Strategic Management For Travel And Tourism

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Strategic Management for Travel and Tourism

Author : Nigel Evans
Publisher : Routledge
ISBN 13 : 1136362665
Total Pages : 421 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Strategic Management for Travel and Tourism by : Nigel Evans

Download or read book Strategic Management for Travel and Tourism written by Nigel Evans and published by Routledge. This book was released on 2012-04-27 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.

Strategic Management in Tourism, 3rd Edition. CABI Tourism Texts

Author : Luiz Moutinho
Publisher : CABI
ISBN 13 : 1786390248
Total Pages : 378 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Strategic Management in Tourism, 3rd Edition. CABI Tourism Texts by : Luiz Moutinho

Download or read book Strategic Management in Tourism, 3rd Edition. CABI Tourism Texts written by Luiz Moutinho and published by CABI. This book was released on 2018-02-26 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive textbook has, at its core, the importance of linking strategic thinking with action in the management of tourism. It provides an analytical evaluation of the most important global trends, as well as an analysis of the impact of crucial environmental issues and their implications. Now in its third edition, and reviewing the major factors affecting international tourism management, this well-established student resource provides an essential overview of strategic management for students and professionals in the tourism sector.

Strategic Management for Hospitality and Travel: Today and Tomorrow

Author : Frederick Demicco
Publisher :
ISBN 13 : 9781524907570
Total Pages : 0 pages
Book Rating : 4.9/5 (75 download)

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Book Synopsis Strategic Management for Hospitality and Travel: Today and Tomorrow by : Frederick Demicco

Download or read book Strategic Management for Hospitality and Travel: Today and Tomorrow written by Frederick Demicco and published by . This book was released on 2019-04-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on strategy for companies during a time of prosperity and uncertainty. Written in an entrepreneurial and an environmental-scanning approach, this book helps students learn to read and interpret the trends in society that bring opportunity and threats to hospitality firms.

Strategic Management for Tourism, Hospitality and Events

Author : Nigel Evans
Publisher : Routledge
ISBN 13 : 1135038279
Total Pages : 729 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Strategic Management for Tourism, Hospitality and Events by : Nigel Evans

Download or read book Strategic Management for Tourism, Hospitality and Events written by Nigel Evans and published by Routledge. This book was released on 2015-01-30 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.

Strategic Management for Hospitality and Tourism

Author : Fevzi Okumus
Publisher : Routledge
ISBN 13 : 1351188496
Total Pages : 375 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Strategic Management for Hospitality and Tourism by : Fevzi Okumus

Download or read book Strategic Management for Hospitality and Tourism written by Fevzi Okumus and published by Routledge. This book was released on 2019-10-30 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.

Strategic Management for Tourism Communities

Author : Peter E. Murphy
Publisher : Channel View Publications
ISBN 13 : 9781873150832
Total Pages : 460 pages
Book Rating : 4.1/5 (58 download)

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Book Synopsis Strategic Management for Tourism Communities by : Peter E. Murphy

Download or read book Strategic Management for Tourism Communities written by Peter E. Murphy and published by Channel View Publications. This book was released on 2004-01-01 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.

Strategic Management for Tourism, Hospitality and Events

Author : Nigel Evans
Publisher : Routledge
ISBN 13 : 1135038260
Total Pages : 1527 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Strategic Management for Tourism, Hospitality and Events by : Nigel Evans

Download or read book Strategic Management for Tourism, Hospitality and Events written by Nigel Evans and published by Routledge. This book was released on 2015-01-30 with total page 1527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME’s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students’ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.

Tourism, Hospitality and Digital Transformation

Author : Kayhan Tajeddini
Publisher : Routledge
ISBN 13 : 0429623550
Total Pages : 228 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Tourism, Hospitality and Digital Transformation by : Kayhan Tajeddini

Download or read book Tourism, Hospitality and Digital Transformation written by Kayhan Tajeddini and published by Routledge. This book was released on 2019-10-08 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.

Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry

Author : Carvalho, Luisa Cagica
Publisher : IGI Global
ISBN 13 : 152259938X
Total Pages : 358 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry by : Carvalho, Luisa Cagica

Download or read book Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry written by Carvalho, Luisa Cagica and published by IGI Global. This book was released on 2019-08-30 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international tourism industry has seen increased growth in the past few years as millions of individuals continue to travel worldwide. As one of the world’s largest economic sectors, creating jobs, driving exports, and generating prosperity worldwide, hospitality and tourism management needs to continually be explored in order to update best business models and practice. Strategic Business Models to Support Demand, Supply, and Destination Management in the Tourism and Hospitality Industry is an essential reference source that emphasizes emergent and innovative aspects and new challenges and issues within the industry with a particular focus on demand, supply, and destination management. Featuring research on topics such as circular economy, consumer behavior, and social networking, this book is ideally designed for business professionals, executives, hotel managers, event coordinators, restaurateurs, travel agents, tour directors, policymakers, government officials, industry professionals, researchers, students, and academicians.

The International Marketing of Travel and Tourism

Author : François Vellas
Publisher : Bloomsbury Publishing
ISBN 13 : 1349274860
Total Pages : 330 pages
Book Rating : 4.3/5 (492 download)

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Book Synopsis The International Marketing of Travel and Tourism by : François Vellas

Download or read book The International Marketing of Travel and Tourism written by François Vellas and published by Bloomsbury Publishing. This book was released on 2016-01-07 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. This book sets out to examine the changes shaping the international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis and strategy formulation to implementation techniques. It provides the marketing theory for the rest of the text. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way tourism firms operate, the impact and influence of environmental awareness, human resource strategy and service quality on tourism marketing. Finally, it presents the strategic responses of each of the sub-sectors - hospitality, air transport, tour operation, travel agency and the tourism destination - to the pressures of the changing tourism industry. The International Marketing of Travel and Tourism is aimed at final year undergraduate and postgraduate students of tourism providing a strategic approach to marketing within this growing sector.

Strategic Management in the International Hospitality and Tourism Industry

Author : Fevzi Okumus
Publisher : Routledge
ISBN 13 : 1136444831
Total Pages : 225 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Strategic Management in the International Hospitality and Tourism Industry by : Fevzi Okumus

Download or read book Strategic Management in the International Hospitality and Tourism Industry written by Fevzi Okumus and published by Routledge. This book was released on 2010-05-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations. This title also provides online support material for tutors and students, in the form of guidelines for instructors on how to use the textbook, PowerPoint presentations and case studies plus additional exercises and web links for students.

Strategy for Tourism

Author : John Tribe
Publisher : Goodfellow Publishers Ltd
ISBN 13 : 1910158631
Total Pages : 289 pages
Book Rating : 4.9/5 (11 download)

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Book Synopsis Strategy for Tourism by : John Tribe

Download or read book Strategy for Tourism written by John Tribe and published by Goodfellow Publishers Ltd. This book was released on 2016-01-31 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts.

Strategic Perspectives in Destination Marketing

Author : Camilleri, Mark Anthony
Publisher : IGI Global
ISBN 13 : 1522558365
Total Pages : 411 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Strategic Perspectives in Destination Marketing by : Camilleri, Mark Anthony

Download or read book Strategic Perspectives in Destination Marketing written by Camilleri, Mark Anthony and published by IGI Global. This book was released on 2018-08-17 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.

Marketing Tourism Destinations

Author : Ernie Heath
Publisher : John Wiley & Sons
ISBN 13 : 0471540676
Total Pages : 244 pages
Book Rating : 4.4/5 (715 download)

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Book Synopsis Marketing Tourism Destinations by : Ernie Heath

Download or read book Marketing Tourism Destinations written by Ernie Heath and published by John Wiley & Sons. This book was released on 1992-04-16 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.

Hospitality Strategic Management

Author : Cathy A. Enz
Publisher : John Wiley and Sons
ISBN 13 : 047008359X
Total Pages : 704 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Hospitality Strategic Management by : Cathy A. Enz

Download or read book Hospitality Strategic Management written by Cathy A. Enz and published by John Wiley and Sons. This book was released on 2009-04-07 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.

Strategic Marketing in Tourism Services

Author : Rodoula H. Tsiotsou
Publisher : Emerald Group Publishing
ISBN 13 : 1780520700
Total Pages : 418 pages
Book Rating : 4.7/5 (85 download)

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Book Synopsis Strategic Marketing in Tourism Services by : Rodoula H. Tsiotsou

Download or read book Strategic Marketing in Tourism Services written by Rodoula H. Tsiotsou and published by Emerald Group Publishing. This book was released on 2012-05-10 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. This title presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism.

Handbook of Research on Global Hospitality and Tourism Management

Author : Camillo, Angelo A.
Publisher : IGI Global
ISBN 13 : 1466686073
Total Pages : 622 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Global Hospitality and Tourism Management by : Camillo, Angelo A.

Download or read book Handbook of Research on Global Hospitality and Tourism Management written by Camillo, Angelo A. and published by IGI Global. This book was released on 2015-08-17 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.