Managing Value Co Creation In University Industry Partnerships

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Managing Value Co-creation in University-Industry Partnerships

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Author : Rafal Dudkowski
Publisher : Springer Nature
ISBN 13 : 3030604772
Total Pages : 238 pages
Book Rating : 4.0/5 (36 download)

Book Synopsis Managing Value Co-creation in University-Industry Partnerships by : Rafal Dudkowski

Download or read book Managing Value Co-creation in University-Industry Partnerships written by Rafal Dudkowski and published by Springer Nature. This book was released on 2021-01-23 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses how academic institutions can play a principal role in companies innovation strategy. The characteristics of University-Industry collaboration are strongly related to the social aspect of the activity of collaborating agents oriented towards a common object of work. To analyze this phenomenon, the author applies one of the concepts from the “Practice-Based Approach", namely the concept of the Activity Network to understand the collaboration process of R&D activities in a Nordic (Telia) and Swiss (Swisscom) Telecom Companies developing innovative products. The author focuses on four phases of University-Industry innovation partnership building: identification, selection, formation and navigation. The study shows the interactions between individuals, the contexts in which they act and explores ways in which collaborative value co-creation is managed. This pioneering research offers new theoretical insights and managerial implications on how these dynamics influence innovation in companies. It will thus be invaluable to international scholars, researchers of R&D and innovation as well as business managers.

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

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Author : Rozenes, Shai
Publisher : IGI Global
ISBN 13 : 1522520856
Total Pages : 507 pages
Book Rating : 4.5/5 (225 download)

Book Synopsis Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry by : Rozenes, Shai

Download or read book Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry written by Rozenes, Shai and published by IGI Global. This book was released on 2017-01-06 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.

Collaboration and Co-creation

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Author : Gaurav Bhalla
Publisher : Springer Science & Business Media
ISBN 13 : 1441970827
Total Pages : 205 pages
Book Rating : 4.4/5 (419 download)

Book Synopsis Collaboration and Co-creation by : Gaurav Bhalla

Download or read book Collaboration and Co-creation written by Gaurav Bhalla and published by Springer Science & Business Media. This book was released on 2010-11-02 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure "customer satisfaction" from a rear-window perspective, and help companies and their customers look forward instead.P>

University–Industry Partnerships for Positive Change

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Author : Tim Bodley-Scott
Publisher : Policy Press
ISBN 13 : 1447364252
Total Pages : 241 pages
Book Rating : 4.4/5 (473 download)

Book Synopsis University–Industry Partnerships for Positive Change by : Tim Bodley-Scott

Download or read book University–Industry Partnerships for Positive Change written by Tim Bodley-Scott and published by Policy Press. This book was released on 2022-12-14 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robust university–industry partnerships are vital to achieve the 17 UN Sustainable Development Goals (SDGs) and create a better world for everyone. Developing the theory and practice of the ‘5th Generation University’, this book shows how cross-sector collaboration and innovation are crucial to maximising the societal benefits of research, education and knowledge exchange, while also driving economic growth and productivity. The authors bring extensive experience in working at the interface between academia, industry and government to demonstrate how universities can effectively combine transdisciplinary programmatic activities and strategic corporate philanthropy. They explain how long-term alliances can be forged to have a transformational impact on the greatest challenges facing our world such as climate change.

Managing Collaborative R&D Projects

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Author : Gabriela Fernandes
Publisher : Springer Nature
ISBN 13 : 3030616053
Total Pages : 338 pages
Book Rating : 4.0/5 (36 download)

Book Synopsis Managing Collaborative R&D Projects by : Gabriela Fernandes

Download or read book Managing Collaborative R&D Projects written by Gabriela Fernandes and published by Springer Nature. This book was released on 2021-03-25 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collaboration among industry, universities and research institutes plays a vital role in stimulating open innovation, which in turn leads to new products, processes, services and business models. This book brings together a number of real-life examples of how to govern and manage open innovation collaboration projects more effectively, and provides timely insights that project consortia, governance boards and funding agencies can directly apply to implement and monitor projects and achieve greater impacts. All papers were written by recognized leading authorities with extensive experience in governance and management, and reveal how to capitalize on the potential of open innovation. This book shares multidisciplinary research perspectives on the potential benefits and challenges of collaboration, project management, and open innovation, as well as the management of complex organizational cultures and governance models.

The Power of Co-Creation

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Author : Venkat Ramaswamy
Publisher : Simon and Schuster
ISBN 13 : 1439181063
Total Pages : 290 pages
Book Rating : 4.4/5 (391 download)

Book Synopsis The Power of Co-Creation by : Venkat Ramaswamy

Download or read book The Power of Co-Creation written by Venkat Ramaswamy and published by Simon and Schuster. This book was released on 2010-10-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stakeholders—bringing them into the process of value creation and engaging them in enriched experiences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with companies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Amazon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view customers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of quality, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sustainable growth, productivity, and profits in the future.

