The Advertising Of Credence Goods As A Signal Of Product Quality

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Promoting Prosperity in Mississippi

Author : Brandon N. Cline
Publisher : Lulu.com
ISBN 13 : 173203530X
Total Pages : 318 pages
Book Rating : 4.7/5 (32 download)

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Book Synopsis Promoting Prosperity in Mississippi by : Brandon N. Cline

Download or read book Promoting Prosperity in Mississippi written by Brandon N. Cline and published by Lulu.com. This book was released on 2018-02-13 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, we identify key areas for Mississippi economic policy reform. Twenty-one scholars, ten of which are from or work in Mississippi, have contributed original policy research. All twenty chapters were written specifically for Mississippi with a shared goal to promote prosperity in the state. While some of the chapters contain complex policy reforms, we have made every effort to present the concepts and ideas in a way that is understandable to the average citizen, the person who can benefit the most from this information. The first three chapters of the text summarize the basic economic principles necessary to achieve economic prosperity. These three chapters present the principles behind the reforms proposed in the subsequent seventeen chapters. Each chapter was written independently and offers unique insight into different areas of state policy reform. While the topics covered range from tax reform, education reform, healthcare, corporate welfare, occupational licensing and business regulatory reform to criminal justice reform, and natural disaster recovery efforts, there is a clear unifying framework underlying the conclusions reached in each chapter. The theme throughout is that economic growth is best achieved through free market policies, policies which are based on limited government, lower regulations, lower taxes, minimal infringement on contracting and labor markets, secure private property rights, low subsidies, and privatization. Policy based on these principles allows Mississippians to have more rights and more choices in their lives.

Advertising and the Marketplace

Author : Pepall, Lynne
Publisher : Edward Elgar Publishing
ISBN 13 : 1788978129
Total Pages : 294 pages
Book Rating : 4.7/5 (889 download)

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Book Synopsis Advertising and the Marketplace by : Pepall, Lynne

Download or read book Advertising and the Marketplace written by Pepall, Lynne and published by Edward Elgar Publishing. This book was released on 2021-07-31 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible and comprehensive textbook explores the role of advertising in the marketplace. It investigates how firms’ advertising strategies are informative, persuasive or add value to the product advertised. The book explains in detail empirical methodologies used to identify the impact of advertising on consumer demand and on market structure and reviews some recent empirical findings. It concludes with an in-depth exploration of digital advertising and auctions along with a framework for current antitrust investigations into two-sided platforms (Google, Facebook) that are funded by advertising revenues.

Strategies in Markets for Experience and Credence Goods

Author : Men-Andri Benz
Publisher : Springer Science & Business Media
ISBN 13 : 3835095803
Total Pages : 128 pages
Book Rating : 4.8/5 (35 download)

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Book Synopsis Strategies in Markets for Experience and Credence Goods by : Men-Andri Benz

Download or read book Strategies in Markets for Experience and Credence Goods written by Men-Andri Benz and published by Springer Science & Business Media. This book was released on 2007-11-03 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The quality and characteristics of industrial and consumption goods are often not revealed until after consumption. However, the decision to buy these products must be made before buying. Many strategies and instruments for signalling and screening have been developed in the economic world in order to overcome potential market failure due to insufficient quality detection. In many situations, efficient incentives and quality revelation are given to the market players by contracts that structure the process and payments of the transaction.

Biotechnology and the Consumer

Author : B.M. Knoppers
Publisher : Springer Science & Business Media
ISBN 13 : 1461553113
Total Pages : 520 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Biotechnology and the Consumer by : B.M. Knoppers

