Television and Dating in Contemporary China

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Author :
Publisher : Springer
ISBN 13 : 9811039879
Total Pages : 216 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Television and Dating in Contemporary China by : Chao Yang

Download or read book Television and Dating in Contemporary China written by Chao Yang and published by Springer. This book was released on 2017-06-29 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers the changing nature of intimacy in contemporary China, providing a unique case study of romantic subjectivities in young people in the world’s fastest growing economy. Since the implementation of reform in 1978, the economic and socio-cultural environment of modern China has experienced a dramatic transformation under the influence of urbanization and globalization, facilitating more individualized identity among Chinese youth. This book bridges the gap between an emergent emphasis on individualisation and the country’s traditional norms and values. It focuses on young people’s understandings of various forms of relationships such as cohabitation, extramarital relationships and multiple relationships, suggesting a challenge to traditional familial values and an increasingly diversified understanding of the concepts of love and romance. By examining the formation of relationships among 21st century Chinese youth, notably through the lens of popular Chinese TV dating programs, this book considers how dating and relationships mirror China’s changing societal structure and examines social and cultural transformations in Chinese society.

Television Drama in Contemporary China

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Publisher : Taylor & Francis
ISBN 13 : 1317239520
Total Pages : 142 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Television Drama in Contemporary China by : Shenshen Cai

Download or read book Television Drama in Contemporary China written by Shenshen Cai and published by Taylor & Francis. This book was released on 2016-09-13 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due to high audience numbers and the significant influence upon the opinions and values of viewers, the political leadership in China attributes great importance to the impact of television dramas. Many successful TV serials have served as useful conduits to disseminate official rhetoric and mainstream ideology, and they also offer a rich area of research by providing insight into the changing Chinese political, social and cultural context. This book examines a group of recently released TV drama serials in China which focus upon, and to various degrees represent, topical political, social and cultural phenomena. Some of the selected TV serials reflect the present ideological proclivities of the Chinese government, whilst others mirror social and cultural occurrences or provide coded and thought-provoking messages on China’s socio-economic and political reality. Through in-depth textual analysis of the plots, scenes and characters of these selected TV serials, the book provides timely interpretations of contemporary Chinese society, its political inclinations, social fashions and cultural tendencies. The book also demonstrates how popular media narratives of TV drama serials engage with sensitive civic issues and cultural phenomena of modern-day China, which in turn encourages a broader social imagination and potential for change. Advancing our understanding of contemporary China, this book will appeal to students and scholars of contemporary Chinese culture, society and politics, as well as those with research interests in television studies more generally.

Entertainment and Politics in Contemporary China

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Author :
Publisher : Springer
ISBN 13 : 3319482645
Total Pages : 236 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Entertainment and Politics in Contemporary China by : Jingsi Christina Wu

Download or read book Entertainment and Politics in Contemporary China written by Jingsi Christina Wu and published by Springer. This book was released on 2017-08-04 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book advances research about China by providing an updated narrative of its entertainment life in the beginning of China’s twenty-first century. As the rest of the world continues to pay keen attention to developments in China’s politics, economy, and culture, the book provides insights on fascinating new developments in contemporary Chinese popular culture—including its reality television, family dramas centered around younger generations’ life struggles, and social media. Furthermore, Entertainment and Politics in Contemporary China is the first book to apply the theoretical innovation of an aesthetic public sphere in examining closely the linkages between China’s political life and activities in the country’s culture sphere. Since concepts of public sphere and democracy largely took root from the West, Wu argues that this case study of China promises valuable insights about entertainment’s role in the formation of citizenship and building of a civil society, which remains a site of great contention in Western theories and empirical efforts.

