Strategic Marketing Case Study Chick Fil A

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Covert Cows and Chick-fil-A

Author : Steve Robinson
Publisher : HarperChristian + ORM
ISBN 13 : 1400213193
Total Pages : 244 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Covert Cows and Chick-fil-A by : Steve Robinson

Download or read book Covert Cows and Chick-fil-A written by Steve Robinson and published by HarperChristian + ORM. This book was released on 2019-06-11 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

Strategic Marketing Case Study Chick-Fil-A

Author : Mohamed Radwan
Publisher : GRIN Verlag
ISBN 13 : 3668693684
Total Pages : 27 pages
Book Rating : 4.6/5 (686 download)

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Book Synopsis Strategic Marketing Case Study Chick-Fil-A by : Mohamed Radwan

Download or read book Strategic Marketing Case Study Chick-Fil-A written by Mohamed Radwan and published by GRIN Verlag. This book was released on 2018-04-30 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: C, University of Northampton, language: English, abstract: This report presents a strategic entry assessment of Chick-fil-A fast food chain store into the Saudi Arabian market. This report will entail the six aspect PESTEL analysis of the external environment opportunities and situations that Chick-fil-a is bound to encounter when making an expansion into the Saudi Arabian market. This report strongly advice chick-fil-A to open new branch in Saudi Arabian market. The Six aspects of PESTEL marketing analysis framework that this report has selected to concentrate upon in the analysis of the macro-environment of Chick-fil-a in Saudi Arabia are the political, economic, social, technology, environment and legal. This report will present a detailed review of the macro-environment that Chick-fil-a is planning to enter based on the above selected six aspects of the macro-environment. This will be supported with data and tabulation as necessary within the six different environmental analyses. In addition to the above, the report will utilize the environmental analyses derived to review PESTEL as a strategic marketing tool and use the information obtained to make sound and strategic management recommendations that will help inform the organization’s decision to expand into the Saudi Arabian market. In addition, this report will give recommendation to chick-fil-A to survive and compete in Saudi market.

Know What You're FOR

Author : Jeff Henderson
Publisher : Zondervan
ISBN 13 : 0310356334
Total Pages : 256 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Know What You're FOR by : Jeff Henderson

Download or read book Know What You're FOR written by Jeff Henderson and published by Zondervan. This book was released on 2019-10-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your organization - business, church, or nonprofit - will experience unprecedented growth when you close the gap between these two game-changing questions: What are we known for? What do we want to be known for? In Know What You're FOR, entrepreneur and thought leader Jeff Henderson makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing. Rather than self-promoting, we must transform our organizations to be people-centric. This sounds like a no-brainer, but looking closer shows just how little this is true and how impactful the change would be if it were. Whether you're a business leader, a change advocate, or a movement maker, Know What You're FOR will help you - and your organization - thrive. It's what happens when you create an organization focused on who it is FOR. This is the future. Thriving organizations will be more concerned with becoming raving fans of their customers than they are trying to convince customers to become raving fans of the organization. This isn't theory. Jeff Henderson has experienced it. Working with companies like Chick-fil-A and the Atlanta Braves, then serving as a pastor for 15 years at one of the country's largest and most influential churches, North Point, Jeff knows what success looks like for healthy organizations and healthy lives. With fascinating stories from a host of entrepreneurs and Jeff's remarkable career, Know What You're FOR equips you with a simple strategy and the tools for extraordinary growth. You'll discover how to: Work FOR your current and future customers with a new, effective method Be FOR your team and help your people reach full potential Create a ripple impact by being FOR your community Live and work your best by caring FOR yourself In a hypercritical, cynical world, one that is often known for what it's against, let's be a group of people known for who and what we're FOR. It's a powerful strategy for business. But more importantly, it is a revolutionary way to live.

Handbook of Marketing Research Methodologies for Hospitality and Tourism

Author : Ronald A. Nykiel
Publisher : Routledge
ISBN 13 : 113661088X
Total Pages : 377 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Handbook of Marketing Research Methodologies for Hospitality and Tourism by : Ronald A. Nykiel

Download or read book Handbook of Marketing Research Methodologies for Hospitality and Tourism written by Ronald A. Nykiel and published by Routledge. This book was released on 2007-08-13 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease. Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms. Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more! Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.

