Summary Of The Art Of Social Media By Guy Kawasaki And Peg Fitzpatrick

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Summary of The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick

Author : QuickRead
Publisher : QuickRead.com
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick by : QuickRead

Download or read book Summary of The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick written by QuickRead and published by QuickRead.com. This book was released on with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to make social media work for you. You might know Guy Kawasaki for his autobiography Wise Guy or for being a member of the innovative team that launched Apple’s Mac computer. But the author is most well known for his work as a marketing specialist and now he’s bringing that marketing expertise to you! The Art of Social Media (2014) is an anthology of Kawasaki’s most effective marketing tips for launching your business on social media. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a summary and an analysis and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book published on QuickRead and want us to remove it, please contact us at [email protected].

The Art of Social Media

Author : Guy Kawasaki
Publisher : Penguin
ISBN 13 : 0698197674
Total Pages : 210 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Art of Social Media by : Guy Kawasaki

Download or read book The Art of Social Media written by Guy Kawasaki and published by Penguin. This book was released on 2014-12-04 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

Summary of Guy Kawasaki & Peg Fitzpatrick's The Art of Social Media

Author : Everest Media,
Publisher : Everest Media LLC
ISBN 13 :
Total Pages : 23 pages
Book Rating : 4.8/5 (225 download)

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Book Synopsis Summary of Guy Kawasaki & Peg Fitzpatrick's The Art of Social Media by : Everest Media,

Download or read book Summary of Guy Kawasaki & Peg Fitzpatrick's The Art of Social Media written by Everest Media, and published by Everest Media LLC. This book was released on 2022-05-22T22:59:00Z with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 Before we work on your profile, you should pick a good screen name. The longer you use a bad one, the harder it will be to change it later, and the more negative effects it will have. Use a simple and logical screen name. #2 Your profile should make the reader think you are likable, trustworthy, and competent. It should include a picture, a summary of your education and work experience, and links to your blog, website, and social media accounts. #3 Your avatar should provide a picture of who you are, and it should support the narrative that you’re likable, trustworthy, and competent. It should not show your family, friends, dog, or car, because there isn’t room. #4 The cover is a larger photo that you can use to tell a story and communicate information about what’s important to you. It is a place where you can blow your social media credibility by not changing the default design that platforms provide.

Summary: The Art of Social Media

Author : BusinessNews Publishing,
Publisher : Business Book Summaries
ISBN 13 : 2511041081
Total Pages : 26 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Summary: The Art of Social Media by : BusinessNews Publishing,

Download or read book Summary: The Art of Social Media written by BusinessNews Publishing, and published by Business Book Summaries. This book was released on 2016-07-20 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Guy Kawasaki and Peg Fitzpatrick's book: "The Art of Social Media: Power Tips for Power Users". This complete summary of the ideas from Guy Kawasaki and Peg Fitzpatrick's book "The Art of Social Media" explains how social media has become one of the most effective ways to market a product, promote a business and communicate with customers. In fact, social media is now so important that it can make or break your marketing campaign. This means that it is essential to learn how to use it effectively, by becoming a "power user". There are just three steps involved in becoming a social media power user: build your foundation, amass digital assets and then go to market as required. This summary will take you through every step to ensure you get the most out of social media and extract maximum returns for your marketing dollar. Added-value of this summary: • Save time • Understand key principles • Expand your marketing skills To learn more, read "The Art of Social Media" and learn to use social media to your advantage.

SUMMARY - The Art Of Social Media: Power Tips For Power Users By Guy Kawasaki And Peg Fitzpatrick

Author : Shortcut Edition
Publisher : Shortcut Edition
ISBN 13 :
Total Pages : 22 pages
Book Rating : 4./5 ( download)

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Book Synopsis SUMMARY - The Art Of Social Media: Power Tips For Power Users By Guy Kawasaki And Peg Fitzpatrick by : Shortcut Edition

Download or read book SUMMARY - The Art Of Social Media: Power Tips For Power Users By Guy Kawasaki And Peg Fitzpatrick written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-06-01 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will learn how to master all the strategies for using social networks, in order to make them an asset in your professional life. *You will also learn : how to use social networks as a lever for your professional activities ; that your profile should tell a story; how to attract new subscribers; how to multiply your presence on social networks. *Former marketing manager at Apple and current head of CANVAS, an online design service, Guy Kawasaki, accompanied by his colleague and partner Peg Fitzpatrick, offer in this book, tips, secrets and advice to optimize the use of social media platforms and get more out of them. From optimizing the profile to writing content and intelligent step-by-step comment management, nothing will be left out. *Buy now the summary of this book for the modest price of a cup of coffee!