Download or read book Biotechnology and the Consumer written by B.M. Knoppers and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Biotechnology is a rapidly developing sector of the economy for coun tries throughout the world. This rapid development has led to heated debate over its risks and benefits. Advocates of biotechnology point to the potential benefits offered by products that promise to elimi nate disease, provide for more efficient diagnostic techniques, treatments and drugs, yield increased food production, and so forth. Others fear that the rapid developments of this technology have occurred without appropriate consideration having been given to the ethical ramifications, the potential health risks and long-term envi ronmental impacts, implications for income distribution, and potential for abuse. Consumers and producers share concern for the future of biotechnology: the realities and even the perceptions, informed or otherwise. This book is the outcome of a research project on Biotechnology and the Consumer sponsored by the Office of Consumer Affairs of Industry Canada. The project was designed to foster informed public policy on biotechnology and in particular, to contribute to and inform the Canadian government's development of a Canadian Biotechnology Strategy. The Office funded a group of authors to prepare a series of analytical papers on a range of consumer and informational issues related to biotechnology. This project also involved an interim workshop in which the authors presented their papers, and culmi nated in a symposium on Biotechnology and the Consumer Interest, held on September 24-25, 1997, in Ottawa, Canada.

Do They Walk Like They Talk?

Author : Louis M. Imbeau
Publisher : Springer Science & Business Media
ISBN 13 : 0387896724
Total Pages : 304 pages
Book Rating : 4.3/5 (878 download)

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Book Synopsis Do They Walk Like They Talk? by : Louis M. Imbeau

Download or read book Do They Walk Like They Talk? written by Louis M. Imbeau and published by Springer Science & Business Media. This book was released on 2009-07-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Bush’s 1988 campaign pledge, "Read my lips: no new taxes," has become a mantra for those who distrust politicians and bureaucrats. The gulf between what political leaders say and do seems to be widening, and in democratic societies around the world, contributing to an atmosphere of cynicism and apathy among the citizenry. Understanding the characteristics and functions of speech in policy processes is a requirement for trying to overcome this problem; indeed, politicians and bureaucrats spend a good proportion of their time and resources discoursing, i.e., writing, speaking, and publishing. However, there has been scant analysis of political discourse; the aim of this book is to fill this analytical gap, by exploring political speech from a variety of perspectives, including normative, epistemological, and empirical. Incorporating insights from economics, political science, philosophy, and law, and evidence from the United States, Canada, France, Italy, Turkey, and the EU, the book addresses a wide variety of timely issues, including:. Fiscal discipline in speeches vs budget balance: Is an improvement (deterioration) of the budget balance preceded by a more (less) fiscally disciplined discourse? Revenues and spending forecasted in budget speeches vs realised budget outcomes: Is there a systematic bias? If so, how can we explain it? Electoral pledges vs actual realisations: Do governments follow up on their electoral pledges? Ideological stance in party publications vs spending and revenues of party governments: Do parties of the right and the left speak different languages? How can we validly classify a government as of the left or of the right? Is there a systematic difference between governments of the right and of the left in terms of their policy? Speeches by central bank officers vs monetary policy: Can changes in monetary policy be predicted by official speeches? The political business cycle: How can taking into consideration the speech-action relationship strengthen (or threaten) our knowledge about electoral and partisan cycles in public spending? Other questions explored include: Should policy makers always tell the truth and all the truth? What are the benefits and the costs of transparency? How can we resolve the apparent contradiction between the democratic demand for transparency and the efficiency requirement of secrecy in many policy areas (budget preparation, monetary policy, foreign policy, security, etc.)? Under which conditions is secrecy acceptable in a democratic society? To what extent may deception and lies lead to a breach of trust or to power abuse? What are the most efficient institutional mechanisms to prevent such abuse? Collectively, the authors present new insights for understanding political process and government activity, and suggest avenues for further research.

The Economics of Symbolic Exchange

Author : Alexander Dolgin
Publisher : Springer Science & Business Media
ISBN 13 : 354079882X
Total Pages : 517 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis The Economics of Symbolic Exchange by : Alexander Dolgin

Download or read book The Economics of Symbolic Exchange written by Alexander Dolgin and published by Springer Science & Business Media. This book was released on 2008-10-06 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alexander Dolgin’s Economics of Symbolic Exchange is in reality not one but three books, and although these semantic layers are interlinked, the reader will need to choose between the different vectors and modalities. One clearly evident dimension is research. Certain authors introduce quite new intellectual approaches into scienti?c debate. This requires a special frame of mind and a searching curiosity about social reality. Carl Gustav Jung identi?ed a p- nomenon which he called systematic blindness: when a science reaches a stage of maturity and equilibrium, it categorically refuses, from a sense of self-preservation, to note certain facts and phenomena which it ?nds inconvenient. In Alexander D- gin’s book whole complexes of such “non-canonical” material are to be found. Here are just a few examples: ?le exchange networks, through which digital works of art are spread through the Internet; bargain sales of fashionable clothing; the paradox of equal pricing of cultural goods of varying quality; and a discussion of whether - tronage or business has the more productive in?uence on creativity. Obviously, not all the issues Volginraises are totally new, but brought togetherand examinedwithin an elegant logical framework of informational economics, they pose a challenge to scienti?c thinking. Such challenges are by no means immediately or, in some cases, ever acclaimed bythescienti?cestablishment. J. K. Galbraith,forexample,agreatAmericaneco- mist, whose works are read throughout the world, who introduced a whole range of crucially important concepts, the director of John F.

Corporate Ethics for Turbulent Markets

Author : Oswald A. J. Mascarenhas, SJ
Publisher : Emerald Group Publishing
ISBN 13 : 1787561887
Total Pages : 333 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Corporate Ethics for Turbulent Markets by : Oswald A. J. Mascarenhas, SJ

Download or read book Corporate Ethics for Turbulent Markets written by Oswald A. J. Mascarenhas, SJ and published by Emerald Group Publishing. This book was released on 2018-10-30 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Ethics for Turbulent Markets: The Market Context of Executive Decisions focuses on the HOW of doing business – the economic, social, ethical, moral and spiritual values we bring to our business ventures - and how thereby we impact the world.

Food Safety and Quality Trade Considerations

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264174117
Total Pages : 82 pages
Book Rating : 4.2/5 (641 download)

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Book Synopsis Food Safety and Quality Trade Considerations by : OECD

Download or read book Food Safety and Quality Trade Considerations written by OECD and published by OECD Publishing. This book was released on 1999-11-17 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report examines the trade conflicts arising from food safety and quality issues. It summarises the key international agreements, illustrates the range and nature of current disputes, reviews the potential contributions of economic analysis , and identifies areas requiring further analysis.

The Impact of Advertising Law on Business and Public Policy

Author : Ross D. Petty
Publisher : Praeger
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Impact of Advertising Law on Business and Public Policy by : Ross D. Petty

Download or read book The Impact of Advertising Law on Business and Public Policy written by Ross D. Petty and published by Praeger. This book was released on 1992-09-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are U.S. advertising laws ruining competition? Are they helping or hurting consumers? These questions are answered in the first book ever published to present a comprehensive public policy analysis of advertising law. Using insights from communications theory and economic analysis, Professor Petty analyzes all of the recent reported cases under the principal advertising laws. He examines their tendency to discourage beneficial advertising such as explicit comparisons, and analyzes their potential for protecting consumers from significant injury caused by deceptive advertising. The book begins with an innovative analysis of the Constitutional protection afforded advertising under the First Amendment. Petty proposes a simple test for determining whether particular advertising is fully or partially protected by the First Amendment. This novel analysis continues with an overview of advertising law from an evolutionary perspective and social science perspectives on how advertising works. The bulk of the book examines cases under the Lanham and Federal Trade Commission acts, as well as advertising as regulated by the antitrust laws and the U.S. International Trade Commission.

Public and Private in Natural Resource Governance

Author : Thomas Sikor
Publisher : Earthscan
ISBN 13 : 1849775982
Total Pages : 253 pages
Book Rating : 4.8/5 (497 download)

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Book Synopsis Public and Private in Natural Resource Governance by : Thomas Sikor

Download or read book Public and Private in Natural Resource Governance written by Thomas Sikor and published by Earthscan. This book was released on 2013 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: �This volume develops the rich conceptual and empirical content of public-private relationships, increasingly acknowledged as the dominant realm of natural resource governance. Ten wonderful studies from around the world illuminate opportunities for advancing the theory, analysis and effective formation of sustainable systems of resource use. The book is excellent for courses in governance and public policy in any resource and environmental field.�JEFF ROMM, PROFESSOR FOR RESOURCE POLICY, UNIVERSITY OF CALIFORNIA AT BERKELEY, US�The book addresses the theoretically and politically most important division of social organization into public and private. The authors bring an exciting, multidisciplinary perspective to bear on changing and multiple publics and the strength of relationships connecting these two spheres in rural development and natural resource governance. The contributions range from consumer health and food safety, soil science, forestry and water management to sociological and economic aspects of natural resource property and governance.�FRANZ VON BENDA-BECKMANN, MAX PLANCK INSTITUTE FOR SOCIAL ANTHROPOLOGY, GERMANYNatural resources have historically been considered as being governed in public or private spheres - that is, by the state on behalf of the people, or by companies or individuals driven by the market. This dichotomy between private and public is now recognized as overly simplistic, and it is clear that �publics� and �privates� operate at a range of levels and with differing degrees of separation or overlap.Bringing together a group of internationally respected researchers, this book provides a new perspective on prominent issues in resource governance, including the state, NGOs, civil society, communities, participation, devolution, privatization and hybrid institutions, highlighting the three-dimensional nature of relations between �public� and �private�. It builds on empirical analyses from six fields of natural resource governance - agri-environment, biodiversity, bioenergy, food quality and safety, forestry and rural water - and employs a comparative approach that goes beyond the specifi cities of individual policy fields, recognizing shared elements and allowing for a greater understanding of the dynamics underlying governance processes. Introductions to the volume and to each section summarize the key debates and highlight linkages between chapters. This is essential reading for academics, students and policy experts in natural resource governance, development and environmental policy.

Game Theory and Society

Author : Weiying Zhang
Publisher : Routledge
ISBN 13 : 1351330977
Total Pages : 665 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Game Theory and Society by : Weiying Zhang

Download or read book Game Theory and Society written by Weiying Zhang and published by Routledge. This book was released on 2017-12-14 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: The progress of society can only happen through interpersonal cooperation, because only cooperation can bring about mutual benefit, thus bringing happiness to each person. This should be our collective rationality, but we often see it conflicts with individual interests, which leads to the so-called "Prisoners’ Dilemma" and does not bring happiness to all. From a game theoretical perspective, this book addresses the issue of how people can cooperate better. It has two objectives. The first is to use common language to systematically introduce the basic methodologies and core conclusions of Game Theory, including the Nash equilibrium, multiple equilibriums, dynamic games, etc. Mathematics and theoretical models are used to the minimum necessary scope too, to make this book get access to ordinary readers with elementary mathematical training. The second objective is to utilize these methods and conclusions to analyze various Chinese social issues and institutional arrangements, with a focus on the reasons people exhibit non-cooperative behaviors as well as the institutions and cultures that promote interpersonal cooperation. In addition to economics, specialists in sociology, law, history, politics and management will also be attracted by this book for its insightful analysis on the issue of cooperation in these fields. Also, readers curious about Chinese society will benefit from this book.

Handbook of Health Economics

Author : Mark V. Pauly
Publisher : Elsevier
ISBN 13 : 0444535926
Total Pages : 1149 pages
Book Rating : 4.4/5 (445 download)

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Book Synopsis Handbook of Health Economics by : Mark V. Pauly

Download or read book Handbook of Health Economics written by Mark V. Pauly and published by Elsevier. This book was released on 2012-01-05 with total page 1149 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As a relatively new subdiscipline of economics, health economics has made many contributions to areas of the main discipline, such as insurance economics. This volume provides a survey of the burgeoning literature on the subject of health economics." {source : site de l'éditeur].

