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Ted Levitt On Marketing
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Book Synopsis Ted Levitt on Marketing by : Theodore Levitt
Download or read book Ted Levitt on Marketing written by Theodore Levitt and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Myopia by : Theodore Levitt
Download or read book Marketing Myopia written by Theodore Levitt and published by Harvard Business Press. This book was released on 2008 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
Book Synopsis Marketing Imagination by : Theodore Levitt
Download or read book Marketing Imagination written by Theodore Levitt and published by Simon and Schuster. This book was released on 1986-04-21 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies.
Book Synopsis HBR's 10 Must Reads on Strategic Marketing (with featured article ÒMarketing Myopia,Ó by Theodore Levitt) by : Harvard Business Review
Download or read book HBR's 10 Must Reads on Strategic Marketing (with featured article ÒMarketing Myopia,Ó by Theodore Levitt) written by Harvard Business Review and published by Harvard Business Review Press. This book was released on 2013-04-02 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: • Figure out what business you’re really in • Create products that perform the jobs people need to get done • Get a bird’s-eye view of your brand’s strengths and weaknesses • Tap a market that’s larger than China and India combined • Deliver superior value to your B2B customers • End the war between sales and marketing Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR’s 10 Must Reads: The Essentials HBR’s 10 Must Reads on Communication HBR’s 10 Must Reads on Collaboration HBR’s 10 Must Reads on Innovation HBR’s 10 Must Reads on Leadership HBR’s 10 Must Reads on Making Smart Decisions HBR’s 10 Must Reads on Managing Yourself HBR’s 10 Must Reads on Teams
Book Synopsis Ted Levitt on Marketing by : Theodore Levitt
Download or read book Ted Levitt on Marketing written by Theodore Levitt and published by Harvard Business School Press. This book was released on 2006 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies think about their businesses, organize for innovation and creativity, and market their products and services. Now, managers can have access to the best of Levitt's thinking over the last five decades in Ted Levitt on Marketing. Framed by a new introduction, this book features seminal articles, including Marketing Success Through Differentiation, The Globalization of Markets, After the Sale Is Over, and Marketing Myopia. A must-have resource for managers and marketers in any industry, this Harvard Business Review Paperback book is filled with big ideas and practical tools for creating and sustaining a company's competitive edge.
Book Synopsis Levitt on Marketing by : Theodore Levitt
Download or read book Levitt on Marketing written by Theodore Levitt and published by Harvard Business Review Press. This book was released on 1991 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few individuals have had such a dramatic impact on the conceptual basis of modern marketing as Theodore Levitt. This paperback offers a selection of Levitt's most influential essays published in the Harvard Business Review. From the classic Marketing Myopia to the Globalization of Markets, the ideas of Theodore Levitt belong in the repertoire of all marketing professionals.
Book Synopsis Marketing Myopia by : Theordore Levitt
Download or read book Marketing Myopia written by Theordore Levitt and published by Harvard Business Review Press. This book was released on 2008-06-16 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
Book Synopsis Marketing for Business Growth by : Theodore Levitt
Download or read book Marketing for Business Growth written by Theodore Levitt and published by . This book was released on 1974 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis An Analysis of Theodore Levitt's Marketing Myopia by : Monique Diderich
Download or read book An Analysis of Theodore Levitt's Marketing Myopia written by Monique Diderich and published by CRC Press. This book was released on 2017-07-05 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life – in business and beyond. The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best to deal with slowing growth and eventual decline. Levitt studied many business empires – the railroads, for instance – that at a certain point simply shrivelled up and shrank to almost nothing. How, he asked, could businesses avoid such failures? His approach and his solution comprise a concise demonstration of high-level problem solving at its best. Good problem solvers first identify what the problem is, then isolate the best methodology for solving it. And, as Levitt showed, a dose of creative thinking also helps. Levitt’s insight was that falling sales are all about marketing, and marketing is about knowing your real business. The railroads misunderstood their real market: they weren’t selling rail, they were selling transport. If they had understood that, they could have successfully taken advantage of new growth areas – truck haulage, for instance – rather than futilely scrabbling to sell rail to a saturated market.
Book Synopsis Writing Marketing by : Stephen Brown
Download or read book Writing Marketing written by Stephen Brown and published by SAGE. This book was released on 2005-09-15 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to' book – there are no lengthy lists of dos and don'ts – Writing Marketing reveals that the `rules' of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.
