Televisión social y transmedia

Download Televisión social y transmedia PDF Online Free

Author :
Publisher : Editorial UOC
ISBN 13 : 8491163700
Total Pages : 208 pages
Book Rating : 4.4/5 (911 download)

DOWNLOAD NOW!


Book Synopsis Televisión social y transmedia by : Lamelo Varela, Carles

Download or read book Televisión social y transmedia written by Lamelo Varela, Carles and published by Editorial UOC. This book was released on 2016-12-04 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: La forma de consumir televisión está cambiando a gran velocidad. Las narrativas transmedia, el consumo en dispositivos móviles, la gamificación, las llamadas «segundas pantallas», la implicación con redes 2.0 y la audiencia social representan un reto, pero también ofrecen enormes posibilidades para los creadores de contenidos audiovisuales. El concepto de televisión basada en el broadcasting cede su protagonismo a los contenidos con implicación en social media y concepción transmedia. Este libro nos acerca a las nuevas rutinas productivas y al diseño de estrategias acordes con este nuevo paradigma comunicativo, y lo hace combinando los referentes académicos con aportaciones directas de la industria de la comunicación y el análisis de casos de éxito para ofrecer a los lectores la posibilidad de comprender en qué medida está cambiando el audiovisual, los espectadores y las dinámicas sociales en torno a la televisión.

Cases on Developing Effective Research Plans for Communications and Information Science

Download Cases on Developing Effective Research Plans for Communications and Information Science PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1668445247
Total Pages : 488 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!


Book Synopsis Cases on Developing Effective Research Plans for Communications and Information Science by : Carrillo-Durán, María-Victoria

Download or read book Cases on Developing Effective Research Plans for Communications and Information Science written by Carrillo-Durán, María-Victoria and published by IGI Global. This book was released on 2022-06-24 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Different events in communication and information in today’s society have highlighted the significant role that research plays in these two fields of the social sciences. Therefore, it is essential to determine how the efficacy of research can be enhanced at various levels, especially at the academic level. Of primary relevance in this is research connected to communication, both human-to-human and through media, and interactions with information sources. There exists a need for a resource for communications and information science researchers to enhance the effectiveness, impact, and visibility of research. Cases on Developing Effective Research Plans for Communications and Information Science provides relevant frameworks for research in communications and information science. It elaborates on the strategic role of research at different levels of the information and communication society. Covering topics such as audience research, literary reading mediation, and social science theses, this case book is an excellent resource for libraries and librarians, marketing managers, communications professionals, students and educators of higher education, faculty and administration of higher education, government officials, researchers, and academicians.

Handbook of Research on Transmedia Storytelling and Narrative Strategies

Download Handbook of Research on Transmedia Storytelling and Narrative Strategies PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1522553584
Total Pages : 599 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Research on Transmedia Storytelling and Narrative Strategies by : Y?lmaz, Recep

Download or read book Handbook of Research on Transmedia Storytelling and Narrative Strategies written by Y?lmaz, Recep and published by IGI Global. This book was released on 2018-07-06 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Social TV

Download Social TV PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118239652
Total Pages : 225 pages
Book Rating : 4.1/5 (182 download)

DOWNLOAD NOW!


Book Synopsis Social TV by : Mike Proulx

Download or read book Social TV written by Mike Proulx and published by John Wiley & Sons. This book was released on 2012-01-26 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.

New Media and Visual Communication in Social Networks

Download New Media and Visual Communication in Social Networks PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1799810453
Total Pages : 345 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!


Book Synopsis New Media and Visual Communication in Social Networks by : K?r, Serpil

Download or read book New Media and Visual Communication in Social Networks written by K?r, Serpil and published by IGI Global. This book was released on 2019-08-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote sustainable communication. Visual communication emphasizes messages that are transmitted through visual materials in order to effectively communicate emotions, thoughts, and concepts using symbols instead of words. Social networks present an ideal environment for utilizing this communication technique. New Media and Visual Communication in Social Networks is a pivotal scholarly publication that examines communication strategies in the context of social media and new digital media platforms and explores the effects of visual communication on social networks, visual identity, television, magazines, newspapers, and more. Highlighting a range of topics such as consumer behavior, visual identity, and digital pollution, this book is essential for researchers, practitioners, entrepreneurs, policymakers, and educators.

Applications and Usability of Interactive TV

Download Applications and Usability of Interactive TV PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030819965
Total Pages : 176 pages
Book Rating : 4.0/5 (38 download)

DOWNLOAD NOW!


