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Social - Local - Mobile

Author : Gerrit Heinemann
Publisher : Springer
ISBN 13 : 3662439646
Total Pages : 206 pages
Book Rating : 4.6/5 (624 download)

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Book Synopsis Social - Local - Mobile by : Gerrit Heinemann

Download or read book Social - Local - Mobile written by Gerrit Heinemann and published by Springer. This book was released on 2014-11-20 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.

Social, Casual and Mobile Games

Author : Michele Willson
Publisher : Bloomsbury Publishing USA
ISBN 13 : 150132019X
Total Pages : 319 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Social, Casual and Mobile Games by : Michele Willson

Download or read book Social, Casual and Mobile Games written by Michele Willson and published by Bloomsbury Publishing USA. This book was released on 2017-08-24 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first collection dedicated to analysing the casual, social, and mobile gaming movements that are changing games the world over.

Gaming in Social, Locative and Mobile Media

Author : L. Hjorth
Publisher : Springer
ISBN 13 : 1137301422
Total Pages : 180 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Gaming in Social, Locative and Mobile Media by : L. Hjorth

Download or read book Gaming in Social, Locative and Mobile Media written by L. Hjorth and published by Springer. This book was released on 2014-05-29 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on case studies across the Asia-Pacific region, Gaming in Social, Locative and Mobile Media explores the 'playful turn' in contemporary everyday life, and the role of mobile devices, games and social media in this transformation.

Apps Management and E-Commerce Transactions in Real-Time

Author : Rezaei, Sajad
Publisher : IGI Global
ISBN 13 : 1522524509
Total Pages : 379 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Apps Management and E-Commerce Transactions in Real-Time by : Rezaei, Sajad

Download or read book Apps Management and E-Commerce Transactions in Real-Time written by Rezaei, Sajad and published by IGI Global. This book was released on 2017-03-16 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology is continuously advancing and changing the way aspects of business are performed. The implementation of mobile business transactions to acquire various types of goods has changed the landscape of consumerism. Apps Management and E-Commerce Transactions in Real-Time is a timely research publication that features the latest scholarly trends, issues, and implications of the use of a new technological forum in electronic buying and selling. Including extensive coverage on a number of topics and perspectives such as social networks, customer satisfaction, and cloud computing, this book is ideally designed for researchers, academicians, and students seeking current research on mobile solutions in business deals.

The PayPal Official Insider Guide to Mobile Profits

Author : Matt T. Jones
Publisher : Pearson Education
ISBN 13 : 0132824914
Total Pages : 264 pages
Book Rating : 4.1/5 (328 download)

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Book Synopsis The PayPal Official Insider Guide to Mobile Profits by : Matt T. Jones

Download or read book The PayPal Official Insider Guide to Mobile Profits written by Matt T. Jones and published by Pearson Education. This book was released on 2011-10-14 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile commerce opportunities are everywhere people go, 24/7. And PayPal is in the forefront of harnessing those opportunities, offering mobile businesses faster, easier, safer, and more positive customer checkout experiences. PayPal’s mobile checkout tools support profitable websites and apps on all of today’s smartphones, tablets, and other portable devices. This book shows how you can implement these tools to more effectively capture this vast new revenue stream. You’ll learn how to partner with PayPal to: Maximize payment opportunities in the open mobile marketplace Apply mobile website and app building best practices Integrate PayPal Mobile express checkout and payment software systems Master mobile consumer shopping behavior, technology, and payment trends Profit with custom, efficient PayPal Mobile payment options for your business This expert, easy-to-follow advice–straight from those who design and build PayPal Mobile–is your direct link to effective mobile payments and business success.

Mobile Technology and Social Transformations

Author : Stefanie Felsberger
Publisher : Routledge
ISBN 13 : 1000375218
Total Pages : 174 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Mobile Technology and Social Transformations by : Stefanie Felsberger

Download or read book Mobile Technology and Social Transformations written by Stefanie Felsberger and published by Routledge. This book was released on 2021-05-03 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the ways in which the mobile telephone has transformed societies around the world, bringing both opportunities and challenges. At a time when knowledge and truth are increasingly contested, the book asks how mobile technology has changed the ways in which people create, disseminate, and access knowledge. Worldwide, mobile internet access has surpassed desktop access, and it is estimated that by 2022 there will be AN excess of 6 billion mobile phone users in the world. This widespread proliferation raises all sorts of questions around who creates knowledge, how is that knowledge shared and proliferated, and what are the structural political, economic, and legal conditions in which knowledge is accessed. The practices and power dynamics around mobile technologies are location specific. They look different depending on whether one chooses to highlight the legal, social, political, or economic context. Bringing together scholars, journalists, activists and practitioners from around the world, this book embraces this complexity, providing a multifaceted picture that acknowledges the tensions and contradictions surrounding accessing knowledge through mobile technologies. With case studies from Hong Kong, South Korea, India, Syria, Egypt, Botswana, Brazil, and the US, this book provides an important account of the changing nature of our access to knowledge, and is key reading for students, researchers, activists and policy makers with an interest in technology and access to knowledge, communication, social transformation, and global development.

