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Author : Marco Lombardi
Publisher : FrancoAngeli
ISBN 13 : 8891722855
Total Pages : 380 pages
Book Rating : 4.8/5 (917 download)
Download or read book La strategia in pubblicità written by Marco Lombardi and published by FrancoAngeli. This book was released on 2014-10-21T00:00:00+02:00 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: 639.56
Author : Marco Lombardi
Publisher :
ISBN 13 : 9788891759443
Total Pages : 412 pages
Book Rating : 4.7/5 (594 download)
Download or read book Strategia in pubblicità. Dall'intelligenza, la magia written by Marco Lombardi and published by . This book was released on 2017 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marco Lombardi
Publisher : FrancoAngeli
ISBN 13 : 8835134129
Total Pages : 656 pages
Book Rating : 4.8/5 (351 download)
Download or read book Strategia in pubblicità written by Marco Lombardi and published by FrancoAngeli. This book was released on 2022-02-17T00:00:00+01:00 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: 270.8.1
Author : Bonnie L. Drewniany
Publisher : Wadsworth Publishing Company
ISBN 13 : 9780495096207
Total Pages : 0 pages
Book Rating : 4.0/5 (962 download)
Download or read book Creative Strategy in Advertising written by Bonnie L. Drewniany and published by Wadsworth Publishing Company. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing the instructions are examples of layouts and ad copy, giving students the tools to create their own advertising.
Author : Gerard J. Tellis
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.0/5 ( download)
Download or read book Advertising and Sales Promotion Strategy written by Gerard J. Tellis and published by Prentice Hall. This book was released on 1997 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Author : Leo Bogart
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.:/5 (31 download)
Download or read book Strategy in Advertising written by Leo Bogart and published by N T C Business Books. This book was released on 1986 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: New edition of a text offering both theory and concrete guidance for successful marketing. Chapters address such topics as the uses of repetition, understanding media, defining the target, costs, and measuring effects. Annotation copyright by Book News, Inc., Portland, OR
Author : Gerard J. Tellis
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.3/5 (97 download)
Download or read book Advertising and Sales Promotion Strategy written by Gerard J. Tellis and published by Prentice Hall. This book was released on 1997 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.
Author : A. Jerome Jewler
Publisher : Wadsworth Publishing Company
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.X/5 (1 download)
Download or read book Creative Strategy in Advertising written by A. Jerome Jewler and published by Wadsworth Publishing Company. This book was released on 1985 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tom Altstiel
Publisher : SAGE Publications
ISBN 13 : 1506315402
Total Pages : 751 pages
Book Rating : 4.5/5 (63 download)
Download or read book Advertising Creative written by Tom Altstiel and published by SAGE Publications. This book was released on 2015-12-10 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
Author : Margo Berman
Publisher : Routledge
ISBN 13 : 1317211618
Total Pages : 259 pages
Book Rating : 4.3/5 (172 download)
Download or read book The Blueprint for Strategic Advertising written by Margo Berman and published by Routledge. This book was released on 2016-07-01 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.
Author : James F. Engel
Publisher :
ISBN 13 : 9781893673052
Total Pages : 708 pages
Book Rating : 4.6/5 (73 download)
Download or read book Promotional Strategy written by James F. Engel and published by . This book was released on 2000 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book takes an innovative approach to promotional strategy and focuses on the integration of the entire promotion mix, not just advertising. As with prior editions, this edition is built on a solid behavioral foundation. The authors' conviction is that advertising, trade promotion, consumer promotion, personal selling, direct marketing, public relations and publicity, and corporate advertising are all component parts of one integrated promotional mix. Today, most other authors and marketing practitioners also advocate this integrated marketing communication approach. The book presents numerous practical, real-world examples, illustration, advertisements and cases and has been thoroughly updated and expanded to include topics of greatest importance to today's students and marketing practitioners. -- Description from http://www.amazon.ca (August 28, 2012).
Author : Tom Altstiel
Publisher : SAGE
ISBN 13 : 9781412917964
Total Pages : 412 pages
Book Rating : 4.9/5 (179 download)
Download or read book Advertising Strategy written by Tom Altstiel and published by SAGE. This book was released on 2006 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working creative director/agency principle. Altstiel and Grow get right to the point by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus on only work created for large consumer accounts by mega agencies, this text also covers business-to-business, in-house, and small agency work. Key Features: - Up-to-date examples: over half were produced in the last two years. - Writing for the Internet/Interactive Marketing: the most comprehensive and up to date general copywriting text that covers the Internet - Diversity discussion: a whole chapter is devoted to these issues, plus examples and case histories related to issues of diversity are woven throughout the text. - War Stories: the authors tracked down some of the hottest professionals in the business and their anecdotes bring real world experience into each chapter. They are part case history, part lessons-to-be-learned and sometimes, very funny. - Words of Wisdom: timely quotes from some of the most influential people in our business, past and present. These quotes bring key points to life in every chapter. - Who′s Who: short biographies of people mentioned in the book. Located at the end of each chapter, these blurbs sometimes include very personal information provided directly by these people.
