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The Artisan Brand
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Book Synopsis The Artisan Brand by : Mulholland, Jon
Download or read book The Artisan Brand written by Mulholland, Jon and published by Edward Elgar Publishing. This book was released on 2022-10-07 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigating the changing forms and dynamics of the artisanal and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. An international range of case studies is used to demonstrate that the sector must harness the transformational opportunities of technological innovation to ensure future viability and vitality.
Book Synopsis Return of the Artisan by : Grant McCracken
Download or read book Return of the Artisan written by Grant McCracken and published by Simon and Schuster. This book was released on 2022-07-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the evolution of the artisanal movement from the fringes of the 1970s to the spike of domesticity—home-cooking, gardening, and DIY crafting—caused by COVID-19 and what it means for the future of work and American culture. In the 1950s, America was a world of immaculate grocery stores, brightly packaged consumer goods, relentless big brand advertising, homes that were much too clean, and diets so rich in salt, sugar, fat, and preservatives you nearly have a heart attack just thinking of them. And while this approach made a great fortune for large consumer packaged goods companies it has been detrimental to American’s overall health and wellbeing. Then, towards the end of the 20th century, Alice Waters and other pioneers figured out how to market natural, handmade, small-batch products to the American consumer again—and the rest is history. Now, we are in the third wave of a revolution. Thanks to COVID-19, millions of Americans went from being consumers of artisanal goods to being producers. People in the mainstream are baking bread, keeping bees, growing vegetables, and even raising chickens. Gardens are flourishing, workshops are growing, and sewing machines are whirring. Thousands have left the cities for the countryside, and if their companies don’t require it, they might never return. Return of the Artisan is a collection of stories and interviews with artisanal businesses across America including family farms and collectives. This book explores their business models, their motivations, and explores how you can join them by turning your own hobby or passion into your work. Whether you want to make this a profession or simply enjoy providing artisanal goods to your family and friends, this book is a must-have for navigating the ups and downs of the latest artisanal revolution.
Book Synopsis The Artisan Kitchen by : James Strawbridge
Download or read book The Artisan Kitchen written by James Strawbridge and published by Penguin. This book was released on 2020-09-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reconnect with a more mindful way of cooking and spark your creativity. Giving a modern twist to age-old techniques, this book shows how to master 25 different cooking and preserving processes, from fermenting to cheese making, hot smoking to sourdough baking. Discover how to culture the perfect batch of sweet-sour kombucha; make a fresh-tasting chutney; dry cure bresaola; create your own unique sourdough starter; and slow roast over an open wood fire. Be inspired to experiment with more than 150 recipe ideas. Embark on your next culinary adventure and revolutionize your enjoyment of food. Escape to The Artisan Kitchen.
Book Synopsis The Artisan's Pocket by : Barrett Williams
Download or read book The Artisan's Pocket written by Barrett Williams and published by Barrett Williams. This book was released on 2024-10-23 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Transform Your Passion into Art with "The Artisan's Pocket"** Dive into the rich, tactile world of leather crafting with "The Artisan's Pocket," your essential guide to transforming raw material into works of art. This eBook is crafted for both budding artisans who wish to explore the allure of leather and seasoned craftsmen eager to refine their skills. Begin your journey with Chapter 1, exploring the timeless appeal of leather and meeting master craftspeople who have elevated this ancient craft to modern art. Discover the secrets to sourcing the finest materials in Chapter 2, where selecting the ideal hide and understanding tanning techniques can make all the difference in your creations. Equip yourself with the tools of the trade in Chapter 3. Learn not just what you'll need, but also how to masterfully handle each tool, ensuring every cut, stitch, and embellishment speaks to your artisan touch. Progress to Chapter 4, where the crafting process becomes your guide from design inspiration to a finished masterpiece. Unlock the magic of finishing in Chapter 5, where polishing and protective techniques meet creative embellishments, breathing life into your creations. Explore specialty products in Chapter 6, with a focus on crafting elegant leather bags, combining classic styles and modern trends. Venture beyond traditional forms in Chapter 7, crafting unique apparel, accessories, and decor pieces, inspired by cultural influences found in Chapter 12. Meanwhile, Chapter 8 assists you in crafting your own brand, telling stories through your work, and defining the artisan philosophy that sets you apart. Reaching global markets, engaging digital platforms, and participating in craft fairs are all covered in Chapter 9, amplifying your reach and impact. Finally, Chapter 10 and beyond embrace the heart and soul of an artisan's journey—passion, perseverance, mentoring the next generation, and nurturing a vibrant, supportive community. "The Artisan's Pocket" is not just a guide—it's an invitation to immerse yourself in artistry, developing a signature style that leaves a lasting mark on the world. Unleash your creativity and join a legacy of craftsmanship today.
Download or read book The Artisan Food Entrepreneur written by and published by Quarry Books. This book was released on 2013-11-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVCome along on an artisan food journey with thirty of the top “foodie� entrepreneurs in the industry. Chapter by chapter, you’ll be carried away with beautiful photography, delicious recipes, and inspiring stories from restaurant owners, farmers, beekeepers, bakers, and more. Get valuable advice for your own business along the way. This wonderful collection is sure to nourish your body and your soul with over thirty recipes that you will want to make again and again./div
Book Synopsis The Artisan's Guide to Tanning by : Barrett Williams
Download or read book The Artisan's Guide to Tanning written by Barrett Williams and published by Barrett Williams. This book was released on 2023-04-17 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step into a world where ancient crafting meets modern innovation with "The Artisan's Guide to Tanning." This comprehensive eBook is a treasure trove for enthusiasts and professionals alike, offering a unique blend of history, science, and practical know-how, elevating the art of tanning to new heights. Immerse yourself in the craft of tanning through an insightful overview blending tradition with sustainable crafting practices. Discover the secrets behind selecting and evaluating hides, ensuring every creation adheres to ethical and sustainable standards. As you navigate the pages, watch as the rich history and crucial importance of tanning in crafting unfold before your eyes. Brace yourself for a transformative journey through a meticulously organized tanning workspace, where the essential tools, materials, and safety precautions are detailed, setting the stage for your own successful tanning ventures. Learn the inner workings of the leather with a unique dive into the chemical make-up and reactions pivotal to the tanning process. Bring ancient wisdom into your hands with chapters dedicated to traditional tanning techniques, such as the intricate methods of vegetable and brain tanning. Discover how to apply these methods in a cycle that pays homage to time-honored practices while pressing forward into advanced techniques and experimenting with natural dyes and modern additives. After mastering the tanning cycle, you'll learn how to evaluate and troubleshoot your work with expert post-tanning treatments, ensuring every piece of leather sets the standard for quality. "The Artisan's Guide to Tanning" doesn't stop at creation—it guides you through the artistry of crafting with leather, from design and stitching to the final detailing that defines handcrafted excellence. See your tanned creations transform from a humble hide to sought-after products, with invaluable insights into marketing, brand establishment, and navigating industry standards. Finally, the guide reaches beyond technique, delving into the heart of the tanning community with engaging stories and insights. "The Artisan's Guide to Tanning" is an essential read for anyone passionate about the art of transforming hides into beautifully crafted leather goods. Whether you are a seasoned veteran or new to the world of tanning, this guide promises to be an invaluable companion on your crafting journey. Embrace the future of tanning with grace, innovation, and the lasting touch of an artisan.
Book Synopsis Artisan Sourdough Made Simple by : Emilie Raffa
Download or read book Artisan Sourdough Made Simple written by Emilie Raffa and published by Page Street Publishing. This book was released on 2017-10-24 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The easy way to bake bread at home—all you need is FLOUR, WATER and SALT to get started! Begin your sourdough journey with the bestselling beginner's book on sourdough baking—over 150,000 copies sold! Many bakers speak of their sourdough starter as if it has a magical life of its own, so it can be intimidating to those new to the sourdough world; fortunately with Artisan Sourdough Made Simple, Emilie Raffa removes the fear and proves that baking with sourdough is easy, and can fit into even a working parent’s schedule! Any new baker is inevitably hit with question after question. Emilie has the answers. As a professionally trained chef and avid home baker, she uses her experience to guide readers through the science and art of sourdough. With step-by-step master recipe guides, readers learn how to create and care for their own starters, plus they get more than 60 unique recipes to bake a variety of breads that suit their every need. Featured recipes include: - Roasted Garlic and Rosemary Bread - Cinnamon Raisin Swirl - Blistered Asiago Rolls with Sweet Apples and Rosemary - Multigrain Sandwich Bread - No-Knead Tomato Basil Focaccia - Raspberry Gingersnap Twist - Sunday Morning Bagels - and so many more! With the continuing popularity of the whole foods movement, home cooks are returning to the ancient practice of bread baking, and sourdough is rising to the forefront. Through fermentation, sourdough bread is easier on digestion—often enough for people who are sensitive to gluten—and healthier. Artisan Sourdough Made Simple gives everyone the knowledge and confidence to join the fun, from their first rustic loaf to beyond. This book has 65 recipes and 65 full-page photographs.
Book Synopsis The Strategy of Global Branding and Brand Equity by : Alvin Lee
Download or read book The Strategy of Global Branding and Brand Equity written by Alvin Lee and published by Routledge. This book was released on 2015-03-02 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer’s loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand. PBC uses a prospective predicting method which does not have to rely on a brand’s past performance or a customer’s purchase history for prediction. Choice data is gathered in the retail setting – at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies.
Book Synopsis Life in Ancient Greece by : Lynn Peppas
Download or read book Life in Ancient Greece written by Lynn Peppas and published by Crabtree Publishing Company. This book was released on 2005 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ancient Greek civilization may have flourished thousands of years ago, but in many ways it is still with us today. From the birth of democracy, to the beauty of poetry, to the physical competition of the Olympic Games, Life in Ancient Greece explores the many enduring aspects of the people who lived on this small Aegean peninsula. Great leaders such as Alexander the Great, Greek gods and goddesses, and important historical events such as the Peloponnesian War and the rise of Athens and Sparta are also featured.
Book Synopsis Entrepreneurial Behaviour by : Maura McAdam
Download or read book Entrepreneurial Behaviour written by Maura McAdam and published by Springer. This book was released on 2019-02-21 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection draws together cutting edge perspectives from leading scholars on the increasingly prominent discussion of entrepreneurial behaviour. Exploring various aspects of human behaviour, the authors analyse the antecedent influences and drivers of entrepreneurial behaviour in different organisational settings. This collection is of interest to scholars, practitioners and even policy-makers, as a result of its in-depth exploration, discussion and evaluation of emerging themes of entrepreneurial behaviour within the field of entrepreneurship and beyond. Offering contextual examples from universities, firms and society, Entrepreneurial Behaviour covers topics such as entrepreneurial intention, gender, crime, effectuation and teamwork.
Book Synopsis Artisan Bread in Five Minutes a Day by : Jeff Hertzberg, M.D.
Download or read book Artisan Bread in Five Minutes a Day written by Jeff Hertzberg, M.D. and published by Thomas Dunne Books. This book was released on 2007-11-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: For 30+ brand-new recipes and expanded ‘Tips and Techniques’, check out The New Artisan Bread in Five Minutes a Day, on sale now. This is the classic that started it all – Artisan Bread in Five Minutes a Day has now sold hundreds of thousands of copies. With more than half a million copies of their books in print, Jeff Hertzberg and Zoë François have proven that people want to bake their own bread, so long as they can do it easily and quickly. Crusty baguettes, mouth-watering pizzas, hearty sandwich loaves, and even buttery pastries can easily become part of your own personal menu, Artisan Bread in Five Minutes a Day will teach you everything you need to know, opening the eyes of any potential baker.
