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The Branded
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Download or read book The Branded written by Martina Murphy and published by Constable. This book was released on 2023-01-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Branded pulls you straight into the story, snares you, and won't let you escape until you turn the last page' Patricia Gibney During an unprecedented heatwave, the body of a young girl is found in a submerged suitcase in Loch Acorrymore on Achill Island. DS Lucy Golden is tasked with identifying her and returning her to her family. With the help of her team, they discover that the girl was a runaway, who had spent some time in a homeless shelter. She has been murdered and an investigation is launched. Despite some promising leads, Lucy's enquiries seem to be going nowhere until another the body with connections to the homeless shelter is discovered in what initially appears to be a suicide. Lucy knows that there is no such thing as coincidence, but the race is on to find the link between the two victims before the trail goes cold. As Lucy is drawn deeper into the case, she realises that these murders may be a whole lot more sinister than first thought. Can Lucy keep a clear emotional head and get to the truth before more girls end up dead? Praise for The Branded 'Even better than her first [book]. . . a breathless crime novel, imbued with a sense of place' Westmeath Examiner 'Such a good, interesting read' Belfast Telegraph 'DC Lucy Golden returns in another nail-biting Irish thriller' Peterborough Telegraph
Download or read book Branded written by Alissa Quart and published by Basic Books. This book was released on 2008-12-17 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.
Download or read book The Brand Flip written by Marty Neumeier and published by New Riders. This book was released on 2015-07-24 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Download or read book Branded! written by Michael E. Conroy and published by New Society Publishers. This book was released on 2007-06-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making responsible social and environmental choices has not always been a first priority for many corporations, but recent history has changed all that. Small but mighty NGOs, using 21st Century global communications, are nipping at the heels of corporations caught in unethical and irresponsible practices. NGO "market campaigns" are moving these companies toward the higher standard now demanded by their clients, their consumers, and society as a whole. The lever that moves these giants is the risk of destroying their carefully built "brands" if they fail to recognize their "moral liability" and clean up their practices. Branded! outlines the ability of NGOs to affect corporate markets. It shows how the development of certification systems for corporate social and environmental practices has created some intriguing questions: Why are retail giants paying premiums for ethically-produced products and not overcharging their customers? How have NGOs gained such power and credibility? What are the challenges of these new modes of corporate accountability for both NGOs and corporations? What are the unexpected opportunities for newly accountable corporations? Branded! is a "must-read" book for corporate executives, NGOs and concerned consumers. It is rich with vignettes of firms, NGOs, campaigns, failures, successes, memorable personalities and hard-fought battles.
Download or read book Branded by Fire written by Nalini Singh and published by Penguin. This book was released on 2009-07-07 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times bestselling author Nalini Singh allies two fierce changelings in this explosive Psy-Changeling novel. Though DarkRiver sentinel Mercy is feeling the pressure to mate, she resists savagely when Riley Kincaid, a lieutenant from the SnowDancer pack, seeks to possess her. The problem is not simply that he pushes her buttons; the problem is that he’s a wolf, she’s a cat, and they’re both used to being on top. But when a brilliant changeling researcher is kidnapped from DarkRiver territory in a seemingly senseless attack, Mercy and Riley must work together to track the young male—before his shadowy captors decide he’s no longer useful. Along the way, the two dominants may find that submitting to one another uncovers not just a deadly conspiracy, but a passion so raw, it’ll leave them both branded by fire…
Book Synopsis The Branded Mind by : Erik Du Plessis
Download or read book The Branded Mind written by Erik Du Plessis and published by Kogan Page Publishers. This book was released on 2011-02-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. Investigating developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies, The Branded Mind is based on exclusive research by Millward Brown, one of the World's top market research companies. This unique and insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation, and how to use these insights to the benefit of your brand.
Download or read book Branded written by Abi Ketner and published by . This book was released on 2017-07-03 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fifty years ago The Commander came into power and murdered all who opposed him. In his warped mind, the seven deadly sins were the downfall of society. To punish the guilty, he created the Hole, a place where sinners are branded according to their sins. Sinners are forced to live a less than human existence in deplorable conditions, under the watchful eye of guards who are ready to kill anyone who steps out of line. Now, LUST wraps around my neck like thick, blue fingers, threatening to choke the life out of me. I've been accused of a crime I didn't commit, and the Hole is my new home. Constant darkness. Brutal and savage violence. Excruciating pain. Every day is a fight for survival. But I won't let them win. I will not die in the Hole. I am more than my brand. I'm a fighter. My name is Lexi Hamilton, and this is my story.
Download or read book Branded written by Laura Wright and published by Penguin. This book was released on 2014-06-03 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the small town of River Black, Texas, sits the Triple C—a working cattle ranch that sustains the town. But it also holds painful memories and shocking secrets for the Cavanaugh brothers.... When the Cavanaugh brothers return home for their father’s funeral, they discover unexpected evidence of the old man’s surprising double life—a son named Blue, who wants the Triple C Ranch as much as they do. The eldest son, Deacon, a wealthy businessman who couldn’t wait to leave the ranch and move on with his life, is looking to use his powerful connections to stop Blue at any cost. He never expected the ranch’s forewoman, Mackenzie Byrd, to get in his way. Mac knows Deacon means to destroy the ranch and therefore destroy her livelihood. But as the two battle for control, their attraction builds. Now Deacon is faced with the choice of a lifetime: Take down the Triple C to feed his need for revenge, or embrace the love of the one person who has broken down every barrier to his heart.
