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Football Supporters And The Commercialisation Of Football
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Book Synopsis Football Supporters and the Commercialisation of Football by : Peter Kennedy
Download or read book Football Supporters and the Commercialisation of Football written by Peter Kennedy and published by Routledge. This book was released on 2014-07-16 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: As football clubs have become luxury investments, their decisions increasingly mirror those of any other business organisation. Football supporters have been encouraged to express their club loyalty by ‘thinking business’ - acting as consumers and generating money deemed necessary for their clubs to compete at the highest levels. In critical studies, supporters have been portrayed as passive or reluctant consumers who, imprisoned by enduring club loyalties, embody a fatalistic attitude to their own exploitation. As this book aims to show, however, such expressions of loyalty are far from hegemonic and often interface haphazardly with traditional ideas about what constitutes the ‘loyal fan’. While there is little doubt that professional football is experiencing commodification, the reality is that football clubs are not simply businesses, nor can they ever aspire to be organisations driven solely by expanding or protecting economic value. Rather, clubs hover uncertainly between being businesses and community assets. Football Supporters and the Commercialisation of Football explores the implications of this uncertainty for understanding supporter resistance to, and compromise with, commodification. Every club and its supporters exist in their own unique national and local contexts. In this respect, this book offers a Euro-wide comparison of supporter reactions to commercialisation and provides unique insight into how football supporters actively mediate regional, local and national contexts, as they intersect with the universalistic presumptions of commerce. This book was previously published as a special issue of Soccer and Society.
Book Synopsis Football Supporters and the Commercialisation of Football by : Peter Kennedy
Download or read book Football Supporters and the Commercialisation of Football written by Peter Kennedy and published by Routledge. This book was released on 2014-07-16 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: As football clubs have become luxury investments, their decisions increasingly mirror those of any other business organisation. Football supporters have been encouraged to express their club loyalty by ‘thinking business’ - acting as consumers and generating money deemed necessary for their clubs to compete at the highest levels. In critical studies, supporters have been portrayed as passive or reluctant consumers who, imprisoned by enduring club loyalties, embody a fatalistic attitude to their own exploitation. As this book aims to show, however, such expressions of loyalty are far from hegemonic and often interface haphazardly with traditional ideas about what constitutes the ‘loyal fan’. While there is little doubt that professional football is experiencing commodification, the reality is that football clubs are not simply businesses, nor can they ever aspire to be organisations driven solely by expanding or protecting economic value. Rather, clubs hover uncertainly between being businesses and community assets. Football Supporters and the Commercialisation of Football explores the implications of this uncertainty for understanding supporter resistance to, and compromise with, commodification. Every club and its supporters exist in their own unique national and local contexts. In this respect, this book offers a Euro-wide comparison of supporter reactions to commercialisation and provides unique insight into how football supporters actively mediate regional, local and national contexts, as they intersect with the universalistic presumptions of commerce. This book was previously published as a special issue of Soccer and Society.
Book Synopsis The Changing Face of the Football Business by : Sean Hamil
Download or read book The Changing Face of the Football Business written by Sean Hamil and published by Routledge. This book was released on 2013-07-04 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This examination of changes taking place in the world of football focuses on its growing commercialization. It covers such topics as fans becoming shareholders, with a say in the running of the clubs, and the setting-up of a government-sponsored scheme to support shareholder trusts.
Book Synopsis The Commercialisation of Sport by : Trevor Slack
Download or read book The Commercialisation of Sport written by Trevor Slack and published by Routledge. This book was released on 2004-03-01 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does commercialisation mean for the future of sport? Modern sports links to commerce are highly visible. Stadiums and arenas bear the names of businesses, while sponsors' logos appear on athletes' clothing and equipment, on the facilities in which they play, and in the titles of the events in which they compete. Media companies pay vast sums for the rights to broadcast sports events, and advertisers pay a premium to promote products during the screening of these events. Cities invest, at the expense of other social projects, in the staging of major sports events and to attract professional teams to their areas. Star athletes are transferred for multi-million fees and professional sport franchises are sold for sums higher than the gross domestic products of some countries. Even recreational athletes are subject to a constant barrage of commercial pressures to improve their game. Sport's links to commerce have intensified over the past 30 years but have been subjected to little academic analysis. This book represents an attempt to fill that significant gap in the literature by examining five different aspects of the commercialisation of sport: · The sports industry · The public sector · The commercialisation of 'amateur' sport · Sport and television · Sports sponsorship There has been a rapid and widespread commercialisation of sport and it is vital that we now raise critical questions and analyse the changes that have taken place.