Book Synopsis Artisan and Handicraft Entrepreneurs by : Léo-Paul Dana
Download or read book Artisan and Handicraft Entrepreneurs written by Léo-Paul Dana and published by Springer Nature. This book was released on 2022-01-27 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: In handicrafts and artisanal products, industry has witnessed both a technological shift and a renewed interest among customers, especially after the challenges and limitations of mass production became evident under the COVID-19 pandemic. This book portrays the worldwide development of this trend, the nature of entrepreneurship in these industries, and the unique challenges and opportunities that entrepreneurs face. The book shows how these businesses are gaining a resurgence due to customers preferring ethical, regional, and climate-friendly options to fulfill their needs. The chapters focus on artisan entrepreneurs' contribution to society by not only creating businesses, but also in terms of tourism development. The book reiterates that artisan entrepreneurs enable crucial cultural connections with tradition due to their affinity to a region, city, village, or community. Small business and entrepreneurship researchers as well as policymakers in the cultural sector would benefit from this book.
Download or read book Artisan Drinks written by Lindy Wildsmith and published by Jacqui Small. This book was released on 2014-10-16 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delicious alcoholic and soft drinks to make at home The taste and flavours of freshly made drinks cannot be beaten. Farm shops and delis now stock craft-made, authentic products that retain the integrity of the ingredients they are made with. Artisan Drinks celebrates the pleasure to be had from making your own drinks – a pursuit that gets under your skin, encouraging you to create more and more, and one that equips you with new skills and a wealth of expertise. Lindy Wildsmith takes a wholesome approach to sourcing natural ingredients for infusing, macerating, pressing, brewing and fermenting your own drinks, both with and without alcohol, and enthuses on the pleasures of the outdoors and of becoming intimate with the seasons and the plants, fruits and flowers that grow around you. Lindy starts by covering the subjects of sourcing and safety, storing and keeping – elements of which are featured throughout the book. She then divides the book by style of drink, covering everything from cordials and sparkling drinks to wines, liqueurs, cocktails, and tisanes and teas. Artisan Drinks is packed with useful tips on how to conserve drinks to enjoy with friends and family, or on giving them as gifts with the satisfaction of knowing you made them yourself.
Book Synopsis The Joy of Watercolor by : Emma Block
Download or read book The Joy of Watercolor written by Emma Block and published by Running Press Adult. This book was released on 2018-08-07 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enjoy the meditative art of watercolor with simple supplies, forty colorful illustrated lessons, and easy step-by-step instructions! For a soothing boost of creativity and whimsy, try your hand at watercolor. With a few simple steps, anyone can discover their artistic side and achieve moments of peace and tranquility. Forty straightforward lessons promise fun and colorful results -- no pressure and no skill required. This simple painting medium produces colorful, modern paintings to adorn invitations, gifts, and walls. The forty lessons cover useful topics like: Painting on vacation Painting your pets Layering colors Mixing colors Painting flowers and plants The supplies are simple: a basic palette of watercolors, a selection of brushes, and nice thick paper will do the job. Your bright, whimsical art is guaranteed to bring color to any gray day. It's never too late to pick up a new hobby -- start painting your own beautiful cards and artwork today!
Book Synopsis ECSM 2023 10th European Conference on Social Media by : Iwona Lupa-Wójcik
Download or read book ECSM 2023 10th European Conference on Social Media written by Iwona Lupa-Wójcik and published by Academic Conferences and publishing limited. This book was released on 2023-05-18 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 1000 Artisan Textiles written by and published by . This book was released on 2010 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Drag as Marketplace by : Mikko Laamanen
Download or read book Drag as Marketplace written by Mikko Laamanen and published by Policy Press. This book was released on 2024-11-28 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars. Drag is art, politics, lifestyle and entertainment all in one. Yet, studies examining its market value as a product, brand or consumption practice remain scarce. This interdisciplinary collection fills that void, exploring the intersection of drag and markets. Written by an international group of scholars exploring cases from Europe, Asia and the US, this will be a key resource for anyone curious about drag’s social, political and economic impact.
