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Comunicacion Digital
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Book Synopsis Management Information Systems by : Kenneth C. Laudon
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Book Synopsis Comunicación de instituciones públicas by : Núria Escalona
Download or read book Comunicación de instituciones públicas written by Núria Escalona and published by Editorial UOC. This book was released on 2015-07-31 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: La concreción del título de este libro se encuentra en cada una de sus páginas, pero para empezar, un matiz importante: comunicación de instituciones públicas, no comunicación institucional. A lo específico, traje a medida para quienes se dedican a la comunicación de gobiernos locales, autónomos y más allá. No hablamos de comunicación de clubs deportivos o de grandes empresas que se han convertido en instituciones de referencia. En este libro se desgrana y se ayuda a entender y a practicar una comunicación en multimedia protagonista en las instituciones de todos. Cómo comunicar estratégicamente, con rumbo definido, las instituciones públicas. Con qué perfiles profesionales para conformar equipos. Identidad, imagen y reputación. Y, en definitiva, cómo conectar con los ciudadanos, el gran objetivo y justificación de la existencia de una institución pública. Para lo cual, cada día más, el frente digital y las redes sociales en Internet deben ser un aliado en la conexión con las nuevas generaciones.
Book Synopsis Aprender comunicación digital by : Neus Arqués i Salvador
Download or read book Aprender comunicación digital written by Neus Arqués i Salvador and published by Grupo Planeta (GBS). This book was released on 2006-03 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet es un nuevo canal de comunicación donde las marcas hablan y las palabras venden. Su formato es el hipertexto y cuenta con sus propias reglas de juego: nuestro usuario ya no lee sino que escanea la pantalla en busca de información. ¿Cómo captamos su atención para transmitirle nuestro mensaje? Partiendo de la especificidad del hipertexto, este manual presenta de modo práctico las tres funciones de la comunicación digital: informar, orientar y persuadir al usuario. Veremos cómo se organiza y se lee un mensaje en Internet teniendo en cuenta las reglas básicas de redacción; de qué manera posicionan nuestro sitio los buscadores y cómo podemos optimizar nuestro texto para obtener mejores resultados; y analizaremos qué hace que un texto convenza a un usuario para que pase a la acción. El manual incluye consejos de aplicación inmediata para que nuestros textos web, e-mails, newsletters e incluso los posts de nuestro blog optimicen su potencial comunicativo.
Author : Publisher :IICA ISBN 13 : Total Pages :128 pages Book Rating :4./5 ( download)
Download or read book written by and published by IICA. This book was released on with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Blurring Boundaries of Journalism in Digital Media by : María-Cruz Negreira-Rey
Download or read book Blurring Boundaries of Journalism in Digital Media written by María-Cruz Negreira-Rey and published by Springer Nature. This book was released on with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Palgrave Handbook of Corporate Sustainability in the Digital Era by : Seung Ho Park
Download or read book The Palgrave Handbook of Corporate Sustainability in the Digital Era written by Seung Ho Park and published by Springer Nature. This book was released on 2020-10-06 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook addresses the intersection between corporate sustainability and digital transformation. It analyzes the challenges and transformations required to be able to have sustainable businesses with a future orientation. Topics include current and potential social, demographic, technological, and managerial trends; the implications of the digital revolution in society and business; as well as the challenges of being sustainable, and profitable. Providing an understanding of the business reasons to incorporate a future orientation into the business strategy, this handbook facilitates an understanding of the need for profound changes in individual behavior, organizational culture, public policy, and business environments to adapt to the accelerated changes and manage business with orientation to the future.
Book Synopsis Digital Government and Achieving E-Public Participation: Emerging Research and Opportunities by : Rodríguez Bolívar, Manuel Pedro
Download or read book Digital Government and Achieving E-Public Participation: Emerging Research and Opportunities written by Rodríguez Bolívar, Manuel Pedro and published by IGI Global. This book was released on 2020-06-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of social technologies has brought about a new era of political planning and government interactions. In addition to reducing costs in city resource management, ICT and social media can be used in emergency situations as a mechanism for citizen engagement, to facilitate public administration communication, etc. In spite of all these advantages, the application of technologies by governments and the public sector has also fostered debate in terms of cyber security due to the vulnerabilities and risks that can befall different stakeholders. It is necessary to review the most recent research about the implementation of ICTs in the public sector with the aim of understanding both the strengths and the vulnerabilities that the management models can entail. Digital Government and Achieving E-Public Participation: Emerging Research and Opportunities is a collection of innovative research on the methods and applications of ICT implementation in the public sector that seeks to allow readers to understand how ICTs have forced public administrations to undertake reforms to both their workflow and their means of interacting with citizens. While highlighting topics including e-government, emergency communications, and urban planning, this book is ideally designed for government officials, public administrators, public managers, policy holders, policymakers, public consultants, professionals, academicians, students, and researchers seeking current research on the digital communication channels between elected officials and the citizens they represent.
