Handbook Of Research On Transmedia Storytelling And Narrative Strategies

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Handbook of Research on Transmedia Storytelling and Narrative Strategies

Author : Y?lmaz, Recep
Publisher : IGI Global
ISBN 13 : 1522553584
Total Pages : 599 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Transmedia Storytelling and Narrative Strategies by : Y?lmaz, Recep

Download or read book Handbook of Research on Transmedia Storytelling and Narrative Strategies written by Y?lmaz, Recep and published by IGI Global. This book was released on 2018-07-06 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies

Author : Hernández-Santaolalla, Víctor
Publisher : IGI Global
ISBN 13 : 1799831205
Total Pages : 457 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies by : Hernández-Santaolalla, Víctor

Download or read book Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies written by Hernández-Santaolalla, Víctor and published by IGI Global. This book was released on 2020-04-24 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Handbook of Research on Narrative Interactions

Author : Yilmaz, Recep
Publisher : IGI Global
ISBN 13 : 179984904X
Total Pages : 401 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Narrative Interactions by : Yilmaz, Recep

Download or read book Handbook of Research on Narrative Interactions written by Yilmaz, Recep and published by IGI Global. This book was released on 2021-01-29 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are developed and popularized. As new narrative genres are born and old ones undergo great change by the minute, a thorough understanding can shed light on which storytelling elements work best in what format. That deep understanding can then help build strong, satisfying stories. The Handbook of Research on Narrative Interactions is an essential publication that examines the relationships between types of narratives in a shifting and widening scope of storytelling forms. While highlighting a wide range of topics including contemporary culture, advertising, and transmedia storytelling, this book is ideally designed for media professionals, content creators, advertisers, entrepreneurs, researchers, academicians, and students.

Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines

Author : Mih?e?, Lorena Clara
Publisher : IGI Global
ISBN 13 : 1799866076
Total Pages : 467 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines by : Mih?e?, Lorena Clara

Download or read book Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines written by Mih?e?, Lorena Clara and published by IGI Global. This book was released on 2021-01-15 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in a story, and the means employed to weave the narrative thread are just as important as the story itself. In this context, there is a need to understand the role storytelling plays in contemporary society, which has changed drastically in recent decades. Modern global society is no longer exclusively dominated by the time-tested narrative media such as literature or films because new media such as videogames or social platforms have changed the way we understand, create, and replicate stories. The Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines is a comprehensive reference book that provides the relevant theoretical framework that concerns storytelling in modern society, as well as the newest and most varied analyses and case studies in the field. The chapters of this extensive volume follow the construction and interpretation of stories across a plethora of contemporary media and disciplines. By bringing together radical forms of storytelling in traditional disciplines and methods of telling stories across newer media, this book intersects themes that include interactive storytelling and narrative theory across advertisements, social media, and knowledge-sharing platforms, among others. It is targeted towards professionals, researchers, and students working or studying in the fields of narratology, literature, media studies, marketing and communication, anthropology, religion, or film studies. Moreover, for interested executives and entrepreneurs or prospective influencers, the chapters dedicated to marketing and social media may also provide insights into both the theoretical and the practical aspects of harnessing the power of storytelling in order to create a cohesive and impactful online image.

Handbook of Research on Narrative Advertising

Author : Yilmaz, Recep
Publisher : IGI Global
ISBN 13 : 1522597913
Total Pages : 400 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Narrative Advertising by : Yilmaz, Recep

Download or read book Handbook of Research on Narrative Advertising written by Yilmaz, Recep and published by IGI Global. This book was released on 2019-06-28 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have a consistent topic. The concept includes every storytelling text. The advertisement is one of the text types that includes a story, and the phenomenon conceptualized as advertising narration has gained new dimensions with the widespread use of digital media. The Handbook of Research on Narrative Advertising is an essential reference source that investigates fundamental marketing concepts and addresses the new dimensions of advertising with the universal use of digital media. Featuring research on topics such as branding, mobile marketing, and consumer engagement, business professionals, copywriters, students, and practitioners will find this text useful in furthering their research exposure to evolutionary techniques in advertising.

Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age

Author : Taskiran, Nurdan Oncel
Publisher : IGI Global
ISBN 13 : 1799815366
Total Pages : 405 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age by : Taskiran, Nurdan Oncel

Download or read book Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age written by Taskiran, Nurdan Oncel and published by IGI Global. This book was released on 2019-11-29 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fast pace of technology in this day and age has made it difficult for individuals to stay informed without becoming lost in the folds of an information overload. Methods used to narrow down information are becoming just as important as providing the information to be discovered. The Handbook of Research on Multidisciplinary Approaches to Literacy in the Digital Age is a pivotal reference source that provides vital research on the significance of being literate in the age of speed and technology. While highlighting topics such as e-advertising, mobile computing, and visual culture, this publication explores the major issues society has in the information age and the methods of innovative achievements of public or private institutions. This book is ideally designed for researchers, academicians, teachers, and business managers seeking current research on a variety of social sciences in terms of the digital age.

Handbook of Research on Combating Threats to Media Freedom and Journalist Safety

Author : Jamil, Sadia
Publisher : IGI Global
ISBN 13 : 1799813002
Total Pages : 408 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Combating Threats to Media Freedom and Journalist Safety by : Jamil, Sadia

Download or read book Handbook of Research on Combating Threats to Media Freedom and Journalist Safety written by Jamil, Sadia and published by IGI Global. This book was released on 2019-12-27 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The freedom of expression and the freedom of information are the indispensable components of free media. Without these two basic rights, an informed, active, and participatory citizenry is impossible. Members of the media require special protections to enable them to operate freely in order to advocate for human rights, public discourse, and the plurality of ideas. The Handbook of Research on Combating Threats to Media Freedom and Journalist Safety is an essential reference source that evaluates how diverse threats impact on journalists’ wellbeing, their right to freedom of expression, and overall media freedoms in various contexts and assesses inadequacies in national security policies, planning, and coordination relating to the safety of journalists in different countries. Featuring research on topics such as freedom of the press, professional journalism, and media security, this book is ideally designed for journalists, news writers, editors, columnists, press, broadcasters, newscasters, government officials, lawmakers, diplomats, international relations officers, law enforcement, industry professionals, academicians, researchers, and students.

Handbook of Research on the Global Impact of Media on Migration Issues

Author : Okorie, Nelson
Publisher : IGI Global
ISBN 13 : 1799802124
Total Pages : 392 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on the Global Impact of Media on Migration Issues by : Okorie, Nelson

Download or read book Handbook of Research on the Global Impact of Media on Migration Issues written by Okorie, Nelson and published by IGI Global. This book was released on 2019-10-25 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s culture, media outlets have as much influence on the general public as ever. Migration is an issue that has sparked commentary throughout the globe, leading to many dissimilar viewpoints. These news systems have the ability to convey mass messages regarding these disputes, which could lead to a wide range of socio-cultural implications depending on the intent and nature of these reports. The Handbook of Research on the Global Impact of Media on Migration Issues provides emerging research exploring the theoretical and practical aspects of media structures and implications of media institutions tackling migration issues and related problems. Featuring coverage on a broad range of topics such as human trafficking, global peace, and modern slavery, this book is ideally designed for reporters, journalists, policymakers, government officials, communication specialists, industry professionals, students, and scholars seeking current research on the modern development of migration.

Handbook of Research on Deception, Fake News, and Misinformation Online

Author : Chiluwa, Innocent E.
Publisher : IGI Global
ISBN 13 : 1522585370
Total Pages : 651 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Deception, Fake News, and Misinformation Online by : Chiluwa, Innocent E.

Download or read book Handbook of Research on Deception, Fake News, and Misinformation Online written by Chiluwa, Innocent E. and published by IGI Global. This book was released on 2019-06-28 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing amount of false and misleading information on the internet has generated new concerns and quests for research regarding the study of deception and deception detection. Innovative methods that involve catching these fraudulent scams are constantly being perfected, but more material addressing these concerns is needed. The Handbook of Research on Deception, Fake News, and Misinformation Online provides broad perspectives, practices, and case studies on online deception. It also offers deception-detection methods on how to address the challenges of the various aspects of deceptive online communication and cyber fraud. While highlighting topics such as behavior analysis, cyber terrorism, and network security, this publication explores various aspects of deceptive behavior and deceptive communication on social media, as well as new methods examining the concepts of fake news and misinformation, character assassination, and political deception. This book is ideally designed for academicians, students, researchers, media specialists, and professionals involved in media and communications, cyber security, psychology, forensic linguistics, and information technology.

Handbook of Research on Consumption, Media, and Popular Culture in the Global Age

Author : Ozgen, Ozlen
Publisher : IGI Global
ISBN 13 : 1522584927
Total Pages : 454 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Consumption, Media, and Popular Culture in the Global Age by : Ozgen, Ozlen

Download or read book Handbook of Research on Consumption, Media, and Popular Culture in the Global Age written by Ozgen, Ozlen and published by IGI Global. This book was released on 2019-05-15 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media. The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this book is ideally designed for managers, marketers, researchers, academicians, and students.

Global Perspectives on Strategic Storytelling in Destination Marketing

Author : Campos, Ana Cláudia
Publisher : IGI Global
ISBN 13 : 1668434385
Total Pages : 336 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Global Perspectives on Strategic Storytelling in Destination Marketing by : Campos, Ana Cláudia

Download or read book Global Perspectives on Strategic Storytelling in Destination Marketing written by Campos, Ana Cláudia and published by IGI Global. This book was released on 2022-05-27 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices. Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers and customers. It further addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. Covering topics such as film-induced tourism, heritage tourism, and community engagement, this premier reference source is an excellent resource for marketers, advertising executives, brand managers, travel agencies, tour operators, event and program managers, business executives, government officials, community leaders, students, researchers, academicians, professionals, and practitioners in the tourism and hospitality industry.

Narrative Theory and Therapy in the Post-Truth Era

Author : Y?lmaz, Recep
Publisher : IGI Global
ISBN 13 : 1799892522
Total Pages : 373 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Narrative Theory and Therapy in the Post-Truth Era by : Y?lmaz, Recep

Download or read book Narrative Theory and Therapy in the Post-Truth Era written by Y?lmaz, Recep and published by IGI Global. This book was released on 2022-05-20 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Narrative theory goes back to Plato. It is an approach that tries to understand the abstract mechanism behind the story. This theory has evolved throughout the years and has been adopted by numerous domains and disciplines. Narrative therapy is one of many fields of narrative that emerged in the 1990s and has turned into a rich research field that feeds many disciplines today. Further study on the benefits, opportunities, and challenges of narrative therapy is vital to understand how it can be utilized to support society. Narrative Theory and Therapy in the Post-Truth Era focuses on the structure of the narrative and the possibilities it offers for therapy as well as the post-modern sources of spiritual conflict and how to benefit from the possibilities of the narrative while healing them. Covering topics such as psychotherapy, cognitive narratology, art therapy, and narrative structures, this reference work is ideal for therapists, psychologists, communications specialists, academicians, researchers, practitioners, scholars, instructors, and students.

Transmedia in Asia and the Pacific

Author : Filippo Gilardi
Publisher : Springer Nature
ISBN 13 : 9811578575
Total Pages : 349 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Transmedia in Asia and the Pacific by : Filippo Gilardi

Download or read book Transmedia in Asia and the Pacific written by Filippo Gilardi and published by Springer Nature. This book was released on 2021-03-06 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transmedia in Asia and the Pacific is a timely exploration of a global media phenomena that offers a unique perspective on the production, consumption and use of transmedia storytelling in the Asia Pacific region. Through close analysis of case studies from Australia, Cambodia, China, Japan, Malaysia, South Korea, and West Papua, the chapters in this book provide insight into the cultural and transcultural contexts against which transmedia storytelling takes place in the region. From community theatre and social media narratives in China; to transcultural consumption of Japanese texts in French, Spanish and English speaking countries; to the use of transmedia for education in Japan and China, examples highlight the diverse ways in which a global and commericalised media phenomenon is appropriated and recontextualised to local circumstances. This volume questions the centre/periphery dichotomy of understanding global media through perspectives that seek to enrich understanding and definitions of transmedia. It is a valuable resource for scholars and students wishing to expand their engagement with the theory and practice of transmedia storytelling. Chapters “Chapter 1-Introduction to Transmedia in Asia and the Pacific, Chapter 13 -Teaching Transmedia in China: Complexity, Critical Thinking, and Digital Natives and Chapter 14-Conclusions” are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Universal Codes of Media in International Political Communications: Emerging Research and Opportunities

Author : Yeromin, Mykola Borysovych
Publisher : IGI Global
ISBN 13 : 1799838099
Total Pages : 209 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Universal Codes of Media in International Political Communications: Emerging Research and Opportunities by : Yeromin, Mykola Borysovych

Download or read book Universal Codes of Media in International Political Communications: Emerging Research and Opportunities written by Yeromin, Mykola Borysovych and published by IGI Global. This book was released on 2020-11-27 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much like different lenses will give a camera a different view, different forms of media portray different aspects of political relations. Without conveyed messages through audiovisual media, individuals would lose those conveyed messages through sub-textual means. Universal Codes of Media in International Political Communications: Emerging Research and Opportunities provides emerging research exploring the theoretical and practical aspects of audiovisual media and applications within political science. Featuring coverage on a broad range of topics such as media representation, political studies, and international communications, this book is ideally designed for policymakers, administrators, and government officials.

