Taboo In Advertising

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Taboo in Advertising

Author : Elsa Simões Lucas Freitas
Publisher : John Benjamins Publishing
ISBN 13 : 9027290490
Total Pages : 242 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Taboo in Advertising by : Elsa Simões Lucas Freitas

Download or read book Taboo in Advertising written by Elsa Simões Lucas Freitas and published by John Benjamins Publishing. This book was released on 2008-07-09 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taboos are much more than just a synonym of ‘forbidden’. Proof of the concept’s complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and static images) that convey meaning in ads. Taboo is very often conveyed or disguised through one of the channels while the others play the opposite role, thus achieving a balance that prevents the ad from being too obscure to be understood or too daring for the general public to accept it. For this comprehensive approach, concepts are drawn from different disciplines: textual and semiotic analysis from linguistics, theories of taboo from anthropology, and background to advertising from media studies.

Taboo in Advertising

Author : Elsa Simões Lucas Freitas
Publisher : John Benjamins Publishing
ISBN 13 : 9027254230
Total Pages : 240 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Taboo in Advertising by : Elsa Simões Lucas Freitas

Download or read book Taboo in Advertising written by Elsa Simões Lucas Freitas and published by John Benjamins Publishing. This book was released on 2008 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taboos are much more than just a synonym of 'forbidden'. Proof of the concept's complexity can be found in the way ads often try to hide the taboo inherent to their products or, conversely, in the way certain taboo readings are foregrounded on purpose in other ads. This volume shows why and how that happens, using print and television ads to exemplify (a) the elaborate strategies used by ads for certain products to cleverly hide the taboo inherent to them, and (b) the deliberate recourse to taboo references in ads for products that do not present any taboo connotation. The linguistic analysis undertaken takes into account the different modes (verbal language, music, sound effects, moving and static images) that convey meaning in ads. Taboo is very often conveyed or disguised through one of the channels while the others play the opposite role, thus achieving a balance that prevents the ad from being too obscure to be understood or too daring for the general public to accept it. For this comprehensive approach, concepts are drawn from different disciplines: textual and semiotic analysis from linguistics, theories of taboo from anthropology, and background to advertising from media studies.

The Oxford Handbook of Taboo Words and Language

Author : Keith Allan
Publisher :
ISBN 13 : 0198808194
Total Pages : 465 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis The Oxford Handbook of Taboo Words and Language by : Keith Allan

Download or read book The Oxford Handbook of Taboo Words and Language written by Keith Allan and published by . This book was released on 2019 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together experts from a wide range of disciplines to define and describe taboo words and language and to investigate the reasons and beliefs behind them. It examines topics such as impoliteness, swearing, censorship, taboo in deaf communities, translation of tabooed words, and the use of taboo in banter and comedy.

Taboo Comedy

Author : Chiara Bucaria
Publisher : Springer
ISBN 13 : 1137593385
Total Pages : 238 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Taboo Comedy by : Chiara Bucaria

Download or read book Taboo Comedy written by Chiara Bucaria and published by Springer. This book was released on 2016-11-26 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in this collection explore taboo and controversial humour in traditional scripted (sitcoms and other comedy series, animated series) and non-scripted forms (stand-up comedy, factual and reality shows, and advertising) both on cable and network television. Whilst the focus is predominantly on the US and UK, the contributors also address more general and global issues and different contexts of reception, in an attempt to look at this kind of comedy from different perspectives. Over the last few decades, taboo comedy has become a staple of television programming, thus raising issues concerning its functions and appropriateness, and making it an extremely relevant subject for those interested in how both humour and television work.

Do's and Taboos Around the World for Women in Business

Author : Roger E. Axtell
Publisher : Wiley
ISBN 13 : 9780471143642
Total Pages : 276 pages
Book Rating : 4.1/5 (436 download)

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Book Synopsis Do's and Taboos Around the World for Women in Business by : Roger E. Axtell

Download or read book Do's and Taboos Around the World for Women in Business written by Roger E. Axtell and published by Wiley. This book was released on 1997-04-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Women Need to Know to Succeed in International Business From meeting protocol and sexual harassment to dining and gift giving, the rules for conducting business abroad can be dramatically different from those at home--and they can also vary from country to country. But with this indispensable resource, you'll have everything you need to successfully interact with your business counterparts, whether you're doing business in Caracas, Calcutta, or Copenhagen. Bestselling author Roger Axtell combines his 30 years of experience working abroad with the advice of three cross-cultural consultants to provide you with guidance and specific advice on: * Survival --Knowing the culture, protocol, safety, and staying healthy * Cultural differences --A country-by-country listing of the rules for proper dress, speech, table manners, etc. * Climbing the career ladder --Resources listing the best schools, courses, and language training, advice on finding mentors, and more * Personal issues --Dating rules in different cultures, balancing an international career and family life, dealing with harassment and discrimination

This Book Is Taboo

Author : Randall Eggert
Publisher :
ISBN 13 : 9781524925710
Total Pages : 270 pages
Book Rating : 4.9/5 (257 download)

