The Best Of Scobleizer 2011 2012

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The Best of Scobleizer (2011-2012)

Author : Robert Scoble
Publisher : Hyperink Inc
ISBN 13 : 1614646066
Total Pages : 220 pages
Book Rating : 4.6/5 (146 download)

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Book Synopsis The Best of Scobleizer (2011-2012) by : Robert Scoble

Download or read book The Best of Scobleizer (2011-2012) written by Robert Scoble and published by Hyperink Inc. This book was released on 2013-01-06 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features a curated compilation of Robert Scoble’s best posts from 2011-2012. If you’re at all interested in how today’s technology is shaping the future and making our lives better, you won’t want to miss this great collection of posts discussing innovative startups and cool new tech advancements. Excerpt from the Book How does Silicon Valley and Apple miss Steve Jobs? Well, on Monday night I was having dinner with Gary Morgenthaler, who was one of the investors in Siri, along with a few Siri team members, and I heard stories that they weren’t able to tell me while Steve Jobs was alive. For instance, Jobs called Siri management at least 30 times personally in about a month to convince them to join. Also, Steve Jobs yelled at Apple managers who didn’t “get” why Siri was so important to Apple. But most important to me, and the book I’m writing with Shel Israel: Jobs had already started working with the team on how to make Siri more contextually aware. In fact, Norman Winarsky, who heads up SRI, the lab where Siri was developed, told me that SRI is about to start testing out a new app that will dig deeper into your email and your calendar to “assist” you in a much deeper way than Siri can right now. What do we meet by context? Well, Siri today is pretty stupid about what’s on your calendar. Ask it “where is my next meeting?” and it will show you your next meeting, but it doesn’t know where it is. Close but no cigar. It gets worse from there. Ask it “where is the best place to get lunch tomorrow?” and Siri answers with places near my home. Problem is that tomorrow I’m going to be at the Apple iPhone 5 launch in San Francisco. Siri is quite stupid about context, location, and a bunch of other things. Will it improve? Apple already announced some improvements to Siri, for instance Siri will, with iOS 6, be able to start applications. But it’s hardly expected to be contextually aware in any real way. Ask Siri “what is my favorite gas station?” Siri answers “I don’t know.” The problem is, that isn’t really true. Apple knows what gas stations I’m most likely to stop at. Or it could, if it just knew how to contextually evaluate the data that both Verizon and Apple already have streaming from my phone. If it doesn’t know something like my favorite gas station, it certainly doesn’t know the answer to something simple like “how many times do I eat at Chinese restaurants?” That’s easily verifiable. Ask it such a question and it just brings up a list of Chinese restaurants near you. It doesn’t even try to accurately turn down the question. But back to Jobs. He saw Siri’s potential to add a new, simpler, contextually-aware, user interface to any device. There are lots of rumors that Apple will use something like Siri in other products, like its Apple TV product. In fact, at dinner the other night I learned that at least one of the team members that remains at Apple is now working on a secret new project. I doubt we’ll learn about that tomorrow, but I’ll be looking for signs that Apple understands how to take us into the contextual age. I’ll be looking for signs that Steve Jobs’ passion for Siri is still being listened to.

Digital Vertigo

Author : Andrew Keen
Publisher : St. Martin's Press
ISBN 13 : 1429940964
Total Pages : 223 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Digital Vertigo by : Andrew Keen

Download or read book Digital Vertigo written by Andrew Keen and published by St. Martin's Press. This book was released on 2012-05-22 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Digital Vertigo provides an articulate, measured, contrarian voice against a sea of hype about social media. As an avowed technology optimist, I'm grateful for Keen who makes me stop and think before committing myself fully to the social revolution." —Larry Downes, author of The Killer App In Digital Vertigo, Andrew Keen presents today's social media revolution as the most wrenching cultural transformation since the Industrial Revolution. Fusing a fast-paced historical narrative with front-line stories from today's online networking revolution and critiques of "social" companies like Groupon, Zynga and LinkedIn, Keen argues that the social media transformation is weakening, disorienting and dividing us rather than establishing the dawn of a new egalitarian and communal age. The tragic paradox of life in the social media age, Keen says, is the incompatibility between our internet longings for community and friendship and our equally powerful desire for online individual freedom. By exposing the shallow core of social networks, Andrew Keen shows us that the more electronically connected we become, the lonelier and less powerful we seem to be.

