The Brand Custodian

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The Brand Custodian

Author : Mukund Rajan
Publisher : Harper Collins
ISBN 13 : 9353024870
Total Pages : 245 pages
Book Rating : 4.3/5 (53 download)

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Book Synopsis The Brand Custodian by : Mukund Rajan

Download or read book The Brand Custodian written by Mukund Rajan and published by Harper Collins. This book was released on 2019-02-18 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: | LONGLISTED FOR THE TATA LITERATURE LIVE BUSINESS BOOK OF THE YEAR AWARD 2019 | | LONGLISTED FOR THE TATA LITERATURE LIVE BUSINESS BOOK OF THE YEAR AWARD 2019 |Immediately upon completing his DPhil degree, young Mukund Rajan came back to India and joined the Tata group as Ratan Tata's executive assistant. Over the next twenty-three years, as he worked closely with Ratan Tata, he got an inside view of the ups and downs, the controversies and achievements of the Tata group. In this book, his memoirs, he talks of what really went on during those turbulent times and how the Tatas pulled through each of these situations. Along with that, this book offers a close portrait of the enigmatic Ratan Tata from his longest-serving executive assistant. The Brand Custodian is a study of the Tata group's evolution and explains the relevance of the conglomerate to the world we live in.

#Tatastories

Author : Harish Bhat
Publisher : Penguin Random House India Private Limited
ISBN 13 : 9391149294
Total Pages : 225 pages
Book Rating : 4.3/5 (911 download)

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Book Synopsis #Tatastories by : Harish Bhat

Download or read book #Tatastories written by Harish Bhat and published by Penguin Random House India Private Limited. This book was released on 2021-06-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A diamond twice as large as the famous Kohinoor pledged to survive a financial crisis; meeting a 'relatively unknown young monk' who later went on to be known as Swami Vivekananda; a photograph that Kalpana Chawla carried along with her on her first mission into space; the fascinating story of the first-ever Indian team at the Olympics; how 'OK TATA' made its way to the back of millions of trucks on the Indian highways, and many more. #Tatastories is a collection of little-known tales of individuals, events and places from the Tata Group that have shaped the India we live in today.

The Curious Marketer

Author : Harish Bhat
Publisher : Random House India
ISBN 13 : 9385990888
Total Pages : 299 pages
Book Rating : 4.3/5 (859 download)

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Book Synopsis The Curious Marketer by : Harish Bhat

Download or read book The Curious Marketer written by Harish Bhat and published by Random House India. This book was released on 2017-02-22 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Out of curiosity comes everything’ – Steve Jobs From Apple to Tata Tea, many leading brands have their roots in curiosity. The desire to know more often leads to new ideas and new perspectives; for a marketer, curiosity shapes the way one looks at products and their branding in innovative ways. In his new book, Harish Bhat brings his expertise on branding, communication and consumer insights to bear on a rapidly developing consumer-facing arena, exploring more than fifty products, places, people, books and publicity campaigns that excite him as a marketer. From brand marketing using aliens and flying saucers to going big with a delicious local product (banana chips or coconut water), from the interesting concept behind multicoloured socks to the metamorphosis of the Diwali shopper, Bhat touches on fascinating areas that marketers are targeting today. Immensely topical, this is a pleasurable read that will be of great interest to general readers, as well as students and professionals who work in the exciting area of marketing.

Custodians

Author : Kate Moening
Publisher : Bellwether Media
ISBN 13 : 1681036339
Total Pages : 24 pages
Book Rating : 4.6/5 (81 download)

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Book Synopsis Custodians by : Kate Moening

Download or read book Custodians written by Kate Moening and published by Bellwether Media. This book was released on 2019-01-01 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Custodians are hard-working members of the community! In schools, businesses, and hospitals everywhere, custodians are on duty for everything from mess cleanup to repair work. This low-level title explores all these community helpers do to make the world shine.