Book Synopsis Devo: The Brand / Devo: Unmasked by : Gerald Casale
Download or read book Devo: The Brand / Devo: Unmasked written by Gerald Casale and published by Rocket 88. This book was released on 2018-07-13 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique 2-in-1 book with rubberized covers: flip it over when finished & begin again! DEVO: The Brand is illustrated throughout with classic Devo iconography & photos showing how DEVO was built. DEVO: Unmasked is packed with rare & unseen photos of the band from childhood to the present. Commentary is provided throughout by Jerry and Mark.
Book Synopsis The Essential Brand Book by : Iain Ellwood
Download or read book The Essential Brand Book written by Iain Ellwood and published by Taylor & Francis US. This book was released on 2002 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing readers with an insight into all the components of brand management including a wide range of business models and techniques, this book will help to build strong and effective brands in the marketplace.
Download or read book Branded written by Keary Taylor and published by Keary Taylor Book, INC. This book was released on 2010-02-10 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jessica's had the nightmares for as long as she can remember. Nightmares of being judged for people who have died, of being branded by the angels. Her friends and family think she's a crazy because of it all. Yet she carries the mark of the condemned, seared into the back of her neck, and hides it and herself away from the world. But when two men she can't ignore enter her life everything changes, including the nightmares. The two of them couldn't be more different. She will do anything to be with one of them. Even tell him the truth about angels, why she never sleeps, and the scar on the back of her neck. But one of the two has set events into motion what will pull her toward her own judgment and turn her into the object of her greatest fear.
Download or read book Branded written by Joseph T. Humphrey and published by Intrepid Pen Publishing, L.L.C.. This book was released on 2021-11-16 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Henry Murphy’s parents never told him he was from another realm. They couldn’t, because they have become as unaware as Henry. Everything was forgotten—memories siphoned away by the dark force that stalked them. For the last seventeen years, Henry has been living a lie. All those years of hiding have been compromised. Henry’s parents fled as refugees after stealing the location of the furnace—a source of power that would have allowed the Nekura uncontested rule over all life. But with their memories silenced, the Nekura have closed in on them unnoticed. The first warning was the screaming girl. After she broke into Henry’s high school classroom and screamed for him to run, she was hauled away and disappeared. The only friend Henry finds to help him is Charley, a strong-willed orphan girl with a fractured past. Henry is thrust into a reality he never knew existed and must fight against sinister creatures he cannot touch for reasons he doesn’t understand. What he doesn’t know can still hurt him, and it is hunting him down. Their only hope is the Light—a legendary force that bestows intangible power for those connected to it. Henry must uncover the shrouded memory of his family’s past and race to find the furnace before the Nekura tear his family apart and destroy both worlds in the process. Henry will learn the heartache of the forgotten, the joy of the reclaimed, strength beyond himself, and the unbreakable ties that bind family together.
Book Synopsis Branded Interactions by : Marco Spies
Download or read book Branded Interactions written by Marco Spies and published by National Geographic Books. This book was released on 2020-10-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An invaluable source of inspiration for anyone involved with or interested in the design of interactive brands Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. Branded Interactions is a practical handbook for professional digital designers and those just starting out. It is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.
Download or read book Little Brand Book written by Kalika Yap and published by HarperCollins. This book was released on 2020-04-14 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you really know what makes you unique? And how to work it? Own it? Bring it? Well lucky for you, we do. And we have the playbook to show you exactly how to thrive in business, life, and relationships. Take the Brand Boss personality test to reveal your specific archetype and how this acumen applies to your life, your relationships, your career and your company. Are you a Catalyst, Coach or Crusader? Optimist or a Woo-er? Maven or Mastermind? Poet or a Prodigy? Just like there are 12 Astrological Signs, we share the 12 Personality Archetypes and then help you drill down to unlock yours. We’ll also introduce you to female entrepreneurs who embody each particular archetype—an “InfluenceHER”—to personally share their kick-ass success stories and inspire you to unleash your talents, brains, and vision to confidently strike out on your own. Little Brand Book offers support, tools and lessons to help women succeed in business and to create abundance for yourself, your family, your company, your employees and your customers.
Download or read book You Are The Brand written by Mike Kim and published by Morgan James Publishing. This book was released on 2021-06-08 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.
Book Synopsis Married to the Brand by : William J. McEwen
Download or read book Married to the Brand written by William J. McEwen and published by Simon and Schuster. This book was released on 2005-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--BOOK JACKET.
Book Synopsis The Branded Ones by : Joanna Beresford
Download or read book The Branded Ones written by Joanna Beresford and published by Next Chapter Godo-Kaisha. This book was released on 2021-12-02 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beneath a façade of palm trees and sunshine, homelessness and addiction are bubbling to the surface. It can be hard to shake the brands others place on you; Derek, currently homeless, knows this better than most. How can a person with nowhere to hide be so invisible? A chance meeting along the waterfront with new mum Jess ignites in him a flicker of hope. Meanwhile, 17-year-old Melissa has a new boyfriend. Her best friend hates his guts but won't say why. Melissa and Jess soon find themselves drawn into a challenging battle for reconciliation between their friends. With their help, painful truths from the past stand a chance of release, and a family the gift of restoration. Told through the eyes of three strangers, Joanna Beresford's 'The Branded Ones' is a poignant story of love, family, relationships and redemption.
