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Newspaper Competition In The Millennium
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Book Synopsis Newspaper Competition in the Millennium by : Janet A. Bridges
Download or read book Newspaper Competition in the Millennium written by Janet A. Bridges and published by Nova Publishers. This book was released on 2006 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology in the 21st century has redesigned most editorial jobs and extended the potential reach of any publication, no matter how small . In effect, not only the individual business models but also the overall industry competitive model has changed. No longer confined to serving a physically defined environment, individual newspapers can set their own goals, both for news distribution and for advertising reach, without concern for physical restrictions. And the continual sales of newspaper properties result in mergers, increased clustering and other types of group alliances. The newspaper industry is also affected competitively by employee recruitment and retention, the non-daily market, other news-related media and non-news carriers of advertising. The industry-related technology has in effect exploded, reaching every news medium in some way. Within the framework of the exploding technological environment, the country's economy and changing demographics have created increased challenges for an industry so dependent on advertising revenue and reader reach. This volume explores the competitive issues as they relate to the industry at this time.
Book Synopsis The Routledge Companion to British Media History by : Martin Conboy
Download or read book The Routledge Companion to British Media History written by Martin Conboy and published by Routledge. This book was released on 2014-09-15 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to British Media History provides a comprehensive exploration of how different media have evolved within social, regional and national contexts. The 50 chapters in this volume, written by an outstanding team of internationally respected scholars, bring together current debates and issues within media history in this era of rapid change, and also provide students and researchers with an essential collection of comparable media histories. The Routledge Companion to British Media History provides an essential guide to key ideas, issues, concepts and debates in the field. Chapter 40 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. https://www.routledgehandbooks.com/doi/10.4324/9781315756202.ch40
Book Synopsis Advances in Communications and Media Research by :
Download or read book Advances in Communications and Media Research written by and published by Nova Publishers. This book was released on 2007 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Value-Oriented Media Management by : Klaus-Dieter Altmeppen
Download or read book Value-Oriented Media Management written by Klaus-Dieter Altmeppen and published by Springer. This book was released on 2017-04-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.
Book Synopsis Global Themes and Local Variations in Organization and Management by : Gili S. Drori
Download or read book Global Themes and Local Variations in Organization and Management written by Gili S. Drori and published by Routledge. This book was released on 2013-07-24 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Themes and Local Variations in Organization and Management: Perspectives on Glocalization offers a broad exposition of the relations between the global and the local with regard to organizational and managerial ideas, practices, and forms. This edited volume forges ahead to capture the complexity of modern management and organization that results from the processes of glocalization. Universality is among the core underlying principles of the management of organizations, as well as of organization and management science itself. Yet, reality reveals enormous variation across social and cultural contexts. For instance, multinational corporations must adjust their management practices to adhere to national regulation and local standards; manufacturers and service providers routinely tailor their products to suit the local preferences of consumers; and non-profit organizations amend their advocacy agenda to appeal to local sentiments. The work assembled here goes beyond merely describing such patterns of variation and adaptation in organization and management; research and commentary engage directly with the tensions between homogeneity and heterogeneity, convergence and divergence, global and local. With contributions from leading scholars in the field of comparative organization studies, this collection offers a substantive contribution to the investigation of organization and management, as well as providing a valuable resource for students of organization studies, international business, and sociology.
Book Synopsis The Regulation of Transnational Mergers in International and European Law by : Dimitris Liakopoulos
Download or read book The Regulation of Transnational Mergers in International and European Law written by Dimitris Liakopoulos and published by BRILL. This book was released on 2009-12-07 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The major problem associated with the regulation of transnational mergers, which affect several national markets, is the allocation of jurisdiction. Each country concerned may wish to exert jurisdiction and apply its national competition law to regulate the anti-competitive effects a merger may have in its territory. However, this approach may lead to risks of inconsistent decisions regarding the legality of mergers. Indeed, the national competition laws applied by the regulating authorities may diverge in several aspects, which raise the likelihood of inconsistency. Therefore it is desirable to opt for regulatory approaches which are more sensitive to the transnational nature of mergers and which allow cooperation between competition authorities. A possible solution may be bilateral cooperation agreements through which two countries coordinate the enforcement activities of their national competition authorities. However, the benefits of these agreements are enjoyed only by the signatory parties. The sole reliance upon bilateral agreements does not appear to be the optimal regulatory approach towards transnational mergers.
Book Synopsis The Two W's of Journalism by : Davis "Buzz" Merritt
Download or read book The Two W's of Journalism written by Davis "Buzz" Merritt and published by Routledge. This book was released on 2014-04-04 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this timely volume, the authors explore public affairs journalism, a practice that lies at the core of the journalism profession. They go beyond the journalistic instruction for reporting and presenting news to reflect on why journalism works the way it does. Asking current and future journalists the critical questions, "Why do we do it?" and "What are the ways of fulfilling the goals of journalism?" their discussion stimulates the examination of contemporary practice, probing the foundations of public affairs journalism. With its detailed examination of factors influencing current journalistic practice, The Two W's of Journalism complements and expands on the skills and techniques presented in reporting, editing, and news writing textbooks. The perspectives presented here facilitate understanding of the larger role journalism has in society. As such, the volume is an excellent supplemental text for reporting and writing courses, and for introductory courses on journalism. It will also offer valuable insights to practicing journalists.
Book Synopsis Foundations of Marketing Theory by : Shelby D. Hunt
Download or read book Foundations of Marketing Theory written by Shelby D. Hunt and published by M.E. Sharpe. This book was released on 2002 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
Book Synopsis The European Union and Multilateral Trade Governance by : Arlo Poletti
Download or read book The European Union and Multilateral Trade Governance written by Arlo Poletti and published by Routledge. This book was released on 2012-03-29 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: What role does the EU play in WTO trade negotiations? What are the implications for the EU of the expansion of the international trade agenda that has taken place in the last fifteen years? The European Union and Multilateral Trade Governance examines the EU's role in global economic governance and the negotiations of the Doha Round. The book provides a comprehensive overview of the EU’s role in the Doha Round of multilateral trade negotiations. The empirical study is grounded in a theoretically driven discussion, in order to understand trade politics dynamics in the present international economic system. By providing both conceptual and empirical arguments, the volume provides an innovative perspective on the analysis of the EU as a global economic influence. The European Union and Multilateral Trade Governance will be of interest to students and scholars of European Union politics and international political economy.
Book Synopsis Review of Marketing Research by : Naresh Malhotra
Download or read book Review of Marketing Research written by Naresh Malhotra and published by Routledge. This book was released on 2017-10-19 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Book Synopsis The Service-Dominant Logic of Marketing by : Robert F. Lusch
Download or read book The Service-Dominant Logic of Marketing written by Robert F. Lusch and published by Routledge. This book was released on 2014-12-18 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
Book Synopsis FCC Record by : United States. Federal Communications Commission
Download or read book FCC Record written by United States. Federal Communications Commission and published by . This book was released on 2002 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Media Ownership and Concentration in America by : Eli Noam
Download or read book Media Ownership and Concentration in America written by Eli Noam and published by Oxford University Press on Demand. This book was released on 2009-10-19 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: After examining 100 separate media and network industries in detail, Noam provides a powerful summary and analysis of concentration trends across industries and major media sectors. He also looks at local media power, vertical concentration, and the changing nature of media ownership through financial institutions and private equity.
Download or read book Low Cost Carriers written by Stephen Ison and published by Routledge. This book was released on 2017-07-05 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Low cost carriers (LCCs) represent one of the most exciting and dynamic yet often contentious developments in recent commercial aviation history. Formed as a direct result of policies of airline deregulation and liberalisation that were initiated in the United States in the late 1970s before being implemented in certain European, Australasian, Latin American and other world markets from the mid-1990s onwards to encourage competition, LCCs have been responsible for progressively reconfiguring the spatial patterns, operational practices and passenger experiences of flight. In the process, they have enabled growing numbers of people to fly to more places, more frequently, and at lower cost than had been previously possible. In so doing, however, they have generated a number of socio-economic and environmental challenges. The 23 essays included in this volume provide a detailed insight into the emergence, expansion and evolution of the low cost carrier sector worldwide. The volume covers deregulation and liberalisation of the global airline sector, the business models and operating characteristics of low cost carriers, the changing nature of the airline/airport relationship, LCC network characteristics, issues of pricing and competition and the current impacts and likely future trajectories.
Book Synopsis New Technology-based Firms in the New Millennium by : Ray Oakey
Download or read book New Technology-based Firms in the New Millennium written by Ray Oakey and published by Emerald Group Publishing. This book was released on 2013-03-06 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the formation and growth problems of High Technology Small Firms (HTSFs) begun in 1993, this body of work maps the evolution of research in this area through academic research and government policy towards a sector that is the key to future prosperity of developed and developing notational economies throughout the world.
Download or read book Antitrust Law Journal written by and published by . This book was released on 1986 with total page 902 pages. Available in PDF, EPUB and Kindle. Book excerpt:
