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The Blockbuster Toy
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Book Synopsis The Blockbuster Toy! by : Del Vecchio, Gene
Download or read book The Blockbuster Toy! written by Del Vecchio, Gene and published by Pelican Publishing. This book was released on 2003-09-30 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: By conducting an in-depth review of the great toys from ancient times to the present, youth- marketing expert Gene Del Vecchio reveals the six core qualities that help toys achieve blockbuster status: the toy's unique satisfaction of children�s emotional needsthe toy's acceptance among parents and unique fulfillment of their needsthe toy's perfect alignment with significant historical events or social trendsthe toy's ability to reinvent itselfthe toy's employment of inspiring, playful marketing and, sometimes, the toy�s serendipitous rendezvous with powerful, random events The Blockbuster Toy! How to Invent the Next BIG Thing also sheds light on the definition of what it means to be a toy in today�s world. From traditional toys, to foods, to multi-player on-line games, to the importance of story and Hollywood studio alliances, Del Vecchio casts a broad net and explains, in ways that marketers can learn from and interested readers will find amazingly insightful, how playthings become pop culture. Readers will learn here the essence of a blockbuster toy and the various recent approaches used by Crayola, Disney, and other companies in choosing theirproducts. Six chapters discuss blockbuster marketing strategies, all designed tohelp toy-industry professionals ignite te smiles that can make their careers.
Book Synopsis Creating Blockbusters! by : Gene Del Vecchio
Download or read book Creating Blockbusters! written by Gene Del Vecchio and published by Pelican Publishing Company, Inc.. This book was released on 2012-03-08 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to creating "ever-cool" entertainment. An asset to entertainment executives or anyone aiming to create the next big hit, this book offers guidelines for developing concepts and marketing blockbusters. Whether it is a best-selling novel, a video game, or a high-tech toy, blockbusters play a big part in American society. Despite the prominence of these breakthrough hits, most entertainment ventures do not survive in today's competitive market. This guide identifies the key principles that will ensure lasting success.
Download or read book Blockbuster written by Tom Shone and published by Simon and Schuster. This book was released on 2004-12-07 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a typical summer Friday night and the smell of popcorn is in the air. Throngs of fans jam into air-conditioned multiplexes to escape for two hours in the dark, blissfully lost in Hollywood's latest glittery confection complete with megawatt celebrities, awesome special effects, and enormous marketing budgets. The world is in love with the blockbuster movie, and these cinematic behemoths have risen to dominate the film industry, breaking box office records every weekend. With the passion and wit of a true movie buff and the insight of an internationally renowned critic, Tom Shone is the first to make sense of this phenomenon by taking readers through the decades that have shaped the modern blockbuster and forever transformed the face of Hollywood. The moment the shark fin broke the water in 1975, a new monster was born. Fast, visceral, and devouring all in its path, the blockbuster had arrived. In just a few weeks Jaws earned more than $100 million in ticket sales, an unprecedented feat that heralded a new era in film. Soon, blockbuster auteurs such as Steven Spielberg, George Lucas, and James Cameron would revive the flagging fortunes of the studios and lure audiences back into theaters with the promise of thrills, plenty of action, and an escape from art house pretension. But somewhere along the line, the beast they awakened took on a life of its own, and by the 1990s production budgets had escalated as quickly as profits. Hollywood entered a topsy-turvy world ruled by marketing and merchandising mavens, in which flops like Godzilla made money and hits had to break records just to break even. The blockbuster changed from a major event that took place a few times a year into something that audiences have come to expect weekly, piling into the backs of one another in an annual demolition derby that has left even Hollywood aghast. Tom Shone has interviewed all the key participants -- from cinematic visionaries like Spielberg and Lucas and the executives who greenlight these spectacles down to the effects wizards who detonated the Death Star and blew up the White House -- in order to reveal the ways in which blockbusters have transformed how Hollywood makes movies and how we watch them. As entertaining as the films it chronicles, Blockbuster is a must-read for any fan who delights in the magic of the movies.
Download or read book Blockbusters written by Anita Elberse and published by Henry Holt and Company. This book was released on 2013-10-15 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why the future of popular culture will revolve around ever bigger bets on entertainment products, by one of Harvard Business School's most popular professors What's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL—along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals? Anita Elberse, Harvard Business School's expert on the entertainment industry, has done pioneering research on the worlds of media and sports for more than a decade. Now, in this groundbreaking book, she explains a powerful truth about the fiercely competitive world of entertainment: building a business around blockbuster products—the movies, television shows, songs, and books that are hugely expensive to produce and market—is the surest path to long-term success. Along the way, she reveals why entertainment executives often spend outrageous amounts of money in search of the next blockbuster, why superstars are paid unimaginable sums, and how digital technologies are transforming the entertainment landscape. Full of inside stories emerging from Elberse's unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works—and how to navigate today's high-stakes business world at large.
