Sport Business In The Global Marketplace

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Sport Business in the Global Marketplace

Author : H. Westerbeek
Publisher : Palgrave Macmillan
ISBN 13 : 9781349508457
Total Pages : 0 pages
Book Rating : 4.5/5 (84 download)

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Book Synopsis Sport Business in the Global Marketplace by : H. Westerbeek

Download or read book Sport Business in the Global Marketplace written by H. Westerbeek and published by Palgrave Macmillan. This book was released on 2002-10-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

Sport Business in the Global Marketplace

Author : H. Westerbeek
Publisher : Springer
ISBN 13 : 0230598897
Total Pages : 241 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Sport Business in the Global Marketplace by : H. Westerbeek

Download or read book Sport Business in the Global Marketplace written by H. Westerbeek and published by Springer. This book was released on 2002-10-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

International Sport Marketing

Author : Michel Desbordes
Publisher : Routledge
ISBN 13 : 0429619685
Total Pages : 224 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis International Sport Marketing by : Michel Desbordes

Download or read book International Sport Marketing written by Michel Desbordes and published by Routledge. This book was released on 2019-04-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.

Sport Marketing in a Global Environment

Author : Ruth M. Crabtree
Publisher : Routledge
ISBN 13 : 1000575519
Total Pages : 272 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Sport Marketing in a Global Environment by : Ruth M. Crabtree

Download or read book Sport Marketing in a Global Environment written by Ruth M. Crabtree and published by Routledge. This book was released on 2022-04-19 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.

The Sport Business Future

Author : A. Smith
Publisher : Springer
ISBN 13 : 0230513697
Total Pages : 227 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis The Sport Business Future by : A. Smith

Download or read book The Sport Business Future written by A. Smith and published by Springer. This book was released on 2004-06-11 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly 'green' sport. The Sport Business Future , written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.

Managing Sport Business

Author : David Hassan
Publisher : Routledge
ISBN 13 : 1351967274
Total Pages : 870 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Managing Sport Business by : David Hassan

Download or read book Managing Sport Business written by David Hassan and published by Routledge. This book was released on 2018-05-11 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary sport is both a sophisticated and complex international business and a mass participatory practice run largely by volunteers and community organisations. Now in a fully revised and expanded second edition, this authoritative and comprehensive introduction to the theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and sensible guidance on best practice in sports management, from elite sport to the local level. The first section examines the global context for contemporary sports management. The second explores the key functional areas of management, from organisation and strategy to finance and marketing, and explains how successful managerial techniques can be applied in a sporting context. The final section surveys a wide range of important issues in contemporary sports management, from corporate social responsibility to the use of information and communication technologies. Together, these sections provide a complete package of theory, applied practical skills and a state-of-the-art review of modern sport business. Complemented by a companion website full of additional resources, this book is essential reading for all students of sport management and sport business.

Global Sport Business

Author : Hans Westerbeek
Publisher : Routledge
ISBN 13 : 1317991281
Total Pages : 199 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Global Sport Business by : Hans Westerbeek

Download or read book Global Sport Business written by Hans Westerbeek and published by Routledge. This book was released on 2013-09-13 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Sport Business: The Community Impact of Commercial Sport involves a range of pressing issues that come with the arrival of sport as a commodity in the world economy. It can be argued that, throughout the past two centuries, sport has always been recognized as both a frivolous pursuit of spending leisure time with friends and family, and as an activity that has substantial commercial value to be mined by entrepreneurs. However, only during the most recent wave of globalization, spurred by technological advancements that have led to achieving global reach in regard to potential customers, has sport entered a global marketplace that offers tremendous financial rewards for those who manage to control international sport organizations and events. In this book, global sport business is viewed from a number of different perspectives including a value chain approach to describing the sport industry; the ever increasing impact of the international media on sport business; how globalization influences the style of (sport) management; how social capital can be generated through sport business; and the emergence of social sport business. Overall, the different contributors to the book reflect on how sport’s global (and as such commercial) attractiveness can, and often will impact locally, on communities of people and individuals. This book was published as a special issue of Sport in Society.

International Cases in the Business of Sport

Author : Simon Chadwick
Publisher : Taylor & Francis
ISBN 13 : 1317623509
Total Pages : 264 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis International Cases in the Business of Sport by : Simon Chadwick

Download or read book International Cases in the Business of Sport written by Simon Chadwick and published by Taylor & Francis. This book was released on 2017-02-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice. Written by a team of international experts, these case studies cover organisations and events as diverse as the NBA, the Americas Cup, the Tour de France, the PGA tour, FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management, such as broadcast rights, social media, strategic development, ownership models, mega-events, sports retailing, globalisation, corruption and financial problems. Each case study also includes discussion questions, recommended reading and links to useful web resources. International Cases in the Business of Sport is an essential companion to any sport business or sport management course, and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.