Mobile Marketing

Author : Rachel Pasqua
Publisher : John Wiley & Sons
ISBN 13 : 1118588290
Total Pages : 384 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Mobile Marketing by : Rachel Pasqua

Download or read book Mobile Marketing written by Rachel Pasqua and published by John Wiley & Sons. This book was released on 2012-12-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

Handbook of Research on Human Social Interaction in the Age of Mobile Devices

Author : Xu, Xiaoge
Publisher : IGI Global
ISBN 13 : 1522504702
Total Pages : 548 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Human Social Interaction in the Age of Mobile Devices by : Xu, Xiaoge

Download or read book Handbook of Research on Human Social Interaction in the Age of Mobile Devices written by Xu, Xiaoge and published by IGI Global. This book was released on 2016-06-16 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital innovations, such as mobile technologies, have had a significant impact on the way people relate to one another, as well as the way they obtain and distribute information. As mobile devices continue to evolve, it has become easier to socialize; however, these mobile advancements have also made certain aspects of interaction more complex. The Handbook of Research on Human Social Interaction in the Age of Mobile Devices features an interdisciplinary perspective on mobile innovations and the use of this technology in daily life. Investigating the successes, issues, and challenges of the utilization of mobile technology, this handbook of research is a comprehensive reference source for professionals, educators, policymakers, and students interested in the impact these devices have on digital interaction, media, and communication.

Mobile Social Networking and Computing

Author : Yufeng Wang
Publisher : CRC Press
ISBN 13 : 146655276X
Total Pages : 410 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis Mobile Social Networking and Computing by : Yufeng Wang

Download or read book Mobile Social Networking and Computing written by Yufeng Wang and published by CRC Press. This book was released on 2014-09-05 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent advancements in mobile device technologies are revolutionizing how we socialize, interact, and connect. By connecting the virtual community with the local environment, mobile social networks (MSNs) create the opportunity for a multitude of new personalized services for mobile users. Along with that comes the need for new paradigms, mechanism

Mobile Media and Social Intimacies in Asia

Author : Jason Vincent A. Cabañes
Publisher : Springer Nature
ISBN 13 : 9402417907
Total Pages : 215 pages
Book Rating : 4.4/5 (24 download)

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Book Synopsis Mobile Media and Social Intimacies in Asia by : Jason Vincent A. Cabañes

Download or read book Mobile Media and Social Intimacies in Asia written by Jason Vincent A. Cabañes and published by Springer Nature. This book was released on 2020-01-09 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume brings together cutting-edge studies from emerging scholars of East/Southeast Asia who explore the role of mobile media in the contemporary transformation of the region’s social intimacies, from the romantic to the familial to the communal. By providing a regional and transnational overview of such studies, it affords new insights into how these mobile technologies have contributed to the rise of ‘glocal intimacies’. This pertains to the normalisation and intensification of how people’s relationships of closeness are entangled in the ever-shifting and constantly negotiated flows between global modernity and local everyday life. In providing case studies of mobile media and glocal intimacies, the chapters in the volume attend to a broad range of countries that include China, Korea, Malaysia, the Philippines, Singapore, Vietnam, and Taiwan. This illustrates the differing ways in which mobile media might be embedded in the region’s divergent articulations of social intimacies, which reflect the ongoing tensions between Western and Asian imaginaries of modernity. The chapters also discuss a wide array of mobile media that people use, from social media platforms like Facebook and Instagram, to messaging apps like KakaoTalk and WhatsApp, to dating apps like Tinder and Blued. This allows for a mapping out of the different levels of impact that mobile media might have on social intimacies in a region that contains some of the most technologically advanced as well as the most technologically behind societies in the world. In summary, this book allows readers to take a comparative approach to understanding the complexity of the glocal intimacies that are emerging from the ways people in Asia use mobile media to reconfigure their local ties and to enact global relationships. This volume will benefit students, academics, and researchers who are keen in media and communication, cultural studies, sociology, anthropology, and Asian studies. “This exciting and much-needed book will greatly advance our efforts to decolonise media and communications research. The chapters offer empirically rich and nuanced accounts that challenge the dominant paradigms about mediated intimacy.” Mirca Madianou, Goldsmiths, University of London “This collection develops the original concept of ‘glocal intimacies’ to describe how mobile media have become a crucial site where new social intimacies are enacted, reinforced and transformed in Asia. It introduces fresh empirical research from emerging scholars to furnish deep theoretical insights into these imaginaries and practices.” Audrey Yue, National University of Singapore

Digital Marketing

Author : Ira Kaufman
Publisher : Routledge
ISBN 13 : 1317999754
Total Pages : 354 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Digital Marketing by : Ira Kaufman

Download or read book Digital Marketing written by Ira Kaufman and published by Routledge. This book was released on 2014-10-17 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at [email protected].