Download or read book Toys written by James Patterson and published by Little, Brown. This book was released on 2011-03-14 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Move over, James Bond and Jason Bourne-superhuman agent Hays Baker fights to save millions of lives in James Patterson's thrilling bestseller. Hays Baker and his wife Lizbeth possess superhuman strength, extraordinary intelligence, stunning looks, a sex life to die for, and two beautiful children. Of course they do-they're Elites, endowed at birth with the very best that the world can offer. But their lives are about to change forever. The top operative for the Agency of Change, Hays has just won the fiercest battle of his career. He has been praised by the President, and is a national hero. But before he can savor his triumph, he receives an unbelievable shock that overturns everything he thought was true. Suddenly Hays is on the other side of the gun, forced to leave his perfect family and fight for his life. Now a hunted fugitive, Hays is thrown into a life he never dreamed possible: fighting to save humans everywhere from extinction. He enlists all of his training to uncover the truth that will save millions of lives, maybe even his own. Compelling and addictive, Toys is an unforgettable spy thriller from the world's #1 writer.
Download or read book Toys Galore written by Peter Stein and published by Candlewick Press. This book was released on 2020-11-03 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Look out below! Let your creativity soar as toys of all shapes and sizes squeak, zip, and whirl across the page. If you’re game, open up the world’s wackiest toy chest, where anything and everything can turn into nonstop, action-packed fun. Once again, Peter Stein’s playful verse and Bob Staake’s uproarious illustrations come together in an explosion of color and whimsy, while imagination takes center stage as the best toy of all. Toys Galore is one playground you won’t want to miss!
Book Synopsis Toys and Communication by : Luísa Magalhães
Download or read book Toys and Communication written by Luísa Magalhães and published by Springer. This book was released on 2017-10-14 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are few scholarly books about toys, and even fewer that consider toys within the context of culture and communication. Toys and Communication is an innovative collection that effectively showcases work by specialists who have sought to examine toys throughout history and in many cultures, including 1930’s Europe, Morocco, India, Spanish art of the 16th-19th centuries. Psychologists stress the importance of the role of toys and play in children’s language development and intellectual skills, and this book demonstrates the recurrent theme of the transmission of cultural norms through the portrayal, presentation and use of toys. The text establishes the role of toy and play park design in eliciting particular forms of play, as well as stressing the child’s use of toys to ‘become’ more adult. It will be beneficial for courses in education, developmental psychology, communications, media studies, and toy design.
Book Synopsis Toys and Sustainability by : Subramanian Senthilkannan Muthu
Download or read book Toys and Sustainability written by Subramanian Senthilkannan Muthu and published by Springer Nature. This book was released on 2022-02-17 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents five interesting chapters dealing with the sustainability of toys. The concept of sustainability has reached all industrial sectors these days and being practiced in almost all the sectors. One of the main sectors where sustainability has to be embedded to the core is the toy sector. Needless to enumerate the importance of sustainability in this sector especially when it comes to usage of chemicals and so on. There are various elements associated with the sustainability of toys and there is a dearth of published literature on this subject.
Book Synopsis Blockbuster History in the New Russia by : Stephen M. Norris
Download or read book Blockbuster History in the New Russia written by Stephen M. Norris and published by Indiana University Press. This book was released on 2012-10-19 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seeking to rebuild the Russian film industry after its post-Soviet collapse, directors and producers sparked a revival of nationalist and patriotic sentiment by applying Hollywood techniques to themes drawn from Russian history. Unsettled by the government's move toward market capitalism, Russians embraced these historical blockbusters, packing the American-style multiplexes that sprouted across the country. Stephen M. Norris examines the connections among cinema, politics, economics, history, and patriotism in the creation of "blockbuster history"—the adaptation of an American cinematic style to Russian historical epics.
Book Synopsis The Magical Toy Box by : Shu Chen Hou
Download or read book The Magical Toy Box written by Shu Chen Hou and published by Kokoshungsan Ltd. This book was released on 2024-01-11 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on a whimsical journey with "The Magical Toy Box," where every lift of the lid unveils a world of enchanting playtime adventures. Spark your baby's imagination with captivating tales and delightful characters that come to life within these magical pages. From curious critters to brave heroes, each story is a gateway to a realm of joy and wonder. Let your little one explore, dream, and create their own magical moments as they dive into the treasure trove of adventures waiting within the pages of "The Magical Toy Box." Open the lid and watch as imagination takes flight!