The Co-Creation Paradigm

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Author : Venkat Ramaswamy
Publisher : Stanford University Press
ISBN 13 : 0804790752
Total Pages : 360 pages
Book Rating : 4.8/5 (47 download)

Book Synopsis The Co-Creation Paradigm by : Venkat Ramaswamy

Download or read book The Co-Creation Paradigm written by Venkat Ramaswamy and published by Stanford University Press. This book was released on 2014-04-09 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."

Managing the University Campus

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Author : Alexandra Cornelia den Heijer
Publisher : Eburon Uitgeverij B.V.
ISBN 13 : 9059724879
Total Pages : 434 pages
Book Rating : 4.0/5 (597 download)

Book Synopsis Managing the University Campus by : Alexandra Cornelia den Heijer

Download or read book Managing the University Campus written by Alexandra Cornelia den Heijer and published by Eburon Uitgeverij B.V.. This book was released on 2011 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book summarizes the results of ten years of research on a wide range of topics on campus management: from generating references for planning purposes - like current replacement costs and new space standards for the changing academic workplace - to strategies for the sustainable campus and new models that merge the campus and the knowledge city. The book includes profiles of fourteen campuses and forty campus projects to illustrate trends. The content of this book combines insights from theory - adding to new real estate management theories and the required management information for real estate decisions - and lessons for practice. The book can support the decisions of the policy makers, architects, campus and facility managers about the campus of the future.

Winning at New Products

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Author : Robert G. Cooper
Publisher : Basic Books
ISBN 13 : 0465093337
Total Pages : 448 pages
Book Rating : 4.4/5 (65 download)

Book Synopsis Winning at New Products by : Robert G. Cooper

Download or read book Winning at New Products written by Robert G. Cooper and published by Basic Books. This book was released on 2017-09-19 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." --Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

Game Strategies for Business Integration in the Digital Economy

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Author : Elena G. Popkova
Publisher : Emerald Group Publishing
ISBN 13 : 1802628479
Total Pages : 248 pages
Book Rating : 4.8/5 (26 download)

Book Synopsis Game Strategies for Business Integration in the Digital Economy by : Elena G. Popkova

Download or read book Game Strategies for Business Integration in the Digital Economy written by Elena G. Popkova and published by Emerald Group Publishing. This book was released on 2023-03-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game Strategies for Business Integration in the Digital Economy reveals the essence, features and benefits of various strategies for business integration in the digital economy.

Innovating in Practice

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Author : Tiziana Russo-Spena
Publisher : Springer
ISBN 13 : 3319433806
Total Pages : 529 pages
Book Rating : 4.3/5 (194 download)

Book Synopsis Innovating in Practice by : Tiziana Russo-Spena

Download or read book Innovating in Practice written by Tiziana Russo-Spena and published by Springer. This book was released on 2016-11-13 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of the book is to devise an alternative conceptual vocabulary for studying innovation by stressing the role of social, contextual and cultural perspectives. This vocabulary is drawn on a service and on sociological perspectives on innovation based on the ontological assumption that innovation is a value co-creation matter and that it takes place in a reality that is multiple, constructed and socially embedded. The aim is to tackle key issues such as social construction, service innovation, knowledge and learning processes, value (co) creation, innovating and innovation activities networking and collaborative innovation.

ECKM 2018 19th European Conference on Knowledge Management

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Author : Ettore Bolisani
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1911218956
Total Pages : 628 pages
Book Rating : 4.9/5 (112 download)

Book Synopsis ECKM 2018 19th European Conference on Knowledge Management by : Ettore Bolisani

Download or read book ECKM 2018 19th European Conference on Knowledge Management written by Ettore Bolisani and published by Academic Conferences and publishing limited. This book was released on 2018-09-06 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Future of Competition

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Author : C. K. Prahalad
Publisher : Harvard Business Press
ISBN 13 : 1422160742
Total Pages : 272 pages
Book Rating : 4.4/5 (221 download)

Book Synopsis The Future of Competition by : C. K. Prahalad

Download or read book The Future of Competition written by C. K. Prahalad and published by Harvard Business Press. This book was released on 2004-02-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike. In this emerging opportunity space, companies must build new strategic capital—a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.

