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The 50 Plus Market
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Download or read book The 50 Plus Market written by Dick Stroud and published by Kogan Page Publishers. This book was released on 2007 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawn from original research, this work takes an international perspective of the subject of marketing to the 50 and over demographic and includes insight into how leading multinationals view the 50-plus market.
Book Synopsis The Mature Market by : Robert S. Menchin
Download or read book The Mature Market written by Robert S. Menchin and published by iUniverse. This book was released on 2000 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune marketing strategy and improve advertising results on products and services targeted to seniors. The book segments the over-50 population into target markets defined by usage and lifestyle — the young-old in their 50's, the active seniors in their 60's and early 70's, and the elderly 75 and over.In addition, The Mature Market is a single-volume sourcebook with charts, tables, lists of senior publications and mailing list sources, and other practical and timely information to help win the 62 million senior consumers.
Book Synopsis Development of the Generation 50plus by : Kristin Klebl
Download or read book Development of the Generation 50plus written by Kristin Klebl and published by VDM Publishing. This book was released on 2007 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: The phenomenon of radical demographic revolution taking place in industrial countries is about to change the age structure drastically. The German population is increasingly ageing and will consist of more old people than younger people in the very near future. In conjunction with the rising expectancy of life, the today's Generation 50plus and their values and needs have greatly changed from those of people aged 50 in the past and have further major implications for market trends. The author Kristin Klebl analyzes the Generation 50plus and looks at the changes which retailers and marketers will have to make to adapt to the rapidly changing face of the consumer. Due to the increasing attractiveness of the mature market, their future survival will increasingly depend on what is known as the Generation 50plus - the seniors in the population who have the greater spending power. This affects all aspects of retailing, including communication, advertising, media selection and sales promotion. This book addresses to retailers and marketers, economists and students, and all interested parties.
Book Synopsis The 50 Plus Market by : Judith Langer Associates
Download or read book The 50 Plus Market written by Judith Langer Associates and published by . This book was released on 1981 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The 50-plus Market written by and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Changes in value of the Generation 50 plus and the effects on retail marketing by : Kristin Klebl
Download or read book Changes in value of the Generation 50 plus and the effects on retail marketing written by Kristin Klebl and published by GRIN Verlag. This book was released on 2006-11-14 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2006 in the subject Business economics - Trade and Distribution, grade: 1,6, University of Cooperative Education Ravensburg, language: English, abstract: he situation of constantly growing and increasingly fast developments in society, economy and politics during the past years probably will not change in the next decades. One of the greatest and most significant trends in the society of industrial countries is the demographic change. Many western nations are experiencing a radically demographic revolution in their history which is about to change the age structure of the countries drastically. The fact of an increasing life expectancy is enhanced by a concurrently decreasing birth rate and leads to an obsolescence of the society, and therefore to a shift of the proportion between the generations from younger to older people. Only in a few years, for the first time, Germany’s population will consist of more old people than of younger ones. In 2050, more than one third of the population will be over 60 years and only 16% under 20 years old, whereas 100 years before, in 1950, just 14.6% were between 60 and 80 years and 30.4% of the inhabitants under 20 years old. In consequence of this mentioned development, the main regarded issues are: •Analyzing the therewith connected shift of the value system of the older people and •Priority of rectification of the marketing concepts in retail, based on the new circumstances. Shift of the Value System In conjunction with the rising expectancy of life, the calendar age is not an ap- propriate criterion for splitting up the generations anymore, as in the past the age between 50 and 55 separated the older from the younger persons. Nowadays it is the functional age that is deciding. Today’s Generation 50plus and their values and needs are greatly varying from those of the people aged 50 in the past. The mental attitudes and wishes of the so calledBest Agersare much closer to those of a 45year-old than a 75-year-old person. It turns out that older people are more active, autonomous, wear more jeans and drink more Coke than their antecessors. A significant change has taken place in the last years and decades as the expected older generation does not consist of a homogeneous group, but has increasingly various feelings, thoughts and point of views about the way of living. Depending not only on the eventfully past of yesterday’s older generation like war, hunger and diseases, their behavior and attitudes greatly differs from those of the seniors of today.
