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The Cluetrain Manifesto
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Book Synopsis The Cluetrain Manifesto by : Rick Levine
Download or read book The Cluetrain Manifesto written by Rick Levine and published by Pitman Pub Limited. This book was released on 2000 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on ideas and insights first nailed up on the Web, The Cluetrain Manifesto both signals and explores a sea change already nearing flood tide in today's wired world. Through the Internet, people are discovering new ways to share relevant knowledge with blinding speed. As a result, markets are getting smarter than most companies. Whether management understands it or not, networked employees are an integral part of these borderless conversations. Today, customers and employees are communicating with each other in language that is natural, open, direct and often funny. Companies that aren't listening to these exchanges are missing a dire warning. Companies that aren't engaging in them are missing an unprecedented opportunity.
Book Synopsis Small Pieces Loosely Joined by : David Weinberger
Download or read book Small Pieces Loosely Joined written by David Weinberger and published by Basic Books. This book was released on 2008-11-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Web has not been hyped enough. That's the startling thesis of this one-of-a-kind book that's sure to become a classic work of social commentary. Just as Marshall McLuhan forever altered our view of broadcast media, Weinberger shows that the new medium of the Web is not only altering social institutions such as business and government but, more important, is transforming bedrock concepts of our culture such as space, time, the public, and even reality itself. Weinberger introduces us to denizens of this new world, among them Zannah, whose online diary turns self-revelation into play; Tim Bray, whose map of the Web reveals what's at the heart of the new Web space; and Danny Yee and Claudiu Popa, part of the new breed of Web experts we trust despite their lack of qualifications. Through stories of life on the Web, an insightful take on some familiar (and some unfamiliar) Web sites, and a wicked sense of humor, Weinberger puts the Web into the social and intellectual context we need to begin assessing its true impact on our lives. The irony, according to Weinberger, is that this new technology is more in tune with our authentic selves than is the modern world. Funny, provocative, and ultimately hopeful, Small Pieces Loosely Joined makes us look at the Web -- and at life -- in a new light. From Small Pieces Loosely Joined: The Web has sent a jolt through our culture, zapping our economy, our ideas about the sharing of creative works, and possibly even institutions such as religion and government. Why? How do we explain the lightning charge of the Web? If it has fallen short of our initial hopes and fears about its transformational powers, why did it excite those hopes and fears in the first place? Why did this technology hit our culture like a bolt from Zeus? Suppose -- just suppose -- that the Web is a new world we're just beginning to inhabit . . . If the Web is changing bedrock concepts such as space, matter, time, perfection, public, knowledge, and morality -- each a chapter of this book -- no wonder we're so damn confused. That's as it should be. The Web is enabling us to rediscover what we've always known about being human: we are connected creatures in a connected world about which we care passionately . . . If this is true, then for all of the over-heated, exaggerated, manic-depressive coverage of the Web, we'd have to conclude that the Web in fact has not been hyped enough.
Book Synopsis The Intention Economy by : Doc Searls
Download or read book The Intention Economy written by Doc Searls and published by Harvard Business Press. This book was released on 2012 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maps out the implications of a customer-driven business revolution that's flipping the paradigm of supply and demand, and putting consumers in charge.
Book Synopsis Everything Is Miscellaneous by : David Weinberger
Download or read book Everything Is Miscellaneous written by David Weinberger and published by Macmillan. This book was released on 2008-04-29 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attempts to explain how new ways of classifying digital data will impact society.
Book Synopsis Everyday Chaos by : David Weinberger
Download or read book Everyday Chaos written by David Weinberger and published by Harvard Business Press. This book was released on 2019-04-23 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make. More. Future. Artificial intelligence, big data, modern science, and the internet are all revealing a fundamental truth: The world is vastly more complex and unpredictable than we've allowed ourselves to see. Now that technology is enabling us to take advantage of all the chaos it's revealing, our understanding of how things happen is changing--and with it our deepest strategies for predicting, preparing for, and managing our world. This affects everything, from how we approach our everyday lives to how we make moral decisions and how we run our businesses. Take machine learning, which makes better predictions about weather, medical diagnoses, and product performance than we do--but often does so at the expense of our understanding of how it arrived at those predictions. While this can be dangerous, accepting it is also liberating, for it enables us to harness the complexity of an immense amount of data around us. We are also turning to strategies that avoid anticipating the future altogether, such as A/B testing, Minimum Viable Products, open platforms, and user-modifiable video games. We even take for granted that a simple hashtag can organize unplanned, leaderless movements such as #MeToo. Through stories from history, business, and technology, philosopher and technologist David Weinberger finds the unifying truths lying below the surface of the tools we take for granted--and a future in which our best strategy often requires holding back from anticipating and instead creating as many possibilities as we can. The book’s imperative for business and beyond is simple: Make. More. Future. The result is a world no longer focused on limitations but optimized for possibilities.
