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Download or read book Social TV written by Mike Proulx and published by John Wiley & Sons. This book was released on 2012-01-26 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.
Download or read book Social TV written by Cory Barker and published by Univ. Press of Mississippi. This book was released on 2022-06-27 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2023 SCMS Media Industries Scholarly Interest Group Outstanding Book Award sponsored by the Center for Entertainment & Media Industries On March 15, 2011, Donald Trump changed television forever. The Comedy Central Roast of Trump was the first major live broadcast to place a hashtag in the corner of the screen to encourage real-time reactions on Twitter, generating more than 25,000 tweets and making the broadcast the most-watched Roast in Comedy Central history. The #trumproast initiative personified the media and tech industries’ utopian vision for a multi-screen and communal live TV experience. In Social TV: Multi-Screen Content and Ephemeral Culture, author Cory Barker reveals how the US television industry promised—but failed to deliver—a social media revolution in the 2010s to combat the imminent threat of on-demand streaming video. Barker examines the rise and fall of Social TV across press coverage, corporate documents, and an array of digital ephemera. He demonstrates that, despite the talk of disruption, the movement merely aimed to exploit social media to reinforce the value of live TV in the modern attention economy. Case studies from broadcast networks to tech start-ups uncover a persistent focus on community that aimed to monetize consumer behavior in a transitionary industry period. To trace these unfulfilled promises and flopped ideas, Barker draws upon a unique mix of personal Social TV experiences and curated archives of material that were intentionally marginalized amid pivots to the next big thing. Yet in placing this now-forgotten material in recent historical context, Social TV shows how the era altered how the industry pursues audiences. Multi-screen campaigns have shifted away from a focus on live TV and toward all-day “content” streams. The legacy of Social TV, then, is the further embedding of media and promotional material onto every screen and into every moment of life.
Download or read book Social TV written by Cory Barker and published by . This book was released on 2022 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: "On March 15, 2011, Donald Trump changed television forever. The Comedy Central Roast of Trump was the first major live broadcast to place a hashtag in the corner of the screen to encourage real-time reactions on Twitter, generating more than 25,000 tweets and making the broadcast the most-watched Roast in Comedy Central history. The #trumproast initiative personified the media and tech industries' utopian vision for a multiscreen and communal live TV experience. In Social TV: Multiscreen Content and Ephemeral Culture, author Cory Barker reveals how the US television industry promised-but failed to deliver-a social media revolution in the 2010s to combat the imminent threat of on-demand streaming video. Barker examines the rise and fall of Social TV across press coverage, corporate documents, and an array of digital ephemera. He demonstrates that, despite the talk of disruption, the movement merely aimed to exploit social media to reinforce the value of live TV in the modern attention economy. Case studies from broadcast networks to tech start-ups uncover a persistent focus on community that aimed to monetize consumer behavior in a transitionary industry period. To trace these unfulfilled promises and flopped ideas, Barker draws upon a unique mix of personal Social TV experiences and curated archives of material that were intentionally marginalized amid pivots to the next big thing. Yet in placing this now-forgotten material in recent historical context, Social TV shows how the era altered how the industry pursues audiences. Multiscreen campaigns have shifted away from a focus on live TV and toward all-day "content" streams. The legacy of Social TV, then, is the further embedding of media and promotional material onto every screen and into every moment of life"--
Book Synopsis Television and the Second Screen by : James Blake
Download or read book Television and the Second Screen written by James Blake and published by Taylor & Francis. This book was released on 2016-11-10 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television is changing almost beyond recognition. In the battle for consumers, social media sites, smart phones and tablets have become rivals to traditional linear TV. However, audiences and producers are also embracing mobile platforms to enhance TV viewing itself. This book examines the emerging phenomenon of the second screen: where users are increasingly engaging with content on two screens concurrently. The practice is transforming television into an interactive, participatory and social experience. James Blake examines interactive television from three crucial angles: audience motivation and agency, advances in TV production and the monetisation of second screen content. He also tracks its evolution by bringing together interviews with more than 25 television industry professionals - across the major UK channels - including commissioning editors, digital directors, producers and advertising executives. These reveal the successes and failures of recent experiments and the innovations in second screen projects. As the second screen becomes second nature for viewers and producers, the risks and opportunities for the future of television are slowly beginning to emerge. Television and the Second Screen will offer students and scholars of television theory, industry professionals and anyone with an abiding interest in television and technology, an accessible and illuminating guide to this important cultural shift.
Download or read book Mind and Body written by and published by . This book was released on 1904 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digitized written by Gali Einav and published by Emerald Group Publishing. This book was released on 2019-02-08 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gali Einav and a strong group of international contributors offer a timely collection that combines academic insights and entrepreneurial case studies focused on digital innovation. By exploring the effect of disruptive technologies within media, health, music, and employment, they help readers to take their next steps into the digital future.