Book Synopsis Marketing to the Ageing Consumer by : D. Stroud
Download or read book Marketing to the Ageing Consumer written by D. Stroud and published by Springer. This book was released on 2012-12-14 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Book Synopsis The 50 Plus Market by : Judith Langer Associates
Download or read book The 50 Plus Market written by Judith Langer Associates and published by . This book was released on 1981 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Segmenting the Mature Market by : Carol M. Morgan
Download or read book Segmenting the Mature Market written by Carol M. Morgan and published by . This book was released on 1996 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: "People over age 50 account for 43 percent of all U.S. households and half of all discretionary income. The authors break down the market into segments based on attitudes, lifestyles, financial status, shopping patterns, media usage, and other demographic and psychographic factors. Learn how seniors spend their money, who is retiring, and who is returning to work. Discover their health-care concerns and enormous political influence."--Amazon.com viewed Mar. 2, 2023.
Book Synopsis The Longevity Economy by : Joseph F. Coughlin
Download or read book The Longevity Economy written by Joseph F. Coughlin and published by PublicAffairs. This book was released on 2017-11-07 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day. Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want -- not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing. Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women -- they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life -- is especially illuminating. Coughlin pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy.
Download or read book The 50-Plus Market written by and published by . This book was released on 2006-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis How to Tap the 50 [plus] Market by :
Download or read book How to Tap the 50 [plus] Market written by and published by . This book was released on 1988* with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising to Baby Boomers by : Chuck Nyren
Download or read book Advertising to Baby Boomers written by Chuck Nyren and published by Paramount Market Publishing. This book was released on 2005 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using familiar examples, Nyren advises how to change prescription drug advertising, discusses planned retirement communities and the ways that they can be made more appealing to maturing consumers, and more importantly, offers valuable advice on the advertising of general consumer goods and services. Exploding the myth that Baby Boomers just want to retreat to their younger years, Nyren explains that Boomers are not hung up on age. "Who actually thinks about his or her age all the time, or even very often?" he asks. "Contrary to social commentators, the media, and certainly advertising agencies, most of the time we are who we are: people in our middle age, and not much different but a little different than other generations were in their middle ages. We're not jumping in mosh pits while juggling cans of soda, trying to be eighteen again.
Download or read book Adweek written by and published by . This book was released on 1992-05 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Silversmithing by : Janet L. Martinez
Download or read book Silversmithing written by Janet L. Martinez and published by . This book was released on 2014 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approximately seventy-eight million Baby Boomers were born between 1946 and 1964 but, despite their large numbers, the Baby Boomers are disregarded by advertisers and marketers in their quest to target the ubiquitous youth market. This interdisciplinary thesis is based on a literature review and synthesis from the fields of gerontology, psychology, sociology, as well as advertising and marketing, business, and the media. The fundamental question explored was why does this phenomenon prevail despite Baby Boomers living longer, having more wealth, and a higher level of education? The problem is substantial and multi-layered with both the industries of advertising and marketing viewing this highly diverse group as one static stereotype entity, consistently depicting the 50-plus market using a disease and decline model that fosters ageism. This paradigm is long overdue for a radical change and it will likely take Baby Boomers themselves to turn around the existing archetype. As more and more business begin to embrace aging in the marketplace, the so-called "silver industries" comprised of healthcare, travel, financial servic3es, and housing are poised to explode in demand. It was determined that it would behoove advertisers and marketers to arm themselves with a deeper, more contextualized understanding of what compels the Baby Boomer Generation to best cash in on one of the largest untapped markets in the United States.
Book Synopsis Activities, Food, Diet & Exercise by : 50 plus
Download or read book Activities, Food, Diet & Exercise written by 50 plus and published by . This book was released on 1987 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Never Too Old to Get Rich by : Kerry E. Hannon
Download or read book Never Too Old to Get Rich written by Kerry E. Hannon and published by John Wiley & Sons. This book was released on 2019-06-25 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start a successful business mid-life When you think of someone launching a start-up, the image of a twenty-something techie probably springs to mind. However, Gen Xers and Baby Boomers are just as likely to start businesses and reinvent themselves later in life. Never Too Old to Get Rich is an exciting roadmap for anyone age 50+ looking to be their own boss and launch their dream business. This book provides up-to-date resources and guidance for launching a business when you're 50+. There are snappy profiles of more than a dozen successful older entrepreneurs, describing their inspirational journeys launching businesses and nonprofits, followed by Q&A conversations, and pull-out boxes containing action steps. The author walks you through her three-part fitness program: guidelines for becoming financially fit, physically fit, and spiritually fit, before delving more deeply into how would-be entrepreneurs over 50 can succeed. • Describes how you can find capital to start your own business • Offers encouraging stories of real people who have become their own bosses and succeeded as entrepreneurs • Written by PBS Next Avenue’s entrepreneur expert, Kerry Hannon • Teaches you how to start your own business Never Too Old to Get Rich is the ideal book for older readers looking to pursue new business ventures later in life.
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