The Anti-Marketing Manifesto

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Author :
Publisher : FriesenPress
ISBN 13 : 1525580450
Total Pages : 219 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Anti-Marketing Manifesto by : Michelle Lopez Boggs

Download or read book The Anti-Marketing Manifesto written by Michelle Lopez Boggs and published by FriesenPress. This book was released on 2020-09-29 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: DO YOU WANT TO BUILD A SUSTAINABLE, ETHICAL, AND PROFITABLE BUSINESS WITHOUT FEELING LIKE A SELLOUT? Are you willing to be your true self in business and accept the consequences—and rewards—of doing so? People are sick to death of being targeted, manipulated, and conned into sales that don’t enrich their lives. Humanity deserves better than predatory marketing. Customers want to do business with real people, not fakes. They want the truth—your truth—not your BS. In today’s age of increasing transparency, you have to look inside and get 100% real with yourself. With her sharp, expressive writing style, veteran anti-marketer Michelle Lopez Boggs walks you through her unique philosophy for selling without being a sellout. In this book you’ll discover: • Why customers are done with predatory marketing and why you should use the MEI principle—Motivate, Educate, and Inspire— as the foundation for all your content and communication • How being your true self (flaws, emotions, quirks, and all) is the most valuable currency and the most satisfying path to profits • How to infuse your unique voice, personality, talents, and perspectives into every facet of your business from your packaging and email newsletter to your funnel) and how critical this is for growth • The profit-butchering enemy of your attention—and what to focus on instead • Why you should keep the three ride-or-die essentials on your desk (and learn to say “f*ck everything else”) Part sales and marketing, part self-development, and packed with examples and research, The Anti-Marketing Manifesto will guide you to big profits by bringing your best to the people you’re here to serve.

The Green Marketing Manifesto

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470687312
Total Pages : 291 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Green Marketing Manifesto by : John Grant

Download or read book The Green Marketing Manifesto written by John Grant and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

The Model Manifesto

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Author :
Publisher : Practical Inspiration Publishing
ISBN 13 : 1788600665
Total Pages : 239 pages
Book Rating : 4.7/5 (886 download)

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Book Synopsis The Model Manifesto by : Leanne Maskell

Download or read book The Model Manifesto written by Leanne Maskell and published by Practical Inspiration Publishing. This book was released on 2019-05-02 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: For such a beautiful industry, there is a lot of ugly behind the scenes in modelling. Exploitation has always existed in the fashion industry, because it is so aspirational. By cutting through the smoke and mirrors, The Model Manifesto empowers and educates models to take control of their lives into their own hands and educates the public on the reality of what's involved in modelling. Leanne Maskell has drawn on her 13 years of experience working as an international model together with her legal background to create this easy-to-understand, A-Z guide in order to end exploitation of vulnerable models and wanna-be models. With contributions from top industry experts, The Model Manifesto includes solid advice on everything from mental health issues to paying tax. It covers every aspect of the modelling industry in detail to give an honest and realistic insider view, covering both the highs and the lows. The way to end the exploitation and the ugly in the industry is by education, awareness and building change from the inside out.

Government's Place in the Market

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Author :
Publisher : MIT Press
ISBN 13 : 0262295113
Total Pages : 96 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis Government's Place in the Market by : Eliot Spitzer

Download or read book Government's Place in the Market written by Eliot Spitzer and published by MIT Press. This book was released on 2011-04-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his first book, the former New York governor and current CNN cohost offers a manifesto on the economy and the public interest. As New York State Attorney General from 1998 to 2006, Eliot Spitzer successfully pursued corporate crime, including stock price inflation, securities fraud, and predatory lending practices. Drawing on those experiences, in this book Spitzer considers when and how the government should intervene in the workings of the market. The 2009 American bank bailout, he argues, was the wrong way: it understandably turned government intervention into a flashpoint for public disgust because it socialized risk, privatized benefit, and left standing institutions too big to fail, incompetent regulators, and deficient corporate governance. That's unfortunate, because good regulatory policy, he claims, can make markets and firms work efficiently, equitably, and in service of fundamental public values. Spitzer lays out the right reasons for government intervention in the market: to guarantee transparency, to overcome market failures, and to guard our core values against the market's unfair biases such as racism. With specific proposals to serve those ends—from improving corporate governance to making firms responsible for their own risky behavior—he offers a much-needed blueprint for the proper role of government in the market. Finally, taking account of regulatory changes since the crash of 2008, he suggests how to rebuild public trust in government so real change is possible. Responses to Spitzer by Sarah Binder, Andrew Gelman, and John Sides, Dean Baker, and Robert Johnson, raise issues of politics, ideology, and policy.

The Future of Marketing

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Author :
Publisher : Springer
ISBN 13 : 0230599850
Total Pages : 218 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis The Future of Marketing by : P. Kitchen

Download or read book The Future of Marketing written by P. Kitchen and published by Springer. This book was released on 2003-02-04 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.

Better Off Without 'Em

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Publisher : Simon and Schuster
ISBN 13 : 145161666X
Total Pages : 337 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Better Off Without 'Em by : Chuck Thompson

Download or read book Better Off Without 'Em written by Chuck Thompson and published by Simon and Schuster. This book was released on 2013-07-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of Smile When You're Lying describes his controversial road trip investigation into the cultural divide of the United States during which he met with possum-hunting conservatives, trailer park lifers and prayer warriors before concluding that both sides might benefit if former Confederacy states seceded.

The Anti-Communist Manifestos: Four Books That Shaped the Cold War

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Publisher : W. W. Norton & Company
ISBN 13 : 0393069257
Total Pages : 369 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis The Anti-Communist Manifestos: Four Books That Shaped the Cold War by : John V. Fleming

Download or read book The Anti-Communist Manifestos: Four Books That Shaped the Cold War written by John V. Fleming and published by W. W. Norton & Company. This book was released on 2009-08-17 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The subject of this work consists of four influential books that had informedthe great political struggle known as the Cold War: "Darkness at Noon, Out ofthe Night, I Chose Freedom," and "Witness."

Manifesto for a Moral Revolution

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Publisher : Henry Holt and Company
ISBN 13 : 1250222869
Total Pages : 256 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Manifesto for a Moral Revolution by : Jacqueline Novogratz

Download or read book Manifesto for a Moral Revolution written by Jacqueline Novogratz and published by Henry Holt and Company. This book was released on 2020-05-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An instant classic." —Arianna Huffington "Will inspire people from across the political spectrum." —Jonathan Haidt Longlisted for the Porchlight Business Book of the Year Award, an essential shortlist of leadership ideas for everyone who wants to do good in this world, from Jacqueline Novogratz, author of the New York Times bestseller The Blue Sweater and founder and CEO of Acumen. In 2001, when Jacqueline Novogratz founded Acumen, a global community of socially and environmentally responsible partners dedicated to changing the way the world tackles poverty, few had heard of impact investing—Acumen’s practice of “doing well by doing good.” Nineteen years later, there’s been a seismic shift in how corporate boards and other stakeholders evaluate businesses: impact investment is not only morally defensible but now also economically advantageous, even necessary. Still, it isn’t easy to reach a success that includes profits as well as mutually favorable relationships with workers and the communities in which they live. So how can today’s leaders, who often kick off their enterprises with high hopes and short timetables, navigate the challenges of poverty and war, of egos and impatience, which have stymied generations of investors who came before? Drawing on inspiring stories from change-makers around the world and on memories of her own most difficult experiences, Jacqueline divulges the most common leadership mistakes and the mind-sets needed to rise above them. The culmination of thirty years of work developing sustainable solutions for the problems of the poor, Manifesto for a Moral Revolution offers the perspectives necessary for all those—whether ascending the corporate ladder or bringing solar light to rural villages—who seek to leave this world better off than they found it.

The Cluetrain Manifesto

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Author :
Publisher :
ISBN 13 :
Total Pages : 298 pages
Book Rating : 4.:/5 (851 download)

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Book Synopsis The Cluetrain Manifesto by : Rick Levine

Download or read book The Cluetrain Manifesto written by Rick Levine and published by . This book was released on 2011 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Infinite Returns

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Publisher :
ISBN 13 : 9781612681146
Total Pages : 480 pages
Book Rating : 4.6/5 (811 download)

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Book Synopsis Infinite Returns by : Robert T. Kiyosaki

Download or read book Infinite Returns written by Robert T. Kiyosaki and published by . This book was released on 2022-05-31 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are called to be architects of the future, not its victims." - R. BUCKMINSTER FULLER In Infinite Returns, Robert--with Kim and their top-notch team of Advisors--delves into how the economic and social climate of 2020 has set the stage for a decade of unprecedented challenges as well as opportunities. He draws on his study of Bucky Fuller for vision and guidance as well as noted economists in comparing and contrasting economic theories, and looks to the future, the decade ahead, through the lens of 'cosmic accounting.' Kiyosaki uses lessons from the past to envision the future and peppers that vision with doses of today's reality... while never losing sight of the power of optimism and the individual's power to affect change--in themselves and in our world. The book includes chapters from Kim, the Rich Dad Advisors, and the Rich Dad business team who offer insights on how to achieve infinite returns: Ken McElroy, Blair Singer, Garrett Sutton, Andy Tanner, Tom Wheelwright, Josh and Lisa Lannon, John MacGregor, Mona Gambetta, and Doctors Radha Gopalan and Nicole Srednicki.

Bad Pharma

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Publisher : Macmillan
ISBN 13 : 0865478066
Total Pages : 479 pages
Book Rating : 4.8/5 (654 download)

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Book Synopsis Bad Pharma by : Ben Goldacre

Download or read book Bad Pharma written by Ben Goldacre and published by Macmillan. This book was released on 2014-04 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 2012, revised edition published in 2013, by Fourth Estate, Great Britain; Published in the United States in 2012, revised edition also, by Faber and Faber, Inc.

The Conquest of Cool

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Publisher : University of Chicago Press
ISBN 13 : 9780226260129
Total Pages : 340 pages
Book Rating : 4.2/5 (61 download)

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Book Synopsis The Conquest of Cool by : Thomas Frank

Download or read book The Conquest of Cool written by Thomas Frank and published by University of Chicago Press. This book was released on 1997 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.

Sheila Hicks Weaving as Metaphor

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Publisher : Yale University Press
ISBN 13 : 9780300116854
Total Pages : 424 pages
Book Rating : 4.1/5 (168 download)

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Book Synopsis Sheila Hicks Weaving as Metaphor by : Arthur C. Danto

Download or read book Sheila Hicks Weaving as Metaphor written by Arthur C. Danto and published by Yale University Press. This book was released on 2006-01-01 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text examines the small woven and wrought works artist Sheila Hicks has produced over years. Focusing on 100 Hicks miniatures from many public and private collections, it includes three informative essays as well as illustrations of the artist's related drawings, photographs and chronology.

All Boys Aren't Blue

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Publisher : Farrar, Straus and Giroux (BYR)
ISBN 13 : 0374312729
Total Pages : 191 pages
Book Rating : 4.3/5 (743 download)

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Book Synopsis All Boys Aren't Blue by : George M. Johnson

Download or read book All Boys Aren't Blue written by George M. Johnson and published by Farrar, Straus and Giroux (BYR). This book was released on 2020-04-28 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a series of personal essays, prominent journalist and LGBTQIA+ activist George M. Johnson's All Boys Aren't Blue explores their childhood, adolescence, and college years in New Jersey and Virginia. A New York Times Bestseller! Good Morning America, NBC Nightly News, Today Show, and MSNBC feature stories From the memories of getting his teeth kicked out by bullies at age five, to flea marketing with his loving grandmother, to his first sexual relationships, this young-adult memoir weaves together the trials and triumphs faced by Black queer boys. Both a primer for teens eager to be allies as well as a reassuring testimony for young queer men of color, All Boys Aren't Blue covers topics such as gender identity, toxic masculinity, brotherhood, family, structural marginalization, consent, and Black joy. Johnson's emotionally frank style of writing will appeal directly to young adults. (Johnson used he/him pronouns at the time of publication.) Velshi Banned Book Club Indie Bestseller Teen Vogue Recommended Read Buzzfeed Recommended Read People Magazine Best Book of the Summer A New York Library Best Book of 2020 A Chicago Public Library Best Book of 2020 ... and more!

High Impact Marketing Manifesto

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Author :
Publisher :
ISBN 13 : 9781732512788
Total Pages : pages
Book Rating : 4.5/5 (127 download)

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Book Synopsis High Impact Marketing Manifesto by : Mike Capuzzi

Download or read book High Impact Marketing Manifesto written by Mike Capuzzi and published by . This book was released on 2019-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brand Fusion

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110718634
Total Pages : 620 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Brand Fusion by : Terry Smith

Download or read book Brand Fusion written by Terry Smith and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-07-05 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profi t with purpose, are sustainable, and create mutually benefi cial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.

No Logo

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Publisher : Macmillan
ISBN 13 : 9780312203436
Total Pages : 520 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis No Logo by : Naomi Klein

Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.