ECSM 2023 10th European Conference on Social Media

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Publisher : Academic Conferences and publishing limited
ISBN 13 : 1914587669
Total Pages : 391 pages
Book Rating : 4.9/5 (145 download)

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Book Synopsis ECSM 2023 10th European Conference on Social Media by : Iwona Lupa-Wójcik

Download or read book ECSM 2023 10th European Conference on Social Media written by Iwona Lupa-Wójcik and published by Academic Conferences and publishing limited. This book was released on 2023-05-18 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt:

10th European Conference on Social Media (ECSM 2023)

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Publisher :
ISBN 13 : 9781713873617
Total Pages : 0 pages
Book Rating : 4.8/5 (736 download)

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Book Synopsis 10th European Conference on Social Media (ECSM 2023) by : Iwona Lupa-Wojcik

Download or read book 10th European Conference on Social Media (ECSM 2023) written by Iwona Lupa-Wojcik and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

ePub - European Conference on Social Media

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Publisher : Academic Conferences Limited
ISBN 13 : 191030929X
Total Pages : pages
Book Rating : 4.9/5 (13 download)

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Book Synopsis ePub - European Conference on Social Media by : Sue Greener

Download or read book ePub - European Conference on Social Media written by Sue Greener and published by Academic Conferences Limited. This book was released on 2014-11-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

ECSM 2020 8th European Conference on Social Media

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Publisher : Academic Conferences and publishing limited
ISBN 13 : 1912764644
Total Pages : pages
Book Rating : 4.9/5 (127 download)

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Book Synopsis ECSM 2020 8th European Conference on Social Media by : Dr Christos Karpasitis

Download or read book ECSM 2020 8th European Conference on Social Media written by Dr Christos Karpasitis and published by Academic Conferences and publishing limited. This book was released on 2020-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of contributors to the 7th European Conference on Social Media (ECSM 2020), supported by UCLan Cyprus, Larnaca on 2-3 July 2020. The Conference Chair is Dr Christos Karpasitis and the Programme Chair is Mrs Christiana Varda, from the University of Central Lancashire - Cyprus (UCLan Cyprus). ECSM is a relatively new, but well-established event on the academic research calendar. Now, in its 7th year, the key aim remains the opportunity for participants to share ideas and meet. The conference was due to be held at UCLan Cyprus, but unfortunately, due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting conference. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research.

ECSM 2021 8th European Conference on Social Media

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Publisher : Academic Conferences Inter
ISBN 13 : 1914587014
Total Pages : pages
Book Rating : 4.9/5 (145 download)

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Book Synopsis ECSM 2021 8th European Conference on Social Media by : Dr Christos Karpasitis

Download or read book ECSM 2021 8th European Conference on Social Media written by Dr Christos Karpasitis and published by Academic Conferences Inter. This book was released on 2021-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Conference Proceedings of 8th European Conference on Social Media

Using Influencer Marketing as a Digital Business Strategy

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Publisher : IGI Global
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Using Influencer Marketing as a Digital Business Strategy by : Teixeira, Sandrina

Download or read book Using Influencer Marketing as a Digital Business Strategy written by Teixeira, Sandrina and published by IGI Global. This book was released on 2023-12-08 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Influencer Marketing as a Digital Business Strategy presents a comprehensive exploration of the burgeoning world of digital influencers, whose impact on consumer behavior and brand promotion is rapidly transforming the marketing landscape. This book delves into the most relevant topics in the field, providing a valuable contribution to both management and academia alike. The book delves into the essence of influencer marketing by examining the different types of influencers and their crucial role in reaching a brand's target audience. The strategic partnership between influencers and brands is analyzed, highlighting how these influential content creators act as powerful intermediaries between companies and potential consumers. By examining the intricate relationship between influencers, brands, and consumers, the book sheds light on the purchase intention process and consumer habits in the digital age. Given the recent emergence of influencer marketing as a prominent force, this book serves as a critical reference source for researchers, business executives, marketing professionals, influencer marketing agencies, and graduate students seeking to expand their understanding of this dynamic field.

Marketing Innovation Strategies and Consumer Behavior

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Publisher : IGI Global
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Marketing Innovation Strategies and Consumer Behavior by : Barbosa, Belem

Download or read book Marketing Innovation Strategies and Consumer Behavior written by Barbosa, Belem and published by IGI Global. This book was released on 2024-04-09 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving, driven by digital advancements and shifting consumer behaviors, leaving companies scrambling to stay relevant. Academic scholars, educators, and managers face a formidable challenge: deciphering the complex web of trends and technologies shaping modern marketing while equipping themselves with actionable strategies to thrive in this dynamic environment. By delving into topics ranging from digital marketing and sustainability initiatives to data analytics and emerging technologies, Marketing Innovation Strategies and Consumer Behavior equips readers with the tools they need to survive and thrive in the modern marketplace. Its emphasis on real-world case studies ensures practical relevance, while its theoretical underpinnings offer a solid foundation for academic inquiry. This book is an indispensable resource for scholars seeking to deepen their understanding of marketing innovation, providing actionable insights and strategic frameworks to navigate the complexities of the digital age with confidence and agility.

ECSM2015-Proceedings of the 2nd European Conference on Social Media 2015

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Publisher : Academic Conferences Limited
ISBN 13 : 1910810312
Total Pages : 686 pages
Book Rating : 4.9/5 (18 download)

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Book Synopsis ECSM2015-Proceedings of the 2nd European Conference on Social Media 2015 by : Dr Paula Peres

Download or read book ECSM2015-Proceedings of the 2nd European Conference on Social Media 2015 written by Dr Paula Peres and published by Academic Conferences Limited. This book was released on 2015-07-06 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete proceedings of the 2nd European Conference on Social Media Porto Portugal Published by Academic Conferences and Publishing International Limited

ECSM 2021- Proceedings of the 8th European Conference on Social Media

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Publisher : Acpil
ISBN 13 : 9781914587009
Total Pages : 330 pages
Book Rating : 4.5/5 (87 download)

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Book Synopsis ECSM 2021- Proceedings of the 8th European Conference on Social Media by : Christos Karpasitis

Download or read book ECSM 2021- Proceedings of the 8th European Conference on Social Media written by Christos Karpasitis and published by Acpil. This book was released on 2021-07 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of contributors to the 8th European Conference on Social Media (ECSM 2021), hosted by UCLan Cyprus, Larnaca on 1-2 July 2021. The Conference and Programme Chair is Dr Christos Karpasitis, University of Central Lancashire - Cyprus (UCLan Cyprus). ECSM is now a well-established event on the academic research calendar and now in its 8th year the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The conference was due to be held at UCLan Cyprus, Larnaca but due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research. The opening keynote presentation is given by Dr Nikolaos Dimitriadis, Optimal HR Group, Athens, Greece on the topic of Our Brains on Social: Neuro Research Insights on Social Media Usage. On the second day, Mr Nicolas Ioannides, Influencer of the Year - 2018, TV-host and content creator from Nicosia, Cyprus will give a talk on the subject: Influencer Marketing. With an initial submission of 100 abstracts, after the double blind, peer review process there are 31 Academic research papers, 3 PhD research papers and 2 work-in-progress papers published in these Conference Proceedings. These papers represent research from Australia, Austria, China, Cyprus, Czech Republic, Germany, Italy, Lithuania, Malaysia, Netherlands, New Zealand, Northern Cyprus, Portugal, Russia, South Africa, Spain, Switzerland, UK, United Arab Emirates, and USA.

Proceedings of the 9th European Conference on Social Media

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Publisher : Acpil
ISBN 13 : 9781914587306
Total Pages : 314 pages
Book Rating : 4.5/5 (873 download)

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Book Synopsis Proceedings of the 9th European Conference on Social Media by : Iwona Lupa-Wójcik

Download or read book Proceedings of the 9th European Conference on Social Media written by Iwona Lupa-Wójcik and published by Acpil. This book was released on 2022-05-12 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of contributors to the 9th European Conference on Social Media (ECSM 2022), hosted by Pedagogical University of Krakow, Poland on 12-13 May 2022. The Conference Chair is Dr Iwona Lupa-Wójcik and Programme Chair is Dr Marta Czyżewska, both from Pedagogical University of Krakow, Poland. ECSM is now a well-established event on the academic research calendar and now in its 9th year the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The conference was due to be held at Pedagogical University of Krakow, Poland but due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research. The opening keynote presentation is given by Dr Iwona Leonowicz-Bukala, University of Information Technology and Management in Rzeszow, Poland on the topic of Social Media Today: Platforming Visibility, Recognition and Independence. On the second day, Anna Miotk, from University of Warsaw, Poland will give a talk on the subject: Does the Company's Presence on Social Media Platforms Still Strengthen Brand Image?. With an initial submission of 103 abstracts, after the double blind, peer review process there are 30 Academic research papers, 4 PhD research papers, 1 Masters Research papers and 3 work-in-progress papers published in these Conference Proceedings. These papers represent research from Austria, Canada, Estonia, Finland, Germany, Hungary, Ireland, Netherlands, New Zealand, Nigeria, Northern Cyprus, Poland, Portugal, Russia, Slovakia, Slovenia, South Africa, Spain, Sweden, UK, USA, and Vietnam.

ECSM 2018 5th European Conference on Social Media

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Publisher : Academic Conferences and publishing limited
ISBN 13 : 1911218840
Total Pages : pages
Book Rating : 4.9/5 (112 download)

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Book Synopsis ECSM 2018 5th European Conference on Social Media by : Prof. Vincent Cunnane

Download or read book ECSM 2018 5th European Conference on Social Media written by Prof. Vincent Cunnane and published by Academic Conferences and publishing limited. This book was released on 2018-06-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the 5th European Conference on Social Media (ECSM 2018) which is being hosted this year by Limerick Institute of Technology, Ireland on 21-22 June 2018.

8th European Conference on Social Media (ECSM 2021)

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ISBN 13 : 9781713832263
Total Pages : 0 pages
Book Rating : 4.8/5 (322 download)

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Book Synopsis 8th European Conference on Social Media (ECSM 2021) by : Christos Karpasitis

Download or read book 8th European Conference on Social Media (ECSM 2021) written by Christos Karpasitis and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

ECSM 2020- Proceedings of the 7th European Conference on Social Media

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Publisher :
ISBN 13 : 9781912764631
Total Pages : 424 pages
Book Rating : 4.7/5 (646 download)

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Book Synopsis ECSM 2020- Proceedings of the 7th European Conference on Social Media by : Christos Karpasitis

Download or read book ECSM 2020- Proceedings of the 7th European Conference on Social Media written by Christos Karpasitis and published by . This book was released on 2020-07-07 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

ECSM 2017 4th European Conference on Social Media

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Publisher : Academic Conferences and publishing limited
ISBN 13 : 1911218476
Total Pages : pages
Book Rating : 4.9/5 (112 download)

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Book Synopsis ECSM 2017 4th European Conference on Social Media by : Academic Conferences and Publishing Limited

Download or read book ECSM 2017 4th European Conference on Social Media written by Academic Conferences and Publishing Limited and published by Academic Conferences and publishing limited. This book was released on 2017-07-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

ECSM 2019 6th European Conference on Social Media

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Publisher : Academic Conferences and publishing limited
ISBN 13 : 1912764237
Total Pages : 436 pages
Book Rating : 4.9/5 (127 download)

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Book Synopsis ECSM 2019 6th European Conference on Social Media by : Wybe Popma

Download or read book ECSM 2019 6th European Conference on Social Media written by Wybe Popma and published by Academic Conferences and publishing limited. This book was released on 2019-06-13 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:

ECSM 2019 - Proceedings of the 6th European Conference on Social Media

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Publisher : Acpil
ISBN 13 : 9781912764228
Total Pages : 436 pages
Book Rating : 4.7/5 (642 download)

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Book Synopsis ECSM 2019 - Proceedings of the 6th European Conference on Social Media by : Stuart Francis

Download or read book ECSM 2019 - Proceedings of the 6th European Conference on Social Media written by Stuart Francis and published by Acpil. This book was released on 2019-05-22 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of contributors to the 6th European Conference on Social Media (ECSM 2019), hosted by University of Brighton on 13 - 14 June 2019. The Conference Chair is Prof Wybe Popma and the Programme Chair is Stuart Francis, all from University of Brighton. ECSM is now a well-established event on the academic research calendar and now in its 6th year the key aim remains the opportunity for participants to share ideas and meet the people who hold them. The scope of papers will ensure an interesting two days. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research. The opening keynote presentation is given by Asher Rospigliosi, Brighton Business School, UK, on the subject When Social Media doesn't work. Then an afternoon keynote will be given by Ben Hackett, Vizia Commercial Specialist at Brandwatch, Brighton, UK who will talk about Social Listening into Consumer Research. The second day of the conference will open with an address by Hannah Brookes, from Jellyfish on the topic of Finding voices: the role of users in generating content that works. With an initial submission of 117 abstracts, after the double blind, peer review process there are 37 Academic research papers, 7 PhD research papers, 2 Masters Research papers, 2 non-academic papers and 3 work-in-progress papers published in these Conference Proceedings. These papers represent research from Albania, Australia, Canada, Cyprus, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Iran, Ireland, Italy, Japan, Kazakhstan, Lithuania, Malaysia, New Zealand, Nigeria, Pakistan, Poland, Portugal, Romania, Russia, South Africa, Spain, Switzerland, Thailand, United Kingdom and The United States of America.

16th European Conference on Management, Leadership and Governance

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Publisher : Academic Conferences International limited
ISBN 13 : 1912764776
Total Pages : pages
Book Rating : 4.9/5 (127 download)

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Book Synopsis 16th European Conference on Management, Leadership and Governance by : Dr Paul Griffiths

Download or read book 16th European Conference on Management, Leadership and Governance written by Dr Paul Griffiths and published by Academic Conferences International limited. This book was released on 2020-10-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of contributors to the 16th European Conference on Management Leadership and Governance (ECMLG 2020) hosted by ACI and EM-Normandie Business School, Oxford, UK, UK on 26 – 27th October 2020. The Conference Chair Dr Paul Griffiths, EM-Normandie Business School, Metis Lab. Oxford, UK