The Art Of Modern Advertising

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Reality In Advertising

Author : Rosser Reeves
Publisher : Lulu.com
ISBN 13 : 1387028049
Total Pages : 123 pages
Book Rating : 4.3/5 (87 download)

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Book Synopsis Reality In Advertising by : Rosser Reeves

Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

The Art of Advertising

Author : Julie Anne Lambert
Publisher :
ISBN 13 : 9781851245383
Total Pages : 0 pages
Book Rating : 4.2/5 (453 download)

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Book Synopsis The Art of Advertising by : Julie Anne Lambert

Download or read book The Art of Advertising written by Julie Anne Lambert and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the developing practice of advertising in the nineteenth and early twentieth centuries, The Art of Advertising presents illuminating essays alongside striking illustrations from the John Johnson Collection of Printed Ephemera. Featuring rarely-seen images from the 1700s to the 1900s by a wide range of artists, including influential illustrators such as John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past. During this period, advertisers pushed the boundaries of a new medium by exploring innovative printing techniques, manipulating language, inspiring new art forms, and introducing advertising to unexpected formats such as calendars, bookmarks, and games. This collection of essays examines the extent to which these standalone advertisements--which have survived by chance and are now divorced from their original purpose--provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion, and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics, and local history. With contributions from Michael Twyman, Lynda Mugglestone, Helen Clifford, Ashley Jackson, and David Tomkins, The Art of Advertising is a richly informative assessment of the role advertising plays in our culture.

The Contagious Commandments

Author : Paul Kemp-Robertson
Publisher : Penguin UK
ISBN 13 : 0241328985
Total Pages : 325 pages
Book Rating : 4.2/5 (413 download)

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Book Synopsis The Contagious Commandments by : Paul Kemp-Robertson

Download or read book The Contagious Commandments written by Paul Kemp-Robertson and published by Penguin UK. This book was released on 2018-11-01 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.

Why Does The Pedlar Sing?

Author : Paul Feldwick
Publisher : Troubador Publishing Ltd
ISBN 13 : 1800468997
Total Pages : 234 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Why Does The Pedlar Sing? by : Paul Feldwick

Download or read book Why Does The Pedlar Sing? written by Paul Feldwick and published by Troubador Publishing Ltd. This book was released on 2021-02-28 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today’s celebrities who launch their own multi-million dollar brands.

The Advertising Concept Book

Author : Pete Barry
Publisher :
ISBN 13 : 9780500516232
Total Pages : 296 pages
Book Rating : 4.5/5 (162 download)

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Book Synopsis The Advertising Concept Book by : Pete Barry

Download or read book The Advertising Concept Book written by Pete Barry and published by . This book was released on 2012 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

The Art of Looking

Author : Lance Esplund
Publisher : Basic Books
ISBN 13 : 0465094678
Total Pages : 252 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis The Art of Looking by : Lance Esplund

Download or read book The Art of Looking written by Lance Esplund and published by Basic Books. This book was released on 2018-11-27 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: A veteran art critic helps us make sense of modern and contemporary art The landscape of contemporary art has changed dramatically during the last hundred years: from Malevich's 1915 painting of a single black square and Duchamp's 1917 signed porcelain urinal to Jackson Pollock's midcentury "drip" paintings; Chris Burden's "Shoot" (1971), in which the artist was voluntarily shot in the arm with a rifle; Urs Fischer's "You" (2007), a giant hole dug in the floor of a New York gallery; and the conceptual and performance art of today's Ai Weiwei and Marina Abramovic. The shifts have left the art-viewing public (understandably) perplexed. In The Art of Looking, renowned art critic Lance Esplund demonstrates that works of modern and contemporary art are not as indecipherable as they might seem. With patience, insight, and wit, Esplund guides us through the last century of art and empowers us to approach and appreciate it with new eyes. Eager to democratize genres that can feel inaccessible, Esplund encourages viewers to trust their own taste, guts, and common sense. The Art of Looking will open the eyes of viewers who think that recent art is obtuse, nonsensical, and irrelevant, as well as the eyes of those who believe that the art of the past has nothing to say to our present.

Paul Rand

Author : Franc Nunoo-Quarcoo
Publisher : Center for Art and Visual Culture, University of Maryland
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Paul Rand by : Franc Nunoo-Quarcoo

Download or read book Paul Rand written by Franc Nunoo-Quarcoo and published by Center for Art and Visual Culture, University of Maryland. This book was released on 2003 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Edited by Franc Nunoo-Quarcoo. Texts by Derek Birdsall, Ivan Chermayeff, Shigeo Fukuda, Milton Glaser, Diane Gromeala, Jessica Helfand, Steven Heller, Armin Hoffmann, Takenobu Igharashi, John Meada, Richard Sapper, Wolfgang Weingart and Massimo Vignelli.

Modern Advertising

Author : Earnest Elmo Calkins
Publisher :
ISBN 13 :
Total Pages : 402 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Modern Advertising by : Earnest Elmo Calkins

Download or read book Modern Advertising written by Earnest Elmo Calkins and published by . This book was released on 1905 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Chinese Art: The Impossible Collection

Author : Adrian Cheng
Publisher : Assouline Publishing
ISBN 13 : 1614288844
Total Pages : 6 pages
Book Rating : 4.6/5 (142 download)

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Book Synopsis Chinese Art: The Impossible Collection by : Adrian Cheng

Download or read book Chinese Art: The Impossible Collection written by Adrian Cheng and published by Assouline Publishing. This book was released on 2021-05-01 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: While readers will come away from Chinese Art with a nuanced understanding of Chinese culture, the volume is also a work of art in its own right—a must-have collectible for any devotee of Chinese art and culture. Assouline’s Ultimate Collection is an homage to the art of luxury bookmaking—the oversized volume is hand-bound using traditional techniques, with several of the plates hand-tipped on art-quality paper and housed in a luxury silk clamshell.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Campaigning for Hearts and Minds

Author : Ted Brader
Publisher : University of Chicago Press
ISBN 13 : 022678830X
Total Pages : 297 pages
Book Rating : 4.2/5 (267 download)

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Book Synopsis Campaigning for Hearts and Minds by : Ted Brader

Download or read book Campaigning for Hearts and Minds written by Ted Brader and published by University of Chicago Press. This book was released on 2020-07-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have on voter decision-making. At the heart of this book are ingenious experiments, conducted by Brader during an election, with truly eye-opening results that upset conventional wisdom. They show, for example, that simply changing the music or imagery of ads while retaining the same text provokes completely different responses. He reveals that politically informed citizens are more easily manipulated by emotional appeals than less-involved citizens and that positive "enthusiasm ads" are in fact more polarizing than negative "fear ads." Black-and-white video images are ten times more likely to signal an appeal to fear or anger than one of enthusiasm or pride, and the emotional appeal triumphs over the logical appeal in nearly three-quarters of all political ads. Brader backs up these surprising findings with an unprecedented survey of emotional appeals in contemporary political campaigns. Politicians do set out to campaign for the hearts and minds of voters, and, for better or for worse, it is primarily through hearts that minds are won. Campaigning for Hearts and Minds will be indispensable for anyone wishing to understand how American politics is influenced by advertising today.

Advertising Cultures

Author : Sean Nixon
Publisher : SAGE
ISBN 13 : 9780761961987
Total Pages : 194 pages
Book Rating : 4.9/5 (619 download)

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Book Synopsis Advertising Cultures by : Sean Nixon

Download or read book Advertising Cultures written by Sean Nixon and published by SAGE. This book was released on 2003-04 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.

TV by Design

Author : Lynn Spigel
Publisher : University of Chicago Press
ISBN 13 : 0226769682
Total Pages : 404 pages
Book Rating : 4.2/5 (267 download)

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Book Synopsis TV by Design by : Lynn Spigel

Download or read book TV by Design written by Lynn Spigel and published by University of Chicago Press. This book was released on 2008 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Publisher: While critics have long disparaged commercial television as a vast wasteland, TV has surprising links to the urbane world of modern art that stretch back to the 1950s and '60s during that era, the rapid rise of commercial television coincided with dynamic new movements in the visual arts-a potent combination that precipitated a major shift in the way Americans experienced the world visually. TV by Design uncovers this captivating story of how modernism and network television converged and intertwined in their mutual ascent during the decades of the cold war. Whereas most histories of television focus on the way older forms of entertainment were recycled for the new medium, Lynn Spigel shows how TV was instrumental in introducing the public to the latest trends in art and design. Abstract expressionism, pop art, art cinema, modern architecture, and cutting-edge graphic design were all mined for staging techniques, scenic designs, and an ever-growing number of commercials. As a result, TV helped fuel the public craze for trendy modern products, such as tailfin cars and boomerang coffee tables, that was vital to the burgeoning postwar economy. And along with influencing the look of television, many artists-including Eero Saarinen, Ben Shahn, Saul Bass, William Golden, and Richard Avedon-also participated in its creation as the networks put them to work designing everything from their corporate headquarters to their company cufflinks. Dizzy Gillespie, Ernie Kovacs, Duke Ellington, and Andy Warhol all stop by in this imaginative and winning account of the ways in which art, television, and commerce merged in the first decades of the TV age.

The SAGE Handbook of Advertising

Author : Gerard J Tellis
Publisher : SAGE
ISBN 13 : 1446265900
Total Pages : 513 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The SAGE Handbook of Advertising by : Gerard J Tellis

Download or read book The SAGE Handbook of Advertising written by Gerard J Tellis and published by SAGE. This book was released on 2007-10-24 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.

The 2021 International Conference on Machine Learning and Big Data Analytics for IoT Security and Privacy

Author : John Macintyre
Publisher : Springer Nature
ISBN 13 : 3030895084
Total Pages : 1169 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis The 2021 International Conference on Machine Learning and Big Data Analytics for IoT Security and Privacy by : John Macintyre

Download or read book The 2021 International Conference on Machine Learning and Big Data Analytics for IoT Security and Privacy written by John Macintyre and published by Springer Nature. This book was released on 2021-10-27 with total page 1169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the 2020 2nd International Conference on Machine Learning and Big Data Analytics for IoT Security and Privacy (SPIoT-2021), online conference, on 30 October 2021. It provides comprehensive coverage of the latest advances and trends in information technology, science and engineering, addressing a number of broad themes, including novel machine learning and big data analytics methods for IoT security, data mining and statistical modelling for the secure IoT and machine learning-based security detecting protocols, which inspire the development of IoT security and privacy technologies. The contributions cover a wide range of topics: analytics and machine learning applications to IoT security; data-based metrics and risk assessment approaches for IoT; data confidentiality and privacy in IoT; and authentication and access control for data usage in IoT. Outlining promising future research directions, the book is a valuable resource for students, researchers and professionals and provides a useful reference guide for newcomers to the IoT security and privacy field.

Sun Tzu and the Art of Modern Warfare

Author : Mark McNeilly
Publisher : Oxford University Press, USA
ISBN 13 : 9780195161083
Total Pages : 348 pages
Book Rating : 4.1/5 (61 download)

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Book Synopsis Sun Tzu and the Art of Modern Warfare by : Mark McNeilly

Download or read book Sun Tzu and the Art of Modern Warfare written by Mark McNeilly and published by Oxford University Press, USA. This book was released on 2003 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: A biography of Hoagy Carmichael, composer of classic American songs such as ""Georgia on My Mind"", ""Rockin' Chair"", ""Skylark"", ""Lazybones"", and ""Star Dust"". The book follows Carmichael from his roaring-20s Indiana youth to Hollywood legend.

The Visible Word

Author : Johanna Drucker
Publisher : University of Chicago Press
ISBN 13 : 0226165027
Total Pages : 306 pages
Book Rating : 4.2/5 (261 download)

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Book Synopsis The Visible Word by : Johanna Drucker

Download or read book The Visible Word written by Johanna Drucker and published by University of Chicago Press. This book was released on 1994 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drucker skillfully traces the development of this critical position, suggesting a methodology closer to the actual practices of the early avant-garde artists based on a rereading of their critical and theoretical writings. After reviewing theories of signification, the production of meaning, and materiality, she analyzes the work of four poets active in the typographic experimentation of the 1910s and 1920s: Ilia Zdanevich, Filippo Marinetti, Guillaume Apollinaire, and Tristan Tzara. Drucker explores the context for experimental typography in terms of printing, handwriting, and other practices concerned with the visual representation of language. Her book concludes with a brief look at the ways in which experimental techniques of the early avant-garde were transformed in both literary work and in applications to commercial design throughout the 1920s and early 1930s.