The United States Department of Commerce Publications, Catalog and Index Supplement

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Author :
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis The United States Department of Commerce Publications, Catalog and Index Supplement by : United States. Department of Commerce

Download or read book The United States Department of Commerce Publications, Catalog and Index Supplement written by United States. Department of Commerce and published by . This book was released on 1956 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Distribution Data Guide

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Publisher :
ISBN 13 :
Total Pages : 466 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Distribution Data Guide by :

Download or read book Distribution Data Guide written by and published by . This book was released on 1954 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Building a Market

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Publisher : University of Chicago Press
ISBN 13 : 0226317684
Total Pages : 446 pages
Book Rating : 4.2/5 (263 download)

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Book Synopsis Building a Market by : Richard Harris

Download or read book Building a Market written by Richard Harris and published by University of Chicago Press. This book was released on 2012-08-21 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique study of how the American Dream came to be—and came to be constantly updated and renovated: ”A pleasure to read.”—American Historical Review Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, magazines, cable shows, and home improvement stores. Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s—and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself. Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well. “An important topic that deserves to be widely read by scholars of business history, urban history, and social history.”—Journal of American History

The 1-Page Marketing Plan

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Author :
Publisher : Page Two
ISBN 13 : 1989603688
Total Pages : 0 pages
Book Rating : 4.9/5 (896 download)

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Book Synopsis The 1-Page Marketing Plan by : Allan Dib

Download or read book The 1-Page Marketing Plan written by Allan Dib and published by Page Two. This book was released on 2021-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

Business Service Bulletin

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Publisher :
ISBN 13 :
Total Pages : 822 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Business Service Bulletin by :

Download or read book Business Service Bulletin written by and published by . This book was released on 1956 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Construction Review

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Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Construction Review by :

Download or read book Construction Review written by and published by . This book was released on 1995 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

United States Department of Commerce Publications

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Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis United States Department of Commerce Publications by : United States. Department of Commerce. Office of Publications

Download or read book United States Department of Commerce Publications written by United States. Department of Commerce. Office of Publications and published by . This book was released on 1955 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Music Marketing for the DIY Musician

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Publisher : Rowman & Littlefield
ISBN 13 : 1538134632
Total Pages : 454 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Music Marketing for the DIY Musician by : Bobby Borg

Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2020-01-07 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters

Marketing Research

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Publisher : John Wiley & Sons
ISBN 13 : 1119392012
Total Pages : 1168 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Marketing Research by : Carl McDaniel, Jr.

Download or read book Marketing Research written by Carl McDaniel, Jr. and published by John Wiley & Sons. This book was released on 2018-01-31 with total page 1168 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Marketing Research, 11th Edition, authors Carl McDaniel & Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Marketing Research, 11th Edition features new trends, features and cases throughought, with updated chapters featuring new examples of companies and research firms, from Ilycaffe, the famous Italian coffee brand, Twitter, ESPN, Ford and General Motors. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.

Drilling Down: Turning Customer Data into Profits with a Spreadsheet

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Publisher : BookLocker.com, Inc.
ISBN 13 : 1644387832
Total Pages : 380 pages
Book Rating : 4.6/5 (443 download)

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Book Synopsis Drilling Down: Turning Customer Data into Profits with a Spreadsheet by : Jim Novo

Download or read book Drilling Down: Turning Customer Data into Profits with a Spreadsheet written by Jim Novo and published by BookLocker.com, Inc.. This book was released on 2004-06-18 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: I spend a lot of time in marketing-oriented discussion lists. If you do, you probably also sense the incredible frustration of people who keep asking about using their customer data to retain customers and increase profits. Everybody knows they should be doing it, but can't find out how to do it. Consultants and agencies make this process sound like some kind of "black magic", something you can't possibly do yourself. I disagree. I think the average business owner can do a perfectly decent job creating profiles and using them to retain customers and drive profits. Thus the book. The examples provided are Internet specific, but the methods can be used in any business where customer data is available. This book is about the down-and-dirty, nitty-gritty art of taking chunks of data generated by your customers and making sense of it, getting it to speak to you, creating insight into what types of marketing or general business actions you can take to make your business more profitable. We'll be talking about "action-oriented" ideas you can generate on your own to drive sales and profits, ideas that will reveal themselves by analyzing your own customer data, using only a spreadsheet. We have all heard how important it is to collect customer data, to "know" your customer. What I don't hear much about is what exactly you DO with all that data once you have collected it. How is it used? What exactly is Drilling Down into the data supposed to tell me, and what am I looking for when I get there? For that matter, what data should I be collecting and how will I use it when I have it? And how much is this process going to cost me? The following list outlines what you will learn and be able to do after reading the Drilling Down book: --What data is important to collect about a customer and what data is not --How to create action-oriented customer profiles with an Excel spreadsheet --How to use these profiles to plan marketing promotions --How to use these profiles to define the future value of your customers --How to use these profiles to measure the general health of your business --How to use these profiles to encourage customers to do what you want them to --How to predict when a customer is about to defect and leave you --How to increase your profits while decreasing your marketing costs --How to design high ROI (Return on Investment) marketing promotions How to blow away investors with predictions of the future profitability of your business Table of Contents Chapter 1: What's a Customer Profile? Chapter 2: Data-Driven Marketing - Customer Retention Basics Chapter 3: The Language of Data, The Science of Profit Chapter 4: Interactivity Changes the Rules of the Game Chapter 5: How to Build a Customer Profiling Spreadsheet Chapter 6: How to Profile (Score) Your Customers Chapter 7: Marketing Using Customer Scores - Basic Approach Chapter 8: Using Customer Characteristics and Multiple Scores Chapter 9: Watching Scores over Time - Customer LifeCycles Chapter 10: Customer Scoring Grids - Profiling on Steroids Chapter 11: Calculating and Using LifeTime Value in Promotions Chapter 12: Turning Profiles into Profits - the Staging Area Chapter 13: Turning Profiles into Profits - the Financial Model Chapter 14: Turning Profiles into Profits - Financial Tweaks Chapter 15: Measuring Success in Best Customer Promotions Chapter 16: Some Final Thoughts Seasonal Adjustments to Marketing Promotions Don't Fight Customer Behavior CRM Software and Customer Scoring Data-Driven Marketing Program Descriptions There's more! Automate the basic customer scoring process on large groups of customers. Use the software included free with this edition! Windows OS and MS Access and Excel required to run the software.

Market Research Made Easy

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Publisher : Bellingham, WA ; North Vancouver, BC : Self-Counsel Press
ISBN 13 : 9781551804095
Total Pages : 0 pages
Book Rating : 4.8/5 (4 download)

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Book Synopsis Market Research Made Easy by : Don Doman

Download or read book Market Research Made Easy written by Don Doman and published by Bellingham, WA ; North Vancouver, BC : Self-Counsel Press. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to analyze the market; know how to guage the success of your advertising; understand how to plan strategically.

Disrupt-It-Yourself

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Publisher : HarperCollins Leadership
ISBN 13 : 1595540725
Total Pages : 251 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis Disrupt-It-Yourself by : Simone Bhan Ahuja

Download or read book Disrupt-It-Yourself written by Simone Bhan Ahuja and published by HarperCollins Leadership. This book was released on 2019-01-29 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover eight dynamic principles to help innovation flourish from within. The shelf life of well-established companies keeps shrinking as new entrants replace old ones in rapid succession. Even brands that seemed invincible only a few years ago are in danger of being disrupted by fast-moving startups. In this unprecedented environment, how can any business stay ahead of the market? Companies can no longer assume innovation will “just happen”—it must be seeded, grown, and successfully harvested. They must disrupt themselves. In Disrupt-It-Yourself, bestselling author and innovation expert Simone Ahuja guides readers through the DIY (Disrupt-It-Yourself) system that will sustain innovation and retain DIYers, the employees—or intrapreneurs—most committed to solving the problems of the future, even if it means moving far beyond “business as usual.” Based on her experience working with Fortune 500 companies and extensive research, Ahuja identifies the intrapreneurial archetype and presents eight new principles to foster a DIY mindset and action plan. In a clear, concise style with expert advice and real-world examples, this book provides a new lens to help companies become faster and more fluid, offers easy options to tailor the system to each company’s unique circumstances, and presents strategic lessons—from Keep It Frugal to Make It Permission-less—that open up the full spectrum of innovation and make it sustainable. Using the DIY approach, organizations can build their ability to innovate and create an approach for growth that harnesses the creativity and knowledge of employees at every level.

Summary of Andy Tanner's The Stock Market Cash Flow

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Publisher : Everest Media LLC
ISBN 13 : 1669384586
Total Pages : 44 pages
Book Rating : 4.6/5 (693 download)

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Book Synopsis Summary of Andy Tanner's The Stock Market Cash Flow by : Everest Media,

Download or read book Summary of Andy Tanner's The Stock Market Cash Flow written by Everest Media, and published by Everest Media LLC. This book was released on 2022-04-15T22:59:00Z with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The experience of discovering something new and exciting is what makes life worth living. This book and how I teach is different from traditional classroom environments because I’m not going to teach you where to go, but how to go wherever you want. #2 This book is for beginners and students. It will help you feel confident about your future decisions, and it will give you the knowledge needed to make those decisions on your own. #3 The so-called experts love to give you advice and opinions. But advice is very different from education. Education is the process of receiving real understanding, which allows you to make your own decisions as to what to do. #4 My experience as a Rich Dad Advisor has been more about my own learning and personal development than it has been about teaching. I have the ability to spend a lot of time with the Advisors, which allows me to learn deeply.

Department of Commerce Publications for Use in Marketing and Distribution

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Publisher :
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.:/5 (53 download)

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Book Synopsis Department of Commerce Publications for Use in Marketing and Distribution by : United States. Business and Defense Services Administration. Office of Distribution

Download or read book Department of Commerce Publications for Use in Marketing and Distribution written by United States. Business and Defense Services Administration. Office of Distribution and published by . This book was released on 1955 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1119894891
Total Pages : 407 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Marketing For Dummies by : Jeanette Maw McMurtry

Download or read book Marketing For Dummies written by Jeanette Maw McMurtry and published by John Wiley & Sons. This book was released on 2022-09-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Escaping the Build Trap

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Publisher : O'Reilly Media
ISBN 13 : 1491973765
Total Pages : 200 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Escaping the Build Trap by : Melissa Perri

Download or read book Escaping the Build Trap written by Melissa Perri and published by O'Reilly Media. This book was released on 2018-11-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs

The Lean Product Playbook

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Publisher : John Wiley & Sons
ISBN 13 : 1118961021
Total Pages : 336 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The Lean Product Playbook by : Dan Olsen

Download or read book The Lean Product Playbook written by Dan Olsen and published by John Wiley & Sons. This book was released on 2015-05-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.