Successful Key Account Management In A Week

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Successful Key Account Management In A Week

Author : Grant Stewart
Publisher : Teach Yourself
ISBN 13 : 1444159186
Total Pages : 103 pages
Book Rating : 4.4/5 (441 download)

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Book Synopsis Successful Key Account Management In A Week by : Grant Stewart

Download or read book Successful Key Account Management In A Week written by Grant Stewart and published by Teach Yourself. This book was released on 2012-03-30 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key account management just got easier 'This little book is a real gem' Professor Malcolm McDonald Key account management is increasingly important and must keep pace with its customers as they continually develop and evolve, often resulting in increasingly sophisticated buying structures. The key account manager therefore requires a wide variety of skills in order to be successful; this is not only an important job role in its own right, it is often a stepping stone to career development, leading to more senior management jobs. Successful Key Account Management In A Week is a week long course. On Sunday you are encouraged to Know your customer as success depends on a relationship that is both rewarding and valuable. On Monday you will Analyse your growth opportunities. The competitiveness of the company must be appraised to enable the identification of sales growth opportunities and all major accounts should be compared in appeal and position to give an indication of the strategy to be adopted for customers. On Tuesday you will Measure profits by account. You will be shown how to measure the profitability of major customers and to draw up league tables to enable profit improvement strategies. On Wednesday you will Plan for success, building on the analysis of growth opportunities and profit measurement already considered, to result in a best judgement final plan. On Thursday you will learn to Negotiate to win-win; success relies on understanding the difference between negotiation and selling and being able to conduct negotiations to produce a win-win situation in which the objectives of both sides are considered. On Friday you will look at Control activity levels and the monitoring of standards of performance to enable the presentation of plans and progress, allowing the measurement of success against these plans. And finally, on Saturday you are reminded to Manage relationships with an introduction to the Relationship Model which describes how business with a customer changes as it moves from a transactional or short-term sales achievement, to collaboration with long-term customer value and retention. 'This little book is a real gem, which you should read, use and keep handy for continuous reference. If you follow the straightforward guidelines in this book, your company's future is assured' Professor Malcolm McDonald, Former Professor of Marketing and Deputy Director, Cranfield University School of Management

Successful Key Account Management

Author : David Hughes
Publisher : Troubador Publishing Ltd
ISBN 13 : 183859485X
Total Pages : 168 pages
Book Rating : 4.8/5 (385 download)

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Book Synopsis Successful Key Account Management by : David Hughes

Download or read book Successful Key Account Management written by David Hughes and published by Troubador Publishing Ltd. This book was released on 2020-09-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful Key Account Management is the culmination of David Hughes’ nearly forty years of experience in a B2B (business to business) sales environment, with the last thirty years spent in a variety of key account management roles looking after strategic customers based in the UK and Europe. The ability to sell effectively is fundamental to the success of any business, and the role of account managers is to develop robust, long-term relationships between customers and their preferred suppliers. This book will benefit new account managers still developing their skills as well as more experienced colleagues looking to ensure that their abilities are well rounded and up-to-date. It gives numerous examples and easy to follow advice that can then be adapted to the readers’ individual circumstances.

Body Language for Management in a Week: Teach Yourself

Author : Geoff Ribbens
Publisher : Teach Yourself
ISBN 13 : 1444159542
Total Pages : 117 pages
Book Rating : 4.4/5 (441 download)

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Book Synopsis Body Language for Management in a Week: Teach Yourself by : Geoff Ribbens

Download or read book Body Language for Management in a Week: Teach Yourself written by Geoff Ribbens and published by Teach Yourself. This book was released on 2012-07-06 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to read people's body language and send out the right signals yourself, is crucial to anyone who wants to advance their career. Written by Geoff Ribbens and Richard Thompson, leading experts on body language, this book quickly teaches you the insider secrets you need to know to in order give a successful appraisal. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!

Key Account Management

Author : Peter Cheverton
Publisher : Kogan Page Publishers
ISBN 13 : 0749469412
Total Pages : 416 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Key Account Management by : Peter Cheverton

Download or read book Key Account Management written by Peter Cheverton and published by Kogan Page Publishers. This book was released on 2015-02-03 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. With coverage of latest best practice including IT's role in account management, plus new case studies, online supporting resources and a new section comparing how different industries/markets approach key account management, it stands alone as the premier book on managing key customers. Online resources include helpful templates, guides for students and lecturers, and self tests to ensure that best practice is being followed.

Introducing Management in a Week: Teach Yourself

Author : Martin Manser
Publisher : Teach Yourself
ISBN 13 : 1444159631
Total Pages : 120 pages
Book Rating : 4.4/5 (441 download)

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Book Synopsis Introducing Management in a Week: Teach Yourself by : Martin Manser

Download or read book Introducing Management in a Week: Teach Yourself written by Martin Manser and published by Teach Yourself. This book was released on 2012-06-22 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to make a successful transition into management who wants to advance their career. Written by Martin Manser, a leading trainer of managers and highly-respected author, this book quickly teaches you the insider secrets you need to know to in order to seamlessly move up the career ladder. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!

Key Account Hack

Author : Jermaine Edwards
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781523776078
Total Pages : 90 pages
Book Rating : 4.7/5 (76 download)

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Book Synopsis Key Account Hack by : Jermaine Edwards

Download or read book Key Account Hack written by Jermaine Edwards and published by Createspace Independent Publishing Platform. This book was released on 2016-02-25 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to: * Know how to have more profitable customer conversations * Know how to deepen trust and build more effective customer relationships * Know how to create predictable and explosive sales from your existing customers * Know how to deepen your influence with multiple key stakeholders * Increase your sales by more than 30% with no additional sales hours needed This book is for you. This book is your customer success guide. Based on the study of more than 200 customers and 150 successful key account managers, sales directors and customer success managers from 12 industries. You can be confident that this book will be practical and real world in its examples. You can take away key insights whatever industry you're in to improve the profitability and growth of your customer sales in 90 days.This is also the only key account management book to give away more than 10 free resources to support your customer success. Start your journey to transforming your customer relationships today.

Be a Better Manager in a Week: Teach Yourself

Author : Rus Slater
Publisher : Teach Yourself
ISBN 13 : 144418394X
Total Pages : 114 pages
Book Rating : 4.4/5 (441 download)

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Book Synopsis Be a Better Manager in a Week: Teach Yourself by : Rus Slater

Download or read book Be a Better Manager in a Week: Teach Yourself written by Rus Slater and published by Teach Yourself. This book was released on 2013-02-22 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help you see that management is a responsibility, not a reward; this changes the fundamental mindset and in doing so makes you a better manager. You will learn: How to focus on what you need to achieve How to improve the day to day activities and outputs of your team How to avoid taking on too much ownership How to develop your people to make their, and your, jobs easier How to survive (and thrive) when times are tough Sunday: Get your paradigm right Monday: Improve your focus Tuesday: Improve your communication Wednesday: Improve your individuals, including yourself Thursday: Improve your processes Friday: Improve your teamwork Saturday: Use a ruler, not rules

Key Account Rock Stars

Author : Marc Pettersson
Publisher : Business Expert Press
ISBN 13 : 1637425880
Total Pages : 177 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Key Account Rock Stars by : Marc Pettersson

Download or read book Key Account Rock Stars written by Marc Pettersson and published by Business Expert Press. This book was released on 2024-05-09 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key Account Rock Stars: Raising Your Volume by Lowering Your Decibels brings fresh new thoughts to the topic of Key Account Management. This book reveals the secrets of how to successfully engage with customers and how to become organizationally savvy, plus practical tools for succeeding on the job. It is written for the practitioner and takes readers through the soft sides of the job, which is exactly what is needed to succeed and achieve career fulfillment. Account managers must keep the relationship fresh, with creative ways to add value to the customers so customers remain genuinely satisfied with the relationship. Losing a customer will always be a burden on the individual Key Account Manager, whatever the reason for the loss. Readers will Gain awareness of what a good customer relationship looks like, Learn tools to solve issues and improve ways of working, And most importantly, learn how to succeed as a Key Account Manager Remember, the importance of customer centricity is higher than ever. The decade long transition of the economy away from production towards services and the need to differentiate from the competition will certainly continue. A company today that fails to engage with the customers will not succeed; the era of making a good product and trusting it to sell itself is long gone.

