Teorias De La Comunicacion De Masas

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Teoría e investigación de la comunicación de masas

Author : José Carlos Lozano Rendón
Publisher : Pearson Educación
ISBN 13 : 9789702608271
Total Pages : 248 pages
Book Rating : 4.6/5 (82 download)

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Book Synopsis Teoría e investigación de la comunicación de masas by : José Carlos Lozano Rendón

Download or read book Teoría e investigación de la comunicación de masas written by José Carlos Lozano Rendón and published by Pearson Educación. This book was released on 2007 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: CONTENIDO: El estudio científico de la comunicación - La comunicación como campo y objeto de estudio - Surgimiento y desarrollo de las teorías de la comunicación de masas - procesos y condicionantes en la producción y distribución de mensajes - La sociología de la producción de mensajes - Economía política crítica - El imperialismo cultural en la comunicación internacional - El contenido de los mensajes - Influencia de los condicionantes productivos en el contenido de los mensajes - La reconsideración de los efectos de los medios - La polisemia de los mensajes - Los procesos de recepción y apropiación - Los estudios culturales.

Teorías de la comunicación de masas

Author : Melvin L. De Fleur
Publisher : Paidos Iberica Ediciones S A
ISBN 13 : 9788475092027
Total Pages : 464 pages
Book Rating : 4.0/5 (92 download)

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Book Synopsis Teorías de la comunicación de masas by : Melvin L. De Fleur

Download or read book Teorías de la comunicación de masas written by Melvin L. De Fleur and published by Paidos Iberica Ediciones S A. This book was released on 1993 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente texto, que se ha convertido ya en todo un clasico, es un excelente y actualizado manual que intenta relacionar las mas importantes teorias sociologicas y psicologicas con los elementos propios de los medios de comunicacion, identificando asi los distintos modos en que los individuos y el conjunto de la sociedad dependen de la informacion para su supervivencia. Revisada y ampliada con el fin de reflejar tambien las tendencias mas modernas, esta edicion, por su parte, tiende a ofrecer una nueva perspectiva sobre el tema, su base teorica y cada una de las disciplinas de las que depende, desde datos actualizados para la adopcion y uso de los mas recientes avances tecnologicos en el campo de la informacion, hasta renovadoras teorias sobre las transiciones en la comunicacion humana, como marco para la interpretacion de la influencia de la comunicacion sobre los individuos, la sociedad y la cultura. El libro, asi, pese a su riguroso estilo academico, acaba siendo un texto accesible, fluido y de atractiva escritura, que combina los inolvidables logros de la edicion original con una atrevida puesta al dia de todos sus postulados.

Hacia una teoría de la comunicación de masas

Author : Lucas Marín, Antonio
Publisher : Ministerio de Educación
ISBN 13 : 8436900499
Total Pages : 204 pages
Book Rating : 4.4/5 (369 download)

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Book Synopsis Hacia una teoría de la comunicación de masas by : Lucas Marín, Antonio

Download or read book Hacia una teoría de la comunicación de masas written by Lucas Marín, Antonio and published by Ministerio de Educación. This book was released on 1976 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Da a conocer muchas de las teorías e hipótesis sobre los medios, indicando el objetivo que se proponen, su evolución histórica hasta nuestros días y su entronque preciso en el proceso de comunicación.

Introducción a la teoría de la comunicación de masas

Author : Denis McQuail
Publisher :
ISBN 13 : 9788449308123
Total Pages : 0 pages
Book Rating : 4.3/5 (81 download)

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Book Synopsis Introducción a la teoría de la comunicación de masas by : Denis McQuail

Download or read book Introducción a la teoría de la comunicación de masas written by Denis McQuail and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: El presente libro, convertido en un clasico casi desde el momento de su aparicion, constituye una amplia introduccion a los medios de comunicacion de masas. El texto aborda los principales elementos constitutivos de la comunicacion de masas el emisor, el mensaje y las audiencias, asi como las diversas formas que adopta en las sociedades contemporaneas television, radio, prensa, cine y musica, sin olvidar las nuevas tecnologias de difusion electronica por cable y por sateilite, y, de este modo, a lo largo de la obra, demuestra la importancia de las teorias de la comunicacion de masas para la comprension de la sociedad y la cultura en general. Esta tercera edicion, revisada y ampliada teniendo en cuenta las investigaciones y los trabajos criticos mas recientes, no solo mejora la calidad del texto, sino tambien su presentacion. Y ademas insiste especialmente en las facetas mas actuales del tema: las relaciones entre los sexos, la globalizacion de la comunicacion, la investigacion de las audiencias y de la recepcion, las estructuras e instituciones mediaticas y la evaluacion de sus resultados.