Book Synopsis Creating Reality by : David L. Altheide
Download or read book Creating Reality written by David L. Altheide and published by SAGE Publications, Incorporated. This book was released on 1976-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Break into Screenwriting by : Ray Frensham
Download or read book Break into Screenwriting written by Ray Frensham and published by Teach Yourself. This book was released on 2010-08-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive, jargon-free guide for all budding screenwriters. Its aim is not just to guide you through the techniques and skills you need to write for the screen (film and television), but also to give you guidance on how to approach the industry as a whole. Focusing on every aspect of screenwriting, from how to set about the writing process to how to develop your characters, plot and structure, this book will give you all the guidance you need to break into this highly competitive industry and make a career for yourself as a screenwriter. NOT GOT MUCH TIME? One, five and ten-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of screenwriting. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Book Synopsis Implementing ETSI standardised RTCP-based Interdestination Media Synchronization by : Torsten Löbner
Download or read book Implementing ETSI standardised RTCP-based Interdestination Media Synchronization written by Torsten Löbner and published by diplom.de. This book was released on 2011-09-14 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: This thesis represents the results of my research in synchronization of television during my graduation project. I will describe a solution, which is actually standardized and give a solution on how to implement it in this document. It is a pleasure to thank the people who made this thesis possible. First of all these are my supervisors Oskar van Deventer and Michael Maruschke, who supported me by reviewing my work and discussion on content. I also would like to thank Ray van Brandenburg and Hans Stokking, who were always open for discussion. This work was done at TNO Information and communication technology. The part of TNO this thesis is placed has its main research topic in media technologies and content delivery systems. Research is done in cooperation with Dutch and international companies as well, as with international research groups. TNO is also a member in the NGNLab project, which main purpose is Next Generation Networks and topics related to that. The purpose of this thesis is to create a proof of concept of the synchronization system for IPTV described by ETSI TS 182 027 [2] and ETSI TS 183 063 [1] by using the protocol extension to RTCP from ETSI TS 183 063 Annex W. During planing, implementation and evaluation specifications have to be proofed and requirements, for a sufficient work have to be generated, if the standardized environment is not clear defined on some part of the implementation or not sufficient. This document should give the reader an overview of the necessary requirements and the way of development of the proof of concept. This thesis is divided into seven chapters. The first chapters are the theoretical base, followed by the planing and evaluation of the prototyped IDMS system. In chapter two an overview of the thesis background and necessary protocols needed for communication is given. This is completed by a description of the network framework, which will be the platform for the synchronization approach. The extension for television usage of the network described in chapter two is explained in chapter three. The Software analyzed for the usage in the prototyped implementation is described in chapter four. The necessary modifications and extensions to this software and structure of the applications used to build the environment for the described implementation completes the theoretical part of the thesis. Chapter five shows these software planing. Chapter six gives and overview of [...]
Book Synopsis RuPaul’s Drag Race and the Shifting Visibility of Drag Culture by : Niall Brennan
Download or read book RuPaul’s Drag Race and the Shifting Visibility of Drag Culture written by Niall Brennan and published by Springer. This book was released on 2017-08-25 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book identifies and analyzes the ways in which RuPaul’s Drag Race has reshaped the visibility of drag culture in the US and internationally, as well as how the program has changed understandings of reality TV. This edited volume illustrates how drag has become a significant aspect of LGBTQ experience and identity globally through RuPaul’s Drag Race, and how the show has reformed a media landscape in which competition and reality itself are understood as given. Taking on lenses addressing race, ethnicity, geographical origin, cultural identity, physicality and body image, and participation in drag culture across the globe, this volume offers critical, non-traditional, and first-hand perspectives on drag culture.
Download or read book True Story written by Ty Montague and published by Harvard Business Press. This book was released on 2013 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your company a storyteller--or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today's most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story--one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies--from small start-ups to global conglomerates--organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses. Montague is a founder of the growth consultancy co: collective and the former president and CCO of J. Walter Thompson, the largest advertising agency in North America. He brings his depth of creative business experience to the book and provides a clear framework and proven process for bringing you and your customers together in the creation of your brand story. Montague introduces five critical elements--what he calls the "the four truths and the action map"--that are the foundation of storydoing: - the participants (your customers, partners, and employees) - the protagonist (your company today) - the stage (the world around your business) - the quest (your driving ambition and contribution to the world) - your action map (the actions that will make your story real for participants) The book is filled with examples of how forward-thinking organizations--including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation--are effectively using storydoing to transform their organizations and drive extraordinary results.
Book Synopsis User Centric Media by : Petros Daras
Download or read book User Centric Media written by Petros Daras and published by Springer Science & Business Media. This book was released on 2013-01-02 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed post-conference proceedings of the First International Conference, UCMedia 2009, which was held on 9-11 December 2009 at Hotel Novotel Venezia Mestre Castellana in Venice, Italy. The conference`s focus was on forms and production, delivery, access, discovery and consumption of user centric media. After a thorough review process of the papers received, 23 were accepted from open call for the main conference and 20 papers for the workshops.