Selling in 4 Weeks

Author : Christine Harvey
Publisher : John Murray
ISBN 13 : 1473607450
Total Pages : 431 pages
Book Rating : 4.4/5 (736 download)

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Book Synopsis Selling in 4 Weeks by : Christine Harvey

Download or read book Selling in 4 Weeks written by Christine Harvey and published by John Murray. This book was released on 2015-01-29 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling In 4 Weeks is a comprehensive guide to sales, giving you everything you need to know in one place. Made up of four bestselling books in one, this book delivers a complete course in selling. From strategy and account management to negotiation and customer service you'll discover all the tools, techniques and strategies you need to get your selling right. This book introduces you to the main themes and ideas of sales, giving you a knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to work through it like a 4 week course or dip in and out, Selling In 4 Weeks is your fastest route to success: Week 1: Successful Selling In A Week Week 2: Successful Key Account Management In A Week Week 3: Successful Negotiating In A Week Week 4: Successful Customer Care In A Week ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Managing Difficult People in a Week

Author : David Cotton
Publisher : Teach Yourself
ISBN 13 : 1471800369
Total Pages : 109 pages
Book Rating : 4.4/5 (718 download)

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Book Synopsis Managing Difficult People in a Week by : David Cotton

Download or read book Managing Difficult People in a Week written by David Cotton and published by Teach Yourself. This book was released on 2014-01-31 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Difficult People In A Week is a simple and straightforward guide to being a better manager, giving you everything you need to know in just seven short chapters. From preventing difficult behaviour to managing conflict, you'll discover the insider secrets you need to know in order to successfully manage difficult people. This book introduces you to the main themes and ideas of managing difficult people, giving you a basic knowledge and understanding of the key concepts, together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, Managing Difficult People In A Week is your fastest route to success: Sunday: Understanding and preventing difficult behaviour Monday: Developing your skills for managing difficult people Tuesday: More advanced skills for managing difficult people Wednesday: Managing specific types of difficult behaviour Thursday: Feedback that works and critical converstions Friday: Managing conflict Saturday: Getting support and escalating issues ABOUT THE SERIES In A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work each day, you will quickly master the subject. In a fast-changing world, this series enables readers not just to get up to speed, but to get ahead.

Critical Selling

Author : Nick Kane
Publisher : John Wiley & Sons
ISBN 13 : 1119052556
Total Pages : 230 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Critical Selling by : Nick Kane

Download or read book Critical Selling written by Nick Kane and published by John Wiley & Sons. This book was released on 2015-10-19 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master these top-performing sales skills to dominate the marketplace Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award winning sales performance company, most popular sales training program, Critical Selling®. Let authors Justin Zappulla and Nick Kane, Managing Partners at Janek, lead you through their flagship sales training methodology to provide you with the strategies, skills and best practices you need to accelerate the sales process and close more deals. From the initial contact to closing the deal, this book details the winning strategies and skills that have supercharged the sales force of program alumni like OptumHealth, Santander Bank, Daimler Trucks, California Casualty, and many more. Concrete, actionable steps show you how to plan a productive sales call, identify customer needs, differentiate yourself from the competition, and wrap up the sale. You'll also learn proven techniques for building rapport, overcoming objections, dealing with price pressures, and handling the million little things that can derail an otherwise positive sales interaction. Sales are the lifeblood of your company. Are they meeting your expectations? What if you could exceed projected sales figures and blow your competition out of the water? This book provides the research-based framework to ignite your sales team and excite your customer base, for sustainable success in today's market. Let Critical Selling® show you how to: Connect with customers on a deeper level to build trust Present a persuasive and value-based solution tailored to your customer’s needs Handle pricing pressure, doubt, and objections with confidence Utilize proven methodologies that help you close the sale Sales is about so much more than exchanging goods or services for cash. It's about relationships, it's about outperforming the competition, it's about demonstrating real value, and it's about understanding and solving people's problems. Critical Selling shows you how to bring it all together, using proven techniques based on real sales performance research.

Outstanding Creativity in a Week: Teach Yourself

Author : Gareth Lewis
Publisher : Teach Yourself
ISBN 13 : 1444159844
Total Pages : 112 pages
Book Rating : 4.4/5 (441 download)

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Book Synopsis Outstanding Creativity in a Week: Teach Yourself by : Gareth Lewis

Download or read book Outstanding Creativity in a Week: Teach Yourself written by Gareth Lewis and published by Teach Yourself. This book was released on 2012-06-22 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to think creatively is crucial to anyone who wants to advance their career. Written by Gareth Lewis, a leading expert on creativity as both a coach and a researcher, this book quickly teaches you the insider secrets you need to know to come up with new solutions to a wide variety of problems. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!

The 12 Week Year

Author : Brian P. Moran
Publisher : John Wiley & Sons
ISBN 13 : 1118616421
Total Pages : 208 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis The 12 Week Year by : Brian P. Moran

Download or read book The 12 Week Year written by Brian P. Moran and published by John Wiley & Sons. This book was released on 2013-05-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to shortening your execution cycle down from one year to twelve weeks Most organizations and individuals work in the context of annual goals and plans; a twelve-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound. Explains how to leverage the power of a 12 week year to drive improved results in any area of your life Offers a how-to book for both individuals and organizations seeking to improve their execution effectiveness Authors are leading experts on execution and implementation Turn your organization's idea of a year on its head, and speed your journey to success.

Personal Impact at Work in a Week: Teach Yourself Ebook Epub

Author : Christine Harvey
Publisher : Teach Yourself
ISBN 13 : 1444180401
Total Pages : 123 pages
Book Rating : 4.4/5 (441 download)

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Book Synopsis Personal Impact at Work in a Week: Teach Yourself Ebook Epub by : Christine Harvey

Download or read book Personal Impact at Work in a Week: Teach Yourself Ebook Epub written by Christine Harvey and published by Teach Yourself. This book was released on 2013-02-22 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to present yourself in such a way as to make an impact, is crucial to anyone who wants to advance their career. Written by Christine Harvey, a leading expert on business communication, this book quickly teaches you the insider secrets you need to know to in order to make a difference at work. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!

Sales Growth

Author : McKinsey & Company Inc.
Publisher : John Wiley & Sons
ISBN 13 : 1119281091
Total Pages : 320 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Sales Growth by : McKinsey & Company Inc.

Download or read book Sales Growth written by McKinsey & Company Inc. and published by John Wiley & Sons. This book was released on 2016-04-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth. There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it—as well as how they are creating the capabilities to keep growing in the future. Based on discussions with more than 200 of today's most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they've overcome the challenges encountered in the quest for growth. The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you'll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You'll also discover what it takes to find big growth in big data, develop the right "sales DNA" in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function. Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth. Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today's competitive market.

Ratchetdemic

Author : Christopher Emdin
Publisher : Beacon Press
ISBN 13 : 0807089516
Total Pages : 264 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Ratchetdemic by : Christopher Emdin

Download or read book Ratchetdemic written by Christopher Emdin and published by Beacon Press. This book was released on 2021-08-10 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolutionary new educational model that encourages educators to provide spaces for students to display their academic brilliance without sacrificing their identities Building on the ideas introduced in his New York Times best-selling book, For White Folks Who Teach in the Hood, Christopher Emdin introduces an alternative educational model that will help students (and teachers) celebrate ratchet identity in the classroom. Ratchetdemic advocates for a new kind of student identity—one that bridges the seemingly disparate worlds of the ivory tower and the urban classroom. Because modern schooling often centers whiteness, Emdin argues, it dismisses ratchet identity (the embodying of “negative” characteristics associated with lowbrow culture, often thought to be possessed by people of a particular ethnic, racial, or socioeconomic status) as anti-intellectual and punishes young people for straying from these alleged “academic norms,” leaving young people in classrooms frustrated and uninspired. These deviations, Emdin explains, include so-called “disruptive behavior” and a celebration of hip-hop music and culture. Emdin argues that being “ratchetdemic,” or both ratchet and academic (like having rap battles about science, for example), can empower students to embrace themselves, their backgrounds, and their education as parts of a whole, not disparate identities. This means celebrating protest, disrupting the status quo, and reclaiming the genius of youth in the classroom.

Ask a Manager

Author : Alison Green
Publisher : Ballantine Books
ISBN 13 : 0399181822
Total Pages : 306 pages
Book Rating : 4.3/5 (991 download)

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Book Synopsis Ask a Manager by : Alison Green

Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together