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Book Synopsis This Book Is Taboo by : Randall Eggert

Download or read book This Book Is Taboo written by Randall Eggert and published by . This book was released on 2021-07-13 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Trade and Taboo

Author : Sarah Bond
Publisher : University of Michigan Press
ISBN 13 : 0472130080
Total Pages : 335 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis Trade and Taboo by : Sarah Bond

Download or read book Trade and Taboo written by Sarah Bond and published by University of Michigan Press. This book was released on 2016-10-25 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applies new methodological approaches to the study of ancient history

Taboo

Author : Jon Entine
Publisher : PublicAffairs
ISBN 13 : 0786724501
Total Pages : 425 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis Taboo by : Jon Entine

Download or read book Taboo written by Jon Entine and published by PublicAffairs. This book was released on 2008-08-05 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: In virtually every sport in which they are given opportunity to compete, people of African descent dominate. East Africans own every distance running record. Professional sports in the Americas are dominated by men and women of West African descent. Why have blacks come to dominate sports? Are they somehow physically better? And why are we so uncomfortable when we discuss this? Drawing on the latest scientific research, journalist Jon Entine makes an irrefutable case for black athletic superiority. We learn how scientists have used numerous, bogus "scientific" methods to prove that blacks were either more or less superior physically, and how racist scientists have often equated physical prowess with intellectual deficiency. Entine recalls the long, hard road to integration, both on the field and in society. And he shows why it isn't just being black that matters—it makes a huge difference as to where in Africa your ancestors are from.Equal parts sports, science and examination of why this topic is so sensitive, Taboois a book that will spark national debate.

Provocation in Advertising : a Conceptualization and an Empirical Assessment

Author : Paul, Olivia
Publisher : Québec : Faculté des sciences de l'administration de l'Université Laval, Direction de la recherche
ISBN 13 : 9782895241669
Total Pages : 25 pages
Book Rating : 4.2/5 (416 download)

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Book Synopsis Provocation in Advertising : a Conceptualization and an Empirical Assessment by : Paul, Olivia

Download or read book Provocation in Advertising : a Conceptualization and an Empirical Assessment written by Paul, Olivia and published by Québec : Faculté des sciences de l'administration de l'Université Laval, Direction de la recherche. This book was released on 2003 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Fallin' Up

Author : Taboo
Publisher : Simon and Schuster
ISBN 13 : 1439192081
Total Pages : 354 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Fallin' Up by : Taboo

Download or read book Fallin' Up written by Taboo and published by Simon and Schuster. This book was released on 2011-10-18 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A founding member of the Black Eyed Peas shares the inspiring story of his rise from the streets of East L.A. to the heights of international fame.

Taboo Topics

Author : Norman L. Farberow
Publisher : Routledge
ISBN 13 : 1351487183
Total Pages : 172 pages
Book Rating : 4.3/5 (514 download)

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Book Synopsis Taboo Topics by : Norman L. Farberow

Download or read book Taboo Topics written by Norman L. Farberow and published by Routledge. This book was released on 2017-07-05 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is it so hard to investigate taboo topics? A myriad of forces shape and fashion human action, reaction, thought, and feeling, and these are not always well understood. Norman L. Farberow argues that culture itself provides structure for its members, developing in a well-defined way the rules to which they will conform. Such rules find expression not only in written laws and regulations but include, and most often stem from, unwritten folkways, customs, and especially taboos, the subject of this book.The researchers reporting in this volume take no position on the nature of a taboo itself, but concentrate on the difficulty in investigating taboos. As members of society and human beings, they do make judgments and personal investments. Thus, when taboos continue or develop without useful society-enriching functions or facilitate self-destructive activities, they raise questions about why they persist.Such topics include many areas‘some social, such as sex, death, and peace; others more academic, such as parapsychology, graphology, religion, and hypnosis. Peace and the public are included in the discussion because they are emotion-laden areas and powerful and important factors in a shrinking world and expanding universe. Peace, especially, has begun to be looked upon with suspicion perhaps a real commentary on our times. This probing collection will be sure to interest sociologists, anthropologists, and all other social scientists.

Social Communication in Advertising

Author : William Leiss
Publisher : Psychology Press
ISBN 13 : 9780415903547
Total Pages : 442 pages
Book Rating : 4.9/5 (35 download)

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Book Synopsis Social Communication in Advertising by : William Leiss

Download or read book Social Communication in Advertising written by William Leiss and published by Psychology Press. This book was released on 1990 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.