Popular Media, Social Emotion and Public Discourse in Contemporary China

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Author :
Publisher : Routledge
ISBN 13 : 131796313X
Total Pages : 169 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Popular Media, Social Emotion and Public Discourse in Contemporary China by : Shuyu Kong

Download or read book Popular Media, Social Emotion and Public Discourse in Contemporary China written by Shuyu Kong and published by Routledge. This book was released on 2014-03-14 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the early 1990s the media and cultural fields in China have become increasingly commercialized, resulting in a massive boom in the cultural and entertainment industries. This evolution has also brought about fundamental changes in media behaviour and communication, and the enormous growth of entertainment culture and the extensive penetration of new media into the everyday lives of Chinese people. Against the backdrop of the rapid development of China’s media industry and the huge growth in social media, this book explores the emotional content and public discourse of popular media in contemporary China. It examines the production and consumption of blockbuster films, television dramas, entertainment television shows, and their corresponding online audience responses, and describes the affective articulations generated by cultural and media texts, audiences and social contexts. Crucially, this book focuses on the agency of audiences in consuming these media products, and the affective communications taking place in this process in order to address how and why popular culture and entertainment programs exert so much power over mass audiences in China. Indeed, Shuyu Kong shows how Chinese people have sought to make sense of the dramatic historical changes of the past three decades through their engagement with popular media, and how this process has created a cultural public sphere where social communication and public discourse can be launched and debated in aesthetic and emotional terms. Based on case studies that range from television drama to blockbuster films, and reality television programmes to social media sites, this book will be of great interest to students and scholars of Chinese culture and society, media and communication studies, film studies and television studies.

Chinese Village Life Today

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Publisher : University of Washington Press
ISBN 13 : 0295747390
Total Pages : 316 pages
Book Rating : 4.2/5 (957 download)

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Book Synopsis Chinese Village Life Today by : Gonçalo Santos

Download or read book Chinese Village Life Today written by Gonçalo Santos and published by University of Washington Press. This book was released on 2021-08-22 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: China has undergone a remarkable process of urbanization, but a significant portion of its citizens still live in rural villages. To gain better access to jobs, health care, and consumer goods, villagers often travel or migrate to cities, and that cyclical transit and engagement with new technoscientific and medical practices is transforming village life. In this thoughtful ethnography, Gonçalo Santos paints a richly detailed portrait of one rural township in Guangdong Province, north of the industrialized Pearl River Delta region. Unlike previous studies of rural-urban relations and migration in China, Chinese Village Life Today—based on Santos’s more than twenty years of field research—starts from a rural community’s point of view rather than the perspective of major urban centers. Santos considers the intimate choices of village families in the face of larger forces of modernization, showing how these negotiations shape the configuration of daily village life, from marriage, childbirth, and childcare to personal hygiene and public sanitation. Santos also outlines the advantages of a rural existence, including a degree of autonomy over family planning and community life that is rare in urban China. Filled with vivid anecdotes and keen observations, this book presents a fresh perspective on China’s urban-rural divide and a grounded theoretical approach to rural transformation.

Self-Identity Narratives of Chinese Students in the United States

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Author :
Publisher : Springer Nature
ISBN 13 : 3658406275
Total Pages : 239 pages
Book Rating : 4.6/5 (584 download)

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Book Synopsis Self-Identity Narratives of Chinese Students in the United States by : Sarah Y. Köksal

Download or read book Self-Identity Narratives of Chinese Students in the United States written by Sarah Y. Köksal and published by Springer Nature. This book was released on 2023-01-31 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: While previous research has explored the academic adaptation or acculturation processes of Chinese students studying abroad, limited attention has been paid to students’ own perspectives and narrations of their experience. To contribute to a more nuanced understanding of this highly mobile group, this study takes a closer look at the students’ self-identity narratives. How do they make sense of their foreign adventure? How do they position themselves among their peers and their family members, as well as within the greater transnational context? Based on 29 in-depth, biographical interviews with Chinese students in the United States, the findings show the participants’ continuously interpreting and revising their individual, academic, and cultural identities. In the familial context, a recurring narrative of the high-potential only-child could be observed. Many students (and their family members) felt that their unique talents and personalities were not appreciated within the Chinese educational system and thus sought more holistic environments abroad.

Handbook on the Family and Marriage in China

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1785368192
Total Pages : 464 pages
Book Rating : 4.7/5 (853 download)

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Book Synopsis Handbook on the Family and Marriage in China by : Xiaowei Zang

Download or read book Handbook on the Family and Marriage in China written by Xiaowei Zang and published by Edward Elgar Publishing. This book was released on 2017-12-29 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook advances research on the family and marriage in China by providing readers with a multidisciplinary and multifaceted coverage of major issues in one single volume. It addresses the major conceptual, theoretical and methodological issues of marriage and family in China and offers critical reflections on both the history and likely progression of the field.

Contemporary China

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Publisher : Cambridge University Press
ISBN 13 : 1107292298
Total Pages : 327 pages
Book Rating : 4.1/5 (72 download)

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Book Synopsis Contemporary China by : Tamara Jacka

Download or read book Contemporary China written by Tamara Jacka and published by Cambridge University Press. This book was released on 2013-09-30 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: China's rapid economic growth, modernization and globalization have led to astounding social changes. Contemporary China provides a fascinating portrayal of society and social change in the contemporary People's Republic of China. This book introduces readers to key sociological perspectives, themes and debates about Chinese society. It explores topics such as family life, citizenship, gender, ethnicity, labour, religion, education, class and rural/urban inequalities. It considers China's imperial past, the social and institutional legacies of the Maoist era, and the momentous forces shaping it in the present. It also emphasises diversity and multiplicity, encouraging readers to consider new perspectives and rethink Western stereotypes about China and its people. Real-life case studies illustrate the key features of social relations and change in China. Definitions of key terms, discussion questions and lists of further reading help consolidate learning. Including full-colour maps and photographs, this book offers remarkable insight into Chinese society and social change.

Men and Masculinities in Contemporary China

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Author :
Publisher : BRILL
ISBN 13 : 9004264914
Total Pages : 306 pages
Book Rating : 4.0/5 (42 download)

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Book Synopsis Men and Masculinities in Contemporary China by : Geng Song

Download or read book Men and Masculinities in Contemporary China written by Geng Song and published by BRILL. This book was released on 2013-11-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Men and Masculinities in Contemporary China, Geng Song and Derek Hird offer an account of Chinese masculinities in media discourse and everyday life, covering masculinities on television, in lifestyle magazines, in cyberspace, at work, at leisure, and at home. No other work covers the forms and practices of men and masculinities in contemporary China so comprehensively. Through carefully exploring the global, regional and local influences on men and representations of men in postmillennial China, Song and Hird show that Chinese masculinity is anything but monolithic. They reveal a complex, shifting plurality of men and masculinities—from stay-at-home internet geeks to karaoke-singing, relationship-building businessmen—which contest and consolidate “conventional” notions of masculinity in multiple ways.

Caring in Times of Precarity

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Publisher : Springer
ISBN 13 : 3319768980
Total Pages : 345 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Caring in Times of Precarity by : Chow Yiu Fai

Download or read book Caring in Times of Precarity written by Chow Yiu Fai and published by Springer. This book was released on 2018-12-14 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Caring in Times of Precarity draws together two key cultural observations: the increase in those living a single life, and the growing attraction of creative careers. Straddling this historical juncture, the book focuses on one particular group of ‘precariat’: single women in Shanghai in various forms of creative (self-)employment. While negotiating their share of the uncanny creative work ethos, these women also find themselves interpellated as shengnü (‘left-over women’) in a society configured by a mix of Confucian values, heterosexual ideals, and global images of womanhood. Following these women’s professional, social and intimate lives, the book refuses to see their singlehood and creative labour as problematic, and them as victims. It departs from dominant thinking on precarity, which foregrounds and critiques the contemporary need to be flexible, mobile, and spontaneous to the extent of (self-)exploitation, accepting insecurity. The book seeks to understand– empirically and specifically–women’s everyday struggles and pleasures. It highlights the up-close, everyday embodied, affective, and subjective experience in a particular Chinese city, with broader, global resonances well beyond China. Exploring the limits of the politics of precarity, the book proposes an ethics of care.

Fragmented Memories and Screening Nostalgia for the Cultural Revolution

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Author :
Publisher : Hong Kong University Press
ISBN 13 : 9888528467
Total Pages : 175 pages
Book Rating : 4.8/5 (885 download)

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Book Synopsis Fragmented Memories and Screening Nostalgia for the Cultural Revolution by : Jing Meng

Download or read book Fragmented Memories and Screening Nostalgia for the Cultural Revolution written by Jing Meng and published by Hong Kong University Press. This book was released on 2020-08-19 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fragmented Memories and Screening Nostalgia for the Cultural Revolution argues that films and TV dramas about the Cultural Revolution made after China’s accession to the WTO in 2001 tend to represent personal memories in a markedly sentimental, nostalgic, and fragmented manner. This new trend is a significant departure from earlier films about the subject, which are generally interpreted as national allegories, not private expressions of grief, regret or other personal feelings. With China entering a postsocialist era, the ideological conflation of socialism and global capitalism has generated enough cultural ambiguity to allow a space for the expression of personalized reminiscences of the past. By presenting these personal memories—in effect alternative narratives to official history—on screen, individuals now seem to have some agency in narrating and constructing history. At the same time such autonomy can be easily undermined since the promotion of the sentiment of nostalgia is often subjected to commodification. Sentimental treatments of the past may simply be a marketing strategy. Underplaying political issues is also a ‘safer’ way for films and TV dramas to secure public release in mainland China. Meng concludes that the new mode of representing the past is shaped by the current sociopolitical conditions: these personal memories and micro-narratives can be understood as the defining ways of remembering in China’s postsocialist era. ‘Fragmented Memories and Screening Nostalgia for the Cultural Revolution takes a comprehensive look at contemporary screen depictions of the Cultural Revolution. The book convincingly ties close readings of the works analysed with broader social and cultural phenomena that already are hot topics of study and debate, offering something original while also being closely engaged with existing scholarship.’ —Jason McGrath, University of Minnesota ‘Breaking through the tired dichotomy between personal and collective narratives, individual memory and grand history, this refreshing book sheds much light on film memories of the Cultural Revolution in the post-socialist millennium. In a limpid and engaging style, Jing Meng probes memory’s nostalgia and imbrication with the collective destiny, and critiques the personal focus aligned with neoliberal economy and commodification.’ —Ban Wang, Stanford University

Family Revolution

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Publisher : University of Washington Press
ISBN 13 : 029580498X
Total Pages : 260 pages
Book Rating : 4.2/5 (958 download)

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Book Synopsis Family Revolution by : Hui Faye Xiao

Download or read book Family Revolution written by Hui Faye Xiao and published by University of Washington Press. This book was released on 2014-04-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: As state control of private life in China has loosened since 1980, citizens have experienced an unprecedented family revolution—an overhaul of family structure, marital practices, and gender relationships. While the nuclear family has become a privileged realm of romance and individualism symbolizing the post-revolutionary “freedoms” of economic and affective autonomy, women’s roles in particular have been transformed, with the ideal “iron girl” of socialism replaced by the feminine, family-oriented “good wife and wise mother.” Problems and contradictions in this new domestic culture have been exposed by China's soaring divorce rate. Reading popular “divorce narratives” in fiction, film, and TV drama, Hui Faye Xiao shows that the representation of marital discord has become a cultural battleground for competing ideologies within post-revolutionary China. While these narratives present women’s cultivation of wifely and maternal qualities as the cure for family disintegration and social unrest, Xiao shows that they in fact reflect a problematic resurgence of traditional gender roles and a powerful mode of control over supposedly autonomous private life.

