Creating Customer Evangelists

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Creating Customer Evangelists

Author : Jackie Huba
Publisher : Lewis Lane Press
ISBN 13 : 9780988195400
Total Pages : 0 pages
Book Rating : 4.1/5 (954 download)

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Book Synopsis Creating Customer Evangelists by : Jackie Huba

Download or read book Creating Customer Evangelists written by Jackie Huba and published by Lewis Lane Press. This book was released on 2012-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When customers are truly thrilled about their experience with a product or service, they have the potential to become one of its influential evangelists. Savvy marketing professionals know that this group of true believers can be leveraged as a potent force to build word of mouth that leads to new customers. Creating Customer Evangelists explains how to develop marketing and sales strategies that create communities of passionate customers. By cultivating a dialogue and then creating emotion-driven relationships with customers, companies can inspire grassroots support. Creating Customer Evangelists shows how to convert good customers into exceptional ones who willingly spread the word. "Lessons of customer evangelism related through real life company stories make this book an absorbing read." -- Harvard Business School "I'll admit it: at first, I was a skeptic. But halfway through this savvy and compelling book, I became a convert. And by the time I'd turned the last page, I'd become an evangelist. Say it with me, brothers and sisters: customer evangelism is the future!" -- Dan Pink, author of Drive and A Whole New Mind "An inspiring and thorough book packed with real life examples, action items and insight." -- Emanuel Rosen, author of The Anatomy of Buzz Jackie Huba and Ben McConnell, authors of Citizen Marketers, popularized the term "customer evangelism." The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of "the world's smartest business thinkers."

Creating Customer Evangelists

Author : Ben McConnell
Publisher :
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.:/5 (128 download)

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Book Synopsis Creating Customer Evangelists by : Ben McConnell

Download or read book Creating Customer Evangelists written by Ben McConnell and published by . This book was released on 2007 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authors McConnell and Huba know how to take a company's best customers and turn them into influential, loyal, and enthusiastic evangelists. Their book explains the six tenets of customer evangelism, why they work and how readers can use them in their own marketing efforts.

Creating Customer Evangelists

Author : Ben Mcconnell
Publisher : Kaplan Publishing
ISBN 13 : 9780793155613
Total Pages : 224 pages
Book Rating : 4.1/5 (556 download)

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Book Synopsis Creating Customer Evangelists by : Ben Mcconnell

Download or read book Creating Customer Evangelists written by Ben Mcconnell and published by Kaplan Publishing. This book was released on 2002-11-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time in paperback, a revised edition of the book that launched the term “customer evangelism” and inspired the creation of an industry. Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales, and profitability. When customers are truly thrilled about their experience with a product or service, they become outspoken “evangelists” for a company. For most businesses, customers are loyal to people, not brands. Creating a culture of not only loyalty but belief is the formula for creating authentic and powerful word of mouth. By researching companies with dedicated groups of outspoken, buss-spreading evangelists, authors Ben McConnell and Jackie Huba distill the formulas of the successful companies into the six tenets of customer evangelism. Creating Customer Evangelists explains why many traditional loyalty programs fail and how organic word-of-mouth programs often create communities of influencers who accelerate a company’s success. Creating Customer Evangelists is the bible for any business hoping to convert good customers into exceptional ones who willingly spread the word.

Evangelist Marketing

Author : Alex L. Goldfayn
Publisher : BenBella Books
ISBN 13 : 1936661098
Total Pages : 290 pages
Book Rating : 4.9/5 (366 download)

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Book Synopsis Evangelist Marketing by : Alex L. Goldfayn

Download or read book Evangelist Marketing written by Alex L. Goldfayn and published by BenBella Books. This book was released on 2012-01-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales. In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollars—easy money that's voluntarily being left on the table. Then he lays out a step-by-step system for creating intensely loyal brand evangelists based on deep consumer insights and simple, emotional language. Evangelist Marketing is written for consumer tech companies big and small—from PC manufacturers to Web-based services. It's also sure to improve the work of their marketing and public relations agencies.

The Cult of the Customer

Author : Shep Hyken
Publisher : Sound Wisdom
ISBN 13 : 1640951547
Total Pages : 184 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis The Cult of the Customer by : Shep Hyken

Download or read book The Cult of the Customer written by Shep Hyken and published by Sound Wisdom. This book was released on 2020-03-17 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s competitive business climate, you can’t just satisfy your customers. You have to be better than that, giving them experiences that they won’t forget. Author Shep Hyken has spent thirty years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases – from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer – and shows how you can do it too. Hyken’s message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.

Creating Customer Evangelists

Author :
Publisher :
ISBN 13 : 9781597341011
Total Pages : 214 pages
Book Rating : 4.3/5 (41 download)

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Book Synopsis Creating Customer Evangelists by :

Download or read book Creating Customer Evangelists written by and published by . This book was released on 2002 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Evangelism marketing" is the process of getting buyers to believe in a product or service so much that they are compelled to tell others about it. Here's how some of the most successful organizations have transformed customers into passionate and influential evangelists.

Citizen Marketers

Author : Jackie Huba
Publisher : Lewis Lane Press
ISBN 13 : 9780988195417
Total Pages : 236 pages
Book Rating : 4.1/5 (954 download)

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Book Synopsis Citizen Marketers by : Jackie Huba

Download or read book Citizen Marketers written by Jackie Huba and published by Lewis Lane Press. This book was released on 2012-10 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDA hits store shelves. In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services. Who are they? What motivates them? Marketing experts Jackie Huba and Ben McConnell explore the ramifications of social media in Citizen Marketers. As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enthusiasts and evangelists. From the rough to the sophisticated, the "user-generated media" of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not.

Monster Loyalty

Author : Jackie Huba
Publisher : Portfolio
ISBN 13 : 1591846501
Total Pages : 226 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Monster Loyalty by : Jackie Huba

Download or read book Monster Loyalty written by Jackie Huba and published by Portfolio. This book was released on 2013 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Marketing expert Jackie Huba explores Gaga's biography and fan philosophy and isolates the seven lessons any business can learn from her ... And while not all businesses want to stand out the way she does, any business can win big by creating monster loyalty"--Amazon.com.

Selling the Dream

Author : Guy Kawasaki
Publisher : Harper Collins
ISBN 13 : 0887306004
Total Pages : 354 pages
Book Rating : 4.8/5 (873 download)

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Book Synopsis Selling the Dream by : Guy Kawasaki

Download or read book Selling the Dream written by Guy Kawasaki and published by Harper Collins. This book was released on 1992-08-03 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.

Amaze Every Customer Every Time

Author : Shep Hyken
Publisher : Greenleaf Book Group
ISBN 13 : 1626340099
Total Pages : 249 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis Amaze Every Customer Every Time by : Shep Hyken

Download or read book Amaze Every Customer Every Time written by Shep Hyken and published by Greenleaf Book Group. This book was released on 2013-09-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are you waiting for? Let the amazement begin! The best of the best know that no matter how great the product or service, getting and keeping customers requires delivering an amazing experience, every single time. In Amaze Every Customer Every Time, customer service expert Shep Hyken offers 52 proven tools and ideas for transforming your company into a seriously customer-focused operation--with a serious competitive edge.

Connected Strategy

Author : Nicolaj Siggelkow
Publisher : Harvard Business Press
ISBN 13 : 1633697010
Total Pages : 157 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Connected Strategy by : Nicolaj Siggelkow

Download or read book Connected Strategy written by Nicolaj Siggelkow and published by Harvard Business Press. This book was released on 2019-04-30 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.

The Amazement Revolution

Author : Shep Hyken
Publisher : Greenleaf Book Group
ISBN 13 : 1608321061
Total Pages : 216 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis The Amazement Revolution by : Shep Hyken

Download or read book The Amazement Revolution written by Shep Hyken and published by Greenleaf Book Group. This book was released on 2011 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the amazement revolution? It is the culture that can drive any organisation -- from one employee to tens of thousands -- to focus completely on delivering an amazing customer-service experience. In this sequel to the Wall Street Journal best-selling book "The Cult of the Customer", Shep Hyken shares seven powerful strategies that any organisation can implement to create greater customer and employee loyalty. In a tough, competitive, and price-sensitive economy, customer service is one of the most essential tools to separate your business from the competition. These strategies work, as evidenced by the more than seventy case studies and examples that Hyken shares throughout the book. These examples provide dozens of lessons that can and should be implemented immediately. Corporate and industry clients from all over the world have tapped into the expertise of Shep Hyken. His client list is a who's who in the business world. As an author and speaker, Hyken is known for his simple and direct strategies that help his clients build successful, customer-focused organisations.

Igniting Customer Connections

Author : Andrew Frawley
Publisher : John Wiley & Sons
ISBN 13 : 1118916700
Total Pages : 256 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Igniting Customer Connections by : Andrew Frawley

Download or read book Igniting Customer Connections written by Andrew Frawley and published by John Wiley & Sons. This book was released on 2014-10-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new data-driven approach to building customer relationships that fuel sustainable business growth Igniting Customer Connections explores how organizations of all sizes can build powerful and profitable customer relationships in a today's increasingly complex, fast-paced, and fragmented marketplace. Written by the president of one of the world's largest marketing firms, the book provides expert insights about connecting with customers effectively across all channels and over time. The central premise is a refreshingly different, evidence-based approach called Return On Experience and Engagement, or ROE2, which delivers a new way to inspire and measure customer connections—and improve business results. The traditional marketing campaign—a battle for attention with a clear launch date and endpoint—no longer works. Marketing is faster and more complex than ever, and consumers now have the power to turn off the message. Igniting Customer Connections explores the benefits of a new approach that enables companies to connect with customers, rather than just talk at them. Topics include: Why classic ROI is losing relevance as a way to measure results—and to budget marketing spend How to make powerful connections by taking full advantage of "atomic moments of truth" Amplifying the impact of customer experience and engagement Creating a continuous, measurable, repeatable process for growth The key to winning customers and building long-term business is creating positive customer experiences that inspire ongoing engagement—from Facebook "likes" to purchase decisions. Based on data and stories drawn from dozens of top brands and thousands of consumers, Igniting Customer Connections helps marketers create long-term brand equity and sustainable business growth.

An Examination of the Testimony of the Four Evangelists, by the Rules of Evidence Administered in Courts of Justice

Author : Simon Greenleaf
Publisher :
ISBN 13 :
Total Pages : 550 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis An Examination of the Testimony of the Four Evangelists, by the Rules of Evidence Administered in Courts of Justice by : Simon Greenleaf

Download or read book An Examination of the Testimony of the Four Evangelists, by the Rules of Evidence Administered in Courts of Justice written by Simon Greenleaf and published by . This book was released on 1846 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Uplifting Service

Author : Ron Kaufman
Publisher :
ISBN 13 : 9780984762507
Total Pages : 0 pages
Book Rating : 4.7/5 (625 download)

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Book Synopsis Uplifting Service by : Ron Kaufman

Download or read book Uplifting Service written by Ron Kaufman and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kaufman takes you on a journey into the new world of service. Learn how the world's leading companies have changed the game, and how you can successfully follow this path to an uplifting service transformation.

Value-added Customer Service

Author : Tom Reilly
Publisher : McGraw-Hill/Contemporary
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Value-added Customer Service by : Tom Reilly

Download or read book Value-added Customer Service written by Tom Reilly and published by McGraw-Hill/Contemporary. This book was released on 1996 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Goes beyond the sale to explore what an organization must do to build and maintain a solid client base.

The Convenience Revolution

Author : Shep Hyken
Publisher : Sound Wisdom
ISBN 13 : 1640950532
Total Pages : 173 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis The Convenience Revolution by : Shep Hyken

Download or read book The Convenience Revolution written by Shep Hyken and published by Sound Wisdom. This book was released on 2018-10-02 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convenience is King When you make it easier for customers to do business with you, they will reward you with their money, their loyalty, and their referrals. There’s a reason they call it a convenience store – because it’s convenient! When you have to pick up a gallon of milk, would you rather stop by a large supermarket or a 7-Eleven? Customers who shop at convenience stores know the selection is smaller and the prices are often higher...yet they still come in droves because of the ease of purchase. What about the minibar in your hotel room? That’s convenient too...but the convenience comes at a cost. Did you ever stop to think that the same $5.00 can of Coca-Cola in the hotel’s mini-fridge can be bought down the hall from the vending machine for just $1.25? Yet even with that can of Coke being four times more expensive, hotels are restocking minibars every day. Customers will pay for convenience. And they’ll choose to do more business over time with the people and companies that make their lives more convenient! Whether you’re trying to out-service a competitor or disrupt an entire industry, creating less friction and being more convenient for your customers should be your strategy. When you raise the convenience bar, you create the next level of amazing customer experience. This book shows you how to leverage convenience as a powerful way to differentiate yourself from your competition. You’ll learn six compelling strategies, supported by numerous examples and case studies that will fuel your plan to create a focus on convenience for your customers. The value proposition is both simple and profound: when you reduce friction and make it easier for customers to do business with you, they’ll reward you with their money, their loyalty, and their referrals. That’s the advantage of being a part of The Convenience Revolution.