Take Charge Product Management

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Take Charge Product Management: Time-Tested Tips, Tactics and Tools for the New Or Improved Product Manager

Author : Greg Geracie
Publisher : Greg Geracie
ISBN 13 : 0615379273
Total Pages : 232 pages
Book Rating : 4.6/5 (153 download)

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Book Synopsis Take Charge Product Management: Time-Tested Tips, Tactics and Tools for the New Or Improved Product Manager by : Greg Geracie

Download or read book Take Charge Product Management: Time-Tested Tips, Tactics and Tools for the New Or Improved Product Manager written by Greg Geracie and published by Greg Geracie. This book was released on 2010-07 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock your product management potential and achieve breakthrough performance for your products and company! If you're looking for an effective and proven approach to product management – one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error – this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful. Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value. Learn how to: • Understand what's expected of you at each stage of your company's growth • Add value to your organization by understanding your executives' expectations • Evaluate the range of product management approaches available • Gather the mission-critical information you need to succeed • Develop an effective vision for your offering • Align your organization behind your product decisions • Form cross-functional teams and synchronize with the development team • Shift from reactive to proactive product management • Document your results

Take Charge Product Management

Author : Greg Geracie
Publisher : Actuation Consulting (Actuation Publications)
ISBN 13 : 9780983111627
Total Pages : 232 pages
Book Rating : 4.1/5 (116 download)

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Book Synopsis Take Charge Product Management by : Greg Geracie

Download or read book Take Charge Product Management written by Greg Geracie and published by Actuation Consulting (Actuation Publications). This book was released on 2013-06-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock your product management potential and achieve breakthrough performance for your products and company! If you're looking for an effective and proven approach to product management - one that recognizes that the majority of product managers enter the field with little or no training and must learn through trial and error - this is the book for you. Take Charge Product Management guides you step-by-step along the product management path with tips, tactics, and tools to make you and your products more successful. Whether you're a new or experienced product manager, or a seasoned executive leading a team of product managers, this hands-on guide arms you with best practices to optimize your time and effectiveness and increase your value. "Take Charge Product Management is a great read to understand both the field and the role of product management. However this book goes further with valuable lessons for all product managers to master including; product lifecycle management, aligning development and product management goals, and establishing process around business outcomes. It's a truly enjoyable read." - Greg Cohen, author of Agile Excellence for Product Managers "I wish I had this book 10 years ago when I had started my career...but what is nice about this book is that I know I will continue to use it for the next 10 years of my career." - Silicon Valley Product Management Association Book Review Take Charge Product Management is "a great, easy-to-read introduction that includes a lot of good tips and nuggets of wisdom about how to operate effectively within an organization as a product manager." - Jeff Lash, How To Be A Good Product Manager "Geracie is teaching through a fundamental tool that all product managers should know, "the user persona/user story." If only text books were written like this, learning would be easier, more relevant, and much more enjoyable." - Boston Product Management Association Book Review "Greg Geracie has compiled a thoroughly "user friendly', 232-page compendium of instructions, advice, commentary, insights, tips, tricks, tools and techniques for adding value...a complete course under one cover! "Take Charge" fully lives up to the promise of its title and is enthusiastically recommended reading!" - The Midwest Book Review "Greg Geracie's book Take Charge Product Management does an excellent job of explaining why the role of a product manager is so central to the successful integration of a company's business functions. I also found Greg's description of the Agile software development process and its impact upon product managers to be particularly insightful." - MIT Professor Steven Eppinger co-author of Product Design and Development "Take Charge Product Management is easy to read with a nice casual style to the writing. It's clear that Greg has lived through much (if not all) of Sean's experiences himself during his career and is now imparting the wisdom gained to the next generation of new Product Managers." - Saeed Khan, On Product Management "Geracie nails it with Take Charge Product Management. The book's format really brings home the tools and processes that are required to become a leader in any organization's product management function. Take Charge Product Management should be the new bible for all product managers!" - Kevin Maguire, General Manager, Philips Healthcare About the Author Greg Geracie is the President and Founder of Actuation Consulting, LLC., providing product management advisory services, training, and consulting to organizations nationwide. Actuation Consulting is the culmination of over 23 years' experience in product management and marketing leadership positions for start-ups, private equity-backed ventures, mid-sized companies, and multi-billion dollar corporations.