Creating Value in Nonprofit-Business Collaborations

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Author : James E. Austin
Publisher : John Wiley & Sons
ISBN 13 : 1118531132
Total Pages : 320 pages
Book Rating : 4.1/5 (185 download)

Book Synopsis Creating Value in Nonprofit-Business Collaborations by : James E. Austin

Download or read book Creating Value in Nonprofit-Business Collaborations written by James E. Austin and published by John Wiley & Sons. This book was released on 2014-03-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collaboration between nonprofits and businesses is a necessary component of strategy and operations. Creating Value in Nonprofit-Business Collaborations: New Thinking & Practice provides breakthrough thinking about how to conceptualize and realize collaborative value. With over a hundred case examples from around the globe and hundreds of literature references, the book reveals how collaboration between businesses and nonprofit organizations can most effectively co-create significant economic, social, and environmental value for society, organizations, and individuals. This essential resource features the ground-breaking Collaborative Value Creation framework that can be used for analyzing the sources, forms, and processes of value creation in partnerships between businesses and nonprofits. The book is a step-by-step guide for business managers and non-profit practitioners for achieving successful cross-sector partnerships. It examines the key dimensions of the Collaborative Mindset that shape each partner's collaborative efforts. It analyzes the drivers of partnership evolution along the Collaboration Continuum, and sets forth the key pathways in the Collaboration Process Value Chain. The book concludes by offering Twelve Smart Practices of Collaborative Value Creation for the design and management of cross sector partnerships. The book will empower organizations to strategically increase the potential for value creation both for the partners and society. Praise for Creating Value in Nonprofit-Business Collaborations: New Thinking & Practice! "This is a playbook for enabling business and nonprofits to co-create shared value. These new types of collaborations about creating value, rather than the tense standoffs of the past, are part of the way we will create actual solutions to society's challenges." Michael J. Porter, Bishop William Lawrence University Professor, Harvard Business School "Co-creating value is a powerful concept Jim Austin and May Seitanidi are sharing with us that will bring business and non-profit leaders to a new level of understanding and performance. This new book is the indispensable guidebook for leaders of the future." Frances Hesselbein, Founding President and CEO of the Frances Hesselbein Leadership Institute, Former CEO of the Girl Scouts of America, and Holder of Presidential Medal of Freedom "I love the book! While it focuses on "cross sector" collaboration, it should be read by every executive in the "for-profit" sector. Business is about how to collaborate with stakeholders to create value. This book tells you how to do it. Bravo!" R. Edward Freeman, University Professor and Olsson Professor The Darden School University of Virginia "Finally a book that demystifies what is probably the single most indispensable strategy for advancing social change: cross sector collaboration that creates genuine, measurable value for all. The book is an original and valuable resource for both the nonprofit and business sectors, providing a promising new roadmap that shows how to go beyond fighting for one's share of the pie, to collaboration that actually makes the pie grow." Billy Shore, Founder and CEO of Share Our Strength and Chairman of Community Wealth Ventures "Professors Austin and Seitanidi provide essential guidance for managers determining how to produce benefits for their organizations and high impact for society. This is an informed, thoughtful, and practical analysis." Rosabeth Moss Kanter, Ernest L. Arbuckle Professor of Business Administration, Harvard Business School and author of SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth and Social Good

Strategic Industry-University Partnerships

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Author : Lars Frølund
Publisher : Elsevier
ISBN 13 : 0128110015
Total Pages : 230 pages
Book Rating : 4.1/5 (281 download)

Book Synopsis Strategic Industry-University Partnerships by : Lars Frølund

Download or read book Strategic Industry-University Partnerships written by Lars Frølund and published by Elsevier. This book was released on 2018-06-08 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Industry-University Partnerships: Success-Factors from Innovative Companies unveils insights of experts from leading companies on managing partnerships with universities. Industry-university partnerships have proved vital to innovation, and although these partnerships can be challenging, careful choices and wise management around five success-factors leads to a systematic approach that unlocks value for both parties. University assessments of these partnerships have been widely described, but industry perspectives are less well understood. This volume captures observations of leading international corporations without omitting university views. It can serve all partners in alliances as a guide to strengthening their organizations. Unveils insights of experts from BMW, DuPont, Ferrovial, IBM, Novo Nordisk, Rolls-Royce, Schlumberger, and Siemens Presents the key challenges of university-industry collaboration and how world-leading companies tackle them Describes the success-factors for working with universities, such as selecting focus areas, university partners and collaboration formats in a systematic way and having the right organizational support and evaluation criteria

Sustainability in Creative Industries

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Author : Muhammad Nawaz Tunio
Publisher : Springer Nature
ISBN 13 : 3031484533
Total Pages : 193 pages
Book Rating : 4.0/5 (314 download)

Book Synopsis Sustainability in Creative Industries by : Muhammad Nawaz Tunio

Download or read book Sustainability in Creative Industries written by Muhammad Nawaz Tunio and published by Springer Nature. This book was released on with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Supply Chain Management

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Author : Douglas M. Lambert
Publisher : Supply Chain Management Inst
ISBN 13 : 9780975994931
Total Pages : 460 pages
Book Rating : 4.9/5 (949 download)

Book Synopsis Supply Chain Management by : Douglas M. Lambert

Download or read book Supply Chain Management written by Douglas M. Lambert and published by Supply Chain Management Inst. This book was released on 2008 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: