Storytelling Als Marketinginstrument In Sozialen Netzwerken

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Storytelling als Marketinginstrument in Sozialen Netzwerken

Author : Manuela Linn
Publisher : GRIN Verlag
ISBN 13 : 3656301247
Total Pages : 19 pages
Book Rating : 4.6/5 (563 download)

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Book Synopsis Storytelling als Marketinginstrument in Sozialen Netzwerken by : Manuela Linn

Download or read book Storytelling als Marketinginstrument in Sozialen Netzwerken written by Manuela Linn and published by GRIN Verlag. This book was released on 2012-11-02 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Hochschule für Musik und Theater Hamburg (Institut für Kultur- und Medienmanagement), Veranstaltung: Online-Marketing, Sprache: Deutsch, Abstract: Inhaltsverzeichnis 1. Einleitung......................................................S. 2 2. Was ist Storytelling?...........................................S. 3 2.1 Warum und wodurch wirken Geschichten?..................S. 3 3. Storytelling als Marketinginstrument für Kultureinrichtungen....S. 5 3.1 Vorgehensweise beim Storytelling im Kultur-Marketing...S. 6 3.2. Vom Storytelling zum Storymanagement..................S. 8 4. Storytelling im Internet / Digital Storytelling / Transmedia Storytelling.......................................................S. 9 5. Anwendungsmöglichkeiten von Storytelling in Sozialen Netzwerken.S.11 5.1 Stärken und Schwächen von Storytelling in Sozialen Netzwerken.................................................S.12 6. Resümee.........................................................S.13 7. Literaturverzeichnis............................................S.15 1. Einleitung Im ersten Teil meiner Hausarbeit „Social Media als erfolgreicher Bestandteil im Marketingmix von Kultureinrichtungen“ konnte gezeigt werden, dass Social Media unter bestimmten Voraussetzungen und durch strategisches Vorgehen durchaus erfolgreich im Marketingmix von Kulturbetrieben eingesetzt werden kann. Vor allem Soziale Netzwerke haben das Potenzial Bindung zum Zielpublikum und aktives Engagement zu generieren. Dabei spielen die kommunizierten Inhalte eine bedeutende Rolle. Dieser zweite Teil der Arbeit soll die Methode des Storytelling als Möglichkeit vorstellen, diese Inhalte interessant und ansprechend darzustellen. Storytelling - also das Erzählen von Geschichten - ist dabei keine neue Erfindung, sondern wird seit Menschengedenken benutzt, um die Welt zu erklären, Orientierung zu geben und Handlungsoptionen aufzuzeigen. Mittlerweile haben auch Unternehmen und Marken den Wert guter Geschichten für sich wiederentdeckt und verwenden sie vor allem in der Prozessoptimierung, zur Darstellung der Unternehmenskultur nach innen und außen, für die PR- oder Öffentlichkeitsarbeit und im Marketing. (...) Durch die sehr neuen Anwendungsfelder für das Storytelling im Social Web und Social Media Marketing kann diese Hausarbeit nur als erste Annäherung an die Thematik und Hinweis verstanden werden, wie sich Kultureinrichtungen dieses Instruments im Social Web, vor allem in Sozialen Netzwerken, bedienen können und wie geeignet es überhaupt erscheint.

Irish storytelling. The "scéalai" as the practitioner of oral literature par excellence

Author : Patrick Bruendl
Publisher : GRIN Verlag
ISBN 13 : 3668463131
Total Pages : 7 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Irish storytelling. The "scéalai" as the practitioner of oral literature par excellence by : Patrick Bruendl

Download or read book Irish storytelling. The "scéalai" as the practitioner of oral literature par excellence written by Patrick Bruendl and published by GRIN Verlag. This book was released on 2017-06-13 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2016 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: 1,0, University College Cork, course: Irish Folkore, language: English, abstract: The information era and the ongoing globalization are leading to a loss of cultural identity in many countries over the world. While Ireland is strongly connected to the digital Revolution with its many multinational IT-companies, it is even stronger connected to its culture and traditions. One of the most important parts of Irish Folklore is the storytelling. As Gearóid Ó Crualaoich wrote: ‘The perceived heritage of Irish stories and storytelling, taken together, is regarded as having the status of a Grand Tradition’. The aim of this essay is to make an analyses of the Irish storytelling, its typical process, variations and especially the role of the storyteller himself. Since a distinction is made according to the genres of the told stories, this essay will mainly focus on the scéalaí, and if he is the practitioner of oral literature par excellence.

Bi- and multilingual universities: European perspectives and beyond

Author : Daniela Veronesi
Publisher : University Press Bozen
ISBN 13 : 9788860460240
Total Pages : 446 pages
Book Rating : 4.4/5 (62 download)

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Book Synopsis Bi- and multilingual universities: European perspectives and beyond by : Daniela Veronesi

Download or read book Bi- and multilingual universities: European perspectives and beyond written by Daniela Veronesi and published by University Press Bozen. This book was released on 2009 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of the proceedings of the 3rd conference on bi- and multilingual universities, held at the Free University of Bozen-Bolzano from 20 to 22 September 2007, tries to give a state-of-the-art insight into theoretical and practical approaches towards implementing bi- and multilingual models and policies in higher education institutions in various parts of the world.

Creating Customer Evangelists

Author : Jackie Huba
Publisher : Lewis Lane Press
ISBN 13 : 9780988195400
Total Pages : 0 pages
Book Rating : 4.1/5 (954 download)

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Book Synopsis Creating Customer Evangelists by : Jackie Huba

Download or read book Creating Customer Evangelists written by Jackie Huba and published by Lewis Lane Press. This book was released on 2012-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy marketing professionals know that this group of true believers can be leveraged as a potent force to build word of mouth that leads to new customers. Creating Customer Evangelists explains how to develop marketing and sales strategies that create communities of passionate customers. By cultivating a dialogue and then creating emotion-driven relationships with customers, companies can inspire grassroots support. Creating Customer Evangelists shows how to convert good customers into exceptional ones who willingly spread the word. "Lessons of customer evangelism related through real life company stories make this book an absorbing read." -- Harvard Business School "I'll admit it: at first, I was a skeptic. But halfway through this savvy and compelling book, I became a convert. And by the time I'd turned the last page, I'd become an evangelist. Say it with me, brothers and sisters: customer evangelism is the future!" -- Dan Pink, author of Drive and A Whole New Mind "An inspiring and thorough book packed with real life examples, action items and insight." -- Emanuel Rosen, author of The Anatomy of Buzz Jackie Huba and Ben McConnell, authors of Citizen Marketers, popularized the term "customer evangelism." The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of "the world's smartest business thinkers."

Social - Local - Mobile

Author : Gerrit Heinemann
Publisher : Springer
ISBN 13 : 9783662439630
Total Pages : 0 pages
Book Rating : 4.4/5 (396 download)

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Book Synopsis Social - Local - Mobile by : Gerrit Heinemann

Download or read book Social - Local - Mobile written by Gerrit Heinemann and published by Springer. This book was released on 2014-12-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.

Sustainability on University Campuses: Learning, Skills Building and Best Practices

Author : Walter Leal Filho
Publisher : Springer
ISBN 13 : 3030158640
Total Pages : 580 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Sustainability on University Campuses: Learning, Skills Building and Best Practices by : Walter Leal Filho

Download or read book Sustainability on University Campuses: Learning, Skills Building and Best Practices written by Walter Leal Filho and published by Springer. This book was released on 2019-06-03 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: The implementation of sustainability initiatives on campuses is an essential component of promoting sustainability in the higher education context. In addition to reflecting an awareness of environmental issues, campus programmes demonstrate how seriously universities take sustainability at the institutional level. There is a lack of truly interdisciplinary publications that comprehensively address the issue of campus greening, and there is an even greater need for publications that do so at a truly international level. This book meets these needs. It is one of the outcomes of the “Second Symposium on Sustainability in University Campuses” (SSUC-2018), which was jointly organised by the University of Florence (Italy), Manchester Metropolitan University (UK), the Research and Transfer Centre “Sustainable Development and Climate Change Management” and the “European School of Sustainability Science and Research” at the Hamburg University of Applied Sciences (Germany), in cooperation with the Inter-University Sustainable Development Research Programme (IUSDRP). The book showcases examples of campus-based research and teaching projects, regenerative campus design, low-carbon and zero-carbon buildings, waste prevention, and resilient transport, among others. Ultimately, it demonstrates the role of campuses as platforms for transformative social learning and research, and explores the means by which university campuses can be made more sustainable. The aims of this publication are as follows: • to provide universities with essential information on campus greening and sustainable campus development initiatives from around the world; • to share ideas and lessons learned in the course of research, teaching and projects on campus greening and design, especially successful initiatives and good practice; and • to introduce methodological approaches and projects intended to integrate the topic of sustainable development in campus design and operations. This book gathers contributions from researchers and practitioners in the field of campus greening and sustainable development in the widest sense, from business and economics, to the arts, administration and the environment, and hailing from Europe, Latin America, North America and Asia.

Sailing the Wine-Dark Sea

Author : Thomas Cahill
Publisher : Anchor
ISBN 13 : 0307755126
Total Pages : 362 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Sailing the Wine-Dark Sea by : Thomas Cahill

Download or read book Sailing the Wine-Dark Sea written by Thomas Cahill and published by Anchor. This book was released on 2010-04-21 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • The bestselling author of How the Irish Saved Civilization takes us on a journey through the landmarks of art and bloodshed that defined Greek culture nearly three millennia ago. “A triumph of popularization: extraordinarily knowledgeable, informal in tone, amusing, wide ranging, smartly paced.” —The New York Times Book Review In the city-states of Athens and Sparta and throughout the Greek islands, honors could be won in making love and war, and lives were rife with contradictions. By developing the alphabet, the Greeks empowered the reader, demystified experience, and opened the way for civil discussion and experimentation—yet they kept slaves. The glorious verses of the Iliad recount a conflict in which rage and outrage spur men to action and suggest that their “bellicose society of gleaming metals and rattling weapons” is not so very distant from more recent campaigns of “shock and awe.” And, centuries before Zorba, Greece was a land where music, dance, and freely flowing wine were essential to the high life. Granting equal time to the sacred and the profane, Cahill rivets our attention to the legacies of an ancient and enduring worldview.

Handbook of Classical Mythology

Author : William F. Hansen
Publisher : ABC-CLIO
ISBN 13 :
Total Pages : 416 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Handbook of Classical Mythology by : William F. Hansen

Download or read book Handbook of Classical Mythology written by William F. Hansen and published by ABC-CLIO. This book was released on 2004-06-10 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to the mythological world of the Greeks and the Romans, combined with a chronology of myths and a dictionary of key characters, objects, and events. Handbook of Classical Mythology offers newcomers and long-time enthusiasts new ways to navigate the world of Greek and Roman myths. Written by a foremost mythologist, the book begins by exploring the sources and landscapes from which the myths emerged. It then provides a richly detailed timeline of mythic episodes from the creation of the cosmos to the end of the Heroic Age—plus an illustrated mythological dictionary listing every significant character, place, event, and object. Whether exploring the world that gave rise to ancient mythology or researching a specific piece of the whole, the handbook is the best introduction available to the extraordinary cast of these tales (gods, nymphs, satyrs, monsters, heroes) and the natural and supernatural stages upon which their fates are played out.

Internet Privacy

Author : Johannes Buchmann
Publisher : Springer Science & Business Media
ISBN 13 : 3642379133
Total Pages : 100 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Internet Privacy by : Johannes Buchmann

Download or read book Internet Privacy written by Johannes Buchmann and published by Springer Science & Business Media. This book was released on 2014-02-18 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough multidisciplinary analysis of various perspectives on internet privacy was published as the first volume of a study, revealing the results of the achatech project "Internet Privacy - A Culture of Privacy and Trust on the Internet." The second publication from this project presents integrated, interdisciplinary options for improving privacy on the Internet utilising a normative, value-oriented approach. The ways in which privacy promotes and preconditions fundamental societal values and how privacy violations endanger the flourishing of said values are exemplified. The conditions which must be fulfilled in order to achieve a culture of privacy and trust on the internet are illuminated. This volume presents options for policy-makers, educators, businesses and technology experts how to facilitate solutions for more privacy on the Internet and identifies further research requirements in this area.

Connected Marketing

Author : Justin Kirby
Publisher : Routledge
ISBN 13 : 1136415645
Total Pages : 320 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Connected Marketing by : Justin Kirby

Download or read book Connected Marketing written by Justin Kirby and published by Routledge. This book was released on 2007-06-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling ‘Anatomy of Buzz’) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.

New Online Retailing

Author : Gerrit Heinemann
Publisher : Springer Science & Business Media
ISBN 13 : 383496378X
Total Pages : 261 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis New Online Retailing by : Gerrit Heinemann

Download or read book New Online Retailing written by Gerrit Heinemann and published by Springer Science & Business Media. This book was released on 2010-11-01 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.

Netzstadt

Author : Franz Oswald
Publisher : Springer Science & Business Media
ISBN 13 : 9783764369637
Total Pages : 320 pages
Book Rating : 4.3/5 (696 download)

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Book Synopsis Netzstadt by : Franz Oswald

Download or read book Netzstadt written by Franz Oswald and published by Springer Science & Business Media. This book was released on 2003 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The town is an organism created and driven by people. The complexity of the problems arising from it poses a challenge to those in positions of responsibility. Oswald and Baccini seek to bring clarity to the web of urban phenomena. They present a highly original model which draws together the two separate fields of architecture and science by considering architecture and urban planning from the scientific perspective. In four main chapters, topics such as new urbanism, the net city, designing with the net-city method, sustainability, renovation, conversion, and responsibility are explored in detail. The examples presented all derive from Switzerland, but the analyses and methodology is valid for any region or country. The theory is complemented by attractive visual material. Franz Oswald is Professor of Architecture and Design, Peter Baccini is Professor of Resource and Waste Management (both at Zurich ETH).

Myth in Primitive Psychology

Author : Bronislaw Malinowski
Publisher :
ISBN 13 :
Total Pages : 138 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Myth in Primitive Psychology by : Bronislaw Malinowski

Download or read book Myth in Primitive Psychology written by Bronislaw Malinowski and published by . This book was released on 1926 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Whoness

Author : Rafael Capurro
Publisher : Walter de Gruyter
ISBN 13 : 3110320428
Total Pages : 316 pages
Book Rating : 4.1/5 (13 download)

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Book Synopsis Digital Whoness by : Rafael Capurro

Download or read book Digital Whoness written by Rafael Capurro and published by Walter de Gruyter. This book was released on 2013-05-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first aim is to provide well-articulated concepts by thinking through elementary phenomena of today’s world, focusing on privacy and the digital, to clarify who we are in the cyberworld — hence a phenomenology of digital whoness. The second aim is to engage critically, hermeneutically with older and current literature on privacy, including in today’s emerging cyberworld. Phenomenological results include concepts of i) self-identity through interplay with the world, ii) personal privacy in contradistinction to the privacy of private property, iii) the cyberworld as an artificial, digital dimension in order to discuss iv) what freedom in the cyberworld can mean, whilst not neglecting v) intercultural aspects and vi) the EU context.

Principles and Practice of Social Marketing

Author : Rob Donovan
Publisher : Cambridge University Press
ISBN 13 : 1139492268
Total Pages : 525 pages
Book Rating : 4.1/5 (394 download)

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Book Synopsis Principles and Practice of Social Marketing by : Rob Donovan

Download or read book Principles and Practice of Social Marketing written by Rob Donovan and published by Cambridge University Press. This book was released on 2010-10-28 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.

The New Community Rules

Author : Tamar Weinberg
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449379281
Total Pages : 370 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The New Community Rules by : Tamar Weinberg

Download or read book The New Community Rules written by Tamar Weinberg and published by "O'Reilly Media, Inc.". This book was released on 2009-07-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

The Secrets of Word-of-Mouth Marketing

Author : George Silverman
Publisher : AMACOM
ISBN 13 : 0814416691
Total Pages : 272 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Secrets of Word-of-Mouth Marketing by : George Silverman

Download or read book The Secrets of Word-of-Mouth Marketing written by George Silverman and published by AMACOM. This book was released on 2011-02-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the widely well-received first edition of The Secrets of Word-of-Mouth Marketing, author George Silverman provided readers step-by-step guidance with his innovative Decision Matrix for constructing a word-of-mouth marketing campaign that exponentially increases revenue. Now, extensively revised to reflect the profound changes in the marketplace--from new attitudes and communication methods, to new ways of relating to increasingly wary web and social media users--the second edition of this groundbreaking book shows readers how they can move beyond traditional approaches to identify potential buyers and compose the kind of message that inspires customers to spread the word about products and services. Featuring enlightening case studies and examples, The Secrets of Word-of-Mouth Marketing simplifies the process of choosing your delivery method, harnessing the power of influencers, and measuring results. Whether you’re wondering how to navigate the latest digital media or interested in learning what Malcolm Gladwell got wrong, this helpful tool is still the ultimate word on word of mouth.