Teorías de la comunicación de masas

Author : Melvin Lawrence De Fleur
Publisher :
ISBN 13 :
Total Pages : 349 pages
Book Rating : 4.:/5 (634 download)

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Book Synopsis Teorías de la comunicación de masas by : Melvin Lawrence De Fleur

Download or read book Teorías de la comunicación de masas written by Melvin Lawrence De Fleur and published by . This book was released on 1982 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Removing the Spin: Una nueva teoría histórica de las Relaciones Públicas.

Author : Margot Opdycke Lamme
Publisher : Editorial UOC
ISBN 13 : 8490649006
Total Pages : 162 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Removing the Spin: Una nueva teoría histórica de las Relaciones Públicas. by : Margot Opdycke Lamme

Download or read book Removing the Spin: Una nueva teoría histórica de las Relaciones Públicas. written by Margot Opdycke Lamme and published by Editorial UOC. This book was released on 2016-06-30 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro rompe con la engañosa dependencia que plantean las interpretaciones lineales del pasado, para ofrecer una visión amplia y a largo plazo del desarrollo y la institucionalización de las estrategias y las técnicas de comunicación estratégica, y de las relaciones públicas. En efecto, a falta de una teoría general que describa la aparición y el desarrollo de esta disciplina, los expertos han tendido a organizar tanto estas como sus antecedentes, en períodos de tiempo que presentan una evolución progresiva desde unos orígenes tempranos —poco sofisticados y no muy sobrados de ética— hasta las campañas actuales, con una visión planificada, estratégica y ética. Según Karen Russell y Meg Lamme, tales intentos de periodización han oscurecido nuestra comprensión de las relaciones públicas y su historia. De hecho, los historiadores especializados en la materia han buscado con ahínco un punto de partida, y han dado fe de las limitaciones que ello supone para la comprensión de su desarrollo, en Estados Unidos y el resto del mundo. Para ello, se ha procurado corregir malentendidos acerca de la historia de las relaciones públicas que han (mal) conformado la teoría durante más de veinte años, así como describir y comprender la relación histórica que existe entre estas, los medios de comunicación y los contextos históricos en los que emergieron

Communicology of the South

Author : Carlos F. Del Valle Rojas
Publisher : Springer Nature
ISBN 13 : 303108117X
Total Pages : 186 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Communicology of the South by : Carlos F. Del Valle Rojas

Download or read book Communicology of the South written by Carlos F. Del Valle Rojas and published by Springer Nature. This book was released on 2022-09-29 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses new conceptual bases for thinking critically about communication as a necessary way in which to confront power, property and the market as part of the daily resistance of Latin American subaltern cultures. The chapters research an urgent field of situated knowledge and spark a much-needed dialogue. The editors view emancipatory communication experiences as disruptive acts of resistance, prompted mainly by social movements. These experiences have opened up political modes of communication by establishing a decolonising axis in the field of communication and reconstructing the history and memory of Latin America. This book is a valuable reference for researchers, academics and students interested in the role of communication and culture in processes of social transformation.

Comunicación digital

Author : Marta-Lazo, Carmen
Publisher : Editorial UOC
ISBN 13 : 8491164731
Total Pages : 147 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Comunicación digital by : Marta-Lazo, Carmen

Download or read book Comunicación digital written by Marta-Lazo, Carmen and published by Editorial UOC. This book was released on 2017-03-22 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este manual está dirigido a estudiantes de comunicación y de educación de grado y posgrado. El eje central de toda la obra es el novedoso concepto de Factor R-elacional, atendiendo al nuevo modelo que los autores han bautizado como «TRIC» (Tecnologías de la Relación, Información y Comunicación), que dibuja un nuevo escenario de contextos y mediaciones en la comunicación digital y móvil. Este libro contiene todas las partes esenciales para entender la comunicación digital: fundamentos, principios, interactuantes, competencias, mediaciones e inteRmetodología.Desde una perspectiva educomunicativa, los autores proponen métodos innovadores para llevar a cabo prácticas de aprendizaje digital en entornos presenciales, semipresenciales y virtuales. Como aportación final, se entrevista a seis reconoidos expertos en educación mediática y competencia digital para abordar desde su mirada diferentes temas planteados en el libro, de forma dialógica y abierta a la reflexión. También se brinda a los lectores la posibilidad de participar e interactuar en un laboratorio de experiencias TRIC.