Summary of The Art of Social Media – [Keypoints and Takeaways]

Author : PenZen Summaries
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of The Art of Social Media – [Keypoints and Takeaways] by : PenZen Summaries

Download or read book Summary of The Art of Social Media – [Keypoints and Takeaways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-10-06 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Social Media summary includes the key points and important takeaways from the book The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick. The summary of The Art of Social Media – Power Tips for Power Users presented here include a short overview at the start and the main points at the end of the summary. The Summary of The book "The Art of Social Media" teaches readers the most efficient strategies for professionally promoting themselves or their products on various social media platforms. The authors provide guidance on how to maximise one's potential across a variety of today's most popular social media platforms, such as Google+, Facebook, Twitter, and others. Disclaimer: 1. This is an unofficial summary and not intended to replace the original book. 2. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 3. The purpose of this summary is to highlight the outline and ideas in original book more effectively and to encourage reader to buy the original book. We recommend to buy excellent original book. 4. The author or publisher of this summary is not associated in any way with the author or publisher of the original book.

SUMMARY

Author : Edition Shortcut (author)
Publisher :
ISBN 13 : 9781005185480
Total Pages : 0 pages
Book Rating : 4.1/5 (854 download)

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Book Synopsis SUMMARY by : Edition Shortcut (author)

Download or read book SUMMARY written by Edition Shortcut (author) and published by . This book was released on 1901 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The End of Marketing

Author : Carlos Gil
Publisher : Kogan Page Publishers
ISBN 13 : 0749497599
Total Pages : 241 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The End of Marketing by : Carlos Gil

Download or read book The End of Marketing written by Carlos Gil and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

Dataclysm

Author : Christian Rudder
Publisher : Crown
ISBN 13 : 0385347383
Total Pages : 226 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Dataclysm by : Christian Rudder

Download or read book Dataclysm written by Christian Rudder and published by Crown. This book was released on 2014-09-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Bestseller An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are. For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers. In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.

The Secrets of Selling

Author : Geoff King
Publisher : Pearson UK
ISBN 13 : 0273742345
Total Pages : 203 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis The Secrets of Selling by : Geoff King

Download or read book The Secrets of Selling written by Geoff King and published by Pearson UK. This book was released on 2012-12-27 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to beat your sales target? Buy this book. The new edition of this highly successful sales bible is full of practical tips, tricks and advice and now comes in a smaller, more accessible package. The Secrets of Selling, 2nd edition covers all the key areas in a concise and snappy style and is easy to navigate - essential features for the time pressured modern sales professional. It covers the full range of situations that sales people at all levels will encounter, from how to size up your prospective client quickly, to the best time to mention your price. It has a genuinely practical approach - providing you with the tips, tricks and techniques that will help you improve your sales performance. This new edition has been completely revised and updated throughout. Key changes include:. Summaries, in the form of checklists included at each of the three sections. A chapter on Body Language, including new information on how to spot lying. New information on icebreakers in meetings.

Purposeful

Author : Jennifer Dulski
Publisher : Random House
ISBN 13 : 0753548372
Total Pages : 288 pages
Book Rating : 4.7/5 (535 download)

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Book Synopsis Purposeful by : Jennifer Dulski

Download or read book Purposeful written by Jennifer Dulski and published by Random House. This book was released on 2018-05-24 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for people who want to believe they can affect change, to help them understand where they have power, and how to use it. Our world of work is changing and we need new lessons on how to adapt to these new values, whether that’s balancing work and family life or empowering women as leaders. Former senior executive at Yahoo and Google, and now President and COO of Change.org, Jennifer Dulski uses her own life experiences, stories from throughout her career, and inspiring examples of Change.org petition starters to offer lessons on how we can all tap into our power to change the world. From following your natural talents, finding a mentor, harnessing the power of fear, and closing the confidence gap, Jennifer will teach you how we can all be leaders, doing more meaningful work and living a life with more purpose.

