The Business Of Heritage

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The American Heritage Dictionary of Business Terms

Author : David Logan Scott
Publisher : Houghton Mifflin
ISBN 13 : 9780618755257
Total Pages : 0 pages
Book Rating : 4.7/5 (552 download)

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Book Synopsis The American Heritage Dictionary of Business Terms by : David Logan Scott

Download or read book The American Heritage Dictionary of Business Terms written by David Logan Scott and published by Houghton Mifflin. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American Heritage Dictionary of Business Terms covers the entire spectrum of business terminology. In clear language it defines over 6,000 terms drawn from the areas of investing, finance, marketing, law, real estate, management, economics, accounting, insurance, and international business. Entries range from investment fundamentals (price-earnings ratio, split, yield) to the lexicon of real estate (amortization, buy down, wraparound mortgage) to the terminology of contemporary finance (CDO, short sale, tranche). More than 100 key terms, such as antitrust, bailout, and subprime loan, are enhanced by real-world case studies that bring the concept to life. In addition, scores of tips from expert professionals offer advice on topics ranging from renegotiating a mortgage to reducing the estate tax.

Start With the Future and Work Back

Author : Bruce Weindruch
Publisher : Rowman & Littlefield
ISBN 13 : 0761867562
Total Pages : 197 pages
Book Rating : 4.7/5 (618 download)

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Book Synopsis Start With the Future and Work Back by : Bruce Weindruch

Download or read book Start With the Future and Work Back written by Bruce Weindruch and published by Rowman & Littlefield. This book was released on 2016-04-18 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start With the Future and Work Back: A Heritage Management Manifesto is a lively, often amusing, but seriously perceptive take on the business of history and the history of business. The book explores The History Factory’s role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its founding in 1979. At its heart, the book is a 21st century survey of innovative business leadership that builds on the stories of courageous leaders at corporations willing to dig deeply into their inventory of experiences to support authentic communications, establish credible brand positioning, and improve employee retention and recruitment. Iconic examples of inside-out business positioning using heritage range from the sartorial remake of Brooks Brothers to stories of innovation told by company employees at Subaru; from New Balance’s immersive global headquarters exhibit that aptly conveys its dynamic culture to the creation and maintenance of the Wrigley archive. The book makes a powerful case for the brand value of applying corporate heritage for companies seeking to grow and remain relevant in a competitive, global economy.

The American Heritage Book Of English Usage

Author : Editors of the American Heritage Di
Publisher : HarperCollins
ISBN 13 : 9780547563213
Total Pages : 314 pages
Book Rating : 4.5/5 (632 download)

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Book Synopsis The American Heritage Book Of English Usage by : Editors of the American Heritage Di

Download or read book The American Heritage Book Of English Usage written by Editors of the American Heritage Di and published by HarperCollins. This book was released on 1996-09-09 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, the editors of the acclaimed American Heritage(R) Dictionary have applied their efforts to word usage as its own subject. The result is this practical guide that includes chapters on grammar, style, diction, gender, social groups, pronunciation, word formation, science terms, and a subject and a word index.

American Heritage History of American Business

Author : Alex Groner
Publisher : New Word City
ISBN 13 : 1612309372
Total Pages : 840 pages
Book Rating : 4.6/5 (123 download)

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Book Synopsis American Heritage History of American Business by : Alex Groner

Download or read book American Heritage History of American Business written by Alex Groner and published by New Word City. This book was released on 2016-01-15 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: American business people have built the most creative and productive economy in world history. Here is the story of the men and women who made America - from Pilgrim traders to pioneers of the Industrial Revolution and the great innovators of the early twentieth century.

Cultural and Heritage Tourism and Management

Author : Tammie J. Kaufman
Publisher : Business Expert Press
ISBN 13 : 1631576038
Total Pages : 128 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Cultural and Heritage Tourism and Management by : Tammie J. Kaufman

Download or read book Cultural and Heritage Tourism and Management written by Tammie J. Kaufman and published by Business Expert Press. This book was released on 2018-06-26 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry continues to evolve as people’s interests have changed. There has been a shift in the type of experiences sought when people travel. One of the reasons behind this is the desire for travelers to be more engaged as they travel and get to know a community through their culture and heritage. Tourists are craving authenticity. In an environment of chain restaurants, hotels, and stores people are seeking the differences of what communities offer. This book will be a guide to how a community can sustainably develop their cultural and tourism resources in order to attract and retain the sought-after cultural and heritage tourist.