Quality Management of Cultural Heritage: problems and best practices

Author : Maurizio Quagliuolo
Publisher : Archaeopress Publishing Ltd
ISBN 13 : 1784912964
Total Pages : 79 pages
Book Rating : 4.7/5 (849 download)

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Book Synopsis Quality Management of Cultural Heritage: problems and best practices by : Maurizio Quagliuolo

Download or read book Quality Management of Cultural Heritage: problems and best practices written by Maurizio Quagliuolo and published by Archaeopress Publishing Ltd. This book was released on 2016-03-31 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the XVII UISPP World Congress (1-7 September, Burgos, Spain). Volume 8 / Session A13: Quality Management of Cultural Heritage: problems and best practices

HCI International 2021 - Late Breaking Papers: Cognition, Inclusion, Learning, and Culture

Author : Constantine Stephanidis
Publisher : Springer Nature
ISBN 13 : 3030903281
Total Pages : 677 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis HCI International 2021 - Late Breaking Papers: Cognition, Inclusion, Learning, and Culture by : Constantine Stephanidis

Download or read book HCI International 2021 - Late Breaking Papers: Cognition, Inclusion, Learning, and Culture written by Constantine Stephanidis and published by Springer Nature. This book was released on 2021-11-12 with total page 677 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes late breaking papers from the 23rd International Conference on Human-Computer Interaction, HCII 2021, which was held in July 2021. The conference was planned to take place in Washington DC, USA but had to change to a virtual conference mode due to the COVID-19 pandemic. A total of 5222 individuals from academia, research institutes, industry, and governmental agencies from 81 countries submitted contributions, and 1276 papers and 241 posters were included in the volumes of the proceedings that were published before the start of the conference. Additionally, 174 papers and 146 posters are included in the volumes of the proceedings published after the conference, as “Late Breaking Work” (papers and posters). The contributions thoroughly cover the entire field of HCI, addressing major advances in knowledge and effective use of computers in a variety of application areas.

Periodismo de marcas

Author : Carlos J. Campo
Publisher : Editorial UOC
ISBN 13 : 8490649316
Total Pages : 251 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Periodismo de marcas by : Carlos J. Campo

Download or read book Periodismo de marcas written by Carlos J. Campo and published by Editorial UOC. This book was released on 2016-06-30 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: El periodismo de marcas es para unos pocos. Da lo mismo si se trata de enormes marcas multinacionales o de pequeñas denominaciones muy especializadas o muy locales. Es para una selectísima minoría y, además, es periodismo puro y duro.Hoy, con el descrédito de la publicidad, la desintermediación de la información, el desengaño tecnológico y la pérdida de la ingenuidad de las audiencias, se ha creado el escenario perfecto para desarrollar un periodismo que pretende una influenci todopoderosa.Este tratado actualiza los modos de este periodismo, abordando su sustrato teórico. Discrimina el contenido de marca de la acción periodística. Desmiente la antitética conceptual de periodismo y marca en una misma expresión. Y desvela, desde la experiencia, cómo fundar la redacción de marca, diseñar la línea editorial y ejercerlo cotidianamente.La marca que lo use se cotizará más. Y la corporación que evolucione con él logrará unos resultados económicos aún mejores.

NewsGames - Applied General Theory of Games Based News

Author : Geraldo A. Seabra
Publisher : Geraldo A. Seabra
ISBN 13 :
Total Pages : 270 pages
Book Rating : 4./5 ( download)

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Book Synopsis NewsGames - Applied General Theory of Games Based News by : Geraldo A. Seabra

Download or read book NewsGames - Applied General Theory of Games Based News written by Geraldo A. Seabra and published by Geraldo A. Seabra. This book was released on 2015-08-16 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This e-book is the second of four volumes of the series Theories of NewsGames authored by journalist Geraldo A. Seabra and Luciene A. Santos. The didactic title, the material was subdivided into four parts - research, narrative, mechanics and social impact. In 2012 it was released the 1st volume of research: 'The Odyssey 100 to NewsGames - A genealogy of the games as information', where the authors draw a timeline on the history of the games as information and news. As the first publication almost all the material used is based on the master's dissertation the journalist Geraldo Seabra and searches made by Luciene Santos, as well as original Blog of NewsGames material. In the 2nd volume of the series, the 3D News is presented as a narrative model of news production recommended for ludic-informational platforms - giving rise to the call NewNews. From the structure of the theoretical foundations of a new Online Journalism model, the advent of 'Drones NewsGames' anticipates the ‘Age of planetary games’ based on news.

