Little Brand Book

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Little Brand Book

Author : Kalika Yap
Publisher : HarperCollins
ISBN 13 : 0062956922
Total Pages : 224 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis Little Brand Book by : Kalika Yap

Download or read book Little Brand Book written by Kalika Yap and published by HarperCollins. This book was released on 2020-04-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you really know what makes you unique? And how to work it? Own it? Bring it? Well lucky for you, we do. And we have the playbook to show you exactly how to thrive in business, life, and relationships. Take the Brand Boss personality test to reveal your specific archetype and how this acumen applies to your life, your relationships, your career and your company. Are you a Catalyst, Coach or Crusader? Optimist or a Woo-er? Maven or Mastermind? Poet or a Prodigy? Just like there are 12 Astrological Signs, we share the 12 Personality Archetypes and then help you drill down to unlock yours. We’ll also introduce you to female entrepreneurs who embody each particular archetype—an “InfluenceHER”—to personally share their kick-ass success stories and inspire you to unleash your talents, brains, and vision to confidently strike out on your own. Little Brand Book offers support, tools and lessons to help women succeed in business and to create abundance for yourself, your family, your company, your employees and your customers.

Branding Basics for Small Business

Author : Maria Ross
Publisher : Norlightspress.com
ISBN 13 : 9781935254874
Total Pages : 210 pages
Book Rating : 4.2/5 (548 download)

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Book Synopsis Branding Basics for Small Business by : Maria Ross

Download or read book Branding Basics for Small Business written by Maria Ross and published by Norlightspress.com. This book was released on 2014-02-21 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. The secret is starting with a strong Brand Strategy, which goes beyond a logo. This book reveals a simple ten-question process to build a strong brand strategy and bring it to life.

I Am My Brand

Author : Kubi Springer
Publisher : Bloomsbury Publishing
ISBN 13 : 1472971892
Total Pages : 305 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis I Am My Brand by : Kubi Springer

Download or read book I Am My Brand written by Kubi Springer and published by Bloomsbury Publishing. This book was released on 2019-10-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the 2020 Business Book Awards I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author's expertise – will support readers on their own journey to brand success and self-empowerment in work and life. The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today's male dominated business world.

Little Book of Schiaparelli

Author : Emma Baxter-Wright
Publisher : Welbeck Publishing
ISBN 13 : 9781787398283
Total Pages : 160 pages
Book Rating : 4.3/5 (982 download)

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Book Synopsis Little Book of Schiaparelli by : Emma Baxter-Wright

Download or read book Little Book of Schiaparelli written by Emma Baxter-Wright and published by Welbeck Publishing. This book was released on 2021-06 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Little Book of Schiaparelli chronicles the work of one of history's most influential and eccentric couturiers. Endowed with a strikingly imaginative and experimental approach to fashion, Elsa Schiaparelli cultivated a combination of the witty and the surreal, the cutting edge and the elegant, from her garments and jewellery to her collaborations with Salvador Dalí, Jean Cocteau and Alberto Giacometti. Exquisitely illustrated and expertly written, the book follows a biographical chronology detailing her life, career and primary creative themes of her work. Images of Schiaparelli's finished designs, along with close-up details and illustrations of her personal sketches, showcase the brilliance of her innovative oeuvre, and the legacy that lives on in the House of Schiaprelli to this day.

The Little Brand Book

Author : Kalika Yap
Publisher :
ISBN 13 : 9781723439001
Total Pages : 218 pages
Book Rating : 4.4/5 (39 download)

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Book Synopsis The Little Brand Book by : Kalika Yap

Download or read book The Little Brand Book written by Kalika Yap and published by . This book was released on 2018-08-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: From 35+ years of combined experience in branding for companies big and small, Kalika Yap and Erika Brechtel have developed a framework of 144 brand archetypes to help you better understand the power of your uniqueness to help you work it, own it, bring it in your career and business. Get tips, action steps, inspiration, and learn from our 12 IRL InfluenceHers -- women who are killing it in their industries, around the world. Plus get access to exclusive bonus content to help you define your purpose, develop an authentic voice, align with the right tribe, build brand recognition, attract a loyal audience, and become an essential brand. This little handbook will get you on your way to becoming a brand BOSS.

