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Author : Gilbert D. Harrell
Publisher :
ISBN 13 : 9780536751706
Total Pages : 349 pages
Book Rating : 4.7/5 (517 download)
Download or read book Study Guide to Accompany Marketing, Connecting with Customers written by Gilbert D. Harrell and published by . This book was released on 2004 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gilbert D. Harrell
Publisher :
ISBN 13 : 9780023502514
Total Pages : 0 pages
Book Rating : 4.5/5 (25 download)
Download or read book Marketing written by Gilbert D. Harrell and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For introductory junior/senior-level courses in Principles of Marketing, and courses in basic marketing. This text communicates precisely what today's outstanding marketers do - CONNECT...through technology, through relationships, and with diversity globally and ethically. It provides a contemporary, exciting treatment of marketing that integrates the authors years of teaching, research, and consulting experience with a bias for action and application to real world issues and forces. Introduces relationship marketing early, emphasizing the importance of making solid, lasting connections, both internally (with employees) and externally (with customers). Considers the broad subject of diversity, illustrating how and why today's progressive companies are moving to better understand the similarities and differences among diverse populations. Emphasizes globalization and ethics as supporting themes throughout the text, rather than isolating them in separate chapters.
Author : Gilbert D. Harrell
Publisher :
ISBN 13 : 9780979830402
Total Pages : 620 pages
Book Rating : 4.8/5 (34 download)
Download or read book Marketing written by Gilbert D. Harrell and published by . This book was released on 2008 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gilbert Harrell
Publisher : Prentice Hall
ISBN 13 : 9780130670588
Total Pages : pages
Book Rating : 4.6/5 (75 download)
Download or read book Marketing written by Gilbert Harrell and published by Prentice Hall. This book was released on 2001-08-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roger A. Kerin
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072828917
Total Pages : 389 pages
Book Rating : 4.8/5 (289 download)
Download or read book Study Guide to Accompany Marketing written by Roger A. Kerin and published by McGraw-Hill/Irwin. This book was released on 2005-04 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.
Author : Gilbert D. Harrell
Publisher :
ISBN 13 : 9780130158529
Total Pages : pages
Book Rating : 4.1/5 (585 download)
Download or read book Marketing written by Gilbert D. Harrell and published by . This book was released on 1999-04-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lars Birkholm Petersen
Publisher : John Wiley & Sons
ISBN 13 : 111896361X
Total Pages : 272 pages
Book Rating : 4.1/5 (189 download)
Download or read book Connect written by Lars Birkholm Petersen and published by John Wiley & Sons. This book was released on 2014-09-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle. The book's scope encompasses both digital and real-life avenues, discussing the new ways of thinking and the new tools and processes that allow marketers to function in the new era where digital customer experiences are increasingly important. Marketing is undergoing a revolution to rival the impact of Gutenberg's printing press. Customers are in control, with more choice and more access than ever before, and they refuse to be "sold to" or "managed." Many marketing professionals are flailing for a new strategy while the winners are clearly jumping ahead – Connect takes readers inside the winners' world to learn the approach that's engaging the new consumer. Discover the technology and processes that allow marketers to remain relevant Craft a personal, relevant, and accessible customer journey that engages the connected customer Keep in touch throughout the customer's life cycle, both online and offline Link digital goals and metrics to business objectives for a more relevant strategy Smart marketers have moved to a higher level that achieves business objectives while increasing relevance to the customer. Connect provides readers a roadmap to this new approach, and the tools that make it work.
Author : Gary L. Frazier
Publisher : Prentice Hall
ISBN 13 : 9780130132574
Total Pages : 0 pages
Book Rating : 4.1/5 (325 download)
Download or read book Study Guide written by Gary L. Frazier and published by Prentice Hall. This book was released on 1999-01-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marsha Collier
Publisher : John Wiley & Sons
ISBN 13 : 1118007654
Total Pages : 204 pages
Book Rating : 4.1/5 (18 download)
Download or read book The Ultimate Online Customer Service Guide written by Marsha Collier and published by John Wiley & Sons. This book was released on 2010-12-15 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make your online customers happy—and create new ones—with this winning guide Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "happy birthday." They grow their brands by involving themselves in communities. The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers. Authentically use social media to connect with customers to boost your bottom line Attract new customers through your online presence Achieve higher GMS (Gross Merchandise Sales) with quality customer service Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide.