Non-Professional Translating and Interpreting

Author : Sebnem Susam-Sarajeva
Publisher : Routledge
ISBN 13 : 1317620763
Total Pages : 260 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Non-Professional Translating and Interpreting by : Sebnem Susam-Sarajeva

Download or read book Non-Professional Translating and Interpreting written by Sebnem Susam-Sarajeva and published by Routledge. This book was released on 2018-10-24 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special issue of The Translator explores the field with a view to learning from the individuals and networks who take on such 'non-professional' translation and interpreting activities. It showcases the work of researchers who look into the phenomenon within a wide variety of settings: from museums to churches, crowdsourcing and media sites to Wikipedia, and scientific journals to the Social Forum. Drawing on a wide range of disciplines and models, the contributions to this volume enhance the visibility of non-professionals engaged in translating and interpreting and challenge a range of widely-held assumptions within the discipline and the profession.

Facebook Nation

Author : Newton Lee
Publisher : Springer Science & Business Media
ISBN 13 : 1461453089
Total Pages : 230 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Facebook Nation by : Newton Lee

Download or read book Facebook Nation written by Newton Lee and published by Springer Science & Business Media. This book was released on 2012-09-15 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: President Barack Obama, in his 2011 State of the Union Address, called America "the nation of Edison and the Wright brothers" and "of Google and Facebook." U.S. Chief Information Officer, Steven VanRoekel, said that America has become a "Facebook nation" that demands increased transparency and interactivity from the federal government. Facebook as a nation in 2012 would be the third largest country in the world with over 900 million citizens, after China and India. This book portrays the social media ecosystem as a world of increasing Total Information Awareness, which is essentially a civilian version of the controversial Total Information Awareness program unveiled in 2002 by the Defense Advanced Research Projects Agency (DARPA) at the U.S. Department of Defense. Back in the 60's, DARPA initiated and funded the research and development of Advanced Research Projects Agency Network (ARPANET) that went online in 1969. The success of ARPANET gave rise to the global commercial Internet in the 90's and the new generation of Fortune 500 companies today including Amazon.com, Google, eBay, and Yahoo!. As if life comes full circle in the 21st century, private businesses and the ubiquity of social networks such as Facebook, Google+, Twitter, and YouTube are creating the technologies and infrastructures necessary for the DARPA-proposed Total Information Awareness program. WikiLeaks founder Julian Assange called Facebook "the most appalling spying machine that has ever been invented." Indeed, military and civilian technologies have interwoven into every fabric of our society, as Facebook co-founder and CEO Mark Zuckerberg said, "We exist at the intersection of technology and social issues." This book offers discourse and practical advice on the privacy issue in the age of big data, the rise of Facebook nation, and Total Information Awareness. Opening with President Ronald Reagan's 1984 National Security Decision Directive and ending with George Orwell's novel 1984, the author takes us on a roller-coaster ride through Facebook's botched IPO, Carrier IQ, Kony 2012, SOPA/PIPA blackout, cyber bullying, crime fighting, and a host of other timely issues facing our Facebook nation. Social media strategists, information architects, social scientists, policymakers, and academic scholars in the Program in Science, Technology, and Society (STS) will find this book a valuable asset.

Naked Conversations

Author : Robert Scoble
Publisher : Wiley
ISBN 13 : 0471790230
Total Pages : 251 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Naked Conversations by : Robert Scoble

Download or read book Naked Conversations written by Robert Scoble and published by Wiley. This book was released on 2006-04-12 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.

The Launch Pad

Author : Randall Stross
Publisher : Penguin
ISBN 13 : 1101601442
Total Pages : 308 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis The Launch Pad by : Randall Stross

Download or read book The Launch Pad written by Randall Stross and published by Penguin. This book was released on 2012-09-27 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Number of teams that applied to Y Combinator’s summer 2011 batch: 2,089 Teams interviewed: 170 Minutes per interview: 10 Teams accepted and funded: 64 Months to build a viable startup: 3 Possibilities: BOUNDLESS Investment firm Y Combinator is the most sought-after home for startups in Silicon Valley. Twice a year, it funds dozens of just-founded startups and provides three months of guidance from Paul Graham, YC’s impresario, and his partners, also entrepreneurs and mostly YC alumni. The list of YC-funded success stories includes Dropbox (now valued at $5 billion) and Airbnb ($1.3 billion). Receiving an offer from YC creates the opportunity of a lifetime — it’s like American Idol for budding entrepreneurs. Acclaimed journalist Randall Stross was granted unprecedented access to Y Combinator’s summer 2011 batch of young companies, offering a unique inside tour of the world of software startups. Most of the founders were male programmers in their mid-twenties or younger. Over the course of the summer, they scrambled to heed Graham’s seemingly simple advice: make something people want. We watch the founders work round-the-clock, developing and retooling products as diverse as a Web site that can teach anyone programming, to a Wikipedia-like site for rap lyrics, to software written by a pair of attorneys who seek to “make attorneys obsolete.” Founders are guided by Graham’s notoriously direct form of tough-love feedback. “Here, we don’t fire you,” he says. “The market fires you. If you’re sucking, I’m not going to run along behind you, saying, ‘You’re sucking, you’re sucking, c’mon, stop sucking.’” Some teams would even abandon their initial idea midsummer and scramble to begin anew. The program culminated in “Demo Day,” when founders pitched their startup to several hundred top angel investors and venture capitalists. A lucky few attracted capital that gave their startup a valuation of multiple millions of dollars. Others went back to the drawing board. This is the definitive story of a seismic shift that’s occurred in the business world, in which coding skill trumps employment experience, pairs of undergraduates confidently take on Goliaths, tiny startups working out of an apartment scale fast, and investors fall in love.

Career Distinction

Author : William Arruda
Publisher : John Wiley & Sons
ISBN 13 : 9781118045060
Total Pages : 224 pages
Book Rating : 4.0/5 (45 download)

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Book Synopsis Career Distinction by : William Arruda

Download or read book Career Distinction written by William Arruda and published by John Wiley & Sons. This book was released on 2010-12-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job

Strategic Planning for Public Relations

Author : Ronald D. Smith
Publisher : Routledge
ISBN 13 : 1136172483
Total Pages : 551 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Strategic Planning for Public Relations by : Ronald D. Smith

Download or read book Strategic Planning for Public Relations written by Ronald D. Smith and published by Routledge. This book was released on 2013-01-04 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-step unfolding of the strategic campaign process used in public relations practice. The text serves as a guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

No Bullshit Social Media

Author : Jason Falls
Publisher : Pearson Education
ISBN 13 : 0789748010
Total Pages : 272 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis No Bullshit Social Media by : Jason Falls

Download or read book No Bullshit Social Media written by Jason Falls and published by Pearson Education. This book was released on 2012 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The In-Your-Face, Results-Focused, No-"Kumbaya" Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency. Specific solutions for brand-building, customer service, R & D, and reputation management. Facts, statistics, real-world case studies, and rock-solid metrics

Age of Context

Author : Robert Scoble
Publisher : Createspace Independent Pub
ISBN 13 : 9781492348436
Total Pages : 225 pages
Book Rating : 4.3/5 (484 download)

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Book Synopsis Age of Context by : Robert Scoble

Download or read book Age of Context written by Robert Scoble and published by Createspace Independent Pub. This book was released on 2014 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2006, co-authors Robert Scoble and Shel Israel wrote Naked Conversations, a book that persuaded businesses to embrace what we now call social media. Six years later they have teamed up again to report that social media is but one of five converging forces that promise to change virtually every aspect of our lives. You know these other forces already: mobile, data, sensors and location-based technology. Combined with social media they form a new generation of personalized technology that knows us better than our closest friends. Armed with that knowledge our personal devices can anticipate what we'll need next and serve us better than a butler or an executive assistant. The resulting convergent superforce is so powerful that it is ushering in a era the authors call the Age of Context. In this new era, our devices know when to wake us up early because it snowed last night; they contact the people we are supposed to meet with to warn them we're running late. They even find content worth watching on television. They also promise to cure cancer and make it harder for terrorists to do their damage. Astoundingly, in the coming age you may only receive ads you want to see. Scoble and Israel have spent more than a year researching this book. They report what they have learned from interviewing more than a hundred pioneers of the new technology and by examining hundreds of contextual products. What does it all mean? How will it change society in the future? The authors are unabashed tech enthusiasts, but as they write, an elephant sits in the living room of our book and it is called privacy. We are entering a time when our technology serves us best because it watches us; collecting data on what we do, who we speak with, what we look at. There is no doubt about it: Big Data is watching you. The time to lament the loss of privacy is over. The authors argue that the time is right to demand options that enable people to reclaim some portions of that privacy.