Sustainable Marketing of Cultural and Heritage Tourism

Author : Deepak Chhabra
Publisher : Routledge
ISBN 13 : 1136997407
Total Pages : 253 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Sustainable Marketing of Cultural and Heritage Tourism by : Deepak Chhabra

Download or read book Sustainable Marketing of Cultural and Heritage Tourism written by Deepak Chhabra and published by Routledge. This book was released on 2010-04-19 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers. The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles. This is followed by a pragmatic examination of the proposed framework from the shaper’s (provider’s) perspective. The material presented in this book is not merely an agglomeration of documented secondary research, but the theoretical concepts are grounded in empirical research and interactive discussions with students and the travel and tourism industry. A variety of heritage institutions across the globe are used as starting points to test the applicability of the proposed paradigm: these include museums, historic house museums, heritage hotels/resorts, festivals, and heritage merchandize. This is a timely offering to a growing and vibrant area of research; what is most pertinent is that it is a thorough and fresh take on the topic with primary research included. It will find a place in student materials for a variety of courses and it should be read by practicing academics and researchers.

The Economics and Finance of Cultural Heritage

Author : Vincenzo Pacelli
Publisher : Routledge
ISBN 13 : 1000095606
Total Pages : 140 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Economics and Finance of Cultural Heritage by : Vincenzo Pacelli

Download or read book The Economics and Finance of Cultural Heritage written by Vincenzo Pacelli and published by Routledge. This book was released on 2020-07-26 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the economic and financial profiles of heritage assets as tourist attractions. Offering both theoretical insights, methods, and global empirical examples, it considers how heritage assets can create economic and social value for a region. It offers an analysis of micro- and macroeconomic characteristics of heritage assets and their financial management. The importance of innovation in light of technological and market transformations is considered, as well as the sustainable management of heritage assets environmentally and in terms of sustainable tourism. The book delves into the financial assessment of heritage assets with a focus on evaluation models, the technique of project financing and wealth management in the art sector. These topics are illustrated with cases studies of heritage assets managed as tourist attractions to outline successful management strategies. The book draws on examples from a range of sites and locations across Italy, Spain, the United Kingdom, New Zealand, and the United States to show how heritage assets can be an economic stimulus for the development of local economies. The book will be of interest to academics and students at both undergraduate and postgraduate levels in the fields of tourism economics, cultural studies and environmental studies.

Heritage Marketing

Author : Shashi Misiura
Publisher : Routledge
ISBN 13 : 0750663189
Total Pages : 298 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Heritage Marketing by : Shashi Misiura

Download or read book Heritage Marketing written by Shashi Misiura and published by Routledge. This book was released on 2006 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook systematically addresses the principles of marketing as applied to the heritage sector. Chapters cover an introduction to heritage marketing, environmental factors, markets segmentation and target marketing in the heritage industry, and company heritage marketing.

Corporate Heritage Marketing

Author : Angelo Riviezzo
Publisher : Routledge
ISBN 13 : 1000390705
Total Pages : 181 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Corporate Heritage Marketing by : Angelo Riviezzo

Download or read book Corporate Heritage Marketing written by Angelo Riviezzo and published by Routledge. This book was released on 2021-05-30 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and heritage. By highlighting the results of a research focused on 20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature of this book, being both theoretical and empirical, can contribute to increasing the curiosity and interest towards heritage marketing of both academics and practitioners.

Cultural Heritage

Author : Adriana Campelo
Publisher : Routledge
ISBN 13 : 1351606557
Total Pages : 250 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Cultural Heritage by : Adriana Campelo

Download or read book Cultural Heritage written by Adriana Campelo and published by Routledge. This book was released on 2018-11-15 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural Heritage is a systematic, interdisciplinary examination of cultural heritage, which provides an up-to-date view of the field by drawing on various disciplines. The book offers a thorough, structured review of extant literature on heritage in tourism and pertinent challenges for cultural heritage. This book offers new ways of looking at cultural heritage assets against a backdrop of increasing economic and environmental pressures. It comprises a number of sections that each examine cultural heritage from the perspective of ethics and values, community relations and development, cultural entrepreneurship, economic viability and conservation, methodologies, impacts of tourism research, consumption, and urban and immaterial heritage. Encompassing global research perspectives from public management, visual culture, environmental management, and cultural entrepreneurship, Cultural Heritage is a crucial text for those working or interested in the heritage field.

Corporate Responsibility for Cultural Heritage

Author : Fiona Starr
Publisher : Routledge
ISBN 13 : 1135135827
Total Pages : 239 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Corporate Responsibility for Cultural Heritage by : Fiona Starr

Download or read book Corporate Responsibility for Cultural Heritage written by Fiona Starr and published by Routledge. This book was released on 2013-01-17 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the relationship between two divergent fields – corporate activity and heritage conservation – linking the financing of conservation and its benefits with the corporate social responsibility (CSR) goals of the private sector. Through discussion of physical conservation, benefits to heritage site visitors, sustainable development impacts, and corporate benefits such as improved reputation, this book outlines the shared value of corporate support for cultural heritage sites, and encourages financial and in-kind support for conservation and responsible activity by the private sector. Providing a convincing commercial rationale for CSR managers to engage with cultural heritage sites, this book suggests how companies may reap the benefits of CSR for heritage. Author Fiona Starr offers advice for companies looking to specialize in a unique CSR endeavor, especially those looking to engage with emerging markets. The book also provides useful strategies for heritage managers to attract CSR and financial support, offering new look at the financing of heritage conservation at both international and local levels and providing a new approach to the future of financing of cultural heritage conservation

Playing with the Past

Author : Kate Clark
Publisher : Berghahn Books
ISBN 13 : 1789203015
Total Pages : 355 pages
Book Rating : 4.7/5 (892 download)

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Book Synopsis Playing with the Past by : Kate Clark

Download or read book Playing with the Past written by Kate Clark and published by Berghahn Books. This book was released on 2019-10-03 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heritage is all around us, not just in monuments and museums, but in places that matter, in the countryside and in collections and stories. It touches all of us. How do we decide what to preserve? How do we make the case for heritage when there are so many other priorities? Playing with the Past is the first ever action-learning book about heritage. Over eighty creative activities and games encompass the basics of heritage practice, from management and decisionmaking to community engagement and leadership. Although designed to ‘train the trainers’, the activities in the book are relevant to anyone involved in caring for heritage.

The Economics of Uniqueness

Author : Guido Licciardi
Publisher : World Bank Publications
ISBN 13 : 0821397060
Total Pages : 335 pages
Book Rating : 4.8/5 (213 download)

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Book Synopsis The Economics of Uniqueness by : Guido Licciardi

Download or read book The Economics of Uniqueness written by Guido Licciardi and published by World Bank Publications. This book was released on 2012-10-01 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world where half of the population lives in cities and more than 90 percent of urban growth is occurring in the developing world, cities struggle to modernize without completely losing their unique character, which is embodied by their historic cores and cultural heritage assets. As countries develop, cultural heritage can provide a crucial element of continuity and stability: the past can become a foundation for the future. This book collects innovative research papers authored by leading scholars and practitioners in heritage economics, and presents the most current knowledge on how heritage assets can serve as drivers of local economic development. What this book tries to suggest is a workable approach to explicitly take into account the cultural dimensions of urban regeneration in agglomerations that have a history and possess a unique character, going beyond an approach based solely on major cultural heritage assets or landmarks. The knowledge disseminated through this book will help stakeholders involved in preparation, implementation, and supervision of development investments to better assess the values of cultural heritage assets and incorporate them in urban development policies.

