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Author : Robert G. Picard
Publisher :
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.3/5 ( download)
Download or read book Strategic Responses to Media Market Changes written by Robert G. Picard and published by . This book was released on 2004 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas Hess
Publisher : Universitätsverlag Göttingen
ISBN 13 : 3938616911
Total Pages : 350 pages
Book Rating : 4.9/5 (386 download)
Download or read book Ubiquität, Interaktivität, Konvergenz und die Medienbranche written by Thomas Hess and published by Universitätsverlag Göttingen. This book was released on 2007 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die vollständige Digitalisierung von Produkten und Prozesse stellt die Medienbranche zu Beginn des 21. Jahrhunderts vor große und zum Teil noch unbewältigte Herausforderungen. Insbesondere bei Inhalte-Intermediären wie Fernsehsendern, Verlagen und Online-Aggregatoren führt dies zu wesentlichen Veränderungen. Deren Analyse war das Ziel des interdisziplinären Forschungsprojektes intermedia an der Ludwig-Maximilians-Universität München. intermedia wurde vom Bundesministerium für Bildung und Forschung im Rahmen des Schwerpunktprogramms Internetökonomie gefördert. In zehn Teilprojekten wurden Ubiquität und Personalisierung, Interaktvität sowie Konvergenz und andere technische Entwicklungen aus Sicht von Betriebswirtschaftslehre, Informatik und Kommunikations-wissenschaft untersucht. Das vorliegende Buch präsentiert ausgewählte Ergebnisse von intermedia speziell für die Praxis. Entscheider erhalten so einen kompakten Einblick in aktuelle Forschungsbemühungen. Träger von intermedia ist das Zentrum für Internetforschung und Medienintegration der Ludwig-Maximilians-Universität München, das die Wirkungen neuer Technologien auf Individuen, Unternehmen, Branchen und die Gesellschaft mit einer Vielzahl von Projekten untersucht. Die vollständige Digitalisierung von Produkten und Prozesse stellt die Medienbranche zu Beginn des 21. Jahrhunderts vor große und zum Teil noch unbewältigte Herausforderungen. Insbesondere bei Inhalte-Intermediären wie Fernsehsendern, Verlagen und Online-Aggregatoren führt dies zu wesentlichen Veränderungen. Deren Analyse war das Ziel des interdisziplinären Forschungsprojektes intermedia an der Ludwig-Maximilians-Universität München. intermedia wurde vom Bundesministerium für Bildung und Forschung im Rahmen des Schwerpunktprogramms Internetökonomie gefördert. In zehn Teilprojekten wurden Ubiquität und Personalisierung, Interaktvität sowie Konvergenz und andere technische Entwicklungen aus Sicht von Betriebswirtschaftslehre, Informatik und Kommunikations-wissenschaft untersucht. Das vorliegende Buch präsentiert ausgewählte Ergebnisse von intermedia speziell für die Praxis. Entscheider erhalten so einen kompakten Einblick in aktuelle Forschungsbemühungen. Träger von intermedia ist das Zentrum für Internetforschung und Medienintegration der ...
Author : Sylvia M. Chan-Olmsted
Publisher : Routledge
ISBN 13 : 1135617139
Total Pages : 298 pages
Book Rating : 4.1/5 (356 download)
Download or read book Competitive Strategy for Media Firms written by Sylvia M. Chan-Olmsted and published by Routledge. This book was released on 2006-08-15 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise that all media firms must strategize in response to the continuing evolution of new media, author Sylvia M. Chan-Olmsted offers applications of common business approaches to the products and components of the electronic media industry, and provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets. This insightful and timely volume provides a thorough review of current concepts and industry practices, and serves as an essential primer for the application of business models in media contexts. As a realistic and integrated approach to media industry studies, this volume has much to offer researchers, scholars, and graduate students in media economics and management, and will be an important reference for industry practitioners.
Author : Lucy Küng
Publisher : SAGE
ISBN 13 : 147390384X
Total Pages : 479 pages
Book Rating : 4.4/5 (739 download)
Download or read book Strategic Management in the Media written by Lucy Küng and published by SAGE. This book was released on 2008-04-11 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.
Author : Yu-li Liu
Publisher : Routledge
ISBN 13 : 131774411X
Total Pages : 326 pages
Book Rating : 4.3/5 (177 download)
Download or read book Policy and Marketing Strategies for Digital Media written by Yu-li Liu and published by Routledge. This book was released on 2014-04-16 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Author : Sabine Baumann
Publisher : Edward Elgar Publishing
ISBN 13 : 1788978366
Total Pages : 320 pages
Book Rating : 4.7/5 (889 download)
Download or read book Teaching Strategic Management written by Sabine Baumann and published by Edward Elgar Publishing. This book was released on 2020-07-31 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching Strategic Management: A Hands-on Guide to Teaching Success provides a wide scope of knowledge and teaching resources on methods and practices for teaching strategic management theories and concepts for a multitude of settings (classroom, online and hybrid), course levels (bachelors, masters, MBA, executive) and student groups.
Author : Robert G. Picard
Publisher : Routledge
ISBN 13 : 1135250332
Total Pages : 261 pages
Book Rating : 4.1/5 (352 download)
Download or read book Media Product Portfolios written by Robert G. Picard and published by Routledge. This book was released on 2014-04-08 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media product portfolios are rapidly becoming the predominant shared characteristic of media companies worldwide. The phenomenon involves firms from all kinds of media--newspapers, magazines, television, radio, cinema--and is found in enterprises ranging from small, local firms to large, globalized companies. This volume is the result of a coordinated effort of scholars in the United States and Europe to explore the characteristics, processes, challenges, and implications of media product portfolios. This book breaks new ground by introducing the concepts of product portfolio management and applying them to media companies in a comprehensive manner. It draws from knowledge and methods of analyzing product portfolio management in other industries, applies that knowledge to media industries, and analyzes current practices in media firms. The process and issues of portfolio strategy, development, and management are complex and wide ranging. The book explores the development of media product portfolios from an interdisciplinary perspective, providing insight from business, economic, organizational, and communication approaches. The book explores why and how firms develop portfolios, how company strategy and organizational development relate to portfolios, the role of leaders in developing portfolio activities, economic and economic geography issues in portfolios, production issues, challenges in managing multiple products and operations, issues of marketing and branding issues in portfolios, personnel implications, and the unique challenges in the internationalization of media portfolio operations.
Author : Lucy Küng
Publisher : SAGE
ISBN 13 : 1473987369
Total Pages : 257 pages
Book Rating : 4.4/5 (739 download)
Download or read book Strategic Management in the Media written by Lucy Küng and published by SAGE. This book was released on 2016-11-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Küng’s book stands out for its focus on concepts, drivers, and dynamics. Its scope and learning are brilliant and dazzling. This updated edition will be a source of insight for students and a tool for industry veterans who seek the perspective of academia.' – Eli Noam, Columbia Business School 'A landmark contribution to scholarship, Küng’s excellent book provides an empirically rich and analytically sharp-sighted guide to contemporary organizational strategies in a complex and dynamic media environment.' – Gillian Doyle, University of Glasgow 'In the age of relentless technological disruption, unlimited distribution and non-professionalization, media firms are more dependent than ever on strategic management. Küng articulates the dimensions of media industries to account for an ever-increasing array of challenges and strategies.' – David Craig, University of Southern California In this Second Edition of a book many found invaluable for research and teaching, including myself, Küng accomplishes a challenging task: to preserve all the best qualities of the First Edition while both extending the scope and deepening understandings about strategic management theory in application to media industries.' – Gregory Ferrell Lowe, University of Tampere With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of strategy and how they apply to media organizations. This new edition: Shows innovation, disruption and strategic adaptation in action, with a stronger focus on a case-based approach Takes readers deep into case studies on BuzzFeed, The Guardian, Netflix, the New York Times and the BBC Explains strategic theory and concepts with insight and clarity Shows how to understand change and decision-making within media organizations. This is the essential guide to change and management in the media industries – ideal for students of media studies, media economics and media management.
Author : Cinzia Dal Zotto
Publisher : Edward Elgar Publishing
ISBN 13 : 9781781959275
Total Pages : 328 pages
Book Rating : 4.9/5 (592 download)
Download or read book Management and Innovation in the Media Industry written by Cinzia Dal Zotto and published by Edward Elgar Publishing. This book was released on 2008-12-28 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovation can help media companies to meet their development needs in the future. The primary focus of this study is the relationship between management and innovation in the media industry. The book evaluates the importance and the role of innovation within the media industry and helps identify and evaluate the drivers of innovation. The contributors demonstrate and build upon an understanding of the issues and strategies that bind media firms to new processes and technologies and offer clear guidelines on how media companies can accelerate growth through effective internal and external collaboration. Management and Innovation in the Media Industry highlights those issues that influence strategies, organizational structures, media content management and public interest within media firms. This unique study offers both new theoretical and empirical insights on decision making aspects of innovation relevant for those executives and policy makers operating within the media or related industries. It will be of great interest to academics and students in the fields of communication and journalism as well as innovation management.
Author : Janet A. Bridges
Publisher : Nova Publishers
ISBN 13 : 9781594546051
Total Pages : 150 pages
Book Rating : 4.5/5 (46 download)
Download or read book Newspaper Competition in the Millennium written by Janet A. Bridges and published by Nova Publishers. This book was released on 2006 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology in the 21st century has redesigned most editorial jobs and extended the potential reach of any publication, no matter how small . In effect, not only the individual business models but also the overall industry competitive model has changed. No longer confined to serving a physically defined environment, individual newspapers can set their own goals, both for news distribution and for advertising reach, without concern for physical restrictions. And the continual sales of newspaper properties result in mergers, increased clustering and other types of group alliances. The newspaper industry is also affected competitively by employee recruitment and retention, the non-daily market, other news-related media and non-news carriers of advertising. The industry-related technology has in effect exploded, reaching every news medium in some way. Within the framework of the exploding technological environment, the country's economy and changing demographics have created increased challenges for an industry so dependent on advertising revenue and reader reach. This volume explores the competitive issues as they relate to the industry at this time.
Author : Daidj, Nabyla
Publisher : IGI Global
ISBN 13 : 1466665149
Total Pages : 377 pages
Book Rating : 4.4/5 (666 download)
Download or read book Developing Strategic Business Models and Competitive Advantage in the Digital Sector written by Daidj, Nabyla and published by IGI Global. This book was released on 2014-09-30 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment. Developing Strategic Business Models and Competitive Advantage in the Digital Sector focuses on the application of preemptive planning in the media and entertainment industries to combat an increasingly uncertain future of innovation and competition. With research-based examples and analysis, this book is an essential reference source for academicians, researchers, and professionals interested in learning more about the impact of technology on industry success, including the changes and challenges created by the Internet and electronic media.
Author : Alan Albarran
Publisher : Routledge
ISBN 13 : 1351747533
Total Pages : 476 pages
Book Rating : 4.3/5 (517 download)
Download or read book Handbook of Media Management and Economics written by Alan Albarran and published by Routledge. This book was released on 2018-04-27 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.
Author : Alan B. Albarran
Publisher : Psychology Press
ISBN 13 : 0805850031
Total Pages : 747 pages
Book Rating : 4.8/5 (58 download)
Download or read book Handbook of Media Management and Economics written by Alan B. Albarran and published by Psychology Press. This book was released on 2006 with total page 747 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a synthesis of current work and research in media management and economics, and establishes an agenda for future activities. It will serve as a foundational resource for scholars and students in media management and economics.
Author : Helle Sjøvaag
Publisher : Taylor & Francis
ISBN 13 : 1000814459
Total Pages : 86 pages
Book Rating : 4.0/5 (8 download)
Download or read book The Markets for News written by Helle Sjøvaag and published by Taylor & Francis. This book was released on 2022-11-17 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the face of ongoing digitisation, The Markets for News examines how certain established economic features of the news industry have persisted and what makes them such stable frameworks for journalistic organisations. Drawing on an analysis of Scandinavian news industries, this text revises journalism’s economic foundations in the context of the algorithmically driven platform economy. Exploration of features such as journalism’s two-sided market model, the network effect of platforms, and chain ownership, leads to a discussion about how journalism faces disruption from the introduction of artificial intelligence in the production, dissemination, and sale of news. As journalism undergoes transformations due to revenue losses, this book recognises a return to certain enduring features of journalism’s organisational form, in particular the chain ownership form, that enables scale in adapting to platform logics and economics. This text serves as a basis for a theoretical discussion about strategic media management and critical political economy in the age of digital disruption. This is an insightful book for academics and researchers in the fields of journalism, media industries, media policy and, communication studies.
Author : Surbhi Dahiya
Publisher : Oxford University Press
ISBN 13 : 9391050107
Total Pages : 762 pages
Book Rating : 4.3/5 (91 download)
Download or read book Indian Media Giants written by Surbhi Dahiya and published by Oxford University Press. This book was released on 2022-04-30 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indian Media Giants is an analytical chronicle of six Indian mega media conglomerates' individual odyssey from their beginnings in the pre-independence era to their transformation into powerful business empires in the digitised modern India. The book traces media metamorphoses, contours of growth and development, travails and trajectories, organizational structures, editorial policies and business dynamics of print majors in India, namely, The Times Group, The Hindu Group, The Hindustan Times Limited, The Indian Express Group, Dainik Jagran Limited and DB Corp Limited.
Author : United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, the Internet, and Intellectual Property
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.0/5 ( download)
Download or read book Ensuring Artists Fair Compensation written by United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, the Internet, and Intellectual Property and published by . This book was released on 2007 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ann Hollifield
Publisher : Routledge
ISBN 13 : 1317458532
Total Pages : 440 pages
Book Rating : 4.3/5 (174 download)
Download or read book Media Management written by Ann Hollifield and published by Routledge. This book was released on 2015-08-11 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.