Book Synopsis Gonzo Marketing by : Christopher Locke
Download or read book Gonzo Marketing written by Christopher Locke and published by Basic Books. This book was released on 2009-06-17 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ladies and gentlemen, please return your tray tables to the fully upright and locked position, suspend your disbelief and put on your tinfoil pyramid hats. We are now entering -- [cue lights, cue music] the Brand Dimension! Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet -- and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candor, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit. Just as gonzo journalism arose in response to "objective" news standards that claimed to foster fairness but in practice discouraged writers from speaking their minds in their own voices, so too does gonzo marketing call for a similar response to assumptions about consumer behavior that no longer relate to how people actually live their lives. Gonzo Marketing is not yet-another nostrum for hoodwinking the unwary. It's about market advocacy. It describes how "the artist formerly known as advertising" must do a 180. It's about transforming the marketing message from "we want your money" to "we share your interests." It's about tapping into, listening to, and even forming alliances with emerging on-line markets, who probably know more about your company than you do. It's a hip-hop cover of boring old best practices played backwards. The paradox is that companies that support and promote these communities can have everything they've always wanted: greater market share, customer loyalty, brand equity. Irreverent, penetrating, profoundly simple, and on-the-money, Gonzo Marketing is the raucous wake-up that no one interested in any aspect of twenty-first century business-from the trading floor right up to the boardroom-can afford to ignore.
Download or read book Can't Buy Me Like written by Bob Garfield and published by Penguin. This book was released on 2013-03-07 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way . . . As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized-even disillusioned-by ad campaigns and marketing slogans, that maxim needs an update: Money can't even buy you like.
Book Synopsis Too Big to Know by : David Weinberger
Download or read book Too Big to Know written by David Weinberger and published by Hachette UK. This book was released on 2014-01-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If anyone knows anything about the web, where it's been and where it's going, it's David Weinberger. . . . Too Big To Know is an optimistic, if not somewhat cautionary tale, of the information explosion." -- Steven Rosenbaum, Forbes With the advent of the Internet and the limitless information it contains, we're less sure about what we know, who knows what, or even what it means to know at all. And yet, human knowledge has recently grown in previously unimaginable ways and in inconceivable directions. In Too Big to Know, David Weinberger explains that, rather than a systemic collapse, the Internet era represents a fundamental change in the methods we have for understanding the world around us. With examples from history, politics, business, philosophy, and science, Too Big to Know describes how the very foundations of knowledge have been overturned, and what this revolution means for our future.
Download or read book Demand Horizon written by Gerry Campbell and published by Advantage Media Group. This book was released on 2013-11-25 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rules of new product development have changed. The most fundamental nature of supply and demand has shifted and markets have undergone a reversal. Users are in control now, determining the success and failure of every company and product in the market. Companies that underestimate the implications of this shift are guaranteed to fail, wasting time and resources pursuing products the market will not accept. Demand Horizon is a new mental model for understanding and adapting to the demand-driven economy. It’s a framework for making sense of the new rules in product creation, offering both strategic understanding and practical actions for adapting to the new rules of business. Written by Gerry Campbell, an accomplished executive, entrepreneur and product creator, Demand Horizon illuminates the techniques and approaches that have enabled him to create patented products that are used by every person on earth who uses a search engine, social networking site or smartphone.
