Social Media Explained

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Social Media Explained

Author : Mark W. Schaefer
Publisher : Mark W. Schaefer
ISBN 13 : 9780692062067
Total Pages : 0 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis Social Media Explained by : Mark W. Schaefer

Download or read book Social Media Explained written by Mark W. Schaefer and published by Mark W. Schaefer. This book was released on 2018-01-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a social media strategy for your organization may seem overwhelming, but it doesn't have to be. Acclaimed author, educator, and marketing consultant Mark W. Schaefer untangles the world's most confusing business trend in this all-new edition of his classic book. Social Media Explained is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of "what to do." The book provides insights into: * The five foundational strategies behind social media success* A six-step path to discovering your social media strategy* Battle-tested tips and ideas you can apply today* Case studies illustrating social media successes* Answers to the biggest questions about measurement, organization and budgeting This is your path forward. This is Social Media Explained.

Social Media Explained

Author : Mark W. Schaefer
Publisher :
ISBN 13 : 9780615840031
Total Pages : 0 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Social Media Explained by : Mark W. Schaefer

Download or read book Social Media Explained written by Mark W. Schaefer and published by . This book was released on 2014-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book digs deeply into the psychological and sociological factors that make social media platforms like Facebook, Twitter, and YouTube tick. The globally-recognized author walks you through five foundational strategies of social media marketing and addresses the biggest questions holding organizations back from success.

Researching Language and Social Media

Author : Ruth Page
Publisher : Routledge
ISBN 13 : 1317676432
Total Pages : 213 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Researching Language and Social Media by : Ruth Page

Download or read book Researching Language and Social Media written by Ruth Page and published by Routledge. This book was released on 2014-06-27 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media is fast becoming a key area of linguistic research. This highly accessible guidebook leads students through the process of undertaking research in order to explore the language that people use when they communicate on social media sites. This textbook provides: An introduction to the linguistic frameworks currently used to analyse language found in social media contexts An outline of the practical steps and ethical guidelines entailed when gathering linguistic data from social media sites and platforms A range of illustrative case studies, which cover different approaches, linguistic topics, digital platforms, and national contexts Each chapter begins with a clear summary of the topics covered and also suggests sources for further reading to supplement the initial discussion and case studies. Written with an international outlook, Researching Language and Social Media is an essential book for undergraduate and postgraduate students of Linguistics, Media Studies and Communication Studies.

Encyclopedia of Social Network Analysis and Mining

Author : Reda Alhajj
Publisher : Springer
ISBN 13 : 9781493971305
Total Pages : 0 pages
Book Rating : 4.9/5 (713 download)

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Book Synopsis Encyclopedia of Social Network Analysis and Mining by : Reda Alhajj

Download or read book Encyclopedia of Social Network Analysis and Mining written by Reda Alhajj and published by Springer. This book was released on 2018-05-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Social Network Analysis and Mining (ESNAM) is the first major reference work to integrate fundamental concepts and research directions in the areas of social networks and applications to data mining. The second edition of ESNAM is a truly outstanding reference appealing to researchers, practitioners, instructors and students (both undergraduate and graduate), as well as the general public. This updated reference integrates all basics concepts and research efforts under one umbrella. Coverage has been expanded to include new emerging topics such as crowdsourcing, opinion mining, and sentiment analysis. Revised content of existing material keeps the encyclopedia current. The second edition is intended for college students as well as public and academic libraries. It is anticipated to continue to stimulate more awareness of social network applications and research efforts. The advent of electronic communication, and in particular on-line communities, have created social networks of hitherto unimaginable sizes. Reflecting the interdisciplinary nature of this unique field, the essential contributions of diverse disciplines, from computer science, mathematics, and statistics to sociology and behavioral science, are described among the 300 authoritative yet highly readable entries. Students will find a world of information and insight behind the familiar façade of the social networks in which they participate. Researchers and practitioners will benefit from a comprehensive perspective on the methodologies for analysis of constructed networks, and the data mining and machine learning techniques that have proved attractive for sophisticated knowledge discovery in complex applications. Also addressed is the application of social network methodologies to other domains, such as web networks and biological networks.

Public Response to Alerts and Warnings Using Social Media

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309290333
Total Pages : 93 pages
Book Rating : 4.3/5 (92 download)

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Book Synopsis Public Response to Alerts and Warnings Using Social Media by : National Research Council

Download or read book Public Response to Alerts and Warnings Using Social Media written by National Research Council and published by National Academies Press. This book was released on 2013-02-04 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following an earlier NRC workshop on public response to alerts and warnings delivered to mobile devices, a related workshop was held on February 28 and 29, 2012 to look at the role of social media in disaster response. This was one of the first workshops convened to look systematically at the use of social media for alerts and warnings-an event that brought together social science researchers, technologists, emergency management professionals, and other experts on how the public and emergency managers use social media in disasters.In addition to exploring how officials monitor social media, as well as the resulting privacy considerations, the workshop focused on such topics as: what is known about how the public responds to alerts and warnings; the implications of what is known about such public responses for the use of social media to provide alerts and warnings to the public; and approaches to enhancing the situational awareness of emergency managers. Public Response to Alerts and Warnings Using Social Media: Report of a Workshop on Current Knowledge and Research Gaps summarizes presentations made by invited speakers, other remarks by workshop participants, and discussions during parallel breakout sessions. It also points to potential topics for future research, as well as possible areas for future research investment, and it describes some of the challenges facing disaster managers who are seeking to incorporate social media into regular practice.

Social Media Analytics Strategy

Author : Alex Gonçalves
Publisher : Apress
ISBN 13 : 1484231023
Total Pages : 302 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Social Media Analytics Strategy by : Alex Gonçalves

Download or read book Social Media Analytics Strategy written by Alex Gonçalves and published by Apress. This book was released on 2017-11-12 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You’ll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing

How the World Changed Social Media

Author : Daniel Miller
Publisher : UCL Press
ISBN 13 : 1910634484
Total Pages : 288 pages
Book Rating : 4.9/5 (16 download)

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Book Synopsis How the World Changed Social Media by : Daniel Miller

Download or read book How the World Changed Social Media written by Daniel Miller and published by UCL Press. This book was released on 2016-02-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences

Ten Arguments for Deleting Your Social Media Accounts Right Now

Author : Jaron Lanier
Publisher : Henry Holt
ISBN 13 : 125019668X
Total Pages : 160 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Ten Arguments for Deleting Your Social Media Accounts Right Now by : Jaron Lanier

Download or read book Ten Arguments for Deleting Your Social Media Accounts Right Now written by Jaron Lanier and published by Henry Holt. This book was released on 2018-05-29 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we're better off without them. In Ten Arguments for Deleting Your Social Media Accounts Right Now, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms"--

The SAGE Handbook of Social Media

Author : Jean Burgess
Publisher : SAGE
ISBN 13 : 1473995795
Total Pages : 888 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis The SAGE Handbook of Social Media by : Jean Burgess

Download or read book The SAGE Handbook of Social Media written by Jean Burgess and published by SAGE. This book was released on 2017-03-30 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic Domains

Understanding Social Media

Author :
Publisher : Bookboon
ISBN 13 : 8776819922
Total Pages : 61 pages
Book Rating : 4.7/5 (768 download)

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Book Synopsis Understanding Social Media by :

Download or read book Understanding Social Media written by and published by Bookboon. This book was released on with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Media and Democracy

Author : Nathaniel Persily
Publisher : Cambridge University Press
ISBN 13 : 1108835554
Total Pages : 365 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis Social Media and Democracy by : Nathaniel Persily

Download or read book Social Media and Democracy written by Nathaniel Persily and published by Cambridge University Press. This book was released on 2020-09-03 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.

Dopamine Nation

Author : Dr. Anna Lembke
Publisher : Penguin
ISBN 13 : 1524746746
Total Pages : 305 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Dopamine Nation by : Dr. Anna Lembke

Download or read book Dopamine Nation written by Dr. Anna Lembke and published by Penguin. This book was released on 2023-01-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: INSTANT NEW YORK TIMES and LOS ANGELES TIMES BESTSELLER “Brilliant . . . riveting, scary, cogent, and cleverly argued.”—Beth Macy, author of Dopesick, as heard on Fresh Air This book is about pleasure. It’s also about pain. Most important, it’s about how to find the delicate balance between the two, and why now more than ever finding balance is essential. We’re living in a time of unprecedented access to high-reward, high-dopamine stimuli: drugs, food, news, gambling, shopping, gaming, texting, sexting, Facebooking, Instagramming, YouTubing, tweeting . . . The increased numbers, variety, and potency is staggering. The smartphone is the modern-day hypodermic needle, delivering digital dopamine 24/7 for a wired generation. As such we’ve all become vulnerable to compulsive overconsumption. In Dopamine Nation, Dr. Anna Lembke, psychiatrist and author, explores the exciting new scientific discoveries that explain why the relentless pursuit of pleasure leads to pain . . . and what to do about it. Condensing complex neuroscience into easy-to-understand metaphors, Lembke illustrates how finding contentment and connectedness means keeping dopamine in check. The lived experiences of her patients are the gripping fabric of her narrative. Their riveting stories of suffering and redemption give us all hope for managing our consumption and transforming our lives. In essence, Dopamine Nation shows that the secret to finding balance is combining the science of desire with the wisdom of recovery.

Encyclopedia of Social Media and Politics

Author : Kerric Harvey
Publisher : SAGE Publications
ISBN 13 : 1452290261
Total Pages : 1613 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Encyclopedia of Social Media and Politics by : Kerric Harvey

Download or read book Encyclopedia of Social Media and Politics written by Kerric Harvey and published by SAGE Publications. This book was released on 2013-12-20 with total page 1613 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Social Media and Politics explores how the rise of social media is altering politics both in the United States and in key moments, movements, and places around the world. Its scope encompasses the disruptive technologies and activities that are changing basic patterns in American politics and the amazing transformations that social media use is rendering in other political systems heretofore resistant to democratization and change. In a time when social media are revolutionizing and galvanizing politics in the United States and around the world, this encyclopedia is a must-have reference. It reflects the changing landscape of politics where old modes and methods of political communication from elites to the masses (top down) and from the masses to elites (bottom up) are being displaced rapidly by social media, and where activists are building new movements and protests using social media to alter mainstream political agendas. Key Features This three-volume A-to-Z encyclopedia set includes 600 short essays on high-interest topics that explore social media’s impact on politics, such as “Activists and Activism,” “Issues and Social Media,” “Politics and Social Media,” and “Popular Uprisings and Protest.” A stellar array of world renowned scholars have written entries in a clear and accessible style that invites readers to explore and reflect on the use of social media by political candidates in this country, as well as the use of social media in protests overseas Unique to this book is a detailed appendix with material unavailable anywhere else tracking and illustrating social media usage by U.S. Senators and Congressmen. This encyclopedia set is a must-have general, non-technical resource for students and researchers who seek to understand how the changes in social networking through social media are affecting politics, both in the United States and in selected countries or regions around the world.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Social Media ROI

Author : Olivier Blanchard
Publisher : Pearson Education
ISBN 13 : 0132678020
Total Pages : 484 pages
Book Rating : 4.1/5 (326 download)

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Book Synopsis Social Media ROI by : Olivier Blanchard

Download or read book Social Media ROI written by Olivier Blanchard and published by Pearson Education. This book was released on 2011-02-22 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.

Applied Calculus for the Managerial, Life, and Social Sciences

Author : Soo T. Tan
Publisher : Cengage Learning
ISBN 13 : 9781305657861
Total Pages : 896 pages
Book Rating : 4.6/5 (578 download)

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Book Synopsis Applied Calculus for the Managerial, Life, and Social Sciences by : Soo T. Tan

Download or read book Applied Calculus for the Managerial, Life, and Social Sciences written by Soo T. Tan and published by Cengage Learning. This book was released on 2016-01-01 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soo Tan’s APPLIED CALCULUS FOR THE MANAGERIAL, LIFE, AND SOCIAL SCIENCES, Ninth Edition balances applications, pedagogy, and technology to provide you with the context you need to stay motivated in the course and interested in the material. Accessible for majors and non-majors alike, the text uses an intuitive approach that introduces abstract concepts through examples drawn from common, real-life experiences to which you can relate. It also draws applications from numerous professional fields of interest. In addition, insightful Portfolios highlight the careers of real people and discuss how they incorporate math into their daily work activities. Numerous exercises ensure that you have a solid understanding of concepts before advancing to the next topic. Algebra review notes, keyed to the review chapter Preliminaries, appear where and when you need them. The text’s exciting array of supplements equips you with extensive learning support to help you make the most of your study time. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

The Twittering Machine

Author : Richard Seymour
Publisher : Verso Books
ISBN 13 : 1788739310
Total Pages : 256 pages
Book Rating : 4.7/5 (887 download)

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Book Synopsis The Twittering Machine by : Richard Seymour

Download or read book The Twittering Machine written by Richard Seymour and published by Verso Books. This book was released on 2020-09-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brilliant probe into the political and psychological effects of our changing relationship with social media Former social media executives tell us that the system is an addiction-machine. We are users, waiting for our next hit as we like, comment and share. We write to the machine as individuals, but it responds by aggregating our fantasies, desires and frailties into data, and returning them to us as a commodity experience. The Twittering Machine is an unflinching view into the calamities of digital life: the circus of online trolling, flourishing alt-right subcultures, pervasive corporate surveillance, and the virtual data mines of Facebook and Google where we spend considerable portions of our free time. In this polemical tour de force, Richard Seymour shows how the digital world is changing the ways we speak, write, and think. Through journalism, psychoanalytic reflection and insights from users, developers, security experts and others, Seymour probes the human side of the machine, asking what we’re getting out of it, and what we’re getting into. Social media held out the promise that we could make our own history–to what extent did we choose the nightmare that it has become?