Book Synopsis Football Fans, Rivalry and Cooperation by : Christian Brandt
Download or read book Football Fans, Rivalry and Cooperation written by Christian Brandt and published by Taylor & Francis. This book was released on 2017-04-21 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Football is undoubtedly the sport with the largest following in the world, attracting billions of fans across the globe. These fans play an integral part in determining the identity of the football club they support. Many studies have focused on the intense rivalry between clubs, their fans and the opposing identities they represent. However, little attention has been paid to examples of cooperation between rival fans. This book is the first to explore antagonistic cooperation in football; the idea that rival fans can work together despite their animosity. With examples from Argentina, Brazil, Germany, Mexico, Croatia, Poland, Turkey, Ukraine, the UK, the US and Zimbabwe, this book brings together case studies on rival fans working together and explores how and why such cooperation takes place. Showcasing original research from a team of international football scholars, it sheds new light on the social and political complexities of contemporary football fan culture. Football Fans, Rivalry and Cooperation is fascinating reading for anybody with an interest in football studies, the sociology of sport, sport and politics, or sport and social theory.
Book Synopsis Football in Neo-Liberal Times by : Peter Kennedy
Download or read book Football in Neo-Liberal Times written by Peter Kennedy and published by Routledge. This book was released on 2016-02-05 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an original Marxist critique of the European football business. It argues that the Marxist account of the difference between profits and surplus value is crucial to an understanding of the fluid and contradictory nature of the commodification of football. Section one analyses the nature of modern professional football and section two highlights attempts, via government agency and football clubs, to corral fans into ever greater identification with business logic aimed at breaking traditional social relations. Section three draws on a number of cases studies across Europe, to analyse how some fans are attempting to mount a counter ideological response to the assault of neo-liberalism on the game.
Download or read book Fanatics written by Adam Brown and published by Routledge. This book was released on 2002-09-11 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embracing studies of football fans across Europe, this book tackles questions of power, national and regional identities, and race and racism, highlighting the changing role of fans in the game. Combining new approaches to the study of fan culture with critical assessments of the commercialization of the game, this fascinating book offers a comprehensive and timely examination of the state of European football supporters culture as the game prepares itself for the next millennium. The contributors, all leading figures in sports studies, consider: * whether football remains the peoples game, or if it is now run entirely by and for club owners and directors who have overseen the flotation of clubs on the stock exchange, a new focus on merchandising and the escalation of players salaries * the role of FIFA and UEFA in the struggle for control of world football * manifestations of racism and extreme nationalism in football, from the English medias xenophobic coverage of Euro 96 to the demonisation of Eric Cantona * media representations of national identity in football coverage in Germany, France and Spain * the interplay of national, religious and club identities among fans in England, Scotland, Ireland, Portugal and Scandinavia * the role of the law in regulating football * the future for supporters at a time when watching the match is more likely to mean turning on the television than going to a football ground.
Book Synopsis Football and Supporter Activism in Europe by : Borja García
Download or read book Football and Supporter Activism in Europe written by Borja García and published by Springer. This book was released on 2017-09-12 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to explore and compare football governance, fandom culture and supporter engagement in Europe. With a specific focus on supporter activism and campaigning, the collection provides a comparative study of several European countries. The authors argue that supporters, despite being the pillar or the ‘lifeblood’ of their club, see their role in football governance marginalised. The volume is unique in that it challenges the widely accepted assumption that membership football clubs encourage the democratic participation of supporters. Covering football fandom in both the traditional ‘big five’ leagues and non-‘big five’ countries such as Portugal, Turkey, Croatia, Poland and Czech Republic, the volume will be of interest to students and scholars across a range of disciplines, including sociology, history, sport management, sport governance and political science.
Book Synopsis Football in Neo-Liberal Times by : Peter Kennedy
Download or read book Football in Neo-Liberal Times written by Peter Kennedy and published by Routledge. This book was released on 2016-02-05 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an original Marxist critique of the European football business. It argues that the Marxist account of the difference between profits and surplus value is crucial to an understanding of the fluid and contradictory nature of the commodification of football. Section one analyses the nature of modern professional football and section two highlights attempts, via government agency and football clubs, to corral fans into ever greater identification with business logic aimed at breaking traditional social relations. Section three draws on a number of cases studies across Europe, to analyse how some fans are attempting to mount a counter ideological response to the assault of neo-liberalism on the game.
Book Synopsis Managing Football by : Simon Chadwick
Download or read book Managing Football written by Simon Chadwick and published by Routledge. This book was released on 2010-07-15 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Football is the first book to directly respond to the rapid managerial, commercial and global development of the sport and offers a thorough analysis of how the football industry can meet the challenges that flow from these developments. Expertly edited by two well known specialists in football business management, it draws together the work of a world-class contributor team to form a comprehensive analysis of the most important issues facing the managers of football businesses across the world. The cutting edge analysis examines all the important business challenges in the football industry and the management of football businesses and covers all of the key football markets including England, Spain, France, Italy, Germany, Australia, North America, China, South Africa, South Korea, the Netherlands & Belgium, and Mexico. Managing Football is simply a must-read for anyone studying or working in football business management and is set to be an important landmark in this rapidly moving and globally expansive field.
Book Synopsis Football Fans Around the World by : Sean Brown
Download or read book Football Fans Around the World written by Sean Brown and published by Routledge. This book was released on 2013-09-13 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume investigates the way in which football supporters around the world express themselves as followers of teams, whether they be professional, amateur or national. The diverse geographical and cultural array of contributions to this volume highlights not only the variety of how fans express themselves, but their commonalities as well. The collection brings together scholars of North and South America, Europe, Asia and Africa to present a global picture of fan culture. The collection shows that while every group of fans around the world has its own characteristics, the role of a football fan is laced with commonalities, irrespective of geography or culture. This book was previously published as a special issue of Soccer and Society.
