each other, and to the life they'd dreamed up together. But does that life exist anymore? Was it only ever an illusion? Achingly intimate yet poignantly universal, No Land to Light On is the story of a family caught on either side of a border, fighting for freedom and home, finding both in each other, and in the tenacious faith of creatures who take flight"--
Book Synopsis Start & Run a Copywriting Business by : Steve Slaunwhite
Download or read book Start & Run a Copywriting Business written by Steve Slaunwhite and published by Self-Counsel Press. This book was released on 2012-02-24 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations and agencies outsource most of their copywriting and need copywriters more than ever today--including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers subst