Download or read book Business and the Internet written by and published by . This book was released on 1999 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Shape of Engagement by : Scott Gould
Download or read book The Shape of Engagement written by Scott Gould and published by Createspace Independent Publishing Platform. This book was released on 2017-09-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... a must-read for anyone working in any form of engagement ..." "I love every model in this book." - B. Joseph Pine II, author of The Experience Economy (Harvard Business Review Press) "Relationships matter. In the early days of Twitter we did all we could to build enduring connections with users - and it worked. This book shows you how to do the same." - Claire Diaz-Ortiz, award-winning author (One Minute Mentoring, Twitter for Good) and Silicon Valley innovator "An excellent, insightful read. This book should sit on the shelf next to your other go-to books for strategic and tactical advice." - Richard Newton, author of The Management Consultant (Financial Times) "...a guide useful for any executive or individual seeking to understand the fundamental elements and importance of engagement" - Bruce Bolger, President of The Enterprise Engagement Alliance *** Do you know how to successfully engage with your customers, employees and communities? The answer is probably no. While engagement is one of the biggest buzz words around, and one of the most needed things in our fast changing world, most executives and managers shrug their shoulders in bewilderment as to what it actually is, and how it actually works. But no more. In this short but incisive book, expert consultant and speaker Scott Gould demystifies and breaks down engagement into seven profoundly simple shapes that explain the mysteries behind what makes people form enduring connections with ideas, brands, organisations, and each other. Eight years in the making, and drawing on almost two decades of experience, Scott will reveal to you: What makes engaging companies outperform their unengaging counterparts by 29.9% increase in stock price year on year What's getting in the way of your engagement succeeding, and why trying to "get" people to engage doesn't work Why a click is NOT engagement, and what the difference is between participation, connection, and interaction What the three types of engagement are, and how to tell if they are at work in your organisation What the six psychological steps of engagement are, and what strategies to use at each stage What truly motivates people to engage How to operationalise engagement within an enterprise Using the experience and insight garnered from working in a broad range of industries as diverse as media and entertainment, aviation, education, local councils, advertising agencies, tourism, national government, digital marketing, youth work, and even from being a church minister, Scott will show you how to put the shapes of engagement into practice, so that you never again scratch your head wondering what to do to engage. This book is a must-read for anyone working in customer engagement, brand engagement, employee engagement, community engagement, and enterprise engagement. Get to ready to learn, once and for all, the shape of engagement.
Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott
Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2009 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Book Synopsis The American Jeremiad by : Sacvan Bercovitch
Download or read book The American Jeremiad written by Sacvan Bercovitch and published by University of Wisconsin Pres. This book was released on 2012-04-19 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Sacvan Bercovitch’s The American Jeremiad first appeared in 1978, it was hailed as a landmark study of dissent and cultural formation in America, from the Puritans’ writings through the major literary works of the antebellum era. For this long-awaited anniversary edition, Bercovitch has written a deeply thoughtful and challenging new preface that reflects on his classic study of the role of the political sermon, or jeremiad, in America from a contemporary perspective, while assessing developments in the field of American studies and the culture at large.
Book Synopsis The Fundamentals of Business-to-Business Sales & Marketing by : John Coe
Download or read book The Fundamentals of Business-to-Business Sales & Marketing written by John Coe and published by McGraw Hill Professional. This book was released on 2004 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Download or read book Content Nation written by John Blossom and published by John Wiley & Sons. This book was released on 2011-09-14 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out how social media communications is changing the content provider industry in Content Nation: Surviving and Thriving as Social Media Technology Changes Our Lives and Our Future. Developed through a collaborative wiki, this book is a collection of information from social media experts and serves as an example of how social media impacts the way we provide and receive content. You will learn how social media changes the way businesses market products and services, influences how people interact with the government, and dictates how we communicate with one another on a personal level.
Download or read book Truth Be Told written by John O'Brien and published by Kogan Page Publishers. This book was released on 2021-04-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace. Identify the challenges and opportunities in the age of purpose and learn how to create authentic messaging, activate successful campaigns and asses the value that these have for key audiences. Purpose has become a leadership and managerial imperative for businesses large and small, non-profit organizations and charities. However, many businesses don't know how to clearly execute this, and the marketing and PR function of many companies struggle disproportionately as a result. This had led to an increase in cynicism and the growth of 'purpose washing'. However, when purpose is created with an authentic culture, the opportunity for building brand reputation and positive customer engagement is significant. Truth Be Told will help readers understand exactly how to achieve this and present the core truths of their company or organization, to drive clear, authentic purpose powered communication.
Book Synopsis Bricklin on Technology by : Dan Bricklin
Download or read book Bricklin on Technology written by Dan Bricklin and published by John Wiley & Sons. This book was released on 2009-04-15 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world that divides us, technology creates connection. Cell phones, e-mail, digital cameras, personal Web sites—they all join us, however tenuously, to what we value. Is connectivity what we’re willing to pay for? Should technology be our servant or a tool that helps us do other things? What can we really learn from Napster? What would intelligent standards for touch-screen user interface look like? How does technology evolve, and what drives that evolution? For Dan Bricklin, technology cannot exist independently of the lives and needs of those who use it. For more than a decade he has shared his thoughts on this essential interdependence in blogs, podcasts, and essays. This volume compiles those observations, putting together case histories and new reflections for a fascinating study of how people and technology affect one another. Whether you’re a software developer or a student of human nature, you’ll find yourself drawn into this most intriguing discourse—because you are its subject.