The Chemical Weapons Taboo

Author : Richard MacKay Price
Publisher : Cornell University Press
ISBN 13 : 9780801433061
Total Pages : 254 pages
Book Rating : 4.4/5 (33 download)

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Book Synopsis The Chemical Weapons Taboo by : Richard MacKay Price

Download or read book The Chemical Weapons Taboo written by Richard MacKay Price and published by Cornell University Press. This book was released on 1997 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard M. Price asks why, among all the ominous technologies of weaponry throughout the history of warfare, chemical weapons carry a special moral stigma. Something more seems to be at work than the predictable resistance people have expressed to any new weaponry, from the crossbow to nuclear bombs. Perceptions of chemical warfare as particularly abhorrent have been successfully institutionalized in international proscriptions and, Price suggests, understanding the sources of this success might shed light on other efforts at arms control.To explore the origins and meaning of the chemical weapons taboo, Price presents a series of case studies from World War I through the Gulf War of 1990-1991. He traces the moral arguments against gas warfare from the Hague Conferences at the turn of the century through negotiations for the Chemical Weapons Convention of 1993. From the Italian invasion of Ethiopia to the war between Iran and Iraq, chemical weapons have been condemned as the "poor man's bomb." Drawing upon insights from Michel Foucault to explain the role of moral norms in an international arena rarely sensitive to such pressures, he focuses on the construction of and mutations in the refusal to condone chemical weapons.

Advertising Language

Author : Keiko Tanaka
Publisher : Routledge
ISBN 13 : 1134640463
Total Pages : 170 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Advertising Language by : Keiko Tanaka

Download or read book Advertising Language written by Keiko Tanaka and published by Routledge. This book was released on 2005-07-05 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries. The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.

The Book

Author : Alan Watts
Publisher : Vintage
ISBN 13 : 0679723005
Total Pages : 169 pages
Book Rating : 4.6/5 (797 download)

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Book Synopsis The Book by : Alan Watts

Download or read book The Book written by Alan Watts and published by Vintage. This book was released on 1989-08-28 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revelatory primer on what it means to be human, from "the perfect guide for a course correction in life" (Deepak Chopra)—and a mind-opening manual of initiation into the central mystery of existence. At the root of human conflict is our fundamental misunderstanding of who we are. The illusion that we are isolated beings, unconnected to the rest of the universe, has led us to view the “outside” world with hostility, and has fueled our misuse of technology and our violent and hostile subjugation of the natural world. To help us understand that the self is in fact the root and ground of the universe, Watts has crafted a revelatory primer on what it means to be human—and a mind-opening manual of initiation into the central mystery of existence. In The Book, Alan Watts provides us with a much-needed answer to the problem of personal identity, distilling and adapting the Hindu philosophy of Vedanta.

Teaching the Taboo

Author : Rick Ayers
Publisher : Teachers College Press
ISBN 13 : 0807772860
Total Pages : 161 pages
Book Rating : 4.8/5 (77 download)

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Book Synopsis Teaching the Taboo by : Rick Ayers

Download or read book Teaching the Taboo written by Rick Ayers and published by Teachers College Press. This book was released on 2014 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rick and William Ayers renew their challenge to teachers to teach initiative, to teach imagination, to “teach the taboo” in the new edition of this bestseller. Drawing from a lifetime of deep commitment to students, teaching, and social justice, the authors update their powerful critique of schooling and present classroom stories of everyday teachers grappling with many of today’s hotly debated issues. They invite educators to live a teaching life of questioning—to imagine classrooms where every established and received bit of wisdom, common sense, orthodoxy, and dogma is open for examination, interrogation, and rethinking. Teaching the Taboo, Second Edition is an insightful guide to effective pedagogy and essential reading for anyone looking to evolve as an educator. What’s new for the second edition of Teaching the Taboo! A deeper exploration of issues of white privilege and racism and war and peace. A more thorough examination of the problems with math and science education, including possible solutions. An expanded exploration of the importance of creative writing for validating individual and community experiences. A more thorough discussion of Freire’s work and comparison to the radical teaching projects of African American activists in the south during the Freedom Schools. An in-depth look at how students can be part of co-constructing historical narratives and analyses. An update on school struggles in Atlanta, Chicago, and Seattle. Praise for the first edition of Teaching the Taboo! “For those frustrated by the thrust of educational 'reform'…this book provides what can be described as both a challenge and a set of alternatives.” —Education Review “Drawing from a lifetime of deep thinking about education and courageous commitment to precious students, Rick and William Ayers have given us a marvelous book. Their devastating critique of the pervasive market models in education and their powerful defense of democratic forms of imagination in schools are so badly needed in our present-day crisis!” —Cornel West, Princeton University “Teaching the Taboo is provocative, challenging, funny in places, wild but sensible enough to be useful, inspiring, and practical for educators who are working to negate the educational madness that is infecting the schools.” —Herb Kohl, author of 36 Children and Painting Chinese Rick Ayers is a university instructor and founder of the Communication Arts and Sciences small school at Berkeley High School, and teaches at the University of San Francisco. William Ayers is a school reform activist and a Distinguished Professor of Education and Senior University Scholar at the University of Illinois at Chicago.

Controversies in Contemporary Advertising

Author : Kim Bartel Sheehan
Publisher : SAGE Publications
ISBN 13 : 1483315436
Total Pages : 336 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Controversies in Contemporary Advertising by : Kim Bartel Sheehan

Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.