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Age Of Context
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Download or read book Age of Context written by Robert Scoble and published by Createspace Independent Pub. This book was released on 2014 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2006, co-authors Robert Scoble and Shel Israel wrote Naked Conversations, a book that persuaded businesses to embrace what we now call social media. Six years later they have teamed up again to report that social media is but one of five converging forces that promise to change virtually every aspect of our lives. You know these other forces already: mobile, data, sensors and location-based technology. Combined with social media they form a new generation of personalized technology that knows us better than our closest friends. Armed with that knowledge our personal devices can anticipate what we'll need next and serve us better than a butler or an executive assistant. The resulting convergent superforce is so powerful that it is ushering in a era the authors call the Age of Context. In this new era, our devices know when to wake us up early because it snowed last night; they contact the people we are supposed to meet with to warn them we're running late. They even find content worth watching on television. They also promise to cure cancer and make it harder for terrorists to do their damage. Astoundingly, in the coming age you may only receive ads you want to see. Scoble and Israel have spent more than a year researching this book. They report what they have learned from interviewing more than a hundred pioneers of the new technology and by examining hundreds of contextual products. What does it all mean? How will it change society in the future? The authors are unabashed tech enthusiasts, but as they write, an elephant sits in the living room of our book and it is called privacy. We are entering a time when our technology serves us best because it watches us; collecting data on what we do, who we speak with, what we look at. There is no doubt about it: Big Data is watching you. The time to lament the loss of privacy is over. The authors argue that the time is right to demand options that enable people to reclaim some portions of that privacy.
Book Synopsis The Context Marketing Revolution by : Mathew Sweezey
Download or read book The Context Marketing Revolution written by Mathew Sweezey and published by Harvard Business Press. This book was released on 2020-03-24 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.
Book Synopsis The Cultural Context of Aging by : Jay Sokolovsky
Download or read book The Cultural Context of Aging written by Jay Sokolovsky and published by J F Bergin & Garvey. This book was released on 1990 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Age-Friendly Cities and Communities by : Tine Buffel
Download or read book Age-Friendly Cities and Communities written by Tine Buffel and published by Policy Press. This book was released on 2018-01-17 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book provides a comprehensive survey of different strategies for developing age-friendly communities, and the extent to which older people themselves can be involved in the co-production of age-friendly policies and practices.
Book Synopsis The Internet's Coming of Age by : National Research Council
Download or read book The Internet's Coming of Age written by National Research Council and published by National Academies Press. This book was released on 2001-02-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What most of us know as "the Internet" is actually a set of largely autonomous, loosely coordinated communication networks. As the influence of the Internet continues to grow, understanding its real nature is imperative to acting on a wide range of policy issues. This timely new book explains basic design choices that underlie the Internet's success, identifies key trends in the evolution of the Internet, evaluates current and prospective technical, operational, and management challenges, and explores the resulting implications for decision makers. The committee-composed of distinguished leaders from both the corporate and academic community-makes recommendations aimed at policy makers, industry, and researchers, going on to discuss a variety of issues: How the Internet's constituent parts are interlinked, and how economic and technical factors make maintaining the Internet's seamless appearance complicated. How the Internet faces scaling challenges as it grows to meet the demands of users in the future. Tensions inherent between open innovation on the Internet and the ability of innovators to capture the commercial value of their breakthroughs. Regulatory issues posed by the Internet's entry into other sectors, such as telephony.
Book Synopsis Naked Conversations by : Robert Scoble
Download or read book Naked Conversations written by Robert Scoble and published by Wiley. This book was released on 2006-04-12 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.
