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The British Code Of Sales Promotion Practice
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Download or read book Sales Promotion written by Roddy Mullin and published by Kogan Page Publishers. This book was released on 2008 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month.Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.
Download or read book Sales Promotion written by Julian Cummins and published by Kogan Page Publishers. This book was released on 2002 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book spells out the tried and tested methods that companies use to stay ahead in the sales promotion race. It details the offers that win new customers and keep existing ones buying. This book amounts to a DIY sales promotion kit.
Book Synopsis Corporate Governance: Principles, Policies and Practices: Principles, Polices and Practices by : A. C. Fernando
Download or read book Corporate Governance: Principles, Policies and Practices: Principles, Polices and Practices written by A. C. Fernando and published by Pearson Education India. This book was released on 2011 with total page 787 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of A. C. Fernando's bestselling Corporate Governance: Principles, Policies and Practices sheds light on recent corporate problems using a flexible modular format, through a detailed explanation of the corporate governance mechanism and the various incentives within today's governance system, while offering potential solutions in context. With an emphasis on connecting corporate governance to practical management, the book provides cutting-edge material comprising new and unique study tools and fresh, thought-provoking content.
Book Synopsis Selling and Sales Management by : David Jobber
Download or read book Selling and Sales Management written by David Jobber and published by Pearson UK. This book was released on 2019 with total page 703 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.
Book Synopsis Consumer Sales Law by : John Macleod
Download or read book Consumer Sales Law written by John Macleod and published by Routledge. This book was released on 2009-06-02 with total page 1602 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated and revised, this comprehensive and informative textbook provides readers with an overview of current consumer sales law and equips them with a view of how this fast-changing subject has, and will continue to develop through the inclusion of new reform proposals. This book analyzes the interaction of consumer sales law with politics, the appeal of consumer protection to politicians and the influence of the European Union and the EU Directives. It also discusses the removal of consumer sales law from its traditional realm of legal professionals to consumer and debt advisors and public officials with the power to seek injunctions to protect consumers. In addition to this, it: fully integrates both the Unfair Commercial Practices Directive 2005 and the Consumer Credit Act 2006 into the basic 1974 Act explains how the sale of Goods Act 1979 has been modified by the 1999 Directive combines the public protection of consumers under the Enterprise Act 2002 (e.g. Office of Fair Trading) is supplemented by comprehensive e-updates on its Companion Website, keeping the content current between editions. Written by an author with forty years experience of teaching sales and finance law to undergraduates, this textbook is an essential tool for all undergraduates studying commercial and consumer sales law.
Book Synopsis Protective Practices by : Jessica Borge
Download or read book Protective Practices written by Jessica Borge and published by McGill-Queen's Press - MQUP. This book was released on 2020-09-23 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: From humble beginnings wholesaling at a small tobacconist-hairdresser shop in 1915, the London Rubber Company rapidly became the UK's biggest postwar producer and exporter of disposable rubber condoms. A first-mover and innovator, the company's continuous product development and strong brands (including Durex) allowed it to dominate supply to the retail trade and family planning clinics, leading it to intercede in the burgeoning women's market. When oral contraceptives came along, however, the company was caught in a bind between defending condoms against the pill and claiming a segment of the new birth control market for itself. In this first major study on the company, Jessica Borge shows how, despite the "unmentionable" status of condoms that inhibited advertising in the early twentieth century, aggressive business practices were successfully deployed to protect the monopoly and squash competition. Through close, evidence-based examination of LRC's first fifty years, encompassing its most challenging decades, the 1950s and 1960s, as well as an overview of later years including the AIDS crisis, Borge argues that the story of the modern disposable condom in Britain is really the story of the London Rubber Company, the circumstances that befell it, the struggles that beset it, the causes that opposed it, and the opportunities it created for itself. LRC's historic intervention in and contribution to female contraceptive practices sits uneasily with existing narratives centred on women's control of reproduction, but the time has come, Borge argues, for the condom to find its way back to the centre of these debates. Protective Practices thereby re-examines a key transitional moment in social and cultural history through the lens of this unusual case study.
Book Synopsis Promoting Participation: Law Or Politics? by : David Campbell
Download or read book Promoting Participation: Law Or Politics? written by David Campbell and published by Routledge. This book was released on 2012-07-23 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors argue for constitutional reform which would facilitate British citizens' effective participation in the making of the decisions that set the basic pattern of their collective life. They assert that this failure of the British Constitution is unacceptable.
Book Synopsis The Gower Handbook of Management by : Dennis Lock
Download or read book The Gower Handbook of Management written by Dennis Lock and published by Gower Publishing, Ltd.. This book was released on 1998 with total page 1308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Gower Handbook of Management is widely regarded as a manager's bible: an authoritative, gimmick-free and practical guide to best practice in management. By covering the broadest possible range of subjects, it replicates in book form a forum in which managers can meet experts from a range of professional disciplines. This edition features 36 completely new chapters, 65 expert contributors - many of them practising managers and many of them new to this edition. All of the contributors are recognized authorities in their field.
Book Synopsis The Social Audit Consumer Handbook by : Charles Medawar
Download or read book The Social Audit Consumer Handbook written by Charles Medawar and published by Springer. This book was released on 1978-09-06 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essential Law for Marketers by : Ardi Kolah
Download or read book Essential Law for Marketers written by Ardi Kolah and published by Routledge. This book was released on 2012-06-25 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives. Uniquely written from the practitioner's point of view, the text is structured to offer a complete and accessible picture of how the law can impinge on the job: * 'Point of law' offers clear legal definitions or shows the generic application of a legal point in a real life context * 'Law in action' outlines actual legal cases and their outcomes, with full referencing for the case available on the companion site * 'Insight' offers background information, providing a broader practical or commercial context for a legal topic * 'Checklist' at end of each chapter itemises the key issues to bear in mind Essential Law for Marketers covers all the key issues facing those working in the media. From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide for anyone working within the sector. It also functions as an excellent learning resource for all marketing students who need to appreciate the legal implications of industry practice.
Book Synopsis Professional Codes of Conduct in the United Kingdom by : Nigel G. E. Harris
Download or read book Professional Codes of Conduct in the United Kingdom written by Nigel G. E. Harris and published by Burns & Oates. This book was released on 1996 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: The original edition of this directory of professional codes of conduct in the United Kingdom was the first reference book to give information on more than a handful of codes. For the second edition the work has been greatly extended and revised, thereby reflecting both the ever-increasing number of codes and the ongoing interest in them.
Book Synopsis Gower Handbook of Marketing by : Michael J. Thomas
Download or read book Gower Handbook of Marketing written by Michael J. Thomas and published by Gower Publishing, Ltd.. This book was released on 1995 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition has been revised to include new chapters on subjects as diverse as relationship marketing and international marketing research. The 36 contributors are all acknowledged leaders in their chosen field, with practical experience of marketing.
Book Synopsis Promotional Marketing by : Roddy Mullin
Download or read book Promotional Marketing written by Roddy Mullin and published by Kogan Page Publishers. This book was released on 2014-09-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotional Marketing, formerly Sales Promotion (2010), details the tried-and-tested methods companies use to gain competitive advantage, including off-the-shelf offers, joint promotions, price promotions, premium promotions and prize promotions. This fully updated edition features the latest best practice for working in digital channels including web- and mobile-based promotions. Promotional Marketing is a complete guide to planning, executing and evaluating promotional marketing campaigns covers the purpose of promotional marketing, what promotional marketing can do for businesses, the best ways to work with suppliers and how to use different techniques and implement an integrated marketing strategy.
Book Synopsis Unfair Trading Practices by : Dennis Campbell
Download or read book Unfair Trading Practices written by Dennis Campbell and published by Kluwer Law International B.V.. This book was released on 1997-09-17 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of unfair trading practices constitutes a breach of the law against unfair competition. The principle of freedom of competition is vital to any market. Without it, there exists no protection against large companies' obtaining monopolies and then ruthlessly exercising market dominance. The ability of other companies to freely compete with such entities is necessary to protect consumers from, for example, highly inflated prices. On the other hand, the right to compete must be tempered to avoid abuse by traders using unscrupulous methods to sell products or services. Such misuse also threatens to impede the businesses of others and breach the principle of fair competition. This subject is particularly relevant in today's society, where competition plays such an important role and new technologies, such as the Internet, provide more and more room for competition. This special volume of the Comparative Law Yearbook of International Business addresses this important, controversial subject. It gives a country-by-country account of the provisions and procedures laid down in various jurisdictions worldwide. Each contribution is provided by a leading practitioner in the area of competition law. As a result, Unfair Trading Practices is a useful tool for anyone having to deal with unfair acts in the course of trading.
Book Synopsis CeMAP 1 Revision Guide by : Paul Archer
Download or read book CeMAP 1 Revision Guide written by Paul Archer and published by Lulu.com. This book was released on 2012-08-31 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archer Training's CeMAP 1 Revision Guide covering the ifs School of Finance CeMAP 1 Syllabus in an easy to follow and simple to remember style. Full of bullet lists, tables, graphs, news-cuttings, cartoons to liven your study.
Book Synopsis Unfair Competition Law by : Frauke Henning-Bodewig
Download or read book Unfair Competition Law written by Frauke Henning-Bodewig and published by Kluwer Law International B.V.. This book was released on 2006-01-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book delineates, with extraordinary clarity and precision, the working of unfair competition law throughout the European Union. Its four comprehensive chapters encompass: basic considerations of definition, subject matter, enforcement, and applicable law: international provisions under the Paris convention, TRIPS, and WIPO model law; analysis of relevant EC directives and regulations and ECJ jurisprudence; and extensive discussions of the national unfair competition laws of all 25 Member States. For each Member State, specific topics covered include such considerations as the following: sources of law; competition law in a nutshell; regulation of advertising; direct marketing; sales promotion; risk of confusion; disparagement, defamation; misappropriation, imitation; impediment of competitors; and breach of the law. The author also provides a selected bibliography of sources for each country. It would be difficult to find a more useful analysis of European Unfair Competition Law than this systematic study. It is practical, thorough, clarifying, and readable, all at the same time. The author untangles the most complex of apparent contradictions with impressive skill. Copies of this book will quickly take their places on the working shelves of interested practitioners, academics, and officials throughout Europe.
Book Synopsis Handbook of Social Media and the Law by : Laura Scaife
Download or read book Handbook of Social Media and the Law written by Laura Scaife and published by CRC Press. This book was released on 2014-11-20 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Billions of minutes a month are spent globally on social media. This raises not only serious legal issues, but also has a clear impact on everyday commercial activity. This book considers the significant legal developments that have arisen due to social media. It provides an expert explanation of the issues that practitioners and businesses need to consider, as well as the special measures that are required in order to minimise their exposure to risk. The content is highly practical, and not only explores the law related to social media, but also includes useful aids for the reader, such as flow charts, checklists and case studies. Various categories and channels of social media are covered in this book, alongside the legal classification of different social networks. Social media is also considered in the context of human rights law by evaluating the implications this has had upon the development of civil and criminal law when pursuing a civil remedy or criminal prosecution in relation to online speech. As part of these discussions the book deals specifically with the Defamation Act 2013, the Communications Act 2003, the Computer Misuse Act 1990 and the Contempt of Court Act 1988 among other key issues such as seeking Injunctions and the resulting privacy implications. Finally, the author also pays careful consideration to the commercial aspects raised by social media. The reader will find reference to key cases and regulatory guidance notes and statutes including, the Data Protection Act 1998 (including the draft Data Protection Regulation), user privacy, human rights, trading and advertising standards, special rules for FCA regulated bodies and social media insurance. This book is an invaluable guide for private practice and in-house practitioners, business professionals, academics and post-graduate students involved in the law surrounding social media.