Modern China

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Publisher : Taylor & Francis
ISBN 13 : 0429589182
Total Pages : 190 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Modern China by : Geeta Kochhar

Download or read book Modern China written by Geeta Kochhar and published by Taylor & Francis. This book was released on 2019-02-12 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the transition of modern Chinese society in terms of its culture and literature. Since the economic reforms and open door policy in 1978, the Chinese society has undergone a drastic transformation. It is headed towards becoming an ultra-modern advanced society and a world superpower. Among the pillars of great change are the advances in technology and communication that have reshaped Chinese society. This volume explores China’s march towards modernity in the 21st century as defined by its own terms. It discusses China’s social structure, ageing population, gender stratification, marriages, cultural identity, cosmopolitanism, its history of communism, law, economic reforms, financial institutions and challenges of the global markets. The book sheds light on Chinese literature and media and brings out various facets of social changes across time. With its topical debates and issues, this volume will be useful to scholars and researchers of Chinese studies, East Asian studies, geopolitics, area studies, international relations, politics and foreign policy, along with think tanks and those in media and journalism.

International Handbook of Love

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Publisher : Springer Nature
ISBN 13 : 3030459969
Total Pages : 1123 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis International Handbook of Love by : Claude-Hélène Mayer

Download or read book International Handbook of Love written by Claude-Hélène Mayer and published by Springer Nature. This book was released on 2021-05-04 with total page 1123 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook includes state-of-the-art research on love in classical, modern and postmodern perspectives. It expands on previous literature and explores topics around love from new cultural, intercultural and transcultural approaches and across disciplines. It provides insights into various love concepts, like romantic love, agape, and eros in their cultural embeddedness, and their changes and developments in specific cultural contexts. It also includes discussions on postmodern aspects with regard to love and love relationships, such as digitalisation, globalisation and the fourth industrial revolution. The handbook covers a vast range of topics in relation to love: aging, health, special needs, sexual preferences, spiritual practice, subcultures, family and other relationships, and so on. The chapters look at love not only in terms of the universal concept and in private, intimate relationships, but apply a broad concept of love which can also, for example, be referred to in postmodern workplaces. This volume is of interest to a wide readership, including researchers, practitioners and students of the social sciences, humanities and behavioural sciences. In the 1970s through the 90s, I was told that globalization was homogenizing cultures into a worldwide monoculture. This volume, as risky and profound as the many adventures of love across our multiplying cultures are, proves otherwise. The authors’ revolutionary and courageous work will challenge our sensibilities and expand the boundaries of what we understand what love is. But that’s what love does: It communicates what is; offers what can be; and pleads for what must be. I know you’ll enjoy this wonderful book as much as I do! Jeffrey Ady, Associate Professor (retired), Public Administration Program, University of Hawaii at Manoa, Founding Fellow, International Academy for Intercultural Research The International Handbook of Love is far more than a traditional compendium. It is a breath-taking attempt to synthesize our anthropological and sociological knowledge on love. It illuminates topics as diverse as Chinese love, one-night stands, teen romance or love of leaders and many more. This is a definitive reference in the field of love studies. Eva Illouz, author of The End of Love: A sociology of Negative relationships. Oxford University Press. “This is not a volume to be read in a single sitting (though I almost did, due to a protracted hospital stay), nor is it romantic or inspirational reading (though, in some cases, I had hoped for more narrative examples and case studies. Rather it is a highly diverse scholarly effort, a massive resource collection of research papers on love in a variety of contexts, personal and professional settings, and cultures. The work is well referenced providing a large number of resources for deeper exploration. .... We owe our thanks to the authors and editors of this “handbook” for work well done, though that word in the title should not lead readers to suspect that, enlightening as it is, this book is a vade mecum or practical tour guide that provides ready solutions to the vicissitudes and challenges of our love lives!” Reviewed by Dr. George F. Simons on amazon.com ******* Please see Claude-Hélène Mayer’s interview related to the handbook in LeanHealth Talks published by Bernadette Bruckner: https://www.youtube.com/watch?v=yVNXA9sWuWo ******* Please see Claude-Hélène Mayer’s interview related to the handbook published In Iran News Daily: https://newspaper.irandaily.ir/?nid=6941&pid=6&type=0

