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ISBN 13 :
Total Pages : 964 pages
Book Rating : 4.E/5 ( download)
Download or read book The Adweek Directory written by and published by . This book was released on 2009 with total page 964 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 600 pages
Book Rating : 4.:/5 (319 download)
Download or read book Adweek written by and published by . This book was released on 2002 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1000 pages
Book Rating : 4.3/5 (555 download)
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Author : Theresa Graham
Publisher :
ISBN 13 : 9781891204029
Total Pages : 960 pages
Book Rating : 4.2/5 (4 download)
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ISBN 13 :
Total Pages : 1158 pages
Book Rating : 4.3/5 (555 download)
Download or read book The Mediaweek Directory written by and published by . This book was released on 1999 with total page 1158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1106 pages
Book Rating : 4.E/5 ( download)
Download or read book The Brandweek Directory written by and published by . This book was released on 2001 with total page 1106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 102 pages
Book Rating : 4.:/5 ( download)
Download or read book Adweek written by and published by . This book was released on 1996 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. for 1981- include four special directory issues.
Author : Chris Vogl
Publisher : iUniverse
ISBN 13 : 059528132X
Total Pages : 260 pages
Book Rating : 4.5/5 (952 download)
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ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.:/5 ( download)
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Author : Lorna M. Daniells
Publisher : Univ of California Press
ISBN 13 : 9780520081802
Total Pages : 754 pages
Book Rating : 4.0/5 (818 download)
Download or read book Business Information Sources written by Lorna M. Daniells and published by Univ of California Press. This book was released on 1993 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the reference work that librarians and business people have been waiting for--Lorna Daniells's updated guide to selected business books and reference sources. Completely revised, with the best, most recent information available, this edition contains several new sections covering such topics as competitive intelligence, economic and financial measures, and health care marketing. Handbooks, bibliographies, indexes and abstracts, online databases, dictionaries, directories, statistical sources, and periodicals are also included. Speedy access to up-to-date information is essential in the competitive, computerized business world. This classic guide will be indispensable to anyone doing business research today.
Author : Edd Applegate
Publisher : Rowman & Littlefield
ISBN 13 : 1442244097
Total Pages : 311 pages
Book Rating : 4.4/5 (422 download)
Download or read book Strategic Copywriting written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2015-11-05 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
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ISBN 13 :
Total Pages : 554 pages
Book Rating : 4.:/5 (319 download)
Download or read book Adweek's Marketing Week written by and published by . This book was released on 1991 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 990 pages
Book Rating : 4.3/5 (512 download)
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ISBN 13 :
Total Pages : 908 pages
Book Rating : 4.:/5 (319 download)
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Author : Shelly Field
Publisher : Infobase Publishing
ISBN 13 : 1438110618
Total Pages : 337 pages
Book Rating : 4.4/5 (381 download)
Download or read book Advertising and Public Relations written by Shelly Field and published by Infobase Publishing. This book was released on 2005 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents over eighty job descriptions with education requirements, training, salary range and more, for those interested in a career in advertising or public relations.
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ISBN 13 :
Total Pages : 1768 pages
Book Rating : 4.:/5 (31 download)
Download or read book New Serial Titles written by and published by . This book was released on 1992 with total page 1768 pages. Available in PDF, EPUB and Kindle. Book excerpt: A union list of serials commencing publication after Dec. 31, 1949.
Author : Michael R. Oppenheim
Publisher : Routledge
ISBN 13 : 113518559X
Total Pages : 367 pages
Book Rating : 4.1/5 (351 download)
Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
