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The Clutter Breakthrough
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Book Synopsis Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less by : Joe Pulizzi
Download or read book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2013-09-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
Book Synopsis Breakthrough Food Product Innovation Through Emotions Research by : David Lundahl
Download or read book Breakthrough Food Product Innovation Through Emotions Research written by David Lundahl and published by Academic Press. This book was released on 2011-10-19 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 95% of all consumer product launched in the packaged goods sector fail to achieve their goals for success. Breakthrough Food Product Innovation Through Emotions Research gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. Through case studies, it lays out a practical approach for applying emotions research throughout the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this novel framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they design sensory cues and other behavior drivers into products that make consumers want to consume. This book has implications for the whole innovation team - innovators such as product developers, designers, creative chiefs, and marketers; strategists such as line managers; and researchers such as sensory and marketing researchers. - Presents a behaviour-driven approach to innovation for the development of breakthrough food products - Illustrates a collaborative framework to inspire creativity and guide decision making through emotions insights - Explores a research framework that gets to the "whys" of consumer behavior by distilling the science of emotions into research insights - Defines design and development methods to build sensory cues into packaging and packaged foods that deliver emotional impact - Explains research methods that get to the "so whats" of insights through emotions research - Provides case studies and examples proving the value of the behavior-driven approach to food product innovation
Book Synopsis Making Space, Clutter Free by : Tracy McCubbin
Download or read book Making Space, Clutter Free written by Tracy McCubbin and published by Sourcebooks, Inc.. This book was released on 2019-06-04 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This isn't another Kondo-clone, because she dives into the heart of why decluttering is so difficult."— Booklist, STARRED Review Discover the freedom of a beautiful home, personal purpose, and joyful inner confidence with the last home organization book you'll ever need. Learn how to declutter your home with expert Tracy McCubbin, who gets to the root of the problem and offers revolutionary help to anyone who has repeatedly tried to break their clutter's mysterious hold and achieve a clutter-free, minimalist home. Her powerful answer lies in the 7 Emotional Clutter Blocks, unconscious obstacles that stand between thousands of her clients and financial freedom, healthy relationships, and positive outlooks. Once a Clutter Block is revealed—and healed—true transformation of home and life is possible. Her empowering techniques and strategies help you: Recognize and overcome your Clutter Block(s) to liberate your home. Learn the tricks of the trade for when the going gets tough. Lighten and purge without the rigidity of other methods. Use your home to attain life goals like health, wealth and love. Declutter after a big life change like a death or divorce. It's time to break through your Clutter Blocks and discover the lasting happiness waiting for you on the other side with the only book on decluttering you need! Additional Praise for Making Space, Clutter Free: "What sets Tracy McCubbin apart is her kind and empathetic approach to organizing—she truly understands the psychology behind peoples' attachment to things."—Patricia Heaton "In Making Space, Clutter Free Tracy offers a realistic approach to managing your belongings. Instead of prescribing perfection, she understands our individual differences require individual strategies—and that it doesn't always need to be rational."—Cait Flanders, bestselling author of The Year of Less
Book Synopsis Less Clutter. Less Noise.: Beyond Bulletins, Brochures and Bake Sales by : Kem Meyer
Download or read book Less Clutter. Less Noise.: Beyond Bulletins, Brochures and Bake Sales written by Kem Meyer and published by Thirty: One Press. This book was released on 2009-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With proven "now" communication strategies--practical solutions and principles that build trust instead of walls--you can make every aspect of a person's engagement with your church more rewarding. Packed with short examples and real-life stories, this book is written for leaders in today's attention-deficit world, making it easy to grab, read and use anytime. When you help clear the path, you help people take their next step toward Christ"--Page 4 of cover
Book Synopsis Declutter Your Way to Success by : Terri Savelle Foy
Download or read book Declutter Your Way to Success written by Terri Savelle Foy and published by Harrison House. This book was released on 2019-09 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: CLEAN UP AND CLEAN OUT If you feel stuck or overwhelmed with the clutter around you, there is hope! With her passion for goals, success stories, and her practical teaching, Terri Savelle Foy shows you how to organize your life. In Declutter Your Way to Success, you will discover the practical and spiritual effects of clutter and what to do about it, including: The connection between organization and success How clutter affects more than your home How to overcome procrastination The seven habits of excellence Experience the peace and promotion that comes from a clutter-free home, mind, and life.
Download or read book #Breakthrough written by Doyle Buehler and published by Dept.Digital. This book was released on 2018-01-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is about creating your ideal digital workflow for the next step in a digital transformation of your business, to deliver your remarkable brand value to your audience."--
Download or read book Beyond Help written by Camaron J. Thomas and published by Author House. This book was released on 2011-10-31 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a time when attention spans are shrinking while demands on our emotions are accelerating at ever increasing rates. The media that once brought us news now seems determined to interpret it, forcing us to take sides rather than come to understanding. This growing white noise of conflict threatens to overwhelm our ability to find peace of mind. How can we clear away the unnecessary clutter and help ourselves, and others lead lives of true contentment and continuing growth? The answer to this question is found in a remarkable new book, Beyond Help, by Dr. Camaron J Thomas. It is a breakthrough guide that shows us, step by step, how we can help ourselves and others become better human beings in a dehumanizing world. Thomas text is profound yet easy to grasp and richly illustrated by examples taken from her long experience as a professional mediator. It leads the reader through the challenges and pitfalls of self-perception to the heights of the abiding presence; showing us how to cast debilitating baggage aside along the way so we can rise to our fullest potential. Beyond Help breaks the mold of self-help publications by empowering rather than manipulating the reader. It is a lifeline to anyone struggling to evolve in the turbulent waters racing beneath the surface of todays social network.
