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The Role Of Psychographics In The Development Of Advertising Strategy And Copy
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Book Synopsis The Role of Psychographics in the Development of Advertising Strategy and Copy by : Ruth Ziff
Download or read book The Role of Psychographics in the Development of Advertising Strategy and Copy written by Ruth Ziff and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Life Style and Psychographics by : William D. Wells
Download or read book Life Style and Psychographics written by William D. Wells and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life Style and Psychographics provides an opportunity to obtain a firm grasp of the emerging dimensions of life style and psychographic analysis. The specific applications, accomplishments, and research findings are fully discussed. Topics of discussion include: -Conceptual, measurement, and analytical problems in life style research;-The role of psychographics in the development of media strategy; and-European developments in psychographics.This thoroughly detailed work is written by a variety of distinguished scholars, all drawn together by first-hand research and a firm belief in the value of life style and psychographic analysis. It will prove highly useful to market researchers and strategists, as well as students and faculty of business, economics, and management.Dr. William D. Wells is Professor of Advertising at the University of Minnesota's School of Journalism and Mass Communication. Dr. Wells is the former Executive Vice President and Director of Marketing Services at DDB Needham Chicago. He is the only representative of the advertising business elected to the Attitude Research Hall of Fame. Dr. Wells was formerly Professor of Psychology and Marketing at the University of Chicago. He joined Needham, Harper, Chicago as Director of Corporate Research. He is the author of more than 60 books and articles.
Book Synopsis Seizing the Means of Reproduction by : Claudette Michelle Murphy
Download or read book Seizing the Means of Reproduction written by Claudette Michelle Murphy and published by Duke University Press. This book was released on 2012-11-26 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Seizing the Means of Reproduction, Michelle Murphy's initial focus on the alternative health practices developed by radical feminists in the United States during the 1970s and 1980s opens into a sophisticated analysis of the transnational entanglements of American empire, population control, neoliberalism, and late-twentieth-century feminisms. Murphy concentrates on the technoscientific means—the technologies, practices, protocols, and processes—developed by feminist health activists. She argues that by politicizing the technical details of reproductive health, alternative feminist practices aimed at empowering women were also integral to late-twentieth-century biopolitics. Murphy traces the transnational circulation of cheap, do-it-yourself health interventions, highlighting the uneasy links between economic logics, new forms of racialized governance, U.S. imperialism, family planning, and the rise of NGOs. In the twenty-first century, feminist health projects have followed complex and discomforting itineraries. The practices and ideologies of alternative health projects have found their way into World Bank guidelines, state policies, and commodified research. While the particular moment of U.S. feminism in the shadow of Cold War and postcolonialism has passed, its dynamics continue to inform the ways that health is governed and politicized today.
Book Synopsis Beyond Mind Games by : Rebecca Piirto
Download or read book Beyond Mind Games written by Rebecca Piirto and published by . This book was released on 1991 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book that tells you what psychographics is all about, where it came from & what you can do with it. It explains the evolution of psychographic research, the development of segmentation schemes, the use of surveys, focus groups, & other probing techniques. Interesting anecdotes convey what all of this means to marketers, manufacturers, retailers, & advertisers. ISBN 0-936889-08-X, 1991, Price: $34.50. Also from American Demographics Books- Capturing Customers: How to Target the Hottest Markets of the 1990s, ISBN 0-936889-05-3, 1990, Price $39.95; The Insider's Guide to Demographic Know-How: How to Find, Analyze, & Use Information About Your Customers, 2nd edition, ISBN 0-936889-07-1, 1990, Price $49.95; Desktop Marketing: Lessons from America's Best, ISBN 0-936889-09-8, 1991, Price $39.95; Selling the Story: The Layman's Guide to Collecting & Communicating Demographic Information, ISBN 0-936889-14-4, March 1992, Price $39.95, & The Seasons of Business: The Marketers Guide to Consumer Behavior, ISBN 0-963889-12-8, March 1992, Price $29.95. Telephone (800) 828-1133.
Download or read book Brands written by Adam Arvidsson and published by Routledge. This book was released on 2006-04-19 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. When branding lifestyles or value complexes onto their products, companies assume that consumers desire products for their ability to give meaning to their lives. Yet, brands also have a key function within managerial strategy. Examining the history of audience and market research, marketing thought and advertising strategy; the first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics to present the first systematic theory of brands: the brand as a key institution in information capitalism. It includes chapters on: consumption marketing brand management online branding the brand as informational capital. Richly illustrated with case studies from market research, advertising, shop displays, mobile phones, the internet and virtual companies, this outstanding book is essential reading for students and researchers of the sociology of media, cultural studies, advertising and consumer studies and marketing.
Book Synopsis Life Style and Psychographics, Chapter 13 by : William D. Wells
Download or read book Life Style and Psychographics, Chapter 13 written by William D. Wells and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising by : William M. Weilbacher
Download or read book Advertising written by William M. Weilbacher and published by MacMillan Publishing Company. This book was released on 1979 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Personality Research in Marketing by :
Download or read book Personality Research in Marketing written by and published by . This book was released on 1977 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Values, Lifestyles, and Psychographics by : Lynn R. Kahle
Download or read book Values, Lifestyles, and Psychographics written by Lynn R. Kahle and published by Psychology Press. This book was released on 2014-03-05 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.
Book Synopsis Psychographics and From Whence it Came by : Emanuel Demby
Download or read book Psychographics and From Whence it Came written by Emanuel Demby and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Psychographic Segmentation of the Television Audience by : Edward Forrest
Download or read book Psychographic Segmentation of the Television Audience written by Edward Forrest and published by . This book was released on 1981 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Political Communication by : Karen S. Johnson-Cartee
Download or read book Strategic Political Communication written by Karen S. Johnson-Cartee and published by Rowman & Littlefield. This book was released on 2004 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.
Book Synopsis Annotated Archive of Communication References by : William D. Crano
Download or read book Annotated Archive of Communication References written by William D. Crano and published by . This book was released on 1981 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior by : Harold W. Berkman
Download or read book Consumer Behavior written by Harold W. Berkman and published by Thomson South-Western. This book was released on 1986 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis New Marketing for Social and Economic Progress and Marketing's Contributions to the Firm and to the Society by : American Marketing Association
Download or read book New Marketing for Social and Economic Progress and Marketing's Contributions to the Firm and to the Society written by American Marketing Association and published by . This book was released on 1975 with total page 766 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Combined Proceedings by : American Marketing Association
Download or read book Combined Proceedings written by American Marketing Association and published by . This book was released on 1974 with total page 762 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the Spring and Fall conferences.
Download or read book Series written by and published by . This book was released on 1975 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt:
