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Author : George French
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Art and Science of Advertising written by George French and published by . This book was released on 1909 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George French
Publisher : Andesite Press
ISBN 13 : 9781297600036
Total Pages : 316 pages
Book Rating : 4.6/5 ( download)
Download or read book The Art and Science of Advertising written by George French and published by Andesite Press. This book was released on 2015-08-09 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : Cynthia Johnson
Publisher : Lorena Jones Books
ISBN 13 : 0399581375
Total Pages : 226 pages
Book Rating : 4.3/5 (995 download)
Download or read book Platform written by Cynthia Johnson and published by Lorena Jones Books. This book was released on 2019-02-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
Author : Grahame Robert Dowling
Publisher : Oxford University Press, USA
ISBN 13 : 9780199269617
Total Pages : 476 pages
Book Rating : 4.2/5 (696 download)
Download or read book The Art and Science of Marketing written by Grahame Robert Dowling and published by Oxford University Press, USA. This book was released on 2004 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behavior, etc.) to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process, it questions the usefulness of some of the more recent marketing fads. Clearly written and presented the book is ideal for advanced and professional students of marketing as well as marketing professionals.
Author : George French
Publisher : Forgotten Books
ISBN 13 : 9780331704372
Total Pages : 310 pages
Book Rating : 4.7/5 (43 download)
Download or read book The Art and Science of Advertising (Classic Reprint) written by George French and published by Forgotten Books. This book was released on 2017-12-04 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Art and Science of Advertising Chart showing the operation of the eye in reading Two-color plate by oxford-print, facing Advertisement by American Type Founders Co. Advertisement by American Printer. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : George French
Publisher : Theclassics.Us
ISBN 13 : 9781230330464
Total Pages : 64 pages
Book Rating : 4.3/5 (34 download)
Download or read book The Art and Science of Advertising written by George French and published by Theclassics.Us. This book was released on 2013-09 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1909 edition. Excerpt: ... Since paper for the advertiser is exactly the same problem as is paper for the printer, this chapter is made to consist of a portion of one of the lessons prepared for the American School of Typography, without other change than the eliminating of such of the matter as was of exclusive interest to the printer. Wherever the word "printer" occurs, in this chapter, read "advertiser" and the application will be discovered to be pertinent and appropriate. It is not necessary to allude at length to the necessity of good and appropriate paper for all kinds of advertising printing. It is plain that paper is the foundation of all advertising literature, outside of the periodicals, such as catalogues, booklets, brochures, houseorgans, circulars, and, of more importance than any other item, of business stationery and forms. This is so important an item in successful advertising that it is treated as an independent topic. While some of the consideration given to paper may seem to some advertisers more fitted for the attention of the printer, it is to be observed that it is not easy to get power and selling effect from the printer unless the advertiser is able to specify exactly what he wishes. No person not intimately acquainted with the goods to be sold, and the whole advertising scheme and theory, is able to produce printing having the maximum of selling power. The advertiser must be able to tell his printer precisely what he wishes, and he cannot do so if he does not know about paper--if he is not able to select and test the paper that it is designed to use. So it is not to be assumed that because, for convenience, the printer is mentioned and the advertiser is not mentioned, what is here printed is not of primary importance to the advertiser....
Author : D. V. L. Smith
Publisher : John Wiley & Sons
ISBN 13 : 0470020296
Total Pages : 248 pages
Book Rating : 4.4/5 (7 download)
Download or read book The Art and Science of Interpreting Market Research Evidence written by D. V. L. Smith and published by John Wiley & Sons. This book was released on 2004-05-14 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative approaches for analysing complex data-sets. With its holistic approach to interpretation and its 10-step process for making it work in practice, this book will equip you with a deep understanding of data analysis and ultimately improve your judgment to produce better business decisions. "This is modern commercial research, where the mind of the researcher is finally acknowledged as admissible data. Prior knowledge, pragmatism, experience are all robust grist to the 'holistic' research mill. A must-read for anyone getting to grips with 21st century market research." Virginia Valentine, Semiotic Solutions
Author : Walid Mahroum
Publisher : Walid Mahroum
ISBN 13 :
Total Pages : 149 pages
Book Rating : 4./5 ( download)
Download or read book The Art and Science of Marketing How to Stand Out in a Crowded Market written by Walid Mahroum and published by Walid Mahroum. This book was released on 2023-05-19 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to "The Art and Science of Marketing," a comprehensive guide to the dynamic and evolving field of marketing. This book explores the latest trends, strategies, and techniques used by businesses to create, deliver, and promote products or services to customers in today's fast-paced, digital landscape. With a focus on both the art and science of marketing, we examine the importance of understanding customer needs and preferences and developing effective strategies to meet those needs. From social media marketing to content creation, advertising to data analytics, we cover all aspects of marketing and provide practical advice and insights for businesses looking to stay ahead of the curve. As marketing continues to evolve and adapt to changes in technology, consumer behavior, and market trends, businesses need to be strategic and focused in their approach. We explore the various channels and platforms available, both traditional and digital, and provide guidance on finding the right balance to reach a wide audience and build a strong brand. Another key aspect of marketing is customer engagement, and we delve into the importance of creating a personalized experience that speaks to the needs and interests of customers. We discuss how building relationships that go beyond a simple transaction can lead to long-term success and brand loyalty. Ultimately, the goal of marketing is to create value for both the customer and the business. Through the insights and practical advice provided in this book, businesses of all sizes can develop effective marketing strategies and build strong brands that achieve long-term success.
Author : Chris Goward
Publisher : John Wiley & Sons
ISBN 13 : 1118463838
Total Pages : 389 pages
Book Rating : 4.1/5 (184 download)
Download or read book You Should Test That written by Chris Goward and published by John Wiley & Sons. This book was released on 2012-12-21 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to convert website visitors into customers Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods Helps you learn what to adjust, how to do it, and how to analyze the results Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics Author has used these techniques to assist Fortune 500 clients You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
Author : Giep Franzen
Publisher : Routledge
ISBN 13 : 1317454677
Total Pages : 588 pages
Book Rating : 4.3/5 (174 download)
Download or read book The Science and Art of Branding written by Giep Franzen and published by Routledge. This book was released on 2015-02-12 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. "The Science and Art of Branding" also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.
Author : Peter Yeung
Publisher : Academie Du Vin Library Limited
ISBN 13 : 9781913141578
Total Pages : 0 pages
Book Rating : 4.1/5 (415 download)
Download or read book Luxury Wine Marketing written by Peter Yeung and published by Academie Du Vin Library Limited. This book was released on 2024-02-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Blue-chip author team - Contains many real-life examples of successful luxury wine marketing - Features primary research on the luxury wine market (the market size for luxury wine has never before been estimated), studying over 1,200 wineries and 8,000 individual wines with a bottle retail price over $100 - Currently no other comprehensive business books on the market which address the topic of luxury wine in this way Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. Yet little has been written about the world of luxury wine marketing, explaining how a wine brand can enter that special realm. This book helps to demystify the process by describing how to craft, implement, and maintain a luxury wine brand. Beginning with a definition and history of luxury wine, the authors then explain the unique business model and consumer segments for luxury wine, before outlining industry best practice in the building of luxury wine brands. Each chapter is supplemented with a vignette of a successful luxury brand producer, and provides beneficial advice on the long-term vision and passion that is necessary to create a successful luxury wine marketing strategy. This book also contains original research conducted by the authors on the size of the luxury wine market and analysis of its segmentation by region, allowing for new and unique insight into the world's top wine regions. Written as both a practitioner's guide and as a wine business textbook, Luxury Wine Marketing is a cornerstone reference resource for the business of wine.
Author : Prof. (Dr.) Arun Kumar
Publisher : BooksClub
ISBN 13 :
Total Pages : 151 pages
Book Rating : 4./5 ( download)
Download or read book AN ART AND SCIENCE OF NETWORK MARKETING: MILLIONARAIRE (A GUIDE TO ZERO TO MILLIONAIRE) written by Prof. (Dr.) Arun Kumar and published by BooksClub. This book was released on 2022-01-27 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prof. (Dr.) Arun Kumar , B.Tech (IT), M.Tech (CSE), PhD( A.I), He has 10+ years of Experience in (Professor, Researcher, Entrepreneur, Writer, Motivator, Business Trainer, Engineer, Developer,) Founder, President, CEO, Prerna Society of Technical Education and Research, New Delhi. He has published 30+ Research Papers in National, International Journals, and Conferences. 10+ Books, 05+ National and International Journals Editors, Worked as Professor and C.O.E, H.O.D in various Engineering Colleges and Universities. Editor in Chief in International Journal of Computer Science and Information Technology Research Excellence (IJCSITRE ): www.ijcsitre.org since 2011 Assistant Editor in Chief: International Journal of Applied Science Technology Research Excellence (IJASTRE): www.ijastre.org, since 2011. He is Trusted Educator and Successful Technical teachers to over 10,000+ students in engineering fields. He has been practical and experimental in providing CEO training to more then 500+ CEOs in the country.
Author : Claude C. Hopkins
Publisher : Courier Dover Publications
ISBN 13 : 0486836053
Total Pages : 115 pages
Book Rating : 4.4/5 (868 download)
Download or read book Scientific Advertising written by Claude C. Hopkins and published by Courier Dover Publications. This book was released on 2019-09-18 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." — Advertising legend David Ogilvy Scientific Advertising begins with a simple declarative statement: "The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood." And in 21 concise chapters, Claude C. Hopkins covers the essence of good advertising. Beyond the points to be made about telling a story using headlines and art, being specific and providing vital information, and using samples and testing campaigns, this book clearly demonstrates why Hopkins was an expert on the best marketing policies. Almost a century after its initial publication, this little volume remains useful to those entering any area of the business world. More than an account of Hopkins's thoughts about good salesmanship, it is a window into a bygone era and the early decades of the American business of advertising.
Author : Faris Yakob
Publisher : Kogan Page Publishers
ISBN 13 : 0749473614
Total Pages : 216 pages
Book Rating : 4.7/5 (494 download)
Download or read book Paid Attention written by Faris Yakob and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.
Author : George Burton Hotchkiss
Publisher :
ISBN 13 :
Total Pages : 644 pages
Book Rating : 4.3/5 (91 download)
Download or read book An Outline of Advertising written by George Burton Hotchkiss and published by . This book was released on 1950 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeffrey Veen
Publisher : Que
ISBN 13 : 9780789723703
Total Pages : 250 pages
Book Rating : 4.7/5 (237 download)
Download or read book The Art & Science of Web Design written by Jeffrey Veen and published by Que. This book was released on 2001 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art & Science of Web Design will help you understand the Web from the inside. It is structured around core Web concepts that often get only a passing mention in books on Web design. This book is not a reference book or a style guide. It is your mentor, whispering in your ear all the answers to those ubiquitous questions, and reminding us that there are now new rules and new ways to break them.
Author : K. Chandrakandan
Publisher :
ISBN 13 : 9788176112123
Total Pages : 194 pages
Book Rating : 4.1/5 (121 download)
Download or read book Art And Science Of Advertising written by K. Chandrakandan and published by . This book was released on 2004-01-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book Art And Science Of Advertsing Is An Unique In The Seicne At It Contains At To Z Of Advertising Tools And Techniques With Needs Not Only The Hardware Components, Bt It An Electronic Medium, Or Print Or Film Of Tv Or Even Modern Media Like Computer