MARKETING MANAGEMENT

Author : Dr. Saroj Kumar
Publisher : Thakur Publication Private Limited
ISBN 13 : 9361804138
Total Pages : 200 pages
Book Rating : 4.3/5 (618 download)

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Book Synopsis MARKETING MANAGEMENT by : Dr. Saroj Kumar

Download or read book MARKETING MANAGEMENT written by Dr. Saroj Kumar and published by Thakur Publication Private Limited. This book was released on 2024-11-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy E-Book of MARKETING MANAGEMENT For MBA 1st Semester of ( AKTU ) Dr. A.P.J. Abdul Kalam Technical University ,UP

Handbook of Marketing Strategy

Author : Venkatesh Shankar
Publisher : Edward Elgar Publishing
ISBN 13 : 1781005222
Total Pages : 529 pages
Book Rating : 4.7/5 (81 download)

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Book Synopsis Handbook of Marketing Strategy by : Venkatesh Shankar

Download or read book Handbook of Marketing Strategy written by Venkatesh Shankar and published by Edward Elgar Publishing. This book was released on 2012 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.

Abstract

Author :
Publisher : DIANE Publishing
ISBN 13 : 1428907106
Total Pages : 49 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis Abstract by :

Download or read book Abstract written by and published by DIANE Publishing. This book was released on 1980 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Responsible Investing

Author : Matthew W. Sherwood
Publisher : Taylor & Francis
ISBN 13 : 100087365X
Total Pages : 281 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Responsible Investing by : Matthew W. Sherwood

Download or read book Responsible Investing written by Matthew W. Sherwood and published by Taylor & Francis. This book was released on 2023-05-15 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responsible Investing serves as a holistic resource on Environmental, Social, and Governance (ESG) investing for undergraduate and graduate programs. It provides a thorough background and history of ESG investing, as well as cutting-edge industry developments, introducing the reader to the rapidly evolving field of responsible investing. Building on the first edition, this second edition provides updates where appropriate, as well as new emphasis on the development of standards in terminology and metrics. Opening with the background of ESG investing, the book discusses the development of ESG risks and provides an overview of ESG rating systems. It outlines the current position of ESG investing in portfolio management through granular analysis, offers insight into common investor concerns about ESG investments, presents qualitative theories, and reviews literature modeling ESG investment performance. Finally, the authors provide readers with a foundation on the development of financial models measuring risk and return, which can be used to evaluate the performance of ESG investments. This edition features updated statistics and a new chapter on regulation, reporting, and taxonomy in ESG investing, as well as new international case studies. Following a summary approach, Responsible Investing is a valuable textbook, providing a context in which upper-level students of ESG investment and sustainable finance can specialize.

Professional Services in the EU Internal Market

Author : Tinne Heremans
Publisher : Bloomsbury Publishing
ISBN 13 : 1847318797
Total Pages : 388 pages
Book Rating : 4.8/5 (473 download)

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Book Synopsis Professional Services in the EU Internal Market by : Tinne Heremans

Download or read book Professional Services in the EU Internal Market written by Tinne Heremans and published by Bloomsbury Publishing. This book was released on 2012-01-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional services are a key component of the EU internal market economy yet also significantly challenge the legal framework governing this internal market. Indeed, specific professional regulatory structures, which are often the result of a blend of government and self-regulation, hold clear potential for conflict with EU free movement and competition law rules. Hence this book looks at the manner in which both free movement and competition laws might apply to such self- and co-regulatory set-ups, and at the leeway given to quality considerations (apparently) conflicting with free movement or competition objectives. In addition, since court action will seldom suffice to genuinely integrate a market, the book also explores those instruments of EU secondary legislation that are likely to impact the most on the provision of professional services. However, the book goes beyond a mere inventory to ask how EU Internal Market policy could contribute to the optimal legal environment for professional services. A law and economics analysis is employed to investigate the need for specific professional rules, the preferred type of regulator (self-, co- or government regulation), and the level - national and/or European - at which regulation should be adopted. As becomes clear, the story of the market for professional services is one of market and government failure; the author is thus left to compare imperfect situations where market failures compete with rent-seeking efforts, the tendency towards over-centralisation and national protectionism. This book offers both an in-depth legal analysis of the EU framework as it applies to professional services as well as a more normative evaluation of this framework based on insights from law and economics scholarship. It will therefore be a valuable resource for all practitioners, policy-makers and academics dealing with professional services, as well as, more generally, with questions of quality and self-regulation.