Book Synopsis Jobs to Be Done by : Anthony W. Ulwick
Download or read book Jobs to Be Done written by Anthony W. Ulwick and published by . This book was released on 2016-10-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some innovation projects succeed where others fail? The book reveals the business implications of Jobs Theory and explains how to put Jobs Theory into practice using Outcome-Driven Innovation.
Book Synopsis Marketing Strategy by : Steven P. Schnaars
Download or read book Marketing Strategy written by Steven P. Schnaars and published by Simon and Schuster. This book was released on 1998 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential marketing text for business students and professionals--updated and revised to accommodate rapid changes in the business world. First issued in 1991, Steven Schnaars's text combines a centrist approach to basic theory with real-world business examples. In clear and focused language, Schnaar focuses on the three Cs--customers, competition, and changing market trends.
Book Synopsis Marketing for Scientists by : Marc J. Kuchner
Download or read book Marketing for Scientists written by Marc J. Kuchner and published by Island Press. This book was released on 2012-06-22 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.
Book Synopsis HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) by : Harvard Business Review
Download or read book HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) written by Harvard Business Review and published by Harvard Business Review Press. This book was released on 2013-03-12 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop pushing products—and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you’re really in Create products that perform the jobs people need to get done Get a bird’s-eye view of your brand’s strengths and weaknesses Tap a market that’s larger than China and India combined Deliver superior value to your B2B customers End the war between sales and marketing
Book Synopsis The Professional Marketer by : Tim Matthews
Download or read book The Professional Marketer written by Tim Matthews and published by Embarcadero Press. This book was released on 2014-09-25 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distilled from a career in the marketing trenches, a complete guide to the essential skills every marketer needs to master. If you work as a marketer, or hope to become one, you have a lot to know. The Professional Marketer is your guide book. The Professional Marketer is organized into six sections, starting with marketing strategy, moving on to awareness, then to demand generation, working with direct sales and channel partners, and ending with concepts key to running a marketing department. Section 1 - Marketing Strategy and Science - Peter Drucker, The Four Ps, Ted Levitt, Crossing the Chasm; Positioning and the Brand; Market Segmentation; Marketing Planning Section 2 - Getting the Word Out - Public Relations; The Press Release; Social Media and WOM Marketing; Product Reviews, Case Studies, Awards, Studies/Surveys Section 3 - Building Demand - Direct Marketing; Marketing Lists and Databases; Leads Opportunities and the Funnel; Events; Advertising Section 4 - Arming Sales - The Website; Collateral and Other Assets; Speaking and Presentations; Sales Training and Enablement Section 5 - Marketing via Channels - Marketing and Selling through a Channel; Partner Programs Section 6 - Marketing Management - Test and Measure; Showing Results - ROMI, Dashboards and other Metrics; Marketing Budgets; The Marketing Department Each of the 23 chapters covers a key marketing discipline and is designed to be self-contained. Most include a case study. For the ambitious, it includes a reading list of the author's favorite works, and delves into marketing history to shed light on key ideas many marketers take for granted, like: * Who wrote the first press release? * Why do we call it 'boilerplate'? * Who held the first focus group? * Why are they called 'white papers'? * What's a 'tsotchke' and how do you pronounce it? Praise for The Professional Marketer "No book I have ever read in 30 years as a marketer has so successfully woven the insights from masters - past and present - into such a readable, cohesive narrative." --Hugh Macfarlane, CEO of Math Marketing; Author The Leaky Funnel "The Professional Marketer is a great tool for CMOs looking to equip their teams with the marketing strategies and techniques they need to win." Donovan Neale-May, Executive Director, CMO Council "The Professional Marketer, which provides practical tools to help get things done, willbe an invaluable guide book for professionals who want to deliver under pressure." John Ellett, Author, The CMO Manifesto
Book Synopsis Thinking About Management by : Mortimer Levitt
Download or read book Thinking About Management written by Mortimer Levitt and published by Simon and Schuster. This book was released on 1998-10 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: In twenty-seven innovative briefings, Levitt discusses management theory and practice and emphasizes the importance of such skills as listening and learning. "Knowledge is peculiar. It has the special quality of enriching those who receive it without impoverishing or diminishing those who give it away. But the most precious of all knowledge can be neither taught nor passed on...the most important thing is the general manager knows and does involve that kind of knowledge--inherent, authentic, and resistant to teachability but not to learnability."—from Chapter 3, "Management and Knowledge"
Book Synopsis The Marketing Mode by : Theodore Levitt
Download or read book The Marketing Mode written by Theodore Levitt and published by . This book was released on 1969 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: