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The Co Creative University
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Book Synopsis The Co-creative University by : Łukasz Mamica
Download or read book The Co-creative University written by Łukasz Mamica and published by Routledge. This book was released on 2023-01-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended as a contribution to a better understanding of how universities create value in numerous areas, this book discusses the determinants of creativity and ways of stimulating it with a special focus on approaches and practical solutions relevant to teaching.
Book Synopsis The Power of Co-Creation by : Venkat Ramaswamy
Download or read book The Power of Co-Creation written by Venkat Ramaswamy and published by Simon and Schuster. This book was released on 2010-10-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stakeholders—bringing them into the process of value creation and engaging them in enriched experiences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with companies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Amazon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view customers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of quality, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sustainable growth, productivity, and profits in the future.
Book Synopsis The Co-creative University by : Łukasz Mamica
Download or read book The Co-creative University written by Łukasz Mamica and published by Routledge. This book was released on 2021-06-29 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The co-creative university has become the main driver of social and economic development stimulating internal (students and academics) and external creativity (companies and institutional environment) as well as cooperation in various areas (e.g. applied graduation theses, research projects, lifelong learning). Intended as a contribution to a better understanding of how universities create value in numerous areas, this book discusses the determinants of creativity and ways of stimulating it with a special focus on approaches and practical solutions relevant to teaching. Examples include problem-oriented student theses, which represent a successful combination of creativity with practical knowledge. Based on the findings of international surveys of students, the author offers an in-depth analysis of the differences between what they expect from universities and the degree to which their expectations are met. Comparing students’ opinions with those of employees of international corporations (working graduates) permitted the author to test the actual utility of selected aspects of university education. Regrettably, both groups of respondents gave low ratings to support for developing creativity, which should serve as a warning sign and inform future reforms at this level of education. This book is primarily targeted to those involved in education, policy-making, and socio-economic development. It provides a rich source of information for university managers on how to better fulfil their missions based on the idea of co-creativity. It also suggests how to improve the effectiveness of research and education in order to ensure that both can better respond to current development challenges.
Book Synopsis Co-Creation in Higher Education by :
Download or read book Co-Creation in Higher Education written by and published by BRILL. This book was released on 2019-01-28 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main purpose of this book is to disseminate new research on co-creative approaches to teaching and learning in Higher Education (HE). The cases presented draw from a Danish cultural and educational context and have a special focus on collaborative, co-creative and distributed perspectives. With this collected volume, we wish to show the diversity of approaches to the concept of co-creation, on the one hand and, on the other, we intend to give a specific direction to these studies, which is humanistic, sociological, creative and pedagogical.
Book Synopsis The Co-Creation Paradigm by : Venkat Ramaswamy
Download or read book The Co-Creation Paradigm written by Venkat Ramaswamy and published by Stanford University Press. This book was released on 2014-04-09 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."
Book Synopsis Managing Value Co-creation in University-Industry Partnerships by : Rafal Dudkowski
Download or read book Managing Value Co-creation in University-Industry Partnerships written by Rafal Dudkowski and published by Springer Nature. This book was released on 2021-01-23 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses how academic institutions can play a principal role in companies innovation strategy. The characteristics of University-Industry collaboration are strongly related to the social aspect of the activity of collaborating agents oriented towards a common object of work. To analyze this phenomenon, the author applies one of the concepts from the “Practice-Based Approach", namely the concept of the Activity Network to understand the collaboration process of R&D activities in a Nordic (Telia) and Swiss (Swisscom) Telecom Companies developing innovative products. The author focuses on four phases of University-Industry innovation partnership building: identification, selection, formation and navigation. The study shows the interactions between individuals, the contexts in which they act and explores ways in which collaborative value co-creation is managed. This pioneering research offers new theoretical insights and managerial implications on how these dynamics influence innovation in companies. It will thus be invaluable to international scholars, researchers of R&D and innovation as well as business managers.
Book Synopsis Co-Creation in Theory and Practice by : Horvath, Christina
Download or read book Co-Creation in Theory and Practice written by Horvath, Christina and published by Policy Press. This book was released on 2020-09-09 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book provides a critical analysis of diverse experiences of Co-creation in neighbourhood settings across the Global North and Global South. A unique collection of international researchers, artists and activists explore how creative, arts-based methods of community engagement can help tackle marginalisation and stigmatisation, whilst empowering communities to effect positive change towards more socially just cities. Focusing on community collaboration, arts practice, and knowledge sharing, this book proposes various methods of Co-Creation for community engagement and assesses the effectiveness of different practices in highlighting, challenging, and reversing issues that most affect urban cohesion in contemporary cities.
Book Synopsis Co-Creation in Higher Education by : Tatiana Chemi
Download or read book Co-Creation in Higher Education written by Tatiana Chemi and published by Springer. This book was released on 2017-09-12 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main purpose of this book is to disseminate new research on co-creative approaches to teaching and learning in Higher Education (HE). The cases presented draw from a Danish cultural and educational context and have a special focus on collaborative, co-creative and distributed perspectives. With this collected volume, we wish to show the diversity of approaches to the concept of co-creation, on the one hand and, on the other, we intend to give a specific direction to these studies, which is humanistic, sociological, creative and pedagogical. The contexts we look at are problem-based and student-led learning, arts-based approaches to higher educational research and teaching, collaborative practices. We believe that these perspectives are still in need of further investigation through theories and practices. We understand co-creation as the process of creative, original and valuable generation of shared meaning and development. This collected volume offers novel empirical documentation and original theoretical reflections on the application of co-creative processes in higher education. This can be directly relevant for educators and the ways in which they design education, but also for students and the ways in which they cope with and manage an ever-changing academic labour market.
Book Synopsis Co-Creativity and Engaged Scholarship by : Alex Franklin
Download or read book Co-Creativity and Engaged Scholarship written by Alex Franklin and published by Springer Nature. This book was released on 2022-01-02 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book explores creative and collaborative forms of research praxis within the social sustainability sciences. The term co-creativity is used in reference to both individual methods and overarching research approaches. Supported by a series of in-depth examples, the edited collection critically reviews the potential of co-creative research praxis to nurture just and transformative processes of change. Included amongst the individual chapters are first-hand accounts of such as: militant research strategies and guerrilla narrative, decolonial participative approaches, appreciative inquiry and care-ethics, deep-mapping, photo-voice, community-arts, digital participatory mapping, creative workshops and living labs. The collection considers how, through socially inclusive forms of action and reflection, such co-creative methods can be used to stimulate alternative understandings of why and how things are, and how they could be. It provides illustrations of (and problematizes) the use of co-creative methods as overtly disruptive interventions in their own right, and as a means of enriching the transformative potential of transdisciplinary and more traditional forms of social science research inquiry. The positionality of the researcher, together with the emotional and embodied dimensions of engaged scholarship, are threads which run throughout the book. So too does the question of how to communicate sustainability science research in a meaningful way.
Book Synopsis Creative Universities by : Anke Schwittay
Download or read book Creative Universities written by Anke Schwittay and published by Policy Press. This book was released on 2021-10 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this wide-ranging book, Anke Schwittay argues that, in order to inspire and equip students to generate better responses to global challenges, we need a new high education pedagogy that develops their imagination, creativity, emotional sensibilities and practical capabilities.
Book Synopsis Co-creating Brands by : Nicholas Ind
Download or read book Co-creating Brands written by Nicholas Ind and published by Bloomsbury Publishing. This book was released on 2019-12-12 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. Brand management and development has traditionally been regarded as the responsibility of the organization – they design, produce and sell the brand, before delivering it to customers. Yet this approach can be needlessly restrictive, as the connective power of the internet and the desire of consumers to focus on experiences has reshaped branding. In this digital age, development occurs beyond the limits of the organization so that, in many ways, brands are effectively co-created by consumers. Rather than lead, manage and control, contemporary managers have taken on the new tasks of listening, connecting and participating in brand development. The focus of this process has shifted to the intersection between the organization and its stakeholders, leading to a new paradigm of brand management: the 'co-creation perspective'. Co-Creating Brands is an accessible exploration of how co-created brands produce value and how the success of this approach can be measured and assured. The authors draw upon a wide array of international case studies and strategic models, which clearly demonstrate how to both effectively deliver this method and how to deal with the situational challenges and obstacles that can occur. If organizational leaders are willing to relinquish complete control of their brand and recognize the supportive culture of employees, customers and stake-holders, their brand can become an unstoppable marketing force.
Book Synopsis Co-creation in Migration Studies by : Lore Van Praag
Download or read book Co-creation in Migration Studies written by Lore Van Praag and published by Leuven University Press. This book was released on 2021-10-05 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenges and pitfalls of co-creative methods applied to migration studies Co-creative methods are increasingly used to understand and facilitate integration processes of migrants in immigrant societies. This volume aims to contribute to the debates on the ways in which co-creative methods may advance migrant integration. More specifically, the contributions investigate how co-creative research strategies can provide insights into how integration processes into various domains of immigrant society (e.g. language learning, housing, employment) are shaped, and how they can contribute to policy making and new policy practices. Because co-creative methods are relatively new approaches to research and policy making, the authors evaluate and demonstrate the pitfalls and benefits of using them. Starting with a theoretical and methodological overview of co-creative methods, empirical chapters document and critically assess ongoing research experiences and studies to incorporate co-creative methods in academic research across Europe. Co-creation in Migration Studies analyses the use of co-creative methods in migrant research and policy making, reflects upon the conditions required to successfully implement these methods, and offers new insights and recommendations for future research and policy making practices.
