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Brand Tuned
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Download or read book Brand Tuned written by Shireen Smith and published by Practical Inspiration Publishing. This book was released on 2021-09-27 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand is more than a snazzy logo – but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything? A strong, authentic brand is what makes your business stand out from the crowd – and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines – so how do you navigate your way through the process? That’s where Brand Tuned comes in. With the step-by-step TUNED methodology, you will: • define your brand to drive the business forward and help it stand out • know what brand promise will attract your ideal client • pick a name that will put you “front of mind” • ensure that the design elements you choose are distinctive and ‘ownable’ • train your team to live the brand. Drawing from evidence-based research, interviews with experts, and years of experience supporting businesses, Brand Tuned is the first branding guide written by an intellectual property lawyer who specialises in trademarks and brands. By incorporating the principles of intellectual property law right from the start of the process, branding expert Shireen Smith will show you how to create and build the brand that is right for you and your business – while avoiding the potential pitfalls. Shireen Smith is an intellectual property lawyer specialising in trademarks and brands, with years of experience in marketing small businesses. Her TUNED framework is designed to guide you to create a brand that attracts sales for the long term.
Download or read book The Pride written by Tony Park and published by Ingwe Publishing. This book was released on 2022-08-01 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ex-mercenary Sonja Kurtz is out for revenge after her daughter Emma is assaulted by an abalone poacher while on a beachside holiday near Cape Town. When the poacher is murdered, Sonja is targeted by a violent local gangster and must flee the country. As Sonja leaves a trail of destruction in her wake – from the threatened wilderness of Zimbabwe to the treacherous beaches of northern Mozambique – a concerned Emma must find the courage to rescue her mother. But is Sonja a cold-blooded killer? Or is there a darker conspiracy taking place in southern Africa’s underworld – one that will change their lives forever?
Download or read book Success Magazine written by and published by . This book was released on 1910 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Piano Servicing, Tuning, and Rebuilding by : Arthur A. Reblitz
Download or read book Piano Servicing, Tuning, and Rebuilding written by Arthur A. Reblitz and published by Rowman & Littlefield. This book was released on 2019-11-04 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over forty years, Arthur A. Reblitz’s Piano Servicing, Tuning, and Rebuilding has been the gold-standard manual for piano technicians and hands-on hobbyists who want to rebuild or maintain pianos. Reblitz demystifies the daunting prospect of working on a piano as he guides readers through every detail of upright and grand piano mechanics and describes servicing and repairs with understandable, easy-to-follow instructions. The third edition of this invaluable handbook includes over 60 new and 300 remastered images of piano anatomy, tools, and techniques; consideration of ivory alternatives and the newest adhesives and lubricants; new material covering the art of tuning by ear and today’s sophisticated electronic tuning devices; new repair and rebuilding techniques; and a brand new glossary of terms. Piano Servicing, Tuning, and Rebuilding provides piano technician and servicing programs, pianists, and amateur players and hobbyists around the world with an essential twenty-first-century guide to achieving peak performance and maximum longevity for their instruments.
Download or read book The Engineers' List written by and published by . This book was released on 1903 with total page 1290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Management, 2nd Edition by : Arun Kumar & N. Meenakshi
Download or read book Marketing Management, 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.
Book Synopsis Historic Journeys Into Space by : Lynn M. Homan
Download or read book Historic Journeys Into Space written by Lynn M. Homan and published by Arcadia Publishing. This book was released on 1999-12-30 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the January 1958 launch of the first American satellite to the creation of the National Aeronautics and Space Administration by President Eisenhower just a few months later, from the heated space race of the Cold War era to the heroes of shuttle launches, the United States has been on the leading edge of space exploration and technology. Initially developed from one of Adolph Hitler’s most feared weapons, the V2 rocket, the space program has accomplished much in just a few short decades. The first American manned space flight, which put astronaut Alan Shepard into space, was launched in 1961; in 1965, Edward White became the first American to walk in space—for a total of 21 minutes. In 1969, Neil Armstrong uttered those now-famous words as he became the first human to walk on the Moon. These and many other achievements, once considered unimaginable, have inspired and amazed the American people and engaged our brightest scientific minds.
Book Synopsis Creating Powerful Brands by : Leslie de Chernatony
Download or read book Creating Powerful Brands written by Leslie de Chernatony and published by Routledge. This book was released on 2010-10-28 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.
Book Synopsis Creating Powerful Brands in Consumer, Service and Industrial Markets by : Leslie De Chernatony
Download or read book Creating Powerful Brands in Consumer, Service and Industrial Markets written by Leslie De Chernatony and published by Routledge. This book was released on 2003 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Creating Powerful Brands" covers areas such as e-branding and e- marketing, with some additions and updated advertisement/brand images.
Book Synopsis How to be More in Tune with The Feelings of Your Customers by : Sam Amoo
Download or read book How to be More in Tune with The Feelings of Your Customers written by Sam Amoo and published by Sam Amoo Publishing. This book was released on 2022-11-21 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emotional Intelligence is a Powerful Tool That Can Help You Get More Customers, Increase Sales, Make Better Decisions and Build Better Relationships - The Simple Techniques for Increasing Sales, Customer Loyalty and Retention. What if you could learn to use your emotions to your advantage? What if you could increase your emotional intelligence so that you could make better decisions and build stronger relationships? If you want to become more successful, happier, healthier, wealthier and more influential, this is the book for you! It’s easy to ignore the needs of your customers, but ignoring their feelings doesn’t work. If you want to truly understand how to be more in tune with the feelings of your customers, then it’s time to look at the science of Emotional Intelligence. One of the biggest challenges that sales teams face in today’s complex, 24/7 world is managing customer expectations. Many companies are turning to emotional intelligence tools to help them become more in tune with their customers and increase the likelihood of customer retention, which is their ultimate sales machine. According to some of the best salespeople in history, the secret to successful ninja selling is knowing what your customer is feeling. The trick to selling like crazy is not necessarily in what you are saying but how you are saying it and the emotion you convey with your words. If you want to be a better salesperson that sell like titans, you need to know how to connect emotionally with your customer. To be able to connect emotionally with your customers is not something that happens overnight. You need to develop emotional intelligence over time through learning experiences. This book will help you understand how you can use your emotions to pitch anything, connect emotionally with your customers and improve your sales like a ninja marketer. In today’s world, we need to understand human emotions. We need to amp it up to connect emotionally with our customers, prospects, employees and other people. And that means tapping into our feelings and understanding their needs. If you want to make your company the most profitable it can be, you need to understand the way your customers think and feel about your brand. You need to know their hopes and dreams and what they’re looking for—and then figure out how to deliver on those expectations in ways that will inspire them to buy more of your product or service. So often, I’ve seen that people have very good business ideas, but when they talk to potential customers about it, they seem to be very disconnected from their customer’s emotions. If you’re not taking the time to listen to what your customers are telling you about their pain points and their needs, you're missing out on one of the biggest opportunities to increase your sales, customer retention, and customer loyalty. But to do that, you need to know what emotions are going on inside your customers. Emotional intelligence—the ability to identify, manage, and communicate the emotions of your customers, employees, and stakeholders—is what differentiates great organizations from average ones. Emotional Intelligence is the Key to Unlocking the Power of Positive Customer Experience. In fact, the best companies are actually measuring their customers' emotional state, and are using that information to make more informed decisions about their products and services. Learn how to use emotional intelligence to increase sales, customer loyalty and retention, and how to make the best impression on customers. This book will change the way you think about marketing like a ninja. Click The Buy Button Now!
Book Synopsis Turn On, Tune In, Drift Off by : Victor Szabo
Download or read book Turn On, Tune In, Drift Off written by Victor Szabo and published by Oxford University Press. This book was released on 2022-11 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn On, Tune In, Drift Off: Ambient Music's Psychedelic Past rethinks the history and socioaesthetics of ambient music as a popular genre with roots in the psychedelic countercultures of the late twentieth century. Victor Szabo reveals how anglophone audio producers and DJs between the mid-1960s and century's end commodified drone- and loop-based records as "ambient audio": slow, spare, spacious audio sold as artful personal media for creating atmosphere, fostering contemplation, transforming awareness, and stilling the body. The book takes a trip through landmark ambient audio productions and related discourses, including marketing rhetoric, artist manifestos and interviews, and music criticism, that during this time plotted the conventions of what became known as ambient music. These productions include nature sounds records, experimental avant-garde pieces, "space music" radio, psychedelic and cosmic rock albums, electronic dance music compilations, and of course, explicitly "ambient" music, all of which popularized ambient audio through vivid atmospheric concepts. In paying special attention to the sound of ambient audio; to ambient audio's relationship with the psychedelic, New Age, and rave countercultures of the US and UK; and to the coincident evolution of therapeutic audio and "head music" across alternative media and independent music markets, this history resituates ambient music as a hip highbrow framing and stylization of ongoing practices in crafting audio to alter consciousness, comportment, and mood. In so doing, Turn On, Tune In, Drift Off illuminates the social and aesthetic rifts and alliances informing one of today's most popular musical experimentalisms.
Book Synopsis The Gen Z Frequency by : Gregg L. Witt
Download or read book The Gen Z Frequency written by Gregg L. Witt and published by Kogan Page Publishers. This book was released on 2018-09-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Z has enormous spending power yet is one of the most challenging cohorts to reach. Ensure your brand stays tuned-in to the demographic's impatience, confidence and evolving trends. Generation Z is projected to be the largest consumer demographic in history, driving a forecast from the HRC Retail Advisory of 40% of all US consumer spending, and another 40% of all consumers in the US, Europe and BRIC by 2020 (Brazil, Russia, India, China), according to other sources. Embodying an unrelenting relationship with information and mobile technology from a young age, Generation Z's ecosystem is infinitely more complex and varied than any generation before, which can be daunting for any marketer trying to keep up. The Gen Z Frequency offers a comprehensive guide for any brand or organization trying to reach this demographic, covering fundamental truths, content creation, engagement strategies and tactics such as social media, experiential, emerging technologies, and much more. It is woven with fascinating case studies and real-world stories from the trenches, plus key insights from leading youth brands and Gen Z themselves. Whether you are new to marketing or a seasoned expert, The Gen Z Frequency is the ultimate resource for tuning in to Generation Z.
Book Synopsis Strategic Brand Management by : Richard H. Elliott
Download or read book Strategic Brand Management written by Richard H. Elliott and published by Oxford University Press, USA. This book was released on 2015 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an expert author team, this engaging textbook builds upon the traditional frameworks of brand strategy to analyse the emotional and cultural impact real-world brands have on contemporary consumers.
Download or read book Brand It written by Mark Farentino and published by AuthorHouse. This book was released on 2018-09-08 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t let nothing get in your way or stop your pursuit nothing and no one this also includes you don’t be stopped by your doubt or your perspective or even your lack of focus keep going forward follow hard after your dreams.
Book Synopsis International Brand Strategy by : Sean Duffy
Download or read book International Brand Strategy written by Sean Duffy and published by Kogan Page Publishers. This book was released on 2021-01-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In theory, the Internet allows all brands to market internationally. But in practice, most companies struggle to compete outside their home market. Written from a marketing practitioner's perspective, International Brand Strategy evens the playing field with clear, actionable techniques to guide any organization going through the process. This book helps companies build sales in foreign markets, but just as important it helps them thrive by maintaining price integrity and building brand equity at the same time. With the guidance provided in International Brand Strategy companies hit the ground running in foreign markets. This provides a competitive advantage from day one, empowers companies to avoid costly mistakes, and saves months of trial and error. The book lays out a unique methodology for managing brands abroad that can be implemented for any product in any market. These methods have proven their value for companies large and small across six continents. The book guides readers with pragmatic models and a wealth of examples from global companies such as Target Canada, Unilever and Apple. International Brand Strategy was written for those who are planning to enter a new market and for those who are already there but wish to improve their brand's performance. It helps the reader recognize some of the most common pitfalls and how to avoid them, provides practical tips to understand the dynamics of price, product and value from a foreign buyer's perspective, and defines a conceptual framework to assess and improve brand equity at home and abroad.
Book Synopsis Pictorial Metaphor in Advertising by : Charles Forceville
Download or read book Pictorial Metaphor in Advertising written by Charles Forceville and published by Routledge. This book was released on 2002-01-22 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising, Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and analysis of 'pictorial metaphors'. By using insights taken from a range of linguistic, artistic and cognitive perspectives for example, interaction and relevance theory, Forceville shows not only how metaphor can occur in pictures, but also provides a framework within which these pictorial metaphors can be analyzed. The theoretical insights are applied to thirty advertisements and billboards of British, French, German and Dutch origin. Apart from substantiating the claim that it makes sense to talk about `pictorial metaphors', the detailed analyses of the advertisements suggest how metaphor theory can be employed as a tool in media studies. Context in its various manifestations plays a key role in the analyses. Furthermore, the results of a small-scale experiment shed light on where general agreement about the meaning of a pictorial metaphor can shade over into other more idiosyncratic but equally valid interpretations. The final chapter sketches the ways in which the insights gained can be used for further research.
Download or read book Ebony written by and published by . This book was released on 1973-09 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.