Book Synopsis Applications and Usability of Interactive TV by : María J. Abásolo

Download or read book Applications and Usability of Interactive TV written by María J. Abásolo and published by Springer Nature. This book was released on 2021-07-19 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 9th Iberoamerican Conference on Applications and Usability of Interactive Television, jAUTI 2020, in Aveiro, Portugal, in December 2020.* The 12 full papers presented were carefully reviewed and selected from 35 submissions. The papers are organized in topical sections on audiovisual content and experiences; design and development of iTV applications; iTV and videos in learning; iTV for the elderly; usability and UX evaluations.*Due to the COVID-19 pandemic the conference was held online.

Media and Metamedia Management

Download Media and Metamedia Management PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3319460684
Total Pages : 515 pages
Book Rating : 4.3/5 (194 download)

DOWNLOAD NOW!


Book Synopsis Media and Metamedia Management by : Francisco Campos Freire

Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Televising Restoration Spain

Download Televising Restoration Spain PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3319961969
Total Pages : 269 pages
Book Rating : 4.3/5 (199 download)

DOWNLOAD NOW!


Book Synopsis Televising Restoration Spain by : David R. George, Jr.

Download or read book Televising Restoration Spain written by David R. George, Jr. and published by Springer. This book was released on 2018-09-10 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume examines the historical, political, cultural, and aesthetic implications of re-visiting Restoration Spain (1874-1931) in television costume dramas produced since 2000. Contributors analyze, from different theoretical approaches and disciplinary perspectives, the appeal that the late nineteenth and early twentieth centuries hold for twenty-first-century Spanish audiences, as well as for international viewers who consume these programs through new media platforms. Themes and issues explored include: the production of televisual heritage, representations of period technologies, evolving constructions of gender, hybridization of television genres, and television as historian. Expanding the scope of inquiry in Spanish media studies, this collection seeks to bring Spain into wider discussions of media and historical representation and visual and material culture in Europe, the Americas, and beyond.

Cross-Media Authentication and Verification: Emerging Research and Opportunities

Download Cross-Media Authentication and Verification: Emerging Research and Opportunities PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1522555935
Total Pages : 213 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!


Book Synopsis Cross-Media Authentication and Verification: Emerging Research and Opportunities by : Katsaounidou, Anastasia

Download or read book Cross-Media Authentication and Verification: Emerging Research and Opportunities written by Katsaounidou, Anastasia and published by IGI Global. This book was released on 2018-07-13 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media becomes more readily available in the digital age, it also becomes more vulnerable to tampering and manipulation, making techniques for verifying reliable news and media sources essential. Understanding online technologies’ role in shaping the media environment allows for insight into the correlations between the rapidly transforming media landscape and its unwanted effect on news and content tampering. Cross-Media Authentication and Verification: Emerging Research and Opportunities is a collection of innovative research on the methods and applications of verifying the newsgathering and publishing process. While highlighting topics including human authentication, information evaluation, and tampered content, this book is ideally designed for researchers, students, publishers, and academicians seeking current research on media authenticity and misinformation.

Transmedia Television

Download Transmedia Television PDF Online Free

Author :
Publisher :
ISBN 13 : 9780415712361
Total Pages : 0 pages
Book Rating : 4.7/5 (123 download)

DOWNLOAD NOW!


Book Synopsis Transmedia Television by : Elizabeth Evans

Download or read book Transmedia Television written by Elizabeth Evans and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Transmedia Television' explores attitudes towards the dramatic changes that television has undergone since the turn of the 21st century due to the development of digital technologies. It asks to what extent audiences are embracing these changes and what 'television' means in a multiplatform media landscape.

A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves

Download A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1799875091
Total Pages : 277 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!


Book Synopsis A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves by : Sekalala, Seif

Download or read book A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves written by Sekalala, Seif and published by IGI Global. This book was released on 2022-06-17 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intrapersonal communication has been considered and studied less in comparison to general communication and other related topics. Moreover, intrapersonal communication is usually mentioned in the context of studying other topics, as opposed to being studied singularly. To fully understand the complexity and potential uses of this field of study, intrapersonal communication must be researched further. A Social-Scientific Examination of the Dynamics of Communication, Thought, and Selves focuses on the concept of intrapersonal communication, discusses how and why we communicate with ourselves, and considers how scholars can help humans improve and harness intrapersonal communication in fields such as artificial intelligence. The book also makes a forceful case for the importance and potential utility of intrapersonal communication. Covering topics such as language, sociology, and cognitive science, this reference work is ideal for sociologists, psychologists, industry professionals, academicians, scholars, researchers, practitioners, instructors, and students.

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Download Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1799831205
Total Pages : 457 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies by : Hernández-Santaolalla, Víctor

Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Hidden Link Prediction in Stochastic Social Networks

Download Hidden Link Prediction in Stochastic Social Networks PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1522590978
Total Pages : 281 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!