Author : Rom J. Markin
Publisher :
ISBN 13 : 9780471020004
Total Pages : 133 pages
Book Rating : 4.0/5 (2 download)
Download or read book Student Study Guide to Accompany Marketing written by Rom J. Markin and published by . This book was released on 1979-04-01 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roger Kerin
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072999976
Total Pages : pages
Book Rating : 4.9/5 (999 download)
Download or read book Study Guide for Marketing Telecourse to accompany Marketing: The Core 2/e written by Roger Kerin and published by McGraw-Hill/Irwin. This book was released on 2006-05-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Hughes Cunningham
Publisher :
ISBN 13 : 9780538191012
Total Pages : 188 pages
Book Rating : 4.1/5 (91 download)
Download or read book Study Guide to Accompany Marketing written by William Hughes Cunningham and published by . This book was released on 1981 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William J. Carner
Publisher :
ISBN 13 : 9780075600718
Total Pages : 414 pages
Book Rating : 4.6/5 (7 download)
Download or read book Study Guide to Accompany Marketing written by William J. Carner and published by . This book was released on 1998-07 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Louis E. Boone
Publisher :
ISBN 13 : 9780030039836
Total Pages : 452 pages
Book Rating : 4.0/5 (398 download)
Download or read book Study Guide for the Telecourse to Accompany Marketing to Accompany Contemporary Marketing Plus written by Louis E. Boone and published by . This book was released on 1995-05 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Author : Charles W. Beem
Publisher :
ISBN 13 : 9780130136275
Total Pages : 0 pages
Book Rating : 4.1/5 (362 download)
Download or read book Study Guide [to Accompany] Marketing written by Charles W. Beem and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James G. Barnes
Publisher : John Wiley & Sons
ISBN 13 : 0470056266
Total Pages : 223 pages
Book Rating : 4.4/5 (7 download)
Download or read book Build Your Customer Strategy written by James G. Barnes and published by John Wiley & Sons. This book was released on 2007-01-06 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The customer relationships that a company is able to cultivate represent the most important asset that will never appear on its balance sheet." -From Chapter 1 of Build Your Customer Strategy Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships spells out how to create profitable and lasting customer relationships. It demystifies creating the great customer experience-something that everyone seems to be talking about these days-by showing you how to approach "experience" in ways your competitors haven't even thought of. Praise for Build Your Customer Strategy: A Guide to Creating Profitable Customer Relationships "Jim Barnes has written a down-to-earth, highly readable book that takes you through real examples with concrete ideas you can use today. Fact is, customers are the only source of revenue, and Jim will help your company build the strategy to grow the value of each customer to your firm, by making sure your firm becomes more valuable to each customer." -Don Peppers and Martha Rogers, PhD coauthors, The One to One Future and Return on Customer "Jim Barnes is in a class by himself as a guru who truly understands customer relationships from the customer's point of view. Read Build Your Customer Strategy when you're ready to move past slogans and technology-based CRM projects to create real customer equity and long-term profitability." -Bob Thompson, CEO CustomerThink Corp., and founder, CRMGuru.com "Build Your Customer Strategy is the book for leaders committed to creating genuine connections with clients. Jim goes beyond conventional thinking to help businesses understand, create, and implement a strategy that will result in the type of long-term loyal customers everyone wants-the ones who bring their family and friends." -Anne Lockie, Executive Vice President, Sales Canadian Personal and Business Clients, RBC Royal Bank "Excellent reading. Jim Barnes brings a refreshing perspective to customer service, loyalty and the importance of long-term, sustainable client relationships. Insightful and very educational." -Stephen Foster, Senior Vice President, Operations Starwood Hotels & Resorts Worldwide, Inc.
Author : Andrew Frawley
Publisher : John Wiley & Sons
ISBN 13 : 1118916700
Total Pages : 256 pages
Book Rating : 4.1/5 (189 download)
Download or read book Igniting Customer Connections written by Andrew Frawley and published by John Wiley & Sons. This book was released on 2014-10-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results. The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend How to make powerful connections by taking full advantage of "atomic moments of truth" Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook "likes" to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.