Product Management Essentials

Author : Aswin Pranam
Publisher : Apress
ISBN 13 : 1484233034
Total Pages : 179 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Product Management Essentials by : Aswin Pranam

Download or read book Product Management Essentials written by Aswin Pranam and published by Apress. This book was released on 2017-12-12 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.

The Guide to the Product Management and Marketing Body of Knowledge

Author : Greg Geracie
Publisher : Aipmm
ISBN 13 : 9780984518500
Total Pages : 346 pages
Book Rating : 4.5/5 (185 download)

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Book Synopsis The Guide to the Product Management and Marketing Body of Knowledge by : Greg Geracie

Download or read book The Guide to the Product Management and Marketing Body of Knowledge written by Greg Geracie and published by Aipmm. This book was released on 2013 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the Standard for Product Management and Marketing Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK(r) Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness. As a result of this groundbreaking collaboration within the product management community and across the adjoining professions, the ProdBOK Guide provides the most comprehensive view of product management and marketing as they apply to a wide range of goods and services. The resulting standard provides product managers with essential knowledge to improve the practice of product management and deliver organizational results. This edition of the ProdBOK Guide: Introduces a product management lifecycle for goods and services Encompasses and defines traditional product development processes such as waterfall, as well as newer approaches that fall under the Agile umbrella Illustrates the various inputs and outputs that product managers should consider at each phase of the product management lifecycle Highlights how to optimize the working relationship between product management professionals and our counterparts in the project, program, portfolio management, user experience, and business analyst communities Describes essential tools that product managers should be aware of and utilize as they work to create value for their Organizations The ProdBOK Guide represents an industry-wide effort to establish a standard for the practice of product management. The book was sponsored by the Association of International Product Marketing and Management (AIPMM). Founded in 1998, AIPMM aims to help professionals like you attain a higher level of knowledge and enhance the results you bring to your organizations every day. About the Authors Greg Geracie is a recognized product management thought leader and the president of Actuation Consulting, a global provider of product management training, consulting, and advisory services to some of the world's most well-known organizations. Greg is the author of the global best seller Take Charge Product Management and led the development of the ProdBOK Guide as editor-in-chief. He is also an adjunct professor at DePaul University in Chicago, Illinois. Steven D. Eppinger is professor of management science and innovation at the Massachusetts Institute of Technology (MIT) Sloan School of Management. Professor Eppinger teaches MIT's executive programs in product development and complex project management. He has co-authored a leading textbook, Product Design and Development (5th edition, 2012, McGraw-Hill), which is used by hundreds of universities around the worl

Product Management in Practice

Author : Matt LeMay
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491982241
Total Pages : 188 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Product Management in Practice by : Matt LeMay

Download or read book Product Management in Practice written by Matt LeMay and published by "O'Reilly Media, Inc.". This book was released on 2017-11-08 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills— communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, andtoolsets. For current and aspiring product managers, this book explores:? On-the-ground tactics for facilitating collaboration and communication? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad

High Growth Handbook

Author : Elad Gil
Publisher : Stripe Press
ISBN 13 : 1953953379
Total Pages : 396 pages
Book Rating : 4.9/5 (539 download)

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Book Synopsis High Growth Handbook by : Elad Gil

Download or read book High Growth Handbook written by Elad Gil and published by Stripe Press. This book was released on 2018-07-17 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: High Growth Handbook is the playbook for growing your startup into a global brand. Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises. Across all of these breakout companies, Gil has identified a set of common patterns and created an accessible playbook for scaling high-growth startups, which he has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including: · The role of the CEO · Managing a board · Recruiting and overseeing an executive team · Mergers and acquisitions · Initial public offerings · Late-stage funding. Informed by interviews with some of the biggest names in Silicon Valley, including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.