Book Synopsis Hidden Link Prediction in Stochastic Social Networks by : Pandey, Babita

Download or read book Hidden Link Prediction in Stochastic Social Networks written by Pandey, Babita and published by IGI Global. This book was released on 2019-05-03 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Link prediction is required to understand the evolutionary theory of computing for different social networks. However, the stochastic growth of the social network leads to various challenges in identifying hidden links, such as representation of graph, distinction between spurious and missing links, selection of link prediction techniques comprised of network features, and identification of network types. Hidden Link Prediction in Stochastic Social Networks concentrates on the foremost techniques of hidden link predictions in stochastic social networks including methods and approaches that involve similarity index techniques, matrix factorization, reinforcement, models, and graph representations and community detections. The book also includes miscellaneous methods of different modalities in deep learning, agent-driven AI techniques, and automata-driven systems and will improve the understanding and development of automated machine learning systems for supervised, unsupervised, and recommendation-driven learning systems. It is intended for use by data scientists, technology developers, professionals, students, and researchers.

Multidisciplinary Perspectives on New Media Art

Download Multidisciplinary Perspectives on New Media Art PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1799836711
Total Pages : 279 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!


Book Synopsis Multidisciplinary Perspectives on New Media Art by : Soares, Celia

Download or read book Multidisciplinary Perspectives on New Media Art written by Soares, Celia and published by IGI Global. This book was released on 2020-06-26 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: New media has been gaining importance in the academic world as well as the artistic world through the concept of new media art. As the connections between art and communication technologies grow and further embrace a wide range of concepts, interpretations, and applications, the number of disciplines that will be touched will likewise continue to expand. Multidisciplinary Perspectives on New Media Art is a collection of innovative research on the methods and intersections between new media, artistic practices, and digital technologies. While highlighting topics including audience relationship, digital art, and computer animation, this book is ideally designed for academicians, researchers, high-level art students, and art professionals.

The Values of Public Service Media in the Internet Society

Download The Values of Public Service Media in the Internet Society PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030564665
Total Pages : 350 pages
Book Rating : 4.0/5 (35 download)

DOWNLOAD NOW!


Book Synopsis The Values of Public Service Media in the Internet Society by : Miguel Túñez-López

Download or read book The Values of Public Service Media in the Internet Society written by Miguel Túñez-López and published by Springer Nature. This book was released on 2021-03-16 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a global overview of the challenges and opportunities faced by Public Service Media (PSM) organizations, including the increasing power of digital platforms, changing consumption habits, and reforms on funding models. In order to survive in the new, transforming media ecosystem, PSM organizations need to retain their core values whilst also embracing new values stemming from society’s increasingly complex communication needs and value systems. The contributions of 40 authors from three continents are grouped into three areas in which PSM organizations can create value: innovation, governance and relation to the market, and democratic reinforcement. The book illustrates how PSM can create value for different stakeholders, in different contexts, and through different methods. Contributing to a better understanding of the role of PSM in current media systems, PSM is shown as a key agent for the development of the public sphere and democratic societies.

Advanced Methodologies and Technologies in Media and Communications

Download Advanced Methodologies and Technologies in Media and Communications PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1522576029
Total Pages : 752 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!


Book Synopsis Advanced Methodologies and Technologies in Media and Communications by : Khosrow-Pour, D.B.A., Mehdi

Download or read book Advanced Methodologies and Technologies in Media and Communications written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2018-10-19 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and communication advancements allow individuals across the globe to connect in the blink of an eye. Individuals can share information and collaborate on new projects like never before while also remaining informed on global issues through ever-improving media outlets and technologies. Advanced Methodologies and Technologies in Media and Communications provides emerging research on the modern effects of media on cultures, individuals, and groups. While highlighting a range of topics such as social media use and marketing, media influence, and communication technology, this book explores how these advancements shape and further the global society. This book is an important resource for media researchers and professionals, academics, students, and communications experts seeking new information on the effective use of modern technology in communication applications.

Consumo, marcas e intangibles en el público infantil y joven

Download Consumo, marcas e intangibles en el público infantil y joven PDF Online Free

Author :
Publisher : ESIC
ISBN 13 : 8411701522
Total Pages : 204 pages
Book Rating : 4.4/5 (117 download)

DOWNLOAD NOW!


Book Synopsis Consumo, marcas e intangibles en el público infantil y joven by : Mónica Viñarás Abad

Download or read book Consumo, marcas e intangibles en el público infantil y joven written by Mónica Viñarás Abad and published by ESIC. This book was released on 2023-05-18 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: