Strategic Tools And Methods For Promoting Hospitality And Tourism Services

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Strategic Tools and Methods for Promoting Hospitality and Tourism Services

Author : Nedelea, Alexandru-Mircea
Publisher : IGI Global
ISBN 13 : 1466697628
Total Pages : 326 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Strategic Tools and Methods for Promoting Hospitality and Tourism Services by : Nedelea, Alexandru-Mircea

Download or read book Strategic Tools and Methods for Promoting Hospitality and Tourism Services written by Nedelea, Alexandru-Mircea and published by IGI Global. This book was released on 2016-01-07 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Strategies for Promoting Sustainable Hospitality and Tourism Services

Author : Korstanje, Maximiliano Emanuel
Publisher : IGI Global
ISBN 13 : 1799843319
Total Pages : 243 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Strategies for Promoting Sustainable Hospitality and Tourism Services by : Korstanje, Maximiliano Emanuel

Download or read book Strategies for Promoting Sustainable Hospitality and Tourism Services written by Korstanje, Maximiliano Emanuel and published by IGI Global. This book was released on 2020-06-26 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing is a vital tool in promoting the overall health of the global economy. This brings necessary revenue to particular regions of the world that have limited revenue producing resources and provides an opportunity for tourists to explore another culture, therefore building tolerance and overall exposure to different ways of life. Strategies for Promoting Sustainable Hospitality and Tourism Services is a crucial scholarly source that discusses interdisciplinary perspectives in the areas of global tourism and highlights cultural boundaries of strategic knowledge management through case studies. Featuring research on topics such as consumer behavior, cultural appreciation, and global economics, this book is ideally designed for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals.

Strategic Management for Hospitality and Tourism

Author : Fevzi Okumus
Publisher : Routledge
ISBN 13 : 1351188496
Total Pages : 375 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Strategic Management for Hospitality and Tourism by : Fevzi Okumus

Download or read book Strategic Management for Hospitality and Tourism written by Fevzi Okumus and published by Routledge. This book was released on 2019-10-30 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.

Strategic Innovative Marketing and Tourism in the COVID-19 Era

Author : Androniki Kavoura
Publisher : Springer Nature
ISBN 13 : 3030661547
Total Pages : 240 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Strategic Innovative Marketing and Tourism in the COVID-19 Era by : Androniki Kavoura

Download or read book Strategic Innovative Marketing and Tourism in the COVID-19 Era written by Androniki Kavoura and published by Springer Nature. This book was released on 2021-03-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.

Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry

Author : Vasant, Pandian
Publisher : IGI Global
ISBN 13 : 1522510559
Total Pages : 515 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry by : Vasant, Pandian

Download or read book Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry written by Vasant, Pandian and published by IGI Global. This book was released on 2016-10-31 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of holistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. By utilizing new technologies and optimization techniques, it is becoming easier to troubleshoot problematic areas within the travel industry. The Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry features innovative technologies being utilized in the management of hotels and tourist attractions. Highlighting empirical research on the optimization of the travel and hospitality industry through the use of algorithms and information technology, this book is a critical reference source for managers, decision makers, executives, tourists, agents, researchers, economists, and hotel staff members.

Legal and Economic Considerations Surrounding Reproductive Tourism: Emerging Research and Opportunities

Author : Paraskou, Anastasia
Publisher : IGI Global
ISBN 13 : 1522526951
Total Pages : 235 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Legal and Economic Considerations Surrounding Reproductive Tourism: Emerging Research and Opportunities by : Paraskou, Anastasia

Download or read book Legal and Economic Considerations Surrounding Reproductive Tourism: Emerging Research and Opportunities written by Paraskou, Anastasia and published by IGI Global. This book was released on 2017-11-30 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overall, medical tourism has become a robust industry, due to fluctuating health costs in many developed countries. One of the most popular services experiencing a rise as a result of this tourism is assisted reproduction. Legal and Economic Considerations Surrounding Reproductive Tourism: Emerging Research and Opportunities is a pivotal resource that examines the rise in foreign procreative healthcare. Highlighting relevant topics such as assisted reproductive technologies, healthcare management, medical ethical issues, and safety precautions, this is an ideal reference source for all medical professionals, practitioners, academicians, students, and researchers interested in discovering the benefits and concerns that the reproductive tourism sector is currently facing.