Contemporary Politics and Social Movements in an Isolated World: Emerging Research and Opportunities

Author : Stacey, Emily
Publisher : IGI Global
ISBN 13 : 1799876160
Total Pages : 167 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Contemporary Politics and Social Movements in an Isolated World: Emerging Research and Opportunities by : Stacey, Emily

Download or read book Contemporary Politics and Social Movements in an Isolated World: Emerging Research and Opportunities written by Stacey, Emily and published by IGI Global. This book was released on 2021-10-29 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: As global leaders use more nationalistic rhetoric, they are supporting their words with policies that are dividing the population and bringing an end to the diverse, multicultural, and postmodern aspects of the era of globalization. This could have a lasting negative effect on international politics and cooperation on issues of grave concern such as global terrorism, climate change, and global pandemics. Contemporary Politics and Social Movements in an Isolated World: Emerging Research and Opportunities discusses in detail the developing new world order in an era of politics that seemingly eschews globalization and international cooperation. This text details the aftermath of the 2020 election and foreshadows the events to come based on the outcome of the election in the USA as well as the progression of politics afterwards. Covering topics such as comparative politics, isolationism, and international communities, this text is an essential resource for political science departments, international relations scholars, students, professors, politicians, researchers, and academicians..

Multidisciplinary Approaches to Ethics in the Digital Era

Author : Taskiran, Meliha Nurdan
Publisher : IGI Global
ISBN 13 : 1799841189
Total Pages : 369 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Multidisciplinary Approaches to Ethics in the Digital Era by : Taskiran, Meliha Nurdan

Download or read book Multidisciplinary Approaches to Ethics in the Digital Era written by Taskiran, Meliha Nurdan and published by IGI Global. This book was released on 2021-03-18 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital era has redefined our understanding of ethics as a multi-disciplinary phenomenon. The newness of the internet means it is still highly unregulated, which allows for rampant problems encountered by countless internet users. In order to establish a framework to protect digital citizenship, an academic understanding of online ethics is required. Multidisciplinary Approaches to Ethics in the Digital Era examines the concept of ethics in the digital environment through the framework of digitalization. Covering a broad range of topics including ethics in art, organizational ethics, and civil engineering ethics, this book is ideally designed for media professionals, sociologists, programmers, policymakers, government officials, academicians, researchers, and students.

Impact of Political Socialization on the Support for Democratic Principles: Emerging Research and Opportunities

Author : Ellis, Allison Clark
Publisher : IGI Global
ISBN 13 : 1799842924
Total Pages : 204 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Impact of Political Socialization on the Support for Democratic Principles: Emerging Research and Opportunities by : Ellis, Allison Clark

Download or read book Impact of Political Socialization on the Support for Democratic Principles: Emerging Research and Opportunities written by Ellis, Allison Clark and published by IGI Global. This book was released on 2020-10-30 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we come upon the 30th anniversary of communism’s fall, it is a good time to reexamine what life was like behind the Iron Curtain and how communism impacted people for generations. The study of communication is important as it shows how much effect government type has on the principles its people support. Those interested in promoting and maintaining democratic ideals in countries around the world require a book such as this to better understand the effect communism has had. Impact of Political Socialization on the Support for Democratic Principles: Emerging Research and Opportunities examines life under communism in Czechoslovakia and Hungary with particular attention paid to education, religion, travel, and exposure to Western culture, as well as their transition to democracy and how successful that transition has been. The book makes the case that being politically socialized under communism has made embracing democratic principles more difficult. The evidence for this case is based on 200 interviews conducted in 2017-18 with people who lived in Czechoslovakia and Hungary during communism, present-day analysis of government and politics in the Czech Republic and Hungary, and survey data from the European Social Survey. The main struggles in transitioning to democracy are identified, and it is speculated whether the Czech Republic and Hungary can ever be long-term, fully functioning democracies. The main implications of this publication are how government type during political socialization affects support for democratic principles, and whether the United States could ever be at risk for democratic erosion. The book is intended for political scientists, government officials, historians, academicians, researchers, and students.