The Business Design Cube

Download The Business Design Cube PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 163742017X
Total Pages : 232 pages
Book Rating : 4.6/5 (374 download)

DOWNLOAD NOW!


Book Synopsis The Business Design Cube by : Rajagopal

Download or read book The Business Design Cube written by Rajagopal and published by Business Expert Press. This book was released on 2021-03-22 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies. The design-to-market concept has been critically examined for customer-centric companies with focus on the current trend of coevolution and crowdsourcing approaches that drives the companies to practice critical thinking.

The Business Design Cube

Download The Business Design Cube PDF Online Free

Author :
Publisher :
ISBN 13 : 9781637420164
Total Pages : 150 pages
Book Rating : 4.4/5 (21 download)

DOWNLOAD NOW!


Book Synopsis The Business Design Cube by : Rajagopal

Download or read book The Business Design Cube written by Rajagopal and published by . This book was released on 2021-03-17 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the three facets of the design-cube identified as design-to-market; design-to-society; and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies. The design-to market concept has been critically examined for customer-centric companies with focus on the current trend of coevolution and crowd sourcing approaches that drives the companies to practice critical thinking. Developing 'out of the box' business designs in view of understanding market competition, consumer needs, preferences, and values have been discussed in the book. The concepts and models developed in the book are central to innovation, social responsive behavior of companies, and coevolution of business with customer. Thematically, the discussion on these theses are interpreted in terms of current consumer marketing and multi-brand management issues of companies across market destinations. This book is divided into five chapters and accommodated in to three distinctive sections comprising the fundamental thinking, the design cube, and near and far effects. Discussions throughout the book bridges theory and applications of design elements in business by linking market competition, customer value and society in managing multi-brand and multi-market paradigms in the context to achieve long-term business performance among customer-centric firms.

Mastering the Cube

Download Mastering the Cube PDF Online Free

Author :
Publisher : Alignorg Solutions
ISBN 13 : 9780990385448
Total Pages : 170 pages
Book Rating : 4.3/5 (854 download)

DOWNLOAD NOW!


Book Synopsis Mastering the Cube by : Reed Deshler

Download or read book Mastering the Cube written by Reed Deshler and published by Alignorg Solutions. This book was released on 2014-07-26 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mastering the Cube" skillfully lays out proven organization design principles. Comparing today's complex organizations to a Rubik's Cube, the authors explain how focusing improvement efforts on just one or two facets of the organization is akin to concentrating on just one side of the cube. Doing so is bound to affect-and more likely jumble-the other areas needed to generate a healthy and sustainable organization. They advocate stepping back and taking a systems-wide, comprehensive view of change and bringing all elements into alignment with strategy. They describe eight common beliefs and missteps that cause leaders to stumble, and they offer eight building blocks to effectively orchestrate complex organizational change. Written for both business leaders and their change partners in human resources, organization effectiveness, organization design, strategy, information technology, and process or continuous improvement (e.g., Lean Six Sigma), the book offers practical wisdom to help readers develop a shared perspective on organization design and achieve positive business results. It also outlines key principles and concepts for leading effective organization alignment-and moving your organization into a productive, rewarding future. Whether the transformation before you involves restructuring, consolidations, or mergers and acquisitions, this resource provides the guidance you'll need to become skilled in the important, real work of strategic organizational alignment. "This is a great step-by-step how-to manual on defining and changing the design of your company. If you're facing such challenges and have only time to read one thing, read this. It is omniscient, efficient and sufficient." --Clayton Christensen, Professor, Harvard Business School "A must read for C-Suite execs interested in cutting the fat and preserving the muscle. Mastering the Cube: Overcoming Stumbling Blocks and Building an Organization that Works is a blueprint for smart, engaging cost reduction and efficiency no matter the circumstances." --Joe Nothwang, President, Rentals and Leasing, the Americas and Asia, Hertz Corporation "The 8 stumbling blocks are an excellent reminder of the all-too-often misguided approach and beliefs at play within businesses tackling organization transformation and change. Mastering the Cube offers thoughtful and practical wisdom and techniques for any leader who seeks to ensure that the organization design efforts they undertake are aligned with strategy and result in sustainable business impact." --Angela S. Lalor, Senior Vice President, Human Resources, Danaher "This book doesn't sugar coat the tough choices with which organization leaders are confronted For those who have the courage to move forward, " Mastering the Cube "is a practical and valuable guide to aligning organization "choices" to strategy. I found the guidance equally applicable to all types of organizations: for-profit, government, and non-profit." --Ann R. Henry, Vice President, Global Operations, Cisco Capital Mastering the Cube "is a guide organization architects can use to maneuver through the critical steps to produce an organization that works. Nicely done." --Larry Costello, Executive Vice President and Chief Human Resource Officer, Tyco International AlignOrg Solutions is an international consultancy serving enterprises of all sizes and types to clarify strategy, align organizational choices, build organization capabilities, manage and implement change, and develop alignment leadership. The firm offers a high-engagement approach, exceptional alignment tools, and hard-won expertise in leading organization transformation projects. They are respected worldwide for helping leaders and their change partners align the choices in their organizations with a differentiated strategy for future success.

Rebuilding Entrepreneurship at the Grassroots

Download Rebuilding Entrepreneurship at the Grassroots PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3031432703
Total Pages : 212 pages
Book Rating : 4.0/5 (314 download)

DOWNLOAD NOW!


Book Synopsis Rebuilding Entrepreneurship at the Grassroots by : Rajagopal

Download or read book Rebuilding Entrepreneurship at the Grassroots written by Rajagopal and published by Springer Nature. This book was released on 2024-01-03 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the impact of entrepreneurship, technology, and innovation on meeting chronic and recurring social challenges, such as poverty, gender inequality, sustainability and climate change, income disparity, social healthcare, community housing and homelessness, and the drive to cleaner food and water supplies. It discusses inclusive entrepreneurial strategies to meet the above social challenges through transformational leadership in the developing economies. With case studies from Southeast Asia, Africa, and Latin America, the chapters highlight the success and failure of entrepreneurship in resolving the social challenges, arguing that effective convergence of strategies related to technology, innovation, and poverty alleviation influences entrepreneurial performance. Connecting different theoretical underpinnings and providing a number of frameworks, conceptual models, and cases, this work advances the conversation among entrepreneurship scholars on impacting the developing world.

Challenge-Based Learning, Research, and Innovation

Download Challenge-Based Learning, Research, and Innovation PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3031291565
Total Pages : 233 pages
Book Rating : 4.0/5 (312 download)

DOWNLOAD NOW!


Book Synopsis Challenge-Based Learning, Research, and Innovation by : Arturo Molina

Download or read book Challenge-Based Learning, Research, and Innovation written by Arturo Molina and published by Springer Nature. This book was released on 2023-04-29 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenge-based research focuses on addressing societal and environmental problems. One way of doing so is by transforming existing businesses to profitable ventures through co-creation and co-evolution. Drawing on the resource-based view, this book discusses how social challenges can be linked with the industrial value-chain through collaborative research, knowledge sharing, and transfer of technology to deliver value. The work is divided into three sections: Part 1 discusses social challenges, triple bottom line, and entrepreneurship as drivers for research, learning, and innovation while Part 2 links challenge-based research to social and industrial development in emerging markets. The final section considers research-based innovation and the role of technology, with the final chapter bridging concepts and practices to shape the future of society and industry. The authors present the RISE paradigm, which integrates people (society), planet (sustainability), and profit (industry and business) as critical constructs for socio-economic and regional development. Arguing that the converging of society and industry is essential for the business ecosystem to stay competitive in the marketplace, this book analyzes possible approaches to linking challenge-based research with social and industrial innovations in the context of sectoral challenges like food production, housing, energy, biotechnology, and sustainability. It will serve as a valuable resource to researchers interested in topics such as social challenges, innovation, technology, sustainability, and society-industry linkage.

Agile Marketing Strategies

Download Agile Marketing Strategies PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3031042123
Total Pages : 254 pages
Book Rating : 4.0/5 (31 download)

DOWNLOAD NOW!


Book Synopsis Agile Marketing Strategies by : Rajagopal

Download or read book Agile Marketing Strategies written by Rajagopal and published by Springer Nature. This book was released on 2022-07-18 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this book argues that the development of agile marketing strategies requires an examination of neurobehavioral experiences in visual merchandising, shopping, and consumption, and an understanding cognitive synchronization with emotions, such as eye movements, gestures, verbal manifestation, and encoding behavior among consumers. The author discusses possible approaches to measure neuro-responses during a consumer’s shopping experience, both in-store and online. Such approaches will help firms to understand real-time neurobehavioral effects and improve the marketing capabilities of the firm accordingly. Discussing new strategies suitable to co-create agile business models in association with the market players and consumers, this interdisciplinary work engages scholarship on business agility, consumer behavior, social intervention, collective intelligence, decision-making, and stakeholder values.

Women Entrepreneurs in Emerging Markets

Download Women Entrepreneurs in Emerging Markets PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030897702
Total Pages : 165 pages
Book Rating : 4.0/5 (38 download)

DOWNLOAD NOW!


Book Synopsis Women Entrepreneurs in Emerging Markets by : Ananya Rajagopal

Download or read book Women Entrepreneurs in Emerging Markets written by Ananya Rajagopal and published by Springer Nature. This book was released on 2022-03-12 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on social perspectives of women’s entrepreneurship, in the context of work-life balance and crowd-based business modelling, and economic perspectives associated with quality-of-life expectations. It focuses on the convergence of business perspectives and the social values and lifestyle of women entrepreneurs. The attributes of women entrepreneurship in developing economies have been discussed with focus on new entrepreneurial trends, changing organizational design and workplace environment, frugal innovation and technology, and shifts in market behavior. The book presents a six-box strategy including learned knowledge, scope of enterprise, innovation and technology, social values, design-development, and entrepreneurial business modeling. The core argument underlies in critically examining the practical, tacit, and intuited strategies to redesign entrepreneurial business models against conventional social values of women entrepreneurs. The author analyzes positivist, constructivist, pragmatist, interpretivist, and phenomenological perspectives to explain entrepreneurial behavior of women and derive cognitive synthesis to enhance business performance, entrepreneurial mindset, and perceptual schema.

InfoSphere Warehouse: A Robust Infrastructure for Business Intelligence

Download InfoSphere Warehouse: A Robust Infrastructure for Business Intelligence PDF Online Free

Author :
Publisher : IBM Redbooks
ISBN 13 : 0738434329
Total Pages : 636 pages
Book Rating : 4.7/5 (384 download)

DOWNLOAD NOW!


Book Synopsis InfoSphere Warehouse: A Robust Infrastructure for Business Intelligence by : Chuck Ballard

Download or read book InfoSphere Warehouse: A Robust Infrastructure for Business Intelligence written by Chuck Ballard and published by IBM Redbooks. This book was released on 2010-06-22 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this IBM® Redbooks® publication we describe and demonstrate Version 9.7 of IBM InfoSphereTM Warehouse. InfoSphere Warehouse is a comprehensive platform with all the functionality required for developing robust infrastructure for business intelligence solutions. It enables companies to access and analyze operational and historical information, whether structured or unstructured, to gain business insight for improved decision making. InfoSphere Warehouse solutions simplify the processes of developing and maintaining a data warehousing infrastructure and can significantly enhance the time to value for business analytics. The InfoSphere Warehouse platform provides a fully integrated environment built around IBM DB2® 9.7 server technology on Linux®, UNIX® and Microsoft® Windows® platforms, as well as System z®. Common user interfaces support application development, data modeling and mapping, SQL transformation, online application processing (OLAP) and data mining functionality from virtually all types of information. Composed of a component-based architecture, it extends the DB2 data warehouse with design-side tooling and runtime infrastructure for OLAP, data mining, inLine analytics and intra-warehouse data movement and transformation, on a common platform.

Towards Cleaner Entrepreneurship

Download Towards Cleaner Entrepreneurship PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3031248848
Total Pages : 189 pages
Book Rating : 4.0/5 (312 download)

DOWNLOAD NOW!


Book Synopsis Towards Cleaner Entrepreneurship by : Ananya Rajagopal

Download or read book Towards Cleaner Entrepreneurship written by Ananya Rajagopal and published by Springer Nature. This book was released on 2023-02-08 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together research related to sustainability, green, and eco-entrepreneurship to explore what the author describes as cleaner entrepreneurship, which also links to social issues and public policy. Particularly in emerging markets, public policies have encouraged the co-creation of sustainable entrepreneurial activities. It begins by discussing sustainable entrepreneurship in the context of the sustainable development goals (SDGs) and presents global perspectives of entrepreneurship and social consciousness. It then presents a framework describing how sustainable entrepreneurship can address issues such as poverty, access to healthcare, and gender inequality. The book closes by laying out future standpoints of green entrepreneurship and how global-local partnerships will encourage reverse innovation and collective business development projects.