Religion and Media in China

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1317534522
Total Pages : 304 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Religion and Media in China by : Stefania Travagnin

Download or read book Religion and Media in China written by Stefania Travagnin and published by Taylor & Francis. This book was released on 2016-11-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the intersection of religion and media in China, bringing interdisciplinary approaches to bear on the role of religion in the lives of individuals and greater shifts within Chinese society in an increasingly media-saturated environment. With case studies focusing on Mainland China (including Tibet), Hong Kong and Taiwan, as well as diasporic Chinese communities outside Asia, contributors consider topics including the historical and ideological roots of media representations of religion, expressions of religious faith online and in social media, state intervention (through both censorship and propaganda), religious institutions’ and communities’ use of various forms of media, and the role of the media in relations between online/offline and local/diaspora communities. Chapters engage with the major religious traditions practiced in contemporary China, namely Buddhism, Daoism, Confucianism, Christianity, Islam, and new religious movements. Religion and the Media in China serves as a critical survey of case studies and suggests theoretical and methodological tools for a thorough and systematic study of religion in modern China. Contributors to the volume include historians of religion, sinologists, sociologists, political scientists, anthropologists, and media and communication scholars. The critical theories that contributors develop around key concepts in religion—such as authority, community, church, ethics, pilgrimage, ritual, text, and practice—contribute to advancing the emerging field of religion and media studies.

Xiangsheng and the Emergence of Guo Degang in Contemporary China

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Author :
Publisher : Springer Nature
ISBN 13 : 9811581169
Total Pages : 146 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Xiangsheng and the Emergence of Guo Degang in Contemporary China by : Shenshen Cai

Download or read book Xiangsheng and the Emergence of Guo Degang in Contemporary China written by Shenshen Cai and published by Springer Nature. This book was released on 2020-10-17 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores xiangsheng, one of the most popular folk art performance genres in China, its enlistment by official propaganda machine after the founding of the People’s Republic of China (PRC) and its revival in popularity under Guo Degang and his Deyun Club. Just as the 1950's saw the shift of xiangsheng 's social function from entertainment to the political tool of ‘serving the party’, Guo Degang has completed the paradigm shift by turning its focus back to ‘serving the people’ as a means of entertainment and social criticism. This volume examines how Guo has resurrected the essence of xiangsheng, successfully commercialised it in a market economy, and simultaneously deconstructed the official discourse through grassroots means.

Multimodal Chinese Discourse

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000852946
Total Pages : 245 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Multimodal Chinese Discourse by : Dezheng (William) Feng

Download or read book Multimodal Chinese Discourse written by Dezheng (William) Feng and published by Taylor & Francis. This book was released on 2023-04-12 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, institutional and individual levels. China has undergone profound changes during the past decade or so. Politically, the Chinese government has been more proactive in domestic governance and foreign policies, as manifested in the Chinese Dream campaign and the national image publicity films respectively. Hand in hand with the socio-political change is the rapid development of new media, which has been changing how corporates do business, how institutions brand their images, as well as how individuals construct their identities and social relations. These changes have brought about significant changes to the discursive practices at the national, institutional and individual levels, characterized by the extensive use of multimodal resources and distinct promotional purposes. Feng systematically investigates and discusses the new discursive features in relation to relevant socio-cultural contexts. The analysis and discussion provide researchers with a social semiotic perspective on various aspects of communicative and social changes in contemporary China. The book also contributes to the growing field of multimodality by developing a set of cross-disciplinary analytical frameworks to deal with complex discourse forms in print media, moving images, and new media. The research findings provide a unique Chinese perspective on a broad spectrum of issues such as discursive governance, nation branding, university marketization, and identity performance. The book is relevant not only to discourse analysis and multimodality, but also to other disciplines which will benefit from a systematic understanding of Chinese discourse, such as cultural studies, communication studies and area/China studies.