Social Media Marketing

Author : Dave Evans
Publisher : John Wiley & Sons
ISBN 13 : 1118240545
Total Pages : 426 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Social Media Marketing by : Dave Evans

Download or read book Social Media Marketing written by Dave Evans and published by John Wiley & Sons. This book was released on 2012-02-15 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan. Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more. Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla Shows you how to track and measure results and integrate that information into your overall marketing plan Features case studies, step-by-step instructions, and hands-on tutorials If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.

Guerrilla Marketing for Writers

Author : Jay Conrad Levinson
Publisher : Morgan James Publishing
ISBN 13 : 1600377599
Total Pages : 253 pages
Book Rating : 4.6/5 (3 download)

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Book Synopsis Guerrilla Marketing for Writers by : Jay Conrad Levinson

Download or read book Guerrilla Marketing for Writers written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2010-01-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build your career as a successful author with this proven, no-nonsense guide to marketing your own books. In today’s competitive publishing marketplace, the battle begins before a new book even hits the shelves. An author needs to deploy every weapon in their marketing arsenal to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details a hundred “Classified secrets” that will help authors sell their work before and after it’s published. Having sold over twenty-one million of his own Guerilla Marketing books, Jay Conrad Levinson has mastered the art of connecting with readers and booksellers. Now he shares his practical low-cost and no-cost marketing techniques to help authors design their own powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470379286
Total Pages : 285 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2009 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

The Social Media Bible

Author :
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (18 download)

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Book Synopsis The Social Media Bible by :

Download or read book The Social Media Bible written by and published by . This book was released on 2018 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Technology and Consumption

Author : Ruby Roy Dholakia
Publisher : Springer Science & Business Media
ISBN 13 : 1461421586
Total Pages : 222 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Technology and Consumption by : Ruby Roy Dholakia

Download or read book Technology and Consumption written by Ruby Roy Dholakia and published by Springer Science & Business Media. This book was released on 2012-05-16 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology and Household Consumption is a comprehensive text that provides insights into technology’s impact on consumer behavior and the household environment. Consumption and consumer behavior has become a very important subject of study that is now covered in many disciplines including family economics, culture studies, and feminist/women studies. In the first section, this book provides a historical perspective on how consumer behaviors have changed because of technology and how technology itself has changed. Data on ownership and expenditures is detailed in describing the penetration of technology in the household and changes over time. In the examination of demographics and social changes, an emphasis is placed on women and children. As it is important to understand the entry paths and factors that influence them, the book also introduces a research framework to understanding the adoption and utilization of household technologies. In the second section, the book examines specific household technologies and consumption experiences including shopping choices and behaviors, entertainment outlets and availability, communications technologies, and working at home. The book concludes with a section on the relationships between marketers and consumers.

The Invincible Company

Author : Alexander Osterwalder
Publisher : John Wiley & Sons
ISBN 13 : 1119523982
Total Pages : 400 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis The Invincible Company by : Alexander Osterwalder

Download or read book The Invincible Company written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2020-04-06 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. The Invincible Company: ● Helps large and small companies build their growth strategy and manage their core simultaneously ● Explains the world's best modern and historic business models ● Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.

Social Media Is Bullshit

Author : B. J. Mendelson
Publisher : St. Martin's Press
ISBN 13 : 1250017505
Total Pages : 239 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Social Media Is Bullshit by : B. J. Mendelson

Download or read book Social Media Is Bullshit written by B. J. Mendelson and published by St. Martin's Press. This book was released on 2012-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.