Tatalog

Author : Harish Bhat
Publisher : Penguin UK
ISBN 13 : 8184758707
Total Pages : 238 pages
Book Rating : 4.1/5 (847 download)

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Book Synopsis Tatalog by : Harish Bhat

Download or read book Tatalog written by Harish Bhat and published by Penguin UK. This book was released on 2014-07-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights. From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise—a combination of being pioneering, purposive, principled and ‘not perfect’.

Custodian of the Spirits

Author : Bronwyn Long Borne
Publisher : The Wild Rose Press Inc
ISBN 13 : 1509228748
Total Pages : 364 pages
Book Rating : 4.5/5 (92 download)

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Book Synopsis Custodian of the Spirits by : Bronwyn Long Borne

Download or read book Custodian of the Spirits written by Bronwyn Long Borne and published by The Wild Rose Press Inc. This book was released on 2020-02-05 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Left penniless after her husband's death, Fiona Lenihan and her two children set out for California in search of a fresh start. Ten years ago Fiona fled the Irish Potato Famine. She has crossed an ocean, so why not a continent? Kier Moran is a loner with a reputation for being the best tracker, best shot, and best guide. As a favor to his aging parents, he is leading their wagon train West, to the Santa Clara Valley, known as the Valley of Heart's Delight. Kier intends to deliver his parents safely to California then resume life under the sun and stars. But meeting Fiona Lenihan threatens his simple plan.

Private Label Strategy

Author : Nirmalya Kumar
Publisher : Harvard Business Press
ISBN 13 : 9781422101674
Total Pages : 292 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Private Label Strategy by : Nirmalya Kumar

Download or read book Private Label Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.

Outlast

Author : Mukund Rajan
Publisher : Harper Collins
ISBN 13 : 9354892078
Total Pages : 340 pages
Book Rating : 4.3/5 (548 download)

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Book Synopsis Outlast by : Mukund Rajan

Download or read book Outlast written by Mukund Rajan and published by Harper Collins. This book was released on 2021-12-07 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black-swan events, global warming, COVID-19 and a host of other natural and man-made disasters have tested the resilience of businesses across the world. Usually, blame for business failures is apportioned to external factors such as adverse business cycles, badly framed government regulations and lack of infrastructure. However, the causes often lie within -- short-term thinking, destruction of natural resources, exploitation of labour and poor management, to name a few. To outlast their competition, build resilience, gain competitive advantage and achieve greater returns in the long run, businesses must improve their performance on material ESG metrics: Environmental impacts such as monitoring their consumption of natural resources, waste discharge and carbon emissions; Social factors such as ties with local communities, diversity and inclusion, and building a good reputation with stakeholders; and Governance, including board effectiveness protocols, approach to senior executive compensation and appropriate reliance on independent directors. The benefits from implementing ESG factors include more efficient use of resources, lower cost of operations, reduced risk, higher employee productivity and increased investor interest. Outlast: How ESG Can Benefit Your Business is a clarion call to corporate leaders to follow the pathway of ESG. The authors, Mukund Rajan and Col. Rajeev Kumar, draw upon their considerable experience of working for some of India's largest organizations to present evidence and case studies that show that ESG is the mantra of the future. This is a timely must-read for all those who belong to, or aspire to be part of, the corporate world.

The Indestructible Brand

Author : Venke Sharma
Publisher : SAGE Publications Pvt. Limited
ISBN 13 : 9789386446794
Total Pages : 0 pages
Book Rating : 4.4/5 (467 download)

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Book Synopsis The Indestructible Brand by : Venke Sharma

Download or read book The Indestructible Brand written by Venke Sharma and published by SAGE Publications Pvt. Limited. This book was released on 2017-08-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are not prepared to deal with negative feedback which, if ignored, can spiral into a crisis. This book seeks to aid brand and business owners to structure organizations to be crisis- ready. Creating a crisis squad and a crisis playbook, envisioning various scenarios that can occur, and what the brand’s response should be are some of the areas the book delves into. It also recommends preventive measures that can save brands from social embarrassment, and social listening strategies that can alert organizations to a problem before it becomes a crisis. When everything else fails and a crisis is at hand, the focus shifts to executing the playbook, turning the conversation around leveraging evangelists and influencers. Once the crisis has ended, it’s time to audit the playbook and close the gaps, as well as evaluate financial or reputational damage done to the brand, and see how quickly one can recover.