The Product Managers Handbook, 3E

Author : Linda Gorchels
Publisher : McGraw Hill Professional
ISBN 13 : 007177209X
Total Pages : 408 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The Product Managers Handbook, 3E by : Linda Gorchels

Download or read book The Product Managers Handbook, 3E written by Linda Gorchels and published by McGraw Hill Professional. This book was released on 2005-11-28 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels

Taking Charge

Author : John O. Whitney
Publisher : Beard Books
ISBN 13 : 9781893122031
Total Pages : 304 pages
Book Rating : 4.1/5 (22 download)

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Book Synopsis Taking Charge by : John O. Whitney

Download or read book Taking Charge written by John O. Whitney and published by Beard Books. This book was released on 1998 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Beyond Management

Author : M. Addleson
Publisher : Springer
ISBN 13 : 0230343414
Total Pages : 369 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Beyond Management by : M. Addleson

Download or read book Beyond Management written by M. Addleson and published by Springer. This book was released on 2011-09-22 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional management structures, systems,and tools, intended to make the first factories of the industrial ageefficient, are now obsolete. Applying them to knowledge-work has exactly the opposite effect, causing all kinds of breakdowns. This book explains why knowledge workers have to manage themselves and tells them how to do it.

INSPIRED

Author : Marty Cagan
Publisher : John Wiley & Sons
ISBN 13 : 111938754X
Total Pages : 370 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis INSPIRED by : Marty Cagan

Download or read book INSPIRED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2017-11-17 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

EMPOWERED

Author : Marty Cagan
Publisher : John Wiley & Sons
ISBN 13 : 1119691257
Total Pages : 435 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis EMPOWERED by : Marty Cagan

Download or read book EMPOWERED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2020-12-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--

Product Manager Product Success

Author : Jim Anderson
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781492380160
Total Pages : 0 pages
Book Rating : 4.3/5 (81 download)

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Book Synopsis Product Manager Product Success by : Jim Anderson

Download or read book Product Manager Product Success written by Jim Anderson and published by Createspace Independent Publishing Platform. This book was released on 2013-09-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Jim Anderson explores what product managers have to do in order to make their products a success. Dr. Anderson uses real-world examples from Microsoft, Dell, and Toyota to show product managers both what works and what doesn't work when it comes to capturing your customer's imagination (and their wallets). What You'll Find Inside: FORGET THE IPHONE: WHAT CAN APPLE TEACH PRODUCT MANAGERS? HOW TO MAKE THE BEST PRODUCT MANAGEMENT DECISIONS WHAT MEDICAL DOCTORS CAN TEACH PRODUCT MANAGERS THE 3 SECRETS TO CREATING GOOD PRODUCT REQUIREMENTS Product managers can get caught up in the details of their product. There always seem to be new requirements to create, product launches to schedule, and features to document. However, the secret to being a successful product manager is to realize that the job is really about having good communication skills. It's the people that you work with both inside of your company as well as outside of your company that will determine how far you'll go in your career. This book has been written to give you a helping hand. I want to get you to take notice of the day-to-day things that are going to play a role in determining the next step in your career. It's not going to be your technical knowledge or your understanding of your market that is going to help you to move to the next level, but rather how others perceive you. Contained in this book are the tips and tricks that you are going to need in order to take control of your product manager career. As you read each chapter, take a moment to think about how you can start to use the information in your job immediately. I think that you are going to be both surprised and pleased with just how much this information is going to help you take your product manager career to the next level!

Take Charge of Your Mind

Author : Paul Hannam
Publisher : Hampton Roads Publishing
ISBN 13 : 1612831729
Total Pages : 258 pages
Book Rating : 4.6/5 (128 download)

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Book Synopsis Take Charge of Your Mind by : Paul Hannam

Download or read book Take Charge of Your Mind written by Paul Hannam and published by Hampton Roads Publishing. This book was released on 2006-05-16 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Take Charge of Your Mind, business entrepreneur and Oxford lecturer Paul Hannam and noted psychologist John Selby present well-researched and easily mastered "cognitive uplift" methods for consciously expanding your mental performance, personal power, and satisfaction at work. This easy-to-master Take Charge process enables you to wake up your mind and truly shine at work. By unleashing the remarkable power of your integrated mental, emotional, and intuitive capacity, you'll gain creative brilliance and inner confidence, successful customer bonding, and a new sense of well-being and fulfillment.