Author : George Zinkan
Publisher : Marketing Classics Press
ISBN 13 : 1613112718
Total Pages : 290 pages
Book Rating : 4.6/5 (131 download)
Download or read book Advertising Research: The Internet, Consumer Behavior, and Strategy written by George Zinkan and published by Marketing Classics Press. This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ruth Ziff
Publisher : Marketing Classics Press
ISBN 13 : 1613111584
Total Pages : 31 pages
Book Rating : 4.6/5 (131 download)
Download or read book The Role of Psychographics in the Development of Advertising Strategy and Copy written by Ruth Ziff and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Effortless Digital Services
Publisher : Effortless Digital Services
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4./5 ( download)
Download or read book The 6-Click Restaurant Advertising Strategy: The Ultimate Restaurant Marketing Guide To Unleash Unlimited Customers written by Effortless Digital Services and published by Effortless Digital Services. This book was released on 2024-02-08 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have ever been worried about slow sales at your restaurant and you blame that on the time of the year, then you need to pay close attention to what this book has to offer. It's time to elevate your restaurant's success with our groundbreaking guide, "The 6-Click Restaurant Advertising Strategy: The Ultimate Restaurant Marketing Guide To Unleash Unlimited Customers." Uncover a hidden Facebook feature and master the 6-click strategy designed exclusively for restaurant owners to get customers to start flooding your restaurant without having to worry about what time of the year it is. Say goodbye to inconsistent sales and outdated advertising methods. Whether you're struggling to compete on delivery platforms or tired of ineffective and high-cost PPC ads, this step-by-step guide is your key to a steady stream of customers. Learn the rationale behind this innovative approach, understand why it works, and avoid common pitfalls. Bonus material includes a video demonstration, professionally crafted ad copies and Email/SMS sequences. This eBook is your comprehensive resource for revitalizing your restaurant's marketing strategy. Say goodbye to inconsistent sales and outdated methods – embrace a new era of prosperity. Unlock the secrets to restaurant success with "The 6-Click Restaurant Advertising Strategy: The Ultimate Restaurant Marketing Guide To Unleash Unlimited Customers" This book is your roadmap to conquering the restaurant marketing landscape. Dive into a unique 6-click strategy tailored for restaurateurs, revolutionizing how you attract customers. Download "The 6-Click Restaurant Advertising Strategy: The Ultimate Restaurant Marketing Guide To Unleash Unlimited Customers" now and take control of your restaurant's destiny. Stop trying to throw everything at the wall to see what sticks. Instead, transform your marketing efforts with a strategy that's easy, effective, and tailored specifically for your restaurants.
Author : Raymond Wayne
Publisher : Estalontech
ISBN 13 : 8835372887
Total Pages : 63 pages
Book Rating : 4.8/5 (353 download)
Download or read book Hashtag Stories Strategy To Instagram Ads Success written by Raymond Wayne and published by Estalontech. This book was released on 2020-02-15 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: #Hashtag Stories Strategy To Instagram Ads Success As of Year 2020 , More than forty million people are using Instagram, making this platform a preferred choice for contemporary business ventures! Presently making its mark as one of the most popular social media platforms available, the photo-sharing app has come a long way from general phot0sharing to their recent launch of a closed beta program to allow select 3rd parties to create their very own AR (Augmented Reality) filters for Instagram Stories with its new shopping feature This is a trend that will continue to grow in the coming years; Millennials and Generation Z want convenience and the ability to buy products via the platforms they actually use: Facebook Messenger, Instagram, Snapchat and other social channels they use. With more than 500 Million people access the app DAILY, this social media monster offers tons of opportunities for users, influencers and business alike. That’s a pretty big audience to put your business in front of. This is why you want to learn the best tips and tricks for managing a brand on Instagram. Knowing your audience on Instagram and how they interact on the platform can help your business to craft a better Instagram marketing strategy especially on Ads formatting and learning to apply an effective #Hashtag Stories Strategy If you’re serious about getting more followers and likes--whether you’re becoming an Instagram influencer or you’re running an account as part of your business’s social media strategy, you need to know about all the right Instagram tools and trends. To help you get started, we have put together everything you need to be a success on Instagram in an easy-to-follow guide that will enable you to get the most out of your instagram ads success with an effective hashtag stories marketing strategy.
Author : Hillary Jones
Publisher : Icon Publications Limited
ISBN 13 :
Total Pages : 90 pages
Book Rating : 4./5 ( download)
Download or read book Snapchat Ads Blueprint: Your Strategy For Unmatched Marketing Impact written by Hillary Jones and published by Icon Publications Limited. This book was released on 2023-08-15 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unveil the secrets to running successful Snapchat ad campaigns in our comprehensive guide. Whether you're a marketing novice or an experienced pro, this book is your gateway to understanding the nuances of Snapchat's advertising landscape. 📖 Unlock Insider Strategies: Explore insider tips and strategies directly from industry experts, giving you the edge you need to stand out in the competitive world of digital advertising. 🎯 Precision Targeting: Learn how to pinpoint your target audience with precision, ensuring that your ads are seen by the right people, at the right time. 📈 Optimize for Results: Master campaign optimization techniques and discover how to interpret analytics to continually refine your approach for the best results. 📣 Craft Compelling Campaigns: Dive into the art of creating captivating ad creatives that resonate with Snapchat's unique audience, fostering genuine connections and engagement. 🌐 Stay Ahead of Trends: Stay updated on the latest Snapchat features and trends to stay ahead in the ever-evolving landscape of digital marketing. Ready to take your Snapchat advertising game to the next level? Order 'Mastering Snapchat Ads' now and embark on a journey towards advertising excellence. 👉 Get your copy today and unlock the full potential of Snapchat advertising! 🚀