Brand Intimacy

Author : Mario Natarelli
Publisher : Hatherleigh Press
ISBN 13 : 1578266866
Total Pages : 357 pages
Book Rating : 4.5/5 (782 download)

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Book Synopsis Brand Intimacy by : Mario Natarelli

Download or read book Brand Intimacy written by Mario Natarelli and published by Hatherleigh Press. This book was released on 2017-10-23 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.

Integrated Marketing Communication

Author : Robyn Blakeman
Publisher : Rowman & Littlefield
ISBN 13 : 1442221232
Total Pages : 339 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Integrated Marketing Communication by : Robyn Blakeman

Download or read book Integrated Marketing Communication written by Robyn Blakeman and published by Rowman & Littlefield. This book was released on 2014-07-10 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. It also details changes in traditional advertising and marketing principles. Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion. Several new chapters address the latest additions to the mix: Internet, social, mobile, and alternative media, plus guerrilla marketing. The text builds students’ skills in developing a creative idea, employing the correct message, and placing it appropriately—and will continue to serve as a handy reference to using the most effective communications approaches throughout their careers.

Strategic Customer Service

Author : John A. GOODMAN
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 081441334X
Total Pages : 274 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Strategic Customer Service by : John A. GOODMAN

Download or read book Strategic Customer Service written by John A. GOODMAN and published by AMACOM Div American Mgmt Assn. This book was released on 2009-05-13 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line. Drawing on over thirty years of research for companies such as 3M, American Express, Chik-Fil-A, USAA, Coca-Cola, FedEx, GE, Cisco Systems, Neiman Marcus, and Toyota, author Goodman uses formal research, case studies, and patented practices to show readers how they can: • calculate the financial impact of good and bad customer service • make the financial case for customer service improvements • systematically identify the causes of problems • align customer service with their brand • harness customer service strategy into their organization's culture and behavior Filled with proven strategies and eye-opening case studies, this book challenges many aspects of conventional wisdom—using hard data—and reveals how any organization can earn more loyalty, win more customers...and improve their financial bottom line.

The Ultimate Question 2.0 (Revised and Expanded Edition)

Author : Fred Reichheld
Publisher : Harvard Business Review Press
ISBN 13 : 1422142396
Total Pages : 304 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Ultimate Question 2.0 (Revised and Expanded Edition) by : Fred Reichheld

Download or read book The Ultimate Question 2.0 (Revised and Expanded Edition) written by Fred Reichheld and published by Harvard Business Review Press. This book was released on 2011-09-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first edition of this landmark book, business loyalty guru Fred Reichheld revealed the question most critical to your company’s future: “Would you recommend us to a friend?” By asking customers this question, you identify detractors, who sully your firm’s reputation and readily switch to competitors, and promoters, who generate good profits and true, sustainable growth. You also generate a vital metric: your Net Promoter Score. Since the book was first published, Net Promoter has transformed companies, across industries and sectors, constituting a game-changing system and ethos that rivals Six Sigma in its power. In this thoroughly updated and expanded edition, Reichheld, with Bain colleague Rob Markey, explains how practitioners have built Net Promoter into a full-fledged management system that drives extraordinary financial and competitive results. With his trademark clarity, Reichheld: • Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success • Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers • Shares new and compelling stories of companies that have transformed their performance by putting Net Promoter at the center of their business Practical and insightful, The Ultimate Question 2.0 provides a blueprint for long-term growth and success.

Strategic Communication Research in the Age of AI

Author : Young Joon Lim
Publisher : Rowman & Littlefield
ISBN 13 : 153819788X
Total Pages : 311 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Strategic Communication Research in the Age of AI by : Young Joon Lim

Download or read book Strategic Communication Research in the Age of AI written by Young Joon Lim and published by Rowman & Littlefield. This book was released on 2024-10-14 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive integrated research methods guide equips students and researchers to conduct effective studies in the evolving field of strategic communication. The book covers the entire research process, from formulating research questions to analyzing data and presenting findings, with a particular focus on navigating the complexities of AI and social media integration. While numbers and statistics can be daunting to students, integrating statistical methods with traditional approaches allows for more robust research projects and impactful findings. Augmenting quantitative and qualitative methods with the latest digital tools and resources, Strategic Communication Research in the Age of AI is an accessible guide to researching traditional and social media, public relations, advertising, and marketing communication. Features: Comprehensive Coverage: The book addresses all essential elements of strategic communication research, including research design, methodologies (quantitative, qualitative, experimental, content analysis), data collection and analysis (including AI tools), statistical analysis (descriptive and inferential), and ethical considerations. Focus on AI and Social Media: It emphasizes the growing role of AI and social media in communication research, providing practical guidance on leveraging these tools for research tasks like data collection, sampling, analysis, and presentation. Student-Friendly Approach: The book is designed for students with clear explanations, step-by-step examples, chapter summaries, and key questions to reinforce understanding. It incorporates real-world scenarios and case studies to illustrate research concepts in action. Strong Foundation in Statistics: Dedicated chapters introduce both descriptive and inferential statistics, explaining key concepts and formulas relevant to strategic communication research. Focus on Writing and Presentation: The book provides clear guidelines for writing research papers in APA style, including structure, citation techniques, and best practices for presenting research findings. It highlights the importance of clear communication and effective presentation in the digital age. Instructor Resources: Lecture slides and test materials are available on the publisher’s website.

Maximizing Commerce and Marketing Strategies through Micro-Blogging

Author : Burkhalter, Janée N.
Publisher : IGI Global
ISBN 13 : 1466684097
Total Pages : 403 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Maximizing Commerce and Marketing Strategies through Micro-Blogging by : Burkhalter, Janée N.

Download or read book Maximizing Commerce and Marketing Strategies through Micro-Blogging written by Burkhalter, Janée N. and published by IGI Global. This book was released on 2015-05-31 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.

Marketing in the Round

Author : Gini Dietrich
Publisher : Que Publishing
ISBN 13 : 0132939541
Total Pages : 265 pages
Book Rating : 4.1/5 (329 download)

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Book Synopsis Marketing in the Round by : Gini Dietrich

Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers

Influence Marketing

Author : Danny Brown
Publisher : Que Publishing
ISBN 13 : 0133391647
Total Pages : 403 pages
Book Rating : 4.1/5 (333 download)

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Book Synopsis Influence Marketing by : Danny Brown

Download or read book Influence Marketing written by Danny Brown and published by Que Publishing. This book was released on 2013-04-29 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identify and Manage the Influence Paths That Convert Brand Awareness to Customer Acquisition! Today, you face a brutally tough, maddeningly elusive new competitor: the “wisdom of crowds.” Social media gives consumers 24x7 access to the attitudes and recommendations of their most engaged peers. These are the views that shape buying decisions. These are the views you must shape and use. Influence Marketing won’t just help you identify and enlist key influencers: it will help you manage the influence paths that lead consumers to buy. By sharing empirical evidence of hard-won lessons from pioneering influence marketers, Danny Brown and Sam Fiorella provide a blueprint that moves influence marketing beyond simple brand awareness and into sales acquisition and customer life time value measurement. They integrate new tools and techniques into a complete methodology for generating more and better leads—and converting them faster, at higher margins. • Put the customer—not the influencer—at the center, and plan influence marketing accordingly • Recognize where each prospect stands in the purchase life cycle right now • Clarify how your consumers move from brand preference to purchase • Identify key micro-influencers who impact decisions at every stage • Gain indispensable insights into the context of online relationships • Recognize situational factors that derail social media brand recommendations • Understand social influence scoring models and overcome their limitations • Re-engineer and predict influence paths to generate measurable action • Master the “4 Ms” of influence marketing: make, manage, monitor, measure • Transform influence marketing from a “nice-to-have” exercise into a powerful strategy Additional online resources can be found at www.influencemarketingbook.com

Basics Marketing 03: Marketing Management

Author : Brian Sheehan
Publisher : Bloomsbury Publishing
ISBN 13 : 1350034207
Total Pages : 178 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Basics Marketing 03: Marketing Management by : Brian Sheehan

Download or read book Basics Marketing 03: Marketing Management written by Brian Sheehan and published by Bloomsbury Publishing. This book was released on 2017-08-10 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.

Equally Wed

Author : Kirsten Palladino
Publisher : Seal Press
ISBN 13 : 1580056717
Total Pages : 203 pages
Book Rating : 4.5/5 (8 download)

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Book Synopsis Equally Wed by : Kirsten Palladino

Download or read book Equally Wed written by Kirsten Palladino and published by Seal Press. This book was released on 2017-05-30 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: By and large, most wedding books in the market are still centered around one bride and one groom. And yet, the advent of full marriage equality in the United States has made a new, polished wedding planning book dedicated to guiding LGBTQ couples both timely and essential. Kirsten Palladino will fill that need with this definitive book to inspire couples everywhere who are seeking a meaningful, personal ceremony and a momentous beginning to legally married life. Equally Wed brings author Palladino's expertise as the founder and editorial director of the world's leading online resource for LGBTQ wedding planning to the page. Palladino walks readers through every step of the notoriously costly and arduous planning process with wisdom and accessibility. From how to incorporate hot trends among LGBTQ couples to advice on how to incorporate children into a ceremony to more serious hurdles like dealing with homophobia among family members, Equally Wed has it all. The author importantly includes an accurate picture of wedding budgets for couples from all backgrounds, and shares her invaluable insider tips for making the most of each vendor; she also addresses fashion advice specific for LGBTQ readers, such as suiting up as a nonbinary nearlywed or attending fittings as a butch lesbian or a transgender woman. And best of all, she does it with the celebratory, joyful approach that all couples deserve. With a beautiful 2-color package, a total absence of heteronormative terms and assumptions, and a wealth of advice on every wedding-related topic imaginable, Equally Wed is set to be the go-to LGBTQ wedding guide just as every couple is finally free to wed.

Spin Sucks

Author : Gini Dietrich
Publisher : Pearson Education
ISBN 13 : 078974886X
Total Pages : 165 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Spin Sucks by : Gini Dietrich

Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.

Survive and Thrive

Author : John Meese
Publisher : Morgan James Publishing
ISBN 13 : 1631953370
Total Pages : 163 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis Survive and Thrive by : John Meese

Download or read book Survive and Thrive written by John Meese and published by Morgan James Publishing. This book was released on 2021-03-02 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A step-by-step plan to help you reach more people, make sales, and enjoy more profit, regardless of what the ‘economy’ is doing.” —Ray Edwards, bestselling author of How to Write Copy That Sells Do you have a post-Covid plan for success? The pandemic is not the first event to utterly disrupt the business world, and it’s unlikely to be the last. John Meese, economist-turned-entrepreneur, CEO of Cowork.Inc, and host of the Thrive School podcast, is on a personal mission to eradicate generational poverty by helping entrepreneurs create thriving businesses that can endure through good times and bad, so that unexpected events are much less likely to pull the rug out from under you. With a conversational tone and anecdotes from dozens of successful entrepreneurs, John provides innovative marketing, sales, and finance strategies to build a profitable business that can succeed in any climate. Learn how to: Reach a broader audience Build a sales engine that greatly increases revenue Unlock higher profits Manage risk with healthy financial practices and much more. “If you can focus on creating real solutions to real problems for real people, you’ll have a clear advantage in the marketplace. Survive and Thrive can show you how.” —Michael Hyatt, New York Times–bestselling author of The Vision Driven Leader

Marketing to Gen Z

Author : Jeff Fromm
Publisher : AMACOM
ISBN 13 : 0814439284
Total Pages : 247 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Marketing to Gen Z by : Jeff Fromm

Download or read book Marketing to Gen Z written by Jeff Fromm and published by AMACOM. This book was released on 2018-03-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!