Book Synopsis English Learning in the Digital Age by : Shuang Zeng
Download or read book English Learning in the Digital Age written by Shuang Zeng and published by Springer. This book was released on 2018-11-23 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moving beyond the ‘Web 2.0’ and ‘digital native’ rhetoric, this book addresses the complex experiences of learners of English as a foreign language (EFL) in a world embedded with interactive and participatory technologies. Adopting a sociocultural perspective, it investigates EFL learners’ behaviours concerning digital technology, and guides exploration into their contextually mediated choices and learning practices in the ‘2.0’ era. The argument is developed on the basis of the findings of a mixed sequential study that focused on 1485 Chinese undergraduates’ use and non-use of online tools and applications outside the English classroom. Particular attention is paid to the role of context and agency when understanding their learning choices and behaviours in the context of digital technology. In particular, the book acknowledges the explanatory power of agency in the minority instances of ‘good practices’ among these EFL learners. At the same time it demonstrates that for most learners, use of the current web is limited and mostly non-interactive. The barriers to ‘2.0’ transfer are largely contextual and the so-called ‘communicative opportunities’ and ‘participatory culture’ in particular did not fit into the learners’ sociocultural context of (language) learning. Overall, the compelling argument proposes that the technology-facilitated changes in EFL practices are a ‘bottom up’ process that is taking place in day-to-day situations and constrained by the learning context within which the learner is situated. Based on these arguments, the book provides a framework that challenges the existing beliefs about (language) learning with online technology, and that contributes to our understanding of how context mediates EFL learners’ behaviours surrounding digital technologies. It is a valuable resource for teachers, researchers and policy makers, providing them with insights into using digital technology to stimulate ‘good learning practices’ outside the classroom.
Book Synopsis Consuming Choices by : David T. Schwartz
Download or read book Consuming Choices written by David T. Schwartz and published by Rowman & Littlefield Publishers. This book was released on 2010-05-16 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do consumers shoulder some culpability for unethical and immoral practices associated with products they purchase? To answer, David T. Schwartz provides the most detailed philosophical exploration to date on consumer ethics. He utilizes historical and fictional examples to illustrate the types of wrongdoing currently implicated by consumer products in this age of globalization, offers a clear description of the relevant moral theories and important ethical concepts, and provides concrete suggestions on how to be a more ethical consumer.
Book Synopsis Gender, Age, and Digital Games in the Domestic Context by : Alison Harvey
Download or read book Gender, Age, and Digital Games in the Domestic Context written by Alison Harvey and published by Routledge. This book was released on 2015-03-27 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Western digital game play has shifted in important ways over the last decade, with a plethora of personal devices affording a range of increasingly diverse play experiences. Despite the celebration of a more inclusive environment of digital game play, very little grounded research has been devoted to the examination of familial play and the domestication of digital games, as opposed to evolving public and educational contexts. This book is the first study to provide a situated investigation of the site of family play— the shared spaces and private places of gameplay within the domestic sphere. It carries out an empirically grounded and critical analysis of what marketing and sales discourses about shifts in the digital games audience actually look like in the space of the home, as well as the social and cultural role these ludic technologies take in the everyday practices of the family in the domestic context. It examines the material realities of video game technologies in the home; including time management and spatial organization, as well as the discursive role these devices play in discussions of technological competence and its complex relationship to age, generational differences, and gender performance. Harvey’s interdisciplinary approach and innovative methodology will hold great critical appeal for those studying digital culture, children’s media, and feminist studies of new media, as well as critical theories of technology and leisure and sport theory.
Download or read book Age of Context written by Robert Scoble and published by James Douglas Press. This book was released on 2013-09-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Age of Revolutions in Global Context, c. 1760-1840 by : David Armitage
Download or read book The Age of Revolutions in Global Context, c. 1760-1840 written by David Armitage and published by Bloomsbury Publishing. This book was released on 2009-12-18 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A distinguished international team of historians examines the dynamics of global and regional change in the late eighteenth and nineteenth centuries. Providing uniquely broad coverage, encompassing North and South America, the Caribbean, Europe, Africa, the Middle East, South and Southeast Asia, and China, the chapters shed new light on this pivotal period of world history. Offering fresh perspectives on: - The American, French, and Haitian Revolutions - The break-up of the Iberian empires - The Napoleonic Wars The volume also presents ground-breaking treatments of world history from an African perspective, of South Asia's age of revolutions, and of stability and instability in China. The first truly global account of the causes and consequences of the transformative 'Age of Revolutions', this collection presents a strikingly novel and comprehensive view of the revolutionary era as well as rich examples of global history in practice.