Book Synopsis Football Club Management by : Ian Lawrence
Download or read book Football Club Management written by Ian Lawrence and published by Routledge. This book was released on 2018-01-29 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid global growth of the sport industry has prompted the need for a more commercial approach to the management of sport clubs. This book is the first study of its kind to focus on the management of professional football clubs, providing a real-world insight into management principles and their practical application. The international commercialisation of football has led to a fundamental transformation of the industry’s management practices, given the financial rewards of success and the high price of failure. This book presents a critical examination of this transformation, questioning why clubs are increasingly adopting management strategies from other industries. Each chapter analyses the role played by a key leadership figure within a club, such as the owner, chief executive officer (CEO), chief financial officer (CFO), chief operating officer (COO), director of football (DoF), and head coach. Full of exclusive interviews, case studies and examples of best practice, this book sheds new light on the challenges of working in this extraordinarily high-pressure environment. Football Club Management: Insights from the Field is fascinating reading for all those working in or studying the management, marketing or administration of football.
Book Synopsis The English Premier League by : Richard Elliott
Download or read book The English Premier League written by Richard Elliott and published by Routledge. This book was released on 2017-06-14 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The English Premier League (EPL) is one of the world’s most valuable and high-profile sports leagues, with millions of fans around the globe. The 2016/17 season marked the 25th anniversary of the EPL, providing a unique opportunity to reflect on how it has contributed, both positively and negatively, to key developments in football – and in sport and culture more broadly – at local, national and global levels. Drawing on central themes in the social scientific study of sport, such as globalisation, celebrity, fandom, commercialisation, gender, sexuality and race, this book is the first to assess the historical development and current significance of the EPL. With original contributions from several of the world’s leading football scholars, it provides in-depth case studies of the multifaceted role of the EPL in the contemporary world of sport, as well as offering thought-provoking predications for the future challenges that it will face. The English Premier League: A Socio-Cultural Analysis is a fascinating read for any sport studies student or scholar with a particular interest in football and the sociology of sport.
Book Synopsis The Commercialisation of Sport by : Trevor Slack
Download or read book The Commercialisation of Sport written by Trevor Slack and published by Psychology Press. This book was released on 2004 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has become increasingly commercialised and there are many examples of close links that have developed between sport and business. This collection examines five of them in a global context.
Book Synopsis Sport, Sponsorship and Public Health by : Robin Ireland
Download or read book Sport, Sponsorship and Public Health written by Robin Ireland and published by Taylor & Francis. This book was released on 2023-03-22 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship. Drawing on research from sport studies, marketing and public health, the book presents a brief history of advertising and marketing in sport, including the importance of tobacco in the development of sport sponsorship, before exploring key aspects of the contemporary relationship between sport and corporate sponsors, including mega-events, digital technologies and brand engagement. It offers an in-depth case study of sponsorship in the English Premier League – one of the world’s most successful sporting properties – before considering how sport might be better regulated, now and in the future, to better protect the interests of fans and other stakeholders from a health perspective. The book features a number of insightful images showcasing sport sponsorship in connection with tobacco, mega-events, alcohol, junk food and drink, and gambling over the years. Addressing a topical and hugely important issue, this is important reading for students, researchers, practitioners and policy makers with an interest in sport business and management, the ethics of sport, physical activity and health, event studies, marketing or public health.
Book Synopsis A Sociology of Football in a Global Context by : Jamie Cleland
Download or read book A Sociology of Football in a Global Context written by Jamie Cleland and published by Routledge. This book was released on 2015-03-24 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Association football is now the global sport, consumed in various ways by millions of people across the world. Throughout its history, football has been a catalyst as much for social cohesion, unity, excitement and integration as it can be for division, exclusion and discrimination. A Sociology of Football in a Global Context examines the historical, political, economic, social and cultural complexities of the game across Europe, Africa, Asia and North and South America. It analyses the key developments and sociological debates within football through a topic-based approach that concentrates on the history of football and its global diffusion; the role of violence; the global governance of the game by FIFA; race, racism and whiteness; gender and homophobia; the changing nature of fans; the media and football’s financial revolution; the transformation of players into global celebrities; and the growth of football leagues across the world. Using a range of examples from all over the world, each chapter highlights the different social and cultural changes football has seen, most notably since the 1990s, when its relationship with the mass media and other transnational networks became more important and financially lucrative.
Book Synopsis The Changing Face of the Football Business by : Sean Hamil
Download or read book The Changing Face of the Football Business written by Sean Hamil and published by Routledge. This book was released on 2013-07-04 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This examination of changes taking place in the world of football focuses on its growing commercialization. It covers such topics as fans becoming shareholders, with a say in the running of the clubs, and the setting-up of a government-sponsored scheme to support shareholder trusts.