Book Synopsis Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 by : Joe Pulizzi
Download or read book Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2023-03-07 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3 When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans. Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include: New content models, structures, and opportunities Content entrepreneurship, content mergers and acquisitions Subscriptions and audience building Team structure, importance of community, DAOs, and creator networks Content options, NFTs, and discord servers Making data-driven decisions to optimize content performance Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.
Book Synopsis Breakthrough Food Product Innovation Through Emotions Research by : David Lundahl
Download or read book Breakthrough Food Product Innovation Through Emotions Research written by David Lundahl and published by Academic Press. This book was released on 2011-11-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Through case studies, the book lays out a practical approach for applying emotions research through the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they design sensory cues and other behavior drivers into products that make consumers want to consume"--Back cover.
Download or read book R.E.D. Marketing written by Greg Creed and published by HarperCollins Leadership. This book was released on 2021-06-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
Book Synopsis Building Distinctive Brand Assets by : Jenni Romaniuk
Download or read book Building Distinctive Brand Assets written by Jenni Romaniuk and published by . This book was released on 2018-03-16 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for anyone with a brand.It is a book about future-proofing your brand's identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them.Do you want to get better at branding?You'll learn which strategies and actions work, as well as which ones don't, to help you take advantage of opportunities and avoid minefields.Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets.Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.
Download or read book Unstuffed written by Ruth Soukup and published by HarperChristian + ORM. This book was released on 2016-04-05 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: STUFF. It's everywhere. Lurking in corners and closets, spilling onto counters and coffee tables, creating havoc everywhere we look. And it's not just the physical clutter that weighs us down. Oh no, it is the stress of overbooked schedules, and the weight of life that sometimes feels oppressive and totally out of whack. New York Times bestselling author Ruth Soukup feels your pain--she has been there too. Through personal stories, Biblical truth, and practical action plans, she will inspire and empower each of us to finally declutter not just our home, but our mind and soul as well. Unstuffed is real, honest, and gets right down to the question we are all facing--how can we take back our lives from the stuff that is weighing us down? In this book, together we will: Create a comprehensive vision for our homes and make instant changes to improve its overall function. Discover that more closet space is not the solution and instead learn how to set strict limits for the stuff we bring in Overcome the frustration of dealing with our kids' influx of stuff and implement practical solutions for keeping the chaos at bay. Recognize the pitfalls of an overstuffed schedule BEFORE it gets out of hand and instead learn to combat the culture of busy that keeps us running from one thing to the next. Finally conquer that mountain of paperwork that threatens to tumble down around us at any moment. Let go of the guilt that gets attached to gifts and instead learn to separate our loved ones from their stuff. Begin to cultivate our real friendships while eliminating the toxic relationships that weigh us down.
Book Synopsis The Clutter-Free Home by : Kathi Lipp
Download or read book The Clutter-Free Home written by Kathi Lipp and published by Harvest House Publishers. This book was released on 2020-02-11 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to your home, peace is possible... Longing for a place of peace from which you can love others well? The Clutter-Free Home is your room-by-room guide to decluttering, reclaiming, and celebrating every space of your home. Let author Kathi Lipp (who once lived a life buried in clutter) walk you through each room of your house to create organizational zones that are not only functional and practical but create places of peace that reflect your personality. Kathi will help you tackle the four-step process of dedicate, decide, declutter and “do-your-thing” to reveal the home you’ve always dreamed of, and then transform it into a haven that reflects who you truly are meant to be. If you’re also feeling overwhelmed by the care and upkeep of all the stuff under your feet or sense that your home is running you, instead of the other way around, come discover how to create a space that doesn’t have to be showroom perfect to be perfect for you and the people you love.
Book Synopsis The Clutter Breakthrough by : Kelli Wilson
Download or read book The Clutter Breakthrough written by Kelli Wilson and published by . This book was released on 2010-06 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within each of us exists this space that, if not naturally filled with good, nurturing self-acceptance, tends to fill with something else. The problem with filling it, or attempting to do so, with something external lies in the insatiable nature of the space. Some people try to fill it with drugs or alcohol, some fill it with food and others do so with romantic relationships. Then there are those who attempt to fill this space with things-retail therapy, a great sale, inheritance, valuable memorabilia-that, when taken to the extreme or done without real consciousness, makes life unmanageable. The Symptom is clutter and disorganization, the underlying issue is the unfillable space, the overall effect is unmanageability. This overall effect is just that, overall. It affects every area of your life from the cluttered junk drawer to sleep habits to relationships. This book offers you a lasting solution to the unfillable space.
Book Synopsis But I Might Need It Someday by : Patty Kreamer
Download or read book But I Might Need It Someday written by Patty Kreamer and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: You keep it because?YOU MIGHT NEED IT SOMEDAY and you?ve been miserable with the clutter for years. Imagine being able to find things when you need them?not 3 weeks later! Patty Kreamer offers simple, easy solutions for getting organized?once and for all! Discover:?The 3 steps to organization?Ready, Set, Go!?How to make decisions quickly and easily ?Surefire maintenance ideas for long-term results
Book Synopsis The Parent's Guide to Uncluttering Your Home by : Janet Morris Grimes
Download or read book The Parent's Guide to Uncluttering Your Home written by Janet Morris Grimes and published by Atlantic Publishing Company. This book was released on 2011 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was compiled to show even the most vociferous of packrats how to start sorting through their possessions and putting aside everything that just doesn't need to be in the way anymore.
Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