Book Synopsis Journalism in Context by : Angela Phillips
Download or read book Journalism in Context written by Angela Phillips and published by Routledge. This book was released on 2014-09-15 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism in Context is an accessible introduction to the theory and practice of journalism in a changing world. The book looks at the way in which power flows through media organisations influencing not only what journalists choose to present to their audiences but how they present it and then in turn what their audiences do with it. Using examples from across the world, as well as from her own research, Angela Phillips uses them to explain complex theoretical concepts. She invites readers to consider how news is influenced by the culture from which it emerges, as well as the way it is paid for and how different countries have approached the problem of ensuring that democracy is served by its media, rather than being undermined by it. Journalism has always been an early adopter of new technologies and the most recent changes are examined in the light of a history in which, although platforms keep on changing, journalism always survives. The questions raised here are important for all students of journalism and all those who believe that journalism matters.
Book Synopsis Irish Late Iron Age Equestrian Equipment in its Insular and Continental Context by : Rena Maguire
Download or read book Irish Late Iron Age Equestrian Equipment in its Insular and Continental Context written by Rena Maguire and published by Archaeopress Publishing Ltd. This book was released on 2021-12-23 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first practical archaeological study of Irish Iron Age lorinery. The horse and associated equipment were very much at the heart of the social changes set in motion by contact with the Roman Empire; the examination of the snaffles and bosals allows us to bring the people of the Late Iron Age in Ireland into focus.
Book Synopsis Privacy in Context by : Helen Nissenbaum
Download or read book Privacy in Context written by Helen Nissenbaum and published by Stanford University Press. This book was released on 2009-11-24 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Privacy is one of the most urgent issues associated with information technology and digital media. This book claims that what people really care about when they complain and protest that privacy has been violated is not the act of sharing information itself—most people understand that this is crucial to social life —but the inappropriate, improper sharing of information. Arguing that privacy concerns should not be limited solely to concern about control over personal information, Helen Nissenbaum counters that information ought to be distributed and protected according to norms governing distinct social contexts—whether it be workplace, health care, schools, or among family and friends. She warns that basic distinctions between public and private, informing many current privacy policies, in fact obscure more than they clarify. In truth, contemporary information systems should alarm us only when they function without regard for social norms and values, and thereby weaken the fabric of social life.
Book Synopsis Aging and Demographic Change in Canadian Context by : David J. Cheal
Download or read book Aging and Demographic Change in Canadian Context written by David J. Cheal and published by University of Toronto Press. This book was released on 2002-01-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributors question whether an aging society is necessarily inferior or problematic compared with the recent past, cautioning that exaggerated concerns about population aging can be harmful to rational policy making.
Book Synopsis Recovering Liberties by : C. A. Bayly
Download or read book Recovering Liberties written by C. A. Bayly and published by Cambridge University Press. This book was released on 2011-11-10 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the world's leading historians examines the great Indian liberal tradition, stretching from Rammohan Roy in the 1820s, through Dadabhai Naoroji in the 1880s to G. K. Gokhale in the 1900s. This powerful new study shows how the ideas of constitutional, and later 'communitarian' liberals influenced, but were also rejected by their opponents and successors, including Nehru, Gandhi, Indian socialists, radical democrats and proponents of Hindu nationalism. Equally, Recovering Liberties contributes to the rapidly developing field of global intellectual history, demonstrating that the ideas we associate with major Western thinkers – Mills, Comte, Spencer and Marx – were received and transformed by Indian intellectuals in the light of their own traditions to demand justice, racial equality and political representation. In doing so, Christopher Bayly throws fresh light on the nature and limitations of European political thought and re-examines the origins of Indian democracy.
Book Synopsis Aging in the Context of Urbanization by : Fan Yang
Download or read book Aging in the Context of Urbanization written by Fan Yang and published by Routledge. This book was released on 2021-10-21 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: As China has undergone rapid urbanization and population aging in the past few decades, improving the welfare of older people in rural areas has become an ever more pressing issue. This title is the first book-length work to examine the influence of urbanization on the mental health of China’s older population outside the city. Incorporating the theoretical framework of social ecology, the author analyzes the socio-cultural factors that have exerted an impact on participants’ mental health, such as their personal life course transition, changes to family living arrangements and community restructuring. Moreover, he introduces several elderly mental health intervention models in China, while evaluating the policy initiatives that have developed based on China’s local resource sufficiency, cultural customs, and older people's needs. The research findings not only facilitate a deeper understanding of China's welfare policy making, but also offers a useful reference for countries that are experiencing similar urbanization and population aging and that wish to formulate better social policies. Students and scholars of social policy, welfare, and gerontology will find this title to be essential reading.