Social Media Is Bullshit

Author : B. J. Mendelson
Publisher : St. Martin's Press
ISBN 13 : 1250017505
Total Pages : 239 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Social Media Is Bullshit by : B. J. Mendelson

Download or read book Social Media Is Bullshit written by B. J. Mendelson and published by St. Martin's Press. This book was released on 2012-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.

Social Media Explained

Author : Mark W. Schaefer
Publisher : Mark W. Schaefer
ISBN 13 : 9780692062067
Total Pages : 0 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis Social Media Explained by : Mark W. Schaefer

Download or read book Social Media Explained written by Mark W. Schaefer and published by Mark W. Schaefer. This book was released on 2018-01-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a social media strategy for your organization may seem overwhelming, but it doesn't have to be. Acclaimed author, educator, and marketing consultant Mark W. Schaefer untangles the world's most confusing business trend in this all-new edition of his classic book. Social Media Explained is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to do." The book provides insights into: * The five foundational strategies behind social media success* A six-step path to discovering your social media strategy* Battle-tested tips and ideas you can apply today* Case studies illustrating social media successes* Answers to the biggest questions about measurement, organization and budgeting This is your path forward. This is Social Media Explained.

Youtility

Author : Jay Baer
Publisher : Penguin
ISBN 13 : 1101633883
Total Pages : 242 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Youtility by : Jay Baer

Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

The Art of Possibility

Author : Rosamund Stone Zander
Publisher : Harvard Business Press
ISBN 13 : 0875847706
Total Pages : 219 pages
Book Rating : 4.8/5 (758 download)

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Book Synopsis The Art of Possibility by : Rosamund Stone Zander

Download or read book The Art of Possibility written by Rosamund Stone Zander and published by Harvard Business Press. This book was released on 2000 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: In their playing you hear not only precision, color and balance, but thunder, lightning and the language of the heart. This is what the Boston Globe said about a performance by conductor Benjamin Zander with the Boston Philharmonic Orchestra, but it could apply equally to the Zanders' inspirational book, the product of a synthesis of the diverse worlds of the symphony orchestra and cutting-edge psychology. The Art of Possibility offers a set of breakthrough practices for creativity in all human enterprises. Infused with the energy of their dynamic partnership, the book joins together Ben's extraordinary talent as a mover and shaker, teacher, and communicator, with Rosamund Stone Zander's genius for creating innovative paradigms for personal and professional fulfillment. In lively counterpoint, the authors provide us with a deep sense of the powerful role that the notion of possibility can play in every aspect of our lives. The Zanders' deceptively simple practices are based on two premises: that life is composed as a story ("it's all invented") and that, with new definitions, much more is possible than people ordinarily think. The book shifts our perspective with uplifting stories, parables, and anecdotes from the authors' personal experiences as well as from famous and everyday heroes. From "Giving an A," to the mysterious "Rule Number 6," to "Leading from Any Chair"-the account of Ben's stunning realization that the conductor/leader's power is directly linked to how much greatness he is willing to grant to others-each practice offers an opportunity for personal and organizational transformation. The Art of Possibility provides a life-altering approach to fulfilling dreams large and small. The Zanders invite us all to become passionate communicators, leaders, and performers whose lives radiate possibility into the world. Rosamund Stone Zander is a family therapist and a landscape painter. Benjamin Zander is the conductor of the Boston Philharmonic Orchestra and a professor at the New England Conservatory of Music. Based on the principles developed through the authors' unique partnership, Mr. Zander gives presentations to managers and executives around the world and Ms. Zander conducts workshops for organizations on practicing the art of possibility.

Social Media Marketing

Author : Tracy L. Tuten
Publisher : Pearson Educacion
ISBN 13 : 9780133125115
Total Pages : 244 pages
Book Rating : 4.1/5 (251 download)

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Book Synopsis Social Media Marketing by : Tracy L. Tuten

Download or read book Social Media Marketing written by Tracy L. Tuten and published by Pearson Educacion. This book was released on 2013 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social media content that students and their future employers need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Author : Ekaterina Walter
Publisher : McGraw Hill Professional
ISBN 13 : 0071824006
Total Pages : 237 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by : Ekaterina Walter

Download or read book The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand written by Ekaterina Walter and published by McGraw Hill Professional. This book was released on 2014-03-07 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company