Book Synopsis Communication and Applied Technologies by : Paulo Carlos López-López
Download or read book Communication and Applied Technologies written by Paulo Carlos López-López and published by Springer Nature. This book was released on 2022-11-22 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2022), jointly organized by the Universidad del Rosario (Bogotá, Colombia) and the Universidad Politécnica Salesiana (Cuenca, Ecuador), and as collaborators at the University of Vigo (Galicia, Spain), the University of Santiago de Compostela-Political Research Team (Galicia, Spain), and the Network of Communication Researchers of Ecuador (RICE), during August, 31–September 2, 2022. It covers recent advances in the field of digital communication and processes, digital social media, software, big data, data mining, and intelligent systems.
Download or read book Digital Inclusion written by Simeon Yates and published by Springer Nature. This book was released on with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Internet and Philosophy of Science by : Wenceslao J Gonzalez
Download or read book The Internet and Philosophy of Science written by Wenceslao J Gonzalez and published by Taylor & Francis. This book was released on 2022-10-18 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the perspective of the philosophy of science, this book analyzes the Internet conceived in a broad sense. It includes three layers that require philosophical attention: (1) the technological infrastructure, (2) the Web, and (3) cloud computing, along with apps and mobile Internet. The study focuses on the network of networks from the viewpoint of complexity, both structural and dynamic. In addition to the scientific side, this volume considers the technological facet and the social dimension of the Internet as a novel design. There is a clear contribution of the Internet to science: first, the very development of the network of networks requires the creation of new science; second, the Internet empowers scientific disciplines, such as communication sciences; and third, the Internet has fostered a whole new emergent field of data and information. After the opening chapter, which offers a series of keys to the book, there are nine chapters, grouped into four parts: (I) Configuration of the Internet and Its Future, (II) Structural and Dynamic Complexity in the Design of the Internet, (III) Internal and External Contributions of the Internet, and (IV) The Internet and the Sciences. Following this framework, The Internet and Philosophy of Science will be of interest to scholars and advanced students working in philosophy of science, philosophy of technology as well as science and technology studies.
Book Synopsis News Media and Hate Speech Promotion in Mediterranean Countries by : Said Hung, Elias
Download or read book News Media and Hate Speech Promotion in Mediterranean Countries written by Said Hung, Elias and published by IGI Global. This book was released on 2023-07-05 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expressions of hate are words or actions that are discriminatory, hostile, or violent to a person or group for racial, sexual, ideological, ethnic, or identity reasons. Such expressions contribute to an environment of prejudice and intolerance towards those who are targeted. The spread of hate speech has been exacerbated by the growth of social media networks, and dissemination strategies (e.g., astroturfing) are becoming increasingly complex. Although there has been an exponential increase in the study of hate speech in recent years, most methods have focused on the English language, limiting research of the phenomenon in other languages such as Spanish, Italian, and Portuguese. It is crucial to understand the role played by digital media and journalism in the dissemination, detection, and control of hate speech from current digital scenarios. News Media and Hate Speech Promotion in Mediterranean Countries provides relevant theoretical frameworks and the latest empirical research findings about hate speech studies including into prejudice and intolerance. Covering topics such as detecting hate speech, linguistic challenges, and the taxonomy of hate speech, this book is ideal for political decision makers, third-sector representatives, journalists, digital media professionals, and researchers.
Book Synopsis Socializing Art Museums by : Alejandra Alonso Tak
Download or read book Socializing Art Museums written by Alejandra Alonso Tak and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-08-24 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art museums today face the challenge of opening themselves up as institutions to a changing society. This publication offers new perspectives on museological trends that are developing in various countries and cultures. Through increasingly flexible, inclusive and unexpected museum typologies, institutions aim to give their visitors greater access to art. The essays define the role of the museum as a medium of social change, as a protagonist in an education process and as a technologically innovative platform. Art historians, but also practitioners from the museum world – including curators, architects and psychologists – examine what is expected of art museums using case studies and against the background of the humanities and social sciences.
Book Synopsis Handbook of Research on Digital Transformation Management and Tools by : Pettinger, Richard
Download or read book Handbook of Research on Digital Transformation Management and Tools written by Pettinger, Richard and published by IGI Global. This book was released on 2022-06-30 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in digital technologies continue to impact all areas of life, including the business sector. Digital transformation is ascertained to usher in the digitalized economy and involves new concepts and management tools that must be considered in the context of management science and practice. For business leaders to ensure their companies remain competitive and relevant, it is essential for them to utilize these innovative technologies and strategies. The Handbook of Research on Digital Transformation Management and Tools highlights new digital concepts within management, such as digitalization and digital disruption, and addresses the paradigm shift in management science incurred by the digital transformation towards the digitalized economy. Covering a range of important topics such as cultural economy, online consumer behavior, sustainability, and social media, this major reference work is crucial for managers, business owners, researchers, scholars, academicians, practitioners, instructors, and students.
Book Synopsis Técnicas de persuasión y comunicación digital by : Jesús Esteban Lario
Download or read book Técnicas de persuasión y comunicación digital written by Jesús Esteban Lario and published by Caligrama. This book was released on 2019-04-11 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Alguna vez te has sentido persuadido o te has dado cuenta de que te han convencido de hacer algo y no sabes cómo lo lograron? Diariamente entramos en un mundo en donde hasta inconscientemente, puedes estar persuadiendo a una persona y no lo sabes, o puedes estar siendo persuadido e igual no lo sabes. Si el fin de la persuasión es que los demás actúen, piensen, se expresen e incluso sientan de una forma determinada, acorde a como queremos y/o necesitamos a fin de lograr un objetivo. ¿Quién no está buscando en algún momento de su vida persuadir a otra persona? Si quieres tener respuesta a esta y a muchas otras preguntas más, no dejes de leer este libro, no te dejara indiferente y podrás aprender muchas cosas que pensabas saber y desconocías.
Book Synopsis MOOCs and the Participatory Challenge by : Divina Frau-Meigs
Download or read book MOOCs and the Participatory Challenge written by Divina Frau-Meigs and published by Springer Nature. This book was released on 2021-03-17 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports on a rather unique European experience, the pioneering ECO project for Social MOOCs (Massive Open Online Courses) and recapitulates the whole three-year process. It provides a critical perspective on the future of MOOCs in Europe and provides several comparisons with other existing models and platforms. The book contains chapters that address the major issues connected to MOOC design and implementation. The first 8 chapters cover large issues that extend beyond the ECO project experience, such as creative industries and trans-literacy; management and implementation; learning environments and platforms; dissemination; pedagogical models; interactivity and agility; gamification; evaluation; and business models. The last 3 chapters hone in on narrowly focused topics such as mobility, knowledge transfer and peer to peer evaluation. The specificities of this on-going project (funded by the EU) are: a unique collaborative pedagogy, an intercultural process (6 languages), and focus on intercreativity, the multiplying impact of e-teachers (the community of participants that was empowered to create more than 50 new MOOCs), accessibility and gamification. The book will be of interest due to its holistic approach to MOOCs and its assessment of their opportunities and their limitations. Many issues are explored and contribute to deeper understanding of the phenomenon and its transformative capacities for education and learning.
Book Synopsis OECD Public Governance Reviews Open Government in Tunisia by : OECD
Download or read book OECD Public Governance Reviews Open Government in Tunisia written by OECD and published by OECD Publishing. This book was released on 2016-02-08 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Open Government Review of Tunisia is the first of its kind analysing a country’s open government policies and practices and their institutional and legal frameworks for implementation against OECD instruments. The analysis focuses on how public ...
Book Synopsis Citizen Participation and Political Communication in a Digital World by : Alex Frame
Download or read book Citizen Participation and Political Communication in a Digital World written by Alex Frame and published by Routledge. This book was released on 2015-11-06 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: The arrival of the participatory web 2.0 has been hailed by many as a media revolution, bringing with it new tools and possibilities for direct political action. Through specialised online platforms, mainstream social media or blogs, citizens in many countries are increasingly seeking to have their voices heard online, whether it is to lobby, to support or to complain about their elected representatives. Politicians, too, are adopting "new media" in specific ways, though they are often criticised for failing to seize the full potential of online tools to enter into dialogue with their electorates. Bringing together perspectives from around the world, this volume examines emerging forms of citizen participation in the face of the evolving logics of political communication, and provides a unique and original focus on the gap which exists between political uses of digital media by the politicians and by the people they represent.