The Routledge Handbook of Political Communication in Ibero-America

Author : Andreu Casero-Ripollés
Publisher : Taylor & Francis
ISBN 13 : 1040153461
Total Pages : 517 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis The Routledge Handbook of Political Communication in Ibero-America by : Andreu Casero-Ripollés

Download or read book The Routledge Handbook of Political Communication in Ibero-America written by Andreu Casero-Ripollés and published by Taylor & Francis. This book was released on 2024-10-31 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Political Communication in Ibero-America addresses the relationship between communication, politics, and digital technologies in Latin American and the Iberian Peninsula, a geographical space linked by social, cultural, and linguistic aspects. In recent years, digital media have been central in the dialogue established by political parties, institutions, the media, and citizens. In this hybrid space emerged certain phenomena that are of interest, particularly in the Ibero-American landscape, including disinformation and fake news, protests on social media, the organization of social movements, the relationship between the press and the state, political participation, populism, the role played by emotions and memes, the impact of AI and platformization on politics, and topics of debate in the public sphere. This Handbook is structured into nine parts, beginning with a historical contextualization and then exploring central aspects of the discipline. It then goes on to study trends at the regional level, increasing knowledge about how political communication and digital technologies are changing multiple aspects of Ibero-American societies, where political communication plays a fundamental role – especially in electoral processes, with its consequent effects on democracy. This Handbook will be of interest to academics, students, and professionals in the fields of political science, communication, journalism, advertising, marketing, and sociology, as well as public opinion consulting. It will be of particular interest to undergraduate and postgraduate students from Latin America, Portugal, and Spain.

The International History of Communication Study

Author : Peter Simonson
Publisher : Routledge
ISBN 13 : 1317540808
Total Pages : 798 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The International History of Communication Study by : Peter Simonson

Download or read book The International History of Communication Study written by Peter Simonson and published by Routledge. This book was released on 2015-10-14 with total page 798 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International History of Communication Study maps the growth of media and communication studies around the world. Drawing out transnational flows of ideas, institutions, publications, and people, it offers the most comprehensive picture to date of the global history of communication research and education. This volume reaches into national and regional areas that have not received much attention in the scholarship until now, including Asia, Latin America, Africa, and the Middle East alongside Europe and North America. It also covers communication study outside of academic settings: in international organizations like UNESCO, and among commercial and civic groups. It moves beyond the traditional canon to cover work by forgotten figures, including women scholars in the field and those outside of the United States and Europe, and it situates them all within the broader geopolitical, institutional, and intellectual landscapes that have shaped communication study globally. Intended for scholars and graduate students in communication, media studies, and journalism, this volume pushes the history of communication study in new directions by taking an aggressively international and comparative perspective on the historiography of the field. Methodologically and conceptually, the volume breaks new ground in bringing comparative, transnational, and global frames to bear, and puts under the spotlight what has heretofore only lingered in the penumbra of the history of communication study.

Listen, Here, Now!

Author : Inés Katzenstein
Publisher : The Museum of Modern Art
ISBN 13 : 9780870703669
Total Pages : 380 pages
Book Rating : 4.7/5 (36 download)

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Book Synopsis Listen, Here, Now! by : Inés Katzenstein

Download or read book Listen, Here, Now! written by Inés Katzenstein and published by The Museum of Modern Art. This book was released on 2004 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the intense, internationally significant developments in Argentine art of the 1960s through English translations of the original documents of the time.

Aspects of the Mass Media Declaration of UNESCO

Author : Hamid Mowlana
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Aspects of the Mass Media Declaration of UNESCO by : Hamid Mowlana

Download or read book Aspects of the Mass Media Declaration of UNESCO written by Hamid Mowlana and published by . This book was released on 1989 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Image of U.S. Presidential Administrations

Author : Célia Belim
Publisher : Lexington Books
ISBN 13 : 0739178261
Total Pages : 269 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Image of U.S. Presidential Administrations by : Célia Belim

Download or read book Image of U.S. Presidential Administrations written by Célia Belim and published by Lexington Books. This book was released on 2012-12-16 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the image of the U.S. presidential administrations from 2001 to 2011 and their political image in foreign countries. The authors focus on the European perception of U.S. presidencies, specifically during the terms of George W. Bush and Barack Obama. Political image is decisive in electoral victory and, more often, is central in the conquest and maintenance of political power. Political image is also highly relevant because of the credibility of the United States on the international stage, resulting in gained confidence and the celebration of profitable alliances. This study of political image has a crucial interdisciplinary framework fordisciplines such as communication, political science, and international relations.