Sport Business in Leading Economies

Author : James J. Zhang
Publisher : Emerald Group Publishing
ISBN 13 : 1787435644
Total Pages : 541 pages
Book Rating : 4.7/5 (874 download)

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Book Synopsis Sport Business in Leading Economies by : James J. Zhang

Download or read book Sport Business in Leading Economies written by James J. Zhang and published by Emerald Group Publishing. This book was released on 2017-12-04 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.

Sport Business in the Global Marketplace

Author : H. Westerbeek
Publisher : Springer
ISBN 13 : 0230598897
Total Pages : 256 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Sport Business in the Global Marketplace by : H. Westerbeek

Download or read book Sport Business in the Global Marketplace written by H. Westerbeek and published by Springer. This book was released on 2002-10-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialisation of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

International Sport Management

Author : Eric W. MacIntosh
Publisher : Human Kinetics Publishers
ISBN 13 : 1492556785
Total Pages : 457 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis International Sport Management by : Eric W. MacIntosh

Download or read book International Sport Management written by Eric W. MacIntosh and published by Human Kinetics Publishers. This book was released on 2019-03-05 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Sport Management, Second Edition, serves as an invaluable guide for students as they build careers that require an understanding of the relationships, influences, and responsibilities of sport management in a global context.

Contemporary Sport Marketing

Author : James J. Zhang
Publisher : Routledge
ISBN 13 : 1351967339
Total Pages : 251 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Contemporary Sport Marketing by : James J. Zhang

Download or read book Contemporary Sport Marketing written by James J. Zhang and published by Routledge. This book was released on 2017-02-17 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

International Sport Business Management

Author : James J. Zhang
Publisher : Routledge
ISBN 13 : 1000375358
Total Pages : 314 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis International Sport Business Management by : James J. Zhang

Download or read book International Sport Business Management written by James J. Zhang and published by Routledge. This book was released on 2021-04-12 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy. Featuring work from leading sport management scholars from around the world – including North America, South America, Europe, Africa, and Asia – the book addresses a variety of global, regional, national, and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes such as the emergent environment, managing change, organizational transformation, application of technology, marketing and promotion, and research protocols. New case studies cover topics such as entrepreneurship and innovation, sport broadcasting, digital technologies, youth and college sports, and the development of the sport management curriculum. International Sport Business Management is a fascinating reading for all students and scholars of sport management, sport business, and sport marketing, as well as for any professional working in the sport and leisure industries.

Sports Marketing

Author : Sam Fullerton
Publisher : SAGE Publications
ISBN 13 : 1071927302
Total Pages : 707 pages
Book Rating : 4.0/5 (719 download)

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Book Synopsis Sports Marketing by : Sam Fullerton

Download or read book Sports Marketing written by Sam Fullerton and published by SAGE Publications. This book was released on 2021-10-15 with total page 707 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.

Fundamentals of Sport Marketing

Author : Brenda G. Pitts
Publisher : Fitness Information Technology
ISBN 13 : 9781935412403
Total Pages : 0 pages
Book Rating : 4.4/5 (124 download)

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Book Synopsis Fundamentals of Sport Marketing by : Brenda G. Pitts

Download or read book Fundamentals of Sport Marketing written by Brenda G. Pitts and published by Fitness Information Technology. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport. Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry. A brand-new chapter covers social media and its increasing impact on sport marketing. The authors, Dr Brenda Pitts and Dr David K Stotlar are internationally well-known experts in the sport industry. Their extensive experience both consulting and working in the field allows them to share their unique insights with the newest generation of sport marketers.

Strategies in Sports Marketing: Technologies and Emerging Trends

Author : Dos Santos, Manuel Alonso
Publisher : IGI Global
ISBN 13 : 1466659955
Total Pages : 363 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Strategies in Sports Marketing: Technologies and Emerging Trends by : Dos Santos, Manuel Alonso

Download or read book Strategies in Sports Marketing: Technologies and Emerging Trends written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2014-04-30 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

Advanced Theory and Practice in Sport Marketing

Author : Eric C. Schwarz
Publisher : Routledge
ISBN 13 : 1351667629
Total Pages : 613 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Advanced Theory and Practice in Sport Marketing by : Eric C. Schwarz

Download or read book Advanced Theory and Practice in Sport Marketing written by Eric C. Schwarz and published by Routledge. This book was released on 2017-12-18 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.