How to Talk About Books You Haven't Read

Author : Pierre Bayard
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1596917148
Total Pages : 129 pages
Book Rating : 4.5/5 (969 download)

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Book Synopsis How to Talk About Books You Haven't Read by : Pierre Bayard

Download or read book How to Talk About Books You Haven't Read written by Pierre Bayard and published by Bloomsbury Publishing USA. This book was released on 2010-08-10 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this delightfully witty, provocative book, literature professor and psychoanalyst Pierre Bayard argues that not having read a book need not be an impediment to having an interesting conversation about it. (In fact, he says, in certain situations reading the book is the worst thing you could do.) Using examples from such writers as Graham Greene, Oscar Wilde, Montaigne, and Umberto Eco, he describes the varieties of "non-reading"-from books that you've never heard of to books that you've read and forgotten-and offers advice on how to turn a sticky social situation into an occasion for creative brilliance. Practical, funny, and thought-provoking, How to Talk About Books You Haven't Read-which became a favorite of readers everywhere in the hardcover edition-is in the end a love letter to books, offering a whole new perspective on how we read and absorb them.

The Tatas

Author : Girish Kuber
Publisher : Harper Collins
ISBN 13 : 935277938X
Total Pages : 307 pages
Book Rating : 4.3/5 (527 download)

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Book Synopsis The Tatas by : Girish Kuber

Download or read book The Tatas written by Girish Kuber and published by Harper Collins. This book was released on 2019-03-25 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: | WINNER OF THE GAJA CAPITAL BUSINESS BOOK PRIZE 2019 | The nineteenth century was an exciting time of initiative and enterprise around the world. If John D. Rockefeller was creating unimagined wealth in the United States that he would put to the service of the nation, a Parsi family with humble roots was doing the same in India. In 1822, a boy was born in a priestly household in Gujarat's Navsari village. Young Nusserwanji knew early on that his destiny lay beyond his village and decided to head for Bombay to start a business - the first in his family to do so. He had neither higher education nor knowledge of business matters, just a burning passion to carve a path of his own. What Nusserwanji started as a cotton trading venture, his son Jamsetji, born in the same year as Rockefeller, grew into a multifaceted business, turning around sick textile mills, setting up an iron and steel company, envisioning a cutting-edge institute of higher learning, building a world-class hotel, and earning himself the title of the 'Bhishma Pitamah of Indian Industry'. Stewarded ably over the decades by Jamsetji's sons Dorabji and Ratanji, the charismatic and larger-than-life JRD, and thereafter the more business-like Ratan, the Tata group today is a 110-billion-dollar empire. The Tatas is their story. But it is more than just a history of the industrial house; it is an inspiring account of India in the making. It chronicles how each generation of the family invested not only in the expansion of its own business interests but also in nation building. Few know, for instance, that the first hydel power project in the world was conceived of and built by the Tatas. Nor that some radical labour concepts such as eight-hour work shifts were born in India, at the Tata mill in Nagpur. The Tata Cancer Research Centre, the Indian Institute of Science, the Tata Institute of Fundamental Research, as also the national carrier Air India - the family has a long, rich and unrivalled legacy. The Tatas is a tribute to a line of visionaries who have a special place in the hearts and minds of ordinary Indians. Written by seasoned journalist Girish Kuber, this is also the only book that tells the complete Tata story spanning almost two hundred years.