The Product Manager's Toolkit®

Author : Gabriel Steinhardt
Publisher : Springer
ISBN 13 : 331949998X
Total Pages : 207 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis The Product Manager's Toolkit® by : Gabriel Steinhardt

Download or read book The Product Manager's Toolkit® written by Gabriel Steinhardt and published by Springer. This book was released on 2017-05-15 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes, tasks, and deliverables) that covers all aspects of product management. It helps students of product management, product management practitioners, product management organizations, and corporations understand the value, theory, and implementation of product management. It outlines a practical approach to clarify role definitions, identify responsibilities, define processes and deliverables, and improve the ability to communicate with stakeholders. The book details the fundamentals of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.

Crossing the Chasm

Author : Geoffrey A. Moore
Publisher : Harper Collins
ISBN 13 : 0061795860
Total Pages : 254 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis Crossing the Chasm by : Geoffrey A. Moore

Download or read book Crossing the Chasm written by Geoffrey A. Moore and published by Harper Collins. This book was released on 2009-03-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Software Product Management and Pricing

Author : Hans-Bernd Kittlaus
Publisher : Springer Science & Business Media
ISBN 13 : 3540769870
Total Pages : 234 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Software Product Management and Pricing by : Hans-Bernd Kittlaus

Download or read book Software Product Management and Pricing written by Hans-Bernd Kittlaus and published by Springer Science & Business Media. This book was released on 2008-12-18 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Software product management and pricing are key success factors for any organization providing software, be it a software company or an organization responsible for software in a company that belongs to a different industry. After defining the term "software product" and looking at the business and organizational sides, the core elements of software product management and pricing are discussed. Recommendations are given on how to deal with these elements depending on different types of organizations and products in order to achieve the long-term success.

Product Management Secrets

Author : Jim Anderson
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781494495916
Total Pages : 0 pages
Book Rating : 4.4/5 (959 download)

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Book Synopsis Product Management Secrets by : Jim Anderson

Download or read book Product Management Secrets written by Jim Anderson and published by Createspace Independent Publishing Platform. This book was released on 2013-12-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The job of a product manager is made even more difficult by the simple fact that it really does not come with any clear instructions on how to do it correctly. As product managers we are constantly searching for ways to become better. What You'll Find Inside: 9 WAYS TO TO BECOME AN INFORMATION PRODUCT MANAGER WHY PRODUCT MANAGERS NEED TO KNOW THAT COST PLUS PRICING IS WRONG, WRONG, WRONG WHAT IS A "PRODUCT VISION"? WEB 2.0 PRODUCT MANAGEMENT: IT'S ALL ABOUT PARTICIPATION One of the things that every product manager quickly realizes is that their career success is very closely tied to the financial success of their product. It is the job of the product manager to make sure that his or her product is meeting the needs of their customer. One of the most challenging aspects of creating a product that meets a customer's needs is to decide on what the right price to charge is. The goal is to charge as much as you can without exceeding what your customer's perception of the value of your product is. There are a lot of wrong ways to do this and just a few correct ways. One of the most important things that a product manager can do is to learn from the actions of other product managers. Not all product management programs succeed. We need to teach ourselves to keep our eyes open and watch and learn from both the successes and failures of other product managers. As though being a product manager was not hard enough, we also don't control the world in which we live. This means that we need to create plans to deal with events like product name changes, recessions, and irrational customers. This book has been written to provide you with the insights that you are going to need in order to develop your product management skills. We'll be talking about what you need to take into consideration when you are creating a price for your product, how to start your year off on the right foot, and how to create a vision for your product. For more information on what it takes to be a great product manager, check out my blog, The Accidental Product Manager, at: www.TheAccidentalPM.com