Building a StoryBrand

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.7/5 (18 download)

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Book Synopsis Building a StoryBrand by : Donald Miller

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

The Little Book of Big PR

Author : Jennefer Witter
Publisher : AMACOM
ISBN 13 : 0814434371
Total Pages : 128 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Little Book of Big PR by : Jennefer Witter

Download or read book The Little Book of Big PR written by Jennefer Witter and published by AMACOM. This book was released on 2014-10-03 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Whether you’re an established company or a cost-conscious start-up, The Little Book of Big PR tells you all you need to know to be able to use public relations effectively as a business-building tool.Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations:• Self-branding• Media relations• Social Media• Networking• Speaking engagements• Cause-related marketing• Selecting a PR agencyComplete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, this all-encompassing resource will provide for you the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

Quotations from Chairman Mao Tsetung

Author : Zedong Mao
Publisher : China Books
ISBN 13 : 9780835123884
Total Pages : 328 pages
Book Rating : 4.1/5 (238 download)

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Book Synopsis Quotations from Chairman Mao Tsetung by : Zedong Mao

Download or read book Quotations from Chairman Mao Tsetung written by Zedong Mao and published by China Books. This book was released on 1990 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Lean Branding

Author : Laura Busche
Publisher : O'Reilly Media
ISBN 13 : 1492054178
Total Pages : 292 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Lean Branding by : Laura Busche

Download or read book Lean Branding written by Laura Busche and published by O'Reilly Media. This book was released on 2019-03-01 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help. This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop. Learn exactly what a brand is—and what it isn’t Build a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategy Measure your brand ingredients by using meaningful metrics to see if they meet your conversion goals Pivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashing Focus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply

Little Black Book: the Globe and Mail Bestseller

Author : OTEGHA. UWAGBA
Publisher : Fourth Estate
ISBN 13 : 9780008339531
Total Pages : 160 pages
Book Rating : 4.3/5 (395 download)

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Book Synopsis Little Black Book: the Globe and Mail Bestseller by : OTEGHA. UWAGBA

Download or read book Little Black Book: the Globe and Mail Bestseller written by OTEGHA. UWAGBA and published by Fourth Estate. This book was released on 2019-08-27 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Little Black Book is THE book of the year for working women with drive' Refinery 29 The essential career handbook for creative working women. 'A compact gem' Stylist

BRANDING SECRETS

Author : KEVIN. ALBERT
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.7/5 (1 download)

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Book Synopsis BRANDING SECRETS by : KEVIN. ALBERT

Download or read book BRANDING SECRETS written by KEVIN. ALBERT and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Little Book of Prada

Author : Laia Farran Graves
Publisher : Carlton Books Limited
ISBN 13 : 9781780979038
Total Pages : 0 pages
Book Rating : 4.9/5 (79 download)

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Book Synopsis Little Book of Prada by : Laia Farran Graves

Download or read book Little Book of Prada written by Laia Farran Graves and published by Carlton Books Limited. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrating this family brand and representing a summary of Miuccia Prada's key collections and pieces, including the launch of the Miu Miu line, the brand's emphasis on understated elegance and luxury, technologically advanced fabrics and originality of design. We follow a biographical chronology leaping from the pages of the origins of the brand as a leather-goods manufacturer, the life and career of Miuccia Prada, and the collections, collaborations and themes, such as art influences and the perfume and beauty lines. Beautiful photography of her finished designs, along with close-up details, portray the innovation of this influential fashion house and the woman behind it.

The Little Black Book of Success

Author : Elaine Meryl Brown
Publisher : One World
ISBN 13 : 0345518500
Total Pages : 178 pages
Book Rating : 4.3/5 (455 download)

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Book Synopsis The Little Black Book of Success by : Elaine Meryl Brown

Download or read book The Little Black Book of Success written by Elaine Meryl Brown and published by One World. This book was released on 2010-03-02 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This invaluable “mentor in your pocket” by three dynamic and successful black female executives will help all black women, at any level of their careers, play the power game—and win. Rich with wisdom, this practical gem focuses on the building blocks of true leadership—self-confidence, effective communication, collaboration, and courage—while dealing specifically with stereotypes (avoid the Mammy Trap, and don’t become the Angry Black Woman) and the perils of self-victimization (don’t assume that every challenge occurs because you are black or female). Some leaders are born, but most leaders are made—and The Little Black Book of Success will show you how to make it to the top, one step at a time.