Book Synopsis Human-Computer Interaction -- INTERACT 2013 by : Paula Kotzé
Download or read book Human-Computer Interaction -- INTERACT 2013 written by Paula Kotzé and published by Springer. This book was released on 2013-07-30 with total page 791 pages. Available in PDF, EPUB and Kindle. Book excerpt: The four-volume set LNCS 8117-8120 constitutes the refereed proceedings of the 14th IFIP TC13 International Conference on Human-Computer Interaction, INTERACT 2013, held in Cape Town, South Africa, in September 2013. The 55 papers included in the second volume are organized in topical sections on E-input/output devices (e-readers, whiteboards), facilitating social behaviour and collaboration, gaze-enabled interaction design, gesture and tactile user interfaces, gesture-based user interface design and interaction, health/medical devices, humans and robots, human-work interaction design, interface layout and data entry, learning and knowledge-sharing, learning tools, learning contexts, managing the UX, mobile interaction design, and mobile phone applications.
Download or read book Social written by Matthew D. Lieberman and published by Crown. This book was released on 2013-10-08 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are profoundly social creatures--more than we know. In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter. Because of this, our brain uses its spare time to learn about the social world--other people and our relation to them. It is believed that we must commit 10,000 hours to master a skill. According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten. Social argues that our need to reach out to and connect with others is a primary driver behind our behavior. We believe that pain and pleasure alone guide our actions. Yet, new research using fMRI--including a great deal of original research conducted by Lieberman and his UCLA lab--shows that our brains react to social pain and pleasure in much the same way as they do to physical pain and pleasure. Fortunately, the brain has evolved sophisticated mechanisms for securing our place in the social world. We have a unique ability to read other people’s minds, to figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another. And our most private sense of who we are is intimately linked to the important people and groups in our lives. This wiring often leads us to restrain our selfish impulses for the greater good. These mechanisms lead to behavior that might seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species. Based on the latest cutting edge research, the findings in Social have important real-world implications. Our schools and businesses, for example, attempt to minimalize social distractions. But this is exactly the wrong thing to do to encourage engagement and learning, and literally shuts down the social brain, leaving powerful neuro-cognitive resources untapped. The insights revealed in this pioneering book suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being.
Book Synopsis Apps Management and E-Commerce Transactions in Real-Time by : Rezaei, Sajad
Download or read book Apps Management and E-Commerce Transactions in Real-Time written by Rezaei, Sajad and published by IGI Global. This book was released on 2017-03-16 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology is continuously advancing and changing the way aspects of business are performed. The implementation of mobile business transactions to acquire various types of goods has changed the landscape of consumerism. Apps Management and E-Commerce Transactions in Real-Time is a timely research publication that features the latest scholarly trends, issues, and implications of the use of a new technological forum in electronic buying and selling. Including extensive coverage on a number of topics and perspectives such as social networks, customer satisfaction, and cloud computing, this book is ideally designed for researchers, academicians, and students seeking current research on mobile solutions in business deals.
Book Synopsis Social Media Entertainment by : David Craig
Download or read book Social Media Entertainment written by David Craig and published by NYU Press. This book was released on 2019-02-26 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.
Download or read book Make Room for TV written by Lynn Spigel and published by University of Chicago Press. This book was released on 1992-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Between 1948 and 1955, nearly two-thirds of all American families bought a television set—and a revolution in social life and popular culture was launched. In this fascinating book, Lynn Spigel chronicles the enormous impact of television in the formative years of the new medium: how, over the course of a single decade, television became an intimate part of everyday life. What did Americans expect from it? What effects did the new daily ritual of watching television have on children? Was television welcomed as an unprecedented "window on the world," or as a "one-eyed monster" that would disrupt households and corrupt children? Drawing on an ambitious array of unconventional sources, from sitcom scripts to articles and advertisements in women's magazines, Spigel offers the fullest available account of the popular response to television in the postwar years. She chronicles the role of television as a focus for evolving debates on issues ranging from the ideal of the perfect family and changes in women's role within the household to new uses of domestic space. The arrival of television did more than turn the living room into a private theater: it offered a national stage on which to play out and resolve conflicts about the way Americans should live. Spigel chronicles this lively and contentious debate as it took place in the popular media. Of particular interest is her treatment of the way in which the phenomenon of television itself was constantly deliberated—from how programs should be watched to where the set was placed to whether Mom, Dad, or kids should control the dial. Make Room for TV combines a powerful analysis of the growth of electronic culture with a nuanced social history of family life in postwar America, offering a provocative glimpse of the way television became the mirror of so many of America's hopes and fears and dreams.