Strategic Place Branding Methodologies and Theory for Tourist Attraction

Author : Bayraktar, Ahmet
Publisher : IGI Global
ISBN 13 : 1522505806
Total Pages : 394 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Strategic Place Branding Methodologies and Theory for Tourist Attraction by : Bayraktar, Ahmet

Download or read book Strategic Place Branding Methodologies and Theory for Tourist Attraction written by Bayraktar, Ahmet and published by IGI Global. This book was released on 2016-08-15 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

Foreign Direct Investments: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799824497
Total Pages : 2100 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Foreign Direct Investments: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Foreign Direct Investments: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-02-07 with total page 2100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization, accelerated by information technologies, has increased the speed of business transactions and has reduced the distances between international businesses. This growth has transformed the realm of foreign investment in countries around the world, calling for a methodological approach to planning feasible capital investment proposals in general and foreign direct investment projects. Foreign Direct Investments: Concepts, Methodologies, Tools, and Applications is a vital reference source that explores the importance of global stocks to economic structures and explores the effects that these holdings have on the financial status of nations. It also provides a systems approach to investment projects in a globalized and open society. Highlighting a range of topics such as foreign direct investors, risk analysis, and sourcing strategies, this multi-volume book is ideally designed for business managers, executives, international companies, entrepreneurs, researchers, academicians, graduate students, policymakers, investors, and project managers.

Special Interest Tourism in Southeast Asia: Emerging Research and Opportunities

Author : Handayani, Bintang
Publisher : IGI Global
ISBN 13 : 1522573941
Total Pages : 131 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Special Interest Tourism in Southeast Asia: Emerging Research and Opportunities by : Handayani, Bintang

Download or read book Special Interest Tourism in Southeast Asia: Emerging Research and Opportunities written by Handayani, Bintang and published by IGI Global. This book was released on 2019-04-12 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the tourism industry grows worldwide, researchers continue to seek solutions and practices that support increased tourism to specific regions. Special interest tourism is a method that looks at how psychological and sociological factors help a visitor choose which destination to visit. By applying this type of tourism in Southeast Asia, the role of emotions, experiences, and place attachment becomes a driving factor for tourists. Special Interest Tourism in Southeast Asia: Emerging Research and Opportunities critically discusses the challenges associated with special interest tourism and how it can be used to overcome unfavorable impacts of tourism for the local community, as well as preserve cultural heritage. The book covers emerging issues such as sustainability, technological advances within this type of tourism, and responses to over tourism and tourism-phobia. It is ideally designed for government officials, policymakers, managers, industry professionals, and university students seeking current research on the recent growth of the tourism industry.

Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities

Author : McDonald, J. Scott
Publisher : IGI Global
ISBN 13 : 1522583963
Total Pages : 139 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities by : McDonald, J. Scott

Download or read book Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities written by McDonald, J. Scott and published by IGI Global. This book was released on 2019-06-14 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural tourism, domestic and international, is comprised of travel that takes people out of their usual environments and focuses on activities that are related to the cultural aspects of an area. Rapid progress in technology, especially the advancement of mobile applications, has changed various aspects of travel, especially in areas such as transportation. Cultural Tourism in the Wake of Web Innovation: Emerging Research and Opportunities is an essential scholarly book that examines revolutionary changes taking place in the field of cultural tourism that are a result of the applications of web-based and other information technologies including Web 2.0 innovations, locational technologies, and digital imaging. It features a wide range of topics such as economic development, mobile applications, and green development, and is intended for use by hotel management, travel agents, event organizers and planners, airline managers, academicians, researchers, students, and professionals in the tourism and hospitality industry.

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Author : Rozenes, Shai
Publisher : IGI Global
ISBN 13 : 1522520856
Total Pages : 507 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry by : Rozenes, Shai

Download or read book Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry written by Rozenes, Shai and published by IGI Global. This book was released on 2017-01-06 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.

Organizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522519149
Total Pages : 1901 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Organizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Organizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-02-10 with total page 1901 pages. Available in PDF, EPUB and Kindle. Book excerpt: The questionable practices and policies of many businesses are coming under scrutiny by consumers and the media. As such, it important to research new methods and systems for creating optimal business cultures. Organizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications is a comprehensive resource on the latest advances and developments for creating a system of shared values and beliefs in business environments. Featuring extensive coverage across a range of relevant perspectives and topics, such as organizational climate, collaboration orientation, and aggressiveness orientation, this book is ideally designed for business owners, managers, entrepreneurs, professionals, researchers, and students actively involved in the modern business realm.

Global Dynamics in Travel, Tourism, and Hospitality

Author : Pappas, Nikolaos
Publisher : IGI Global
ISBN 13 : 1522502025
Total Pages : 372 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Global Dynamics in Travel, Tourism, and Hospitality by : Pappas, Nikolaos

Download or read book Global Dynamics in Travel, Tourism, and Hospitality written by Pappas, Nikolaos and published by IGI Global. This book was released on 2016-06-16 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worldwide, tourism is the third largest economic activity in direct earnings after petroleum and automobile industries, and by far the largest one if indirect earnings are also taken into consideration. Taking into account the profound economic impact the tourism and hospitality industries can have on regions and cities around the world, further research in this area is critical. Global Dynamics in Travel, Tourism, and Hospitality takes a holistic approach to tourism and hospitality operations, education, and research. Highlighting the latest research in the field, real-world examples of how these industries are shaping economic development as well as future outlooks and opportunities for growth, this publication is an essential reference source for researchers, professionals, and graduate-level students.

Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466665440
Total Pages : 1600 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-10-31 with total page 1600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.

Cyber Warfare and Terrorism: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799824675
Total Pages : 1697 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Cyber Warfare and Terrorism: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Cyber Warfare and Terrorism: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2020-03-06 with total page 1697 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through the rise of big data and the internet of things, terrorist organizations have been freed from geographic and logistical confines and now have more power than ever before to strike the average citizen directly at home. This, coupled with the inherently asymmetrical nature of cyberwarfare, which grants great advantage to the attacker, has created an unprecedented national security risk that both governments and their citizens are woefully ill-prepared to face. Examining cyber warfare and terrorism through a critical and academic perspective can lead to a better understanding of its foundations and implications. Cyber Warfare and Terrorism: Concepts, Methodologies, Tools, and Applications is an essential reference for the latest research on the utilization of online tools by terrorist organizations to communicate with and recruit potential extremists and examines effective countermeasures employed by law enforcement agencies to defend against such threats. Highlighting a range of topics such as cyber threats, digital intelligence, and counterterrorism, this multi-volume book is ideally designed for law enforcement, government officials, lawmakers, security analysts, IT specialists, software developers, intelligence and security practitioners, students, educators, and researchers.

Corporate Social Responsibility in the Hospitality and Tourism Industry

Author : Guliani, Lipika Kaur
Publisher : IGI Global
ISBN 13 : 1466699035
Total Pages : 356 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Corporate Social Responsibility in the Hospitality and Tourism Industry by : Guliani, Lipika Kaur

Download or read book Corporate Social Responsibility in the Hospitality and Tourism Industry written by Guliani, Lipika Kaur and published by IGI Global. This book was released on 2016-03-04 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased tourism benefits local economies by creating more revenue and employment options as interest in the location grows. However, as the hospitality and travel industry continues to grow and adapt, it becomes imperative that they implement socially responsible procedures. Corporate Social Responsibility in the Hospitality and Tourism Industry discusses issues and challenges faced by organizations implementing responsible business practices within the travel, hotel, leisure and hospitality industries. Featuring best practices and theoretical concepts on the support of local economies, ethical sourcing of native goods, and sustainability procedures, this publication is a vital source for policy makers, academicians, researchers, students, technology developers, and government officials interested in emergent ethical and moral practices within the travel industry.

Transcontinental Strategies for Industrial Development and Economic Growth

Author : Christiansen, Bryan
Publisher : IGI Global
ISBN 13 : 1522521615
Total Pages : 346 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Transcontinental Strategies for Industrial Development and Economic Growth by : Christiansen, Bryan

Download or read book Transcontinental Strategies for Industrial Development and Economic Growth written by Christiansen, Bryan and published by IGI Global. This book was released on 2017-03-03 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: In contemporary society, it is vital for countries to consistently seek new ways to provide stable growth for their increasing populations. As such, it is important to stay on top of the most current strategies and trends that promote strong industrial and economic development. Transcontinental Strategies for Industrial Development and Economic Growth provides a comprehensive examination of the latest strategies and techniques for growing and maintaining an economically-sound community. Highlighting innovative research on relevant topics such as budget preparation processes, management philosophies, and global competitiveness, this publication is an ideal resource for all professionals, practitioners, business owners, and researchers who are seeking advanced academic perspectives on strategies for industrial development and economic growth.