Perspectives in Business Informatics Research

Download Perspectives in Business Informatics Research PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3642245110
Total Pages : 365 pages
Book Rating : 4.6/5 (422 download)

DOWNLOAD NOW!


Book Synopsis Perspectives in Business Informatics Research by : Janis Grabis

Download or read book Perspectives in Business Informatics Research written by Janis Grabis and published by Springer. This book was released on 2011-10-07 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 10th International Conference on Perspectives in Business Informatics Research (BIR), held in Riga, Latvia, in October 2011. The 25 full papers accepted for this volume were selected from 68 submissions. In addition, two invited papers presented at the conference are also included. The papers have been organized in topical sessions on business intelligence and performance management, data and processes, ontologies, architectures, stakeholders' perspectives, Web information systems and services, and systems approach.

Paradigm Shift in Business

Download Paradigm Shift in Business PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3031404394
Total Pages : 531 pages
Book Rating : 4.0/5 (314 download)

DOWNLOAD NOW!


Book Synopsis Paradigm Shift in Business by : Rajagopal

Download or read book Paradigm Shift in Business written by Rajagopal and published by Springer Nature. This book was released on 2023-11-11 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the socialization of business as a corporate philosophy to understand customers and stakeholders in order to motivate co-creating value-based business performance. Reviewing a wide range of literature, it analyzes emerging theories of agility in business, corporate social responsibility, social learning, and value co-creation. Divided into 5 sections, this volume deliberates upon critical success factors of firms, which include diversity and cross-functionality by managing the triple and quadruple bottom-line. It argues that timely deployment of streamlined crowd-based marketing strategies in chaotic markets enhance the effects of social innovation and reduce growing complexities in global and regional markets. Presenting new insights on developing agile business models using both aggressive (crowd-driven) and defensive (competitive) marketing strategies in the agile business models, this edited work discusses how contemporary businesses adapt to agile strategies and integrate people, profit, and corporate citizenship behavior.

Professional Microsoft SQL Server 2016 Reporting Services and Mobile Reports

Download Professional Microsoft SQL Server 2016 Reporting Services and Mobile Reports PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119258383
Total Pages : 816 pages
Book Rating : 4.1/5 (192 download)

DOWNLOAD NOW!


Book Synopsis Professional Microsoft SQL Server 2016 Reporting Services and Mobile Reports by : Paul Turley

Download or read book Professional Microsoft SQL Server 2016 Reporting Services and Mobile Reports written by Paul Turley and published by John Wiley & Sons. This book was released on 2017-01-17 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize reporting and BI with Microsoft SQL Server 2016 Professional Microsoft SQL Server 2016 Reporting Services and Mobile Reports provides a comprehensive lesson in business intelligence (BI), operational reporting and Reporting Services architecture using a clear, concise tutorial approach. You'll learn effective report solution design based upon many years of experience with successful report solutions. Improve your own reports with advanced, best-practice design, usability, query design, and filtering techniques. Expert guidance provides insight into common report types and explains where each could be made more efficient, while providing step-by step instruction on Microsoft SQL Server 2016. All changes to the 2016 release are covered in detail, including improvements to the Visual Studio Report Designer (SQL Server Data Tools) and Report Builder, Mobile Dashboard Designer, the new Report Portal Interface, HTML-5 Rendering, Power BI integration, Custom Parameters Pane, and more. The Microsoft SQL Server 2016 release will include significant changes. New functionality, new capabilities, re-tooled processes, and changing support require a considerable update to existing knowledge. Whether you're starting from scratch or simply upgrading, this book is an essential guide to report design and business intelligence solutions. Understand BI fundamentals and Reporting Services architecture Learn the ingredients to a successful report design Get up to speed on Microsoft SQL Server 2016 Grasp the purpose behind common designs to optimize your reporting Microsoft SQL Server Reporting Services makes reporting faster, easier, and more powerful than ever in web, desktop and portal solutions. Compatibility with an extensive variety of data sources makes it a go-to solution for organizations across the globe. The 2016 release brings some of the biggest changes in years, and the full depth and breadth of these changes can create a serious snag in your workflow. For a clear tutorial geared toward the working professional, Professional Microsoft SQL Server 2016 Reporting Services and Mobile Reports is the ideal guide for getting up to speed and producing successful reports.

Proximity Marketing

Download Proximity Marketing PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 1637425783
Total Pages : 272 pages
Book Rating : 4.6/5 (374 download)

DOWNLOAD NOW!


Book Synopsis Proximity Marketing by : Rajagopal

Download or read book Proximity Marketing written by Rajagopal and published by Business Expert Press. This book was released on 2024-01-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches. Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.

Digital Brand Romance

Download Digital Brand Romance PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 1637422245
Total Pages : 212 pages
Book Rating : 4.6/5 (374 download)

DOWNLOAD NOW!


Book Synopsis Digital Brand Romance by : Anna Harrison

Download or read book Digital Brand Romance written by Anna Harrison and published by Business Expert Press. This book was released on 2022-03-23 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. Tomorrow arrived, and all great relationships now begin online – including the ones between your future customer and your brand. Whether you are selling shoes, software or spaceship parts, the romance begins and evolves in a digital world. While over 80% of businesses think they provide excellent customer experiences – only 8% of customers agree. The reality is that the state of modern, digital brand relationships is quite dysfunctional: an average conversion rate of 3% means that 97% of engagements with your brand fail. Not only does this inefficiency chew up marketing budget, but it also taints future engagements with your brand. In Digital Brand Romance, you will learn the proprietary six-step ADORE Process that has helped brands worldwide consistently achieve conversion rates above 20%. The ADORE Process is used by some of the most innovative scale-ups, fast growth exporters and leading brands to consistently sell more, more often. Each step of the ADORE Process aligns with one of the key moments of influence in the digital relationship with your brand. Understanding the forces that drive each moment will allow you to identify signs of relationship breakdown; common causes of issues and how to resolve them; and which metrics to track to measure progress. You will also learn how to apply the process to conduct regular digital relationship audits, removing your reliance on luck in the future success of your brand. Digital Brand Romance is highly practical and offers tactical, helpful advice to apply in your business immediately.

Microsoft SQL Server 2008 Bible

Download Microsoft SQL Server 2008 Bible PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118079876
Total Pages : 1680 pages
Book Rating : 4.1/5 (18 download)

DOWNLOAD NOW!


Book Synopsis Microsoft SQL Server 2008 Bible by : Paul Nielsen

Download or read book Microsoft SQL Server 2008 Bible written by Paul Nielsen and published by John Wiley & Sons. This book was released on 2011-02-11 with total page 1680 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of SQL Server, Microsoft’s high-performance database and data analysis software package, by accesing everything you need to know in Microsoft SQL Server 2008 Bible. Learn the best practices, tips, and tricks from this comprehensive tutorial and reference, which includes specific examples and sample code, with nearly every task demonstrated in both a graphical and SQL code method. Understand how to develop SQL Server databases and data connections, how to administer the SQL Server and keep databases performing optimally, and how to navigate all the new features of the 2008 release.

Brand Vision

Download Brand Vision PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 1637421745
Total Pages : 249 pages
Book Rating : 4.6/5 (374 download)

DOWNLOAD NOW!


Book Synopsis Brand Vision by : James Everhart

Download or read book Brand Vision written by James Everhart and published by Business Expert Press. This book was released on 2022-01-19 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. In a global survey of more than four thousand senior executives, consulting firm PwC found that 80 percent of the respondents admitted that few of their associates understood their company's corporate strategy. And even that figure is wildly optimistic. According to research reported in the Harvard Business Review, 95 percent of a company’s employees, on average, are unaware of or do not understand its strategy. Brand Vision: The Clear Line of Sight Aligning Marketing Tactics and Business Strategy hopes to change that by offering simple, easily implemented tools connecting a company’s marketing program to its business strategy. It’s based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well. The author has covered this territory for more than four decades, working as a strategist, creative director, and writer for one of the country’s largest business-to-business advertising agencies. He has worked with large international companies to develop marketing campaigns and programs from social media, search, email, and websites to more traditional print advertising and direct marketing. He knows this territory well.

Brand Naming

Download Brand Naming PDF Online Free

Author :
Publisher : Business Expert Press
ISBN 13 : 1637421567
Total Pages : 233 pages
Book Rating : 4.6/5 (374 download)

DOWNLOAD NOW!


Book Synopsis Brand Naming by : Rob Meyerson

Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.