Book Synopsis Movie Blockbusters by : Julian Stringer
Download or read book Movie Blockbusters written by Julian Stringer and published by Routledge. This book was released on 2013-10-18 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big-budget, spectacular films designed to appeal to a mass audience: is this what - or all - blockbusters are? Movie Blockbusters brings together writings from key film scholars, including Douglas Gomery, Peter Kramer, Jon Lewis and Steve Neale, to address the work of notable blockbuster auteurs such as Steven Spielberg and James Cameron, discuss key movies such as Star Wars and Titanic, and consider the context in which blockbusters are produced and consumed, including what the rise of the blockbuster says about the Hollywood film industry, how blockbusters are marketed and exhibited, and who goes to see them. The book also considers the movie scene outside Hollywood, discussing blockbusters made in Bollywood, China, South Korea, New Zealand and Argentina
Download or read book Toys and Models written by Dennis Luther and published by . This book was released on 1991 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis From Breakthrough to Blockbuster by : Donald L. Drakeman
Download or read book From Breakthrough to Blockbuster written by Donald L. Drakeman and published by Oxford University Press. This book was released on 2022 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beginning in the 1970s, several scientific breakthroughs promised to transform the creation of new medicines. As investors sought to capitalize on these Nobel Prize-winning discoveries, the biotech industry grew to thousands of small companies around the world. Each sought to emulate what the major pharmaceutical companies had been doing for a century or more, but without the advantages of scale, scope, experience, and massive resources. How could a large collection of small companies, most with fewer than 50 employees, compete in one of the world's most breathtakingly expensive and highly regulated industries? This book shows how biotech companies have met the challenge by creating nearly 40% more of the most important treatments for unmet medical needs. Moreover, they have done so with much lower overall costs. The book focuses on both the companies themselves and the broader biotech ecosystem that supports them. Its portrait of the crucial roles played by academic research, venture capital, contract research organizations, the capital markets, and pharmaceutical companies shows how a supportive environment enabled the entrepreneurial biotech industry to create novel medicines with unprecedented efficiency. In doing so, it also offers insights for any industry seeking to innovate in uncertain and ambiguous conditions. Looking to the future, it concludes that biomedical research will continue to be most effective in the hands of a large group of small companies as long as national healthcare policies allow the rest of the ecosystem to continue to thrive"--
Book Synopsis Moderating to the Max by : Jean Bystedt
Download or read book Moderating to the Max written by Jean Bystedt and published by Paramount Market Publishing. This book was released on 2003-09-01 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moderating to the Max provides you with detailed instructions for more than 20 techniques that will deepen focus group findings and bring life to a fading group. From perceptual mapping to personification, you will never again have to guess whether the technique is the right one for the occasion. This is not a book for beginning moderators, but one that will enhance and broaden the work of those who already have a good foundation. With myriad examples and illustrations, the book's emphasis is on "play" and how fun exercises can inspire focus group respondents to reveal deeper motivations.
Book Synopsis Effectual Entrepreneurship by : Stuart Read
Download or read book Effectual Entrepreneurship written by Stuart Read and published by Taylor & Francis. This book was released on 2016-09-19 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are you waiting for? Whether you’re dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, don’t wait. Open this updated bestseller. Inside you’ll find everything you need, including: a new and popular way to learn about and to practice entrepreneurship. new practical exercises, questions and activities for each step in your process. specific principles derived from the methods of expert entrepreneurs. over seventy updated case briefs of entrepreneurs across industries, locations and time. new applications to social entrepreneurship, technology and to large enterprises. plentiful connections to current and foundational research in the field (Research Roots) brand new chapter on "The Ask" - strategies for initiating the process of co-creating with partners data that will challenge conventional entrepreneurship wisdom a broader perspective on the science of entrepreneurship In this vibrant updated edition, you will find these ideas presented in the concise, modular, graphical form made popular in the first edition, perfect for those learning to be entrepreneurs or those already in the thick of things. If you want to learn about entrepreneurship in a way that emphasizes action, this new edition is vital reading. If you have already launched your entrepreneurial career and are looking for new perspectives, take the effectual entrepreneurship challenge! this book is for you. If you feel that you are no longer creating anything novel or valuable in your day job, and you’re wondering how to change things, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice and practical techniques in these pages and on the accompanying website: www.effectuation.org So, what are you waiting for?
Book Synopsis Articulating the Action Figure by : Jonathan Alexandratos
Download or read book Articulating the Action Figure written by Jonathan Alexandratos and published by McFarland. This book was released on 2017-03-17 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Action figures are more than toys or collectibles--they are statements on race, gender, class, body positivity and more. This collection of nine new essays and one interview argues that action figures should be analyzed in the same light as books, movies, television shows and other media. Through an examination of the plastic bodies that fill our shelves and toy boxes, "Action Figure Studies" can inform the next generation of toys.
Book Synopsis Some Assembly Required by : Brian Michael Lynch
Download or read book Some Assembly Required written by Brian Michael Lynch and published by . This book was released on 2018 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attending Toy Academy to train in the art of play, misfit little toy Grumbolt, who is not an action figure, a stuffed animal or a collectible, resolves to find his proper place before a rival plot by Evil Toy Academy compels Grumbolt to take a dangerous risk to save his school.