Charles Schwab

Author : John Kador
Publisher : John Wiley & Sons
ISBN 13 : 0471434310
Total Pages : 338 pages
Book Rating : 4.4/5 (714 download)

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Book Synopsis Charles Schwab by : John Kador

Download or read book Charles Schwab written by John Kador and published by John Wiley & Sons. This book was released on 2002-11-22 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Schwab's revolutionary approach to success in the face of adversity Since its founding in 1973, Schwab has led the full-brokerage market by stressing customer service. Today, Schwab has established itself as a company with a unique identity: old-fashioned integrity meets technology-empowered financial services. Charles Schwab tells the compelling story of this organization's uncanny ability to reinvent itself around an unchanging set of core values. This book is organized into five sections, each representing a critical juncture for the company when it was forced to reinvent itself or be consumed. Along the way, Kador highlights Schwab's immutable laws, direct from the Chairman and CEO: 1) Create a cause, not a business; 2) the corporate vision is only as good as the values of its culture; 3) welcome upheaval. In the whirlwind economic environment we currently face, Charles Schwab provides readers with valuable lessons on how businesses can survive and thrive in any situation.

The Creation of Wealth

Author : R M Lala
Publisher : Penguin UK
ISBN 13 : 9351183475
Total Pages : 333 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis The Creation of Wealth by : R M Lala

Download or read book The Creation of Wealth written by R M Lala and published by Penguin UK. This book was released on 2017-10-25 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Jamsetji Tat started a trading firm in 1868, few could have guessed that he was also starting an important chapter in the making of modern India. Jamsetji saw that the three keys to India's industrial development were steel, hydroelectric power, and technical education and research. A century and a half later, the Tatas can claim with justice to have lined up to the vision of their founder. This edition includes the story of how the Tatas, with Ratan Tata at the helm, have had to grapple with change in the post-1992 era of economic reforms, when the opening up of India to the world came as both a challenge and a blessing. In a frank epilogue, Ratan Tata talks about the difficulties he faced in implementing change, including resistance from his colleagues. This new edition also has a postscript on the Nano, which has given the most global prominence to the Tata brand. The Creation of Wealth is R.M. Lala's bestselling account of how the Tatas have been at the forefront in the making of the Indian nation-not just by their phenomenal achievements as industrialists and entrepreneurs but also by their significant contributions in areas like factory reforms, labour and social welfare, medical research, higher education, culture and arts, and rural development.

Brand Tuned

Author : Shireen Smith
Publisher : Practical Inspiration Publishing
ISBN 13 : 1788602684
Total Pages : 237 pages
Book Rating : 4.7/5 (886 download)

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Book Synopsis Brand Tuned by : Shireen Smith

Download or read book Brand Tuned written by Shireen Smith and published by Practical Inspiration Publishing. This book was released on 2021-09-27 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand is more than a snazzy logo – but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything? A strong, authentic brand is what makes your business stand out from the crowd – and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines – so how do you navigate your way through the process? That’s where Brand Tuned comes in. With the step-by-step TUNED methodology, you will: • define your brand to drive the business forward and help it stand out • know what brand promise will attract your ideal client • pick a name that will put you “front of mind” • ensure that the design elements you choose are distinctive and ‘ownable’ • train your team to live the brand. Drawing from evidence-based research, interviews with experts, and years of experience supporting businesses, Brand Tuned is the first branding guide written by an intellectual property lawyer who specialises in trademarks and brands. By incorporating the principles of intellectual property law right from the start of the process, branding expert Shireen Smith will show you how to create and build the brand that is right for you and your business – while avoiding the potential pitfalls. Shireen Smith is an intellectual property lawyer specialising in trademarks and brands, with years of experience in marketing small businesses. Her TUNED framework is designed to guide you to create a brand that attracts sales for the long term.