Book Synopsis The Art of Co-Creation by : Bryan R. Rill
Download or read book The Art of Co-Creation written by Bryan R. Rill and published by Springer. This book was released on 2018-08-20 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates how to design and implement co-creation, a powerful form of collective creativity that harnesses the potential of teams and can generate breakthrough insights. Skilled leaders and facilitators can utilize this approach to unleash the creative potential of their organizations. Drawing from years of applied research, the authors bring together insights from the fields of design and organizational development into an evocative and pragmatic “how-to” guidebook. Taking a human-centred rather than process oriented perspective, the book argues that experience design separates true co-creation from other forms of collective efforts and design thinking. Collective moments of creative insight emerge from the space between, an experience of flow and synchronicity from which new ideas spring forth. How to create and hold this space is the secret to the art of co-creation. Collective breakthroughs require stakeholders to undergo a journey from the world of their existing expertise into spaces of new potential. It requires leaders moving from a position of dominating space to holding the space for others, and developing core capacities such as empathy and awareness so that teams can engage each other co-creatively. This book uncovers the secrets of this journey, enabling process designers to develop more effective programs.
Book Synopsis The Co-creative Meeting by : Christoph Mandl
Download or read book The Co-creative Meeting written by Christoph Mandl and published by Springer Science & Business Media. This book was released on 2012-12-14 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Co-creative meetings” foster invention and innovation, and therefore enable innovative developmental processes in an organizational and inter-organizational context, including strategy development, product development, human resource development, R&D, and trans-organizational projects. This book illustrates the difference between productive and innovative organizations and what that difference means for meetings taking place in such organizations, both from a conceptual and practical point of view. It provides managers, coaches, consultants and other professionals whose job it is to organize meetings with clear and action-oriented guidelines for the design of “co-creative meetings”, and also shows how to incorporate them through experiential learning.
Book Synopsis Collective Wisdom by : Katerina Cizek
Download or read book Collective Wisdom written by Katerina Cizek and published by MIT Press. This book was released on 2022-11-01 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to co-create—and why: the emergence of media co-creation as a concept and as a practice grounded in equity and justice. Co-creation is everywhere: It’s how the internet was built; it generated massive prehistoric rock carvings; it powered the development of vaccines for COVID-19 in record time. Co-creation offers alternatives to the idea of the solitary author privileged by top-down media. But co-creation is easy to miss, as individuals often take credit for—and profit from—collective forms of authorship, erasing whole cultures and narratives as they do so. Collective Wisdom offers the first guide to co-creation as a concept and as a practice, tracing co-creation in a media-making that ranges from collaborative journalism to human–AI partnerships. Why co-create—and why now? The many coauthors, drawing on a remarkable array of professional and personal experience, focus on the radical, sustained practices of co-creating media within communities and with social movements. They explore the urgent need for co-creation across disciplines and organization, and the latest methods for collaborating with nonhuman systems in biology and technology. The idea of “collective intelligence” is not new, and has been applied to such disparate phenomena as decision making by consensus and hived insects. Collective wisdom goes further. With conceptual explanation and practical examples, this book shows that co-creation only becomes wise when it is grounded in equity and justice. With Coauthors Juanita Anderson, Maria Agui Carter, Detroit Narrative Agency, Thomas Allen Harris, Maori Karmael Holmes, Richard Lachman, Louis Massiah, Cara Mertes, Sara Rafsky, Michèle Stephenson, Amelia Winger-Bearskin, and Sarah Wolozin
Book Synopsis Side by Side? by : Maya Lolen Devereaux Haviland
Download or read book Side by Side? written by Maya Lolen Devereaux Haviland and published by Taylor & Francis. This book was released on 2016-12-08 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new wave of community arts projects has opened up exciting areas of cross-cultural creativity in recent years. These collaborations of local people, arts facilitators, anthropologists and supporting organisations represent a flourishing new form of arts-based collaborative anthropology that aims to document the stories and cultures of local people using creative art forms. Often focusing on social and cultural agendas, from education and health promotion to advocacy and cultural heritage preservation, participants bring together methods historically linked to anthropology with those from the arts and community development. Side by Side? – The Challenge of Co-creativity investigates these creative projects as sites of significant cultural creation and potential social change. Through the exploration of a range of diverse collaborations, the common threads and historical contexts in this domain of cultural creativity are examined. The role that creative arts collaborations can have in disrupting existing hierarchies of social power and knowledge creation is analysed, as are the potential futures, historical and cultural implications of these co-creative practices. Drawing on the experiences and reflections of over 30 facilitators from more than 7 countries, and written by an experienced collaborative arts practitioner and researcher, this exciting forthcoming book will play a defining role in the emerging critical discourse on collaborative art and collaborative anthropology. It is essential reading for collaborative anthropologists, arts facilitators and others who aim to collaborate cross-culturally, as well as students of Art, Anthropology, and related subjects.
Book Synopsis Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry by : Rozenes, Shai
Download or read book Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry written by Rozenes, Shai and published by IGI Global. This book was released on 2017-01-06 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.