The Little Book of Cottagecore

Author : Emily Kent
Publisher : Adams Media
ISBN 13 : 1507214634
Total Pages : 256 pages
Book Rating : 4.5/5 (72 download)

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Book Synopsis The Little Book of Cottagecore by : Emily Kent

Download or read book The Little Book of Cottagecore written by Emily Kent and published by Adams Media. This book was released on 2021-01-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unplug, relax, and return to the simpler life with these easy, step-by-step ideas for your favorite cottagecore activities including baking from scratch and easy container gardening. Returning to the simpler life has never been easier. If you’re craving the aroma of freshly baked bread, spending more time in nature, or seeing the sunlight filtering through homemade curtains, then cottagecore is for you! The Little Book of Cottagecore helps you make simple living a reality with delightful cottagecore activities you can enjoy no matter where you live. Whether you’re interested in baking pies from scratch, basic sewing and cross stitch, gardening, beekeeping, or making candles and soaps, this book is full of fun, hands-on activities that make it easy and enjoyable to unplug from modern life. Full of step-by-step instructions and homegrown inspiration, you’ll find fun, practical ways to enjoy rustic and relaxing cottagecore activities in your everyday life.

The Little Brand Book

Author : Erika Brechtel
Publisher :
ISBN 13 : 9781718164215
Total Pages : 218 pages
Book Rating : 4.1/5 (642 download)

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Book Synopsis The Little Brand Book by : Erika Brechtel

Download or read book The Little Brand Book written by Erika Brechtel and published by . This book was released on 2018-08-16 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big things come in small packages. From 35+ years of combined experience in branding for companies big and small, Kalika Yap and Erika Brechtel have developed a framework of 144 brand archetypes to help you better understand the power of your uniqueness to help you work it, own it, bring it in your career and business. Get tips, action steps, inspiration, and learn from our 12 IRL InfluenceHers -- women who are killing it in their industries, around the world. Plus get access to exclusive bonus content to help you define your purpose, develop an authentic voice, align with the right tribe, build brand recognition, attract a loyal audience, and become an essential brand. This little handbook will get you on your way to becoming a brand BOSS.

The Little Book of Value Investing

Author : Christopher H. Browne
Publisher : John Wiley & Sons
ISBN 13 : 0470105496
Total Pages : 208 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis The Little Book of Value Investing by : Christopher H. Browne

Download or read book The Little Book of Value Investing written by Christopher H. Browne and published by John Wiley & Sons. This book was released on 2016-05-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are many ways to make money in today’s market, but the one strategy that has truly proven itself over the years is value investing. Now, with The Little Book of Value Investing, Christopher Browne shows you how to use this wealth-building strategy to successfully buy bargain stocks around the world.

The Little Black Book of Innovation

Author : Scott D. Anthony
Publisher : Harvard Business Press
ISBN 13 : 1422171728
Total Pages : 298 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Little Black Book of Innovation by : Scott D. Anthony

Download or read book The Little Black Book of Innovation written by Scott D. Anthony and published by Harvard Business Press. This book was released on 2012 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation may be the hottest discipline around today, in business circles and beyond. And for good reason. Innovation transforms companies and markets. It is the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In this book the author draws on stories from his research and field work with companies like Procter & Gamble to demystify innovation. He presents a simple definition of innovation, breaks down the essential differences between types of innovation, and illuminates innovation's vital role in organizational success and personal growth. This unique hybrid of professional memoir and business guidebook also provides a powerful 28-day program for mastering innovation's key steps: (1) Finding insight, (2) Generating ideas, (3) Building businesses, and (4) Strengthening innovation prowess in workforces and organizations. Using several illustrative case studies and vignettes from a range of companies around the globe, this playbook teaches people how to turn themselves or their companies into true innovation powerhouses.