Watchers of the Throne: The Regent's Shadow

Author : Chris Wraight
Publisher : Games Workshop
ISBN 13 : 9781789991864
Total Pages : 0 pages
Book Rating : 4.9/5 (918 download)

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Book Synopsis Watchers of the Throne: The Regent's Shadow by : Chris Wraight

Download or read book Watchers of the Throne: The Regent's Shadow written by Chris Wraight and published by Games Workshop. This book was released on 2020-09-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The much anticipated second story in the Watchers of the Throne Series. As Guilliman, Regent of Terra, heads off to lead the Indomitus Crusade, he leaves behind a world still in turmoil, beset by cult activity. Stripped of its huge armies for the galactic offensive, recovery is precarious. The Custodians do what they can while keeping the Palace secure, and the Sisters of Silence rebuild their citadel on Luna. When the warship Phalanx returns, it seems that stability will at last be assured. However, as reconquest forces push out further into the slums, they come across signs that another mysterious foe is active. The truth dawns – not every enemy is corrupted by Chaos, for there are many on Terra who do not share Guilliman’s vision of a new order and the prospect of a Terran civil war looms...

Tanishq Sets the Gold Standard

Author : Harish Bhat
Publisher : Penguin UK
ISBN 13 : 9351183025
Total Pages : 29 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Tanishq Sets the Gold Standard by : Harish Bhat

Download or read book Tanishq Sets the Gold Standard written by Harish Bhat and published by Penguin UK. This book was released on 2013-09-15 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: All that glitters is not gold, but Tanishq was determined to give India as much gold as its heart desired—and for that, it needed to glitter. It is no secret that Tanishq is one of the most successful jewellery stores in India today, but, at the beginning, as a first attempt at corporatizing the jewellery business, there were many challenges that the company had to face. The very first being, how could people trust a gold merchant if it was not a family business? Overcoming outdated dogmas about how a jewellery business should function, Xerxes Desai, the founder, would have to go quite a way until they could make it big in the market. In this detailed account of Tanishq's journey, Desai tells Bhat how his company arrived at its path to success. Read on, as Harish Bhat, brand custodian of the Tata Group, describes an account that will definitely inspire entrepreneurs, and those aspiring to become one, to create and preserve a successful business empire.

The Lives of Campus Custodians

Author : Peter Mark Magolda
Publisher :
ISBN 13 : 9781003447917
Total Pages : 0 pages
Book Rating : 4.4/5 (479 download)

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Book Synopsis The Lives of Campus Custodians by : Peter Mark Magolda

Download or read book The Lives of Campus Custodians written by Peter Mark Magolda and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique study uncovers the lives and working conditions of a group of individuals who are usually rendered invisible on college campuses--the custodians who daily clean the offices, residence halls, bathrooms and public spaces. In doing so it also reveals universities' equally invisible practices that frequently contradict their espoused values of inclusion and equity, and their profession that those on the margins are important members of the campus community.This vivid ethnography is the fruit of the year's fieldwork that Peter Magolda's undertook at two universities. His purpose was to shine a light on a subculture that neither decision-makers nor campus community members know very much about, let alone understand the motivations and aspirations of those who perform this work; and to pose fundamental questions about the moral implications of the corporatization of higher education and its impact on its lowest paid and most vulnerable employees.Working alongside and learning about the lives of over thirty janitorial staff, Peter Magolda becomes privy to acts of courage, resilience, and inspiration, as well as witness to their work ethic, and to instances of intolerance, inequity, and injustices. We learn the stories of remarkable people, and about their daily concerns, their fears and contributions.Peter Magolda raises such questions as: Does the academy still believe wisdom is exclusive to particular professions or classes of people? Are universities really inclusive? Is addressing service workers' concerns part of the mission of higher education? If universities profess to value education, why make it difficult for those on the margins, such as custodians, to "get educated."The book concludes with the research participants' and the author's reflections about ways that colleges can improve the lives of those whose underpaid and unremarked labor is so essential to the smooth running of their campuses.Appendices provide information about the research methodology and methods, as well as a discussion of the influence of corporate managerialism on ethnographic research.