Heritage Entrepreneurship

Author : Vanessa Ratten
Publisher : Springer Nature
ISBN 13 : 9811951497
Total Pages : 179 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Heritage Entrepreneurship by : Vanessa Ratten

Download or read book Heritage Entrepreneurship written by Vanessa Ratten and published by Springer Nature. This book was released on 2023-01-17 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores cultural and creative processes as they occur in a heritage setting, and how they can be applied to business projects. More specifically, the chapters take a detailed look at the importance of culture in entrepreneurial pursuits regarding heritage matters. This involves focusing on how culture is embedded within heritage entrepreneurship and the distinctive comparative advantages of taking a cultural approach to business. The role of entrepreneurial environments in terms of accepting creativity is highlighted, thereby making a new contribution to the study of heritage entrepreneurship. The book also elaborates on how heritage entrepreneurs are embedded in an entrepreneurial ecosystem that consists of a number of different stakeholders. In doing so, the book provides an interdisciplinary perspective about the ways culture, creativity and heritage combine in order to produce novel entrepreneurial contributions. It speaks to researchers, practitioners and policy makers interested in heritage entrepreneurship, enabling them to gain ideas for their work, and to move the field forward with a better understanding of heritage entrepreneurship.

Contested Cultural Heritage

Author : Helaine Silverman
Publisher : Springer Science & Business Media
ISBN 13 : 1441973052
Total Pages : 286 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Contested Cultural Heritage by : Helaine Silverman

Download or read book Contested Cultural Heritage written by Helaine Silverman and published by Springer Science & Business Media. This book was released on 2010-11-02 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural heritage is material – tangible and intangible – that signifies a culture’s history or legacy. It has become a venue for contestation, ranging in scale from protesting to violently claimed and destroyed. But who defines what is to be preserved and what is to be erased? As cultural heritage becomes increasingly significant across the world, the number of issues for critical analysis and, hopefully, mediation, arise. The issue stems from various groups: religious, ethnic, national, political, and others come together to claim, appropriate, use, exclude, or erase markers and manifestations of their own and others’ cultural heritage as a means for asserting, defending, or denying critical claims to power, land, and legitimacy. Can cultural heritage be well managed and promoted while at the same time kept within parameters so as to diminish contestation? The cases herein rage from Greece, Spain, Egypt, the UK, Syria, Zimbabwe, Italy, the Balkans, Bénin, and Central America.

American Military Heritage

Author : William W. Hartzog
Publisher :
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis American Military Heritage by : William W. Hartzog

Download or read book American Military Heritage written by William W. Hartzog and published by . This book was released on 1971 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Heritage Tourism

Author : Hyung Yu Park
Publisher : Routledge
ISBN 13 : 113470464X
Total Pages : 252 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Heritage Tourism by : Hyung Yu Park

Download or read book Heritage Tourism written by Hyung Yu Park and published by Routledge. This book was released on 2013-11-20 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heritage tourism has become an increasingly significant component of the global tourism industry, particularly in countries striving to diversify away from sea, sand and sun. This growth has had profound influences on the presentation and representation of both tangible and intangible heritage within tourism context. The concept of heritage continues to evolve with its fast-changing political, economic and socio-cultural surroundings. Therefore it is essential that heritage tourism engages with the new form of globalised communities and societies, which have become more assimilated to each other but yet strive to sustain their own distinctive locality. This book aims to offer a thorough critical examination and systematic evaluation of the unique dynamics of heritage and tourism development from both social sciences and management perspectives. It incorporates both global and local perspectives in theorising and managing heritage tourism. While focusing on reviewing and analysing key academic concepts and debates including authenticity, commodification, globalisation and heritage interpretation, this book also discusses and evaluates topical issues such as sustainable development, marketing strategies and digital technologies including social media. It theoretically locates heritage discourses in the analysis of heritage tourism development and management drawing on various perspectives, from tourism, heritage studies, sociology, anthropology, politics and geography to management and marketing studies. Including case studies of topical concerns, controversies and challenges it will encourage readers to develop a new and insightful understanding of the dialectical relationship between heritage and tourism development. This book is essential reading for students studying tourism, heritage studies, cultural studies as well as related disciplines.