Handbook of Research in Mobile Business: Technical, Methodological, and Social Perspectives

Author : Unhelkar, Bhuvan
Publisher : IGI Global
ISBN 13 : 1591408180
Total Pages : 1029 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Handbook of Research in Mobile Business: Technical, Methodological, and Social Perspectives by : Unhelkar, Bhuvan

Download or read book Handbook of Research in Mobile Business: Technical, Methodological, and Social Perspectives written by Unhelkar, Bhuvan and published by IGI Global. This book was released on 2006-04-30 with total page 1029 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This reference book brings together various perspectives on the usage and application of mobile technologies and networks in global business"--Provided by publisher.

Interdisciplinary Mobile Media and Communications: Social, Political, and Economic Implications

Author : Xu, Xiaoge
Publisher : IGI Global
ISBN 13 : 1466661674
Total Pages : 409 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Interdisciplinary Mobile Media and Communications: Social, Political, and Economic Implications by : Xu, Xiaoge

Download or read book Interdisciplinary Mobile Media and Communications: Social, Political, and Economic Implications written by Xu, Xiaoge and published by IGI Global. This book was released on 2014-06-30 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: As mobile technology becomes much more prominent in the world, its effect on the social, political, and economic realms cannot be ignored. Interdisciplinary approaches towards re-examining the prevalence of communication technologies are essential for industry professionals’ development. Interdisciplinary Mobile Media and Communications: Social, Political, and Economic Implications sheds light on emerging disciplines in multimedia technologies and discusses the changes, chances, and challenges in the mobile world. Areas such as mobile governance, mobile healthcare, and mobile identity are examined, along with their social, political, and economic implications. Serving as a reconnection between academia and industry, this book will be useful for students, professors, researchers, and policy-makers of mobile media and communications.

Modeling and Optimization for Mobile Social Networks

Author : Zhou Su
Publisher : Springer
ISBN 13 : 3319479229
Total Pages : 119 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Modeling and Optimization for Mobile Social Networks by : Zhou Su

Download or read book Modeling and Optimization for Mobile Social Networks written by Zhou Su and published by Springer. This book was released on 2016-11-25 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the modeling and optimization issues in mobile social networks (MSNs). Firstly, the architecture and applications of MSNs are examined. The existing works on MSNs are reviewed by specifying the critical challenges and research issues. Then, with the introduction of MSN-based social graph and information dissemination mechanisms, the analytical model for epidemic information dissemination with opportunistic Links in MSNs is discussed. In addition, optimal resource allocation is studied based on a heterogeneous architecture, which provides mobile social services with high capacity and low latency. Finally, this book summarize some open problems and future research directions in MSNs. Written for researchers and academics, this book is useful for anyone working on mobile networks, network architecture, or content delivery. It is also valuable for advanced-level students of computer science.

Securing Social Identity in Mobile Platforms

Author : Thirimachos Bourlai
Publisher : Springer Nature
ISBN 13 : 3030394891
Total Pages : 270 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Securing Social Identity in Mobile Platforms by : Thirimachos Bourlai

Download or read book Securing Social Identity in Mobile Platforms written by Thirimachos Bourlai and published by Springer Nature. This book was released on 2020-06-02 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents novel research in the areas of social identity and security when using mobile platforms. The topics cover a broad range of applications related to securing social identity as well as the latest advances in the field, including the presentation of novel research methods that are in the service of all citizens using mobile devices. More specifically, academic, industry-related and government (law enforcement, intelligence and defence) organizations, will benefit from the research topics of this book that cover the concept of identity management and security using mobile platforms from various perspectives, i.e. whether a user navigates to social media, accesses their own phone devices, access their bank accounts, uses online shopping service providers, accesses their personal documents or accounts with valuable information, surfs the internet, or even becomes a victim of cyberattacks. In all of the aforementioned cases, there is a need for mobile related technologies that protect the users’ social identity and well-being in the digital world, including the use of biometrics, cybersecurity software and tools, active authentication and identity anti-spoofing algorithms and more.

Big Data in Emergency Management: Exploitation Techniques for Social and Mobile Data

Author : Rajendra Akerkar
Publisher : Springer Nature
ISBN 13 : 3030480992
Total Pages : 194 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Big Data in Emergency Management: Exploitation Techniques for Social and Mobile Data by : Rajendra Akerkar

Download or read book Big Data in Emergency Management: Exploitation Techniques for Social and Mobile Data written by Rajendra Akerkar and published by Springer Nature. This book was released on 2020-09-14 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume discusses essential topics and the fundamentals for Big Data Emergency Management and primarily focusses on the application of Big Data for Emergency Management. It walks the reader through the state of the art, in different facets of the big disaster data field. This includes many elements that are important for these technologies to have real-world impact. This book brings together different computational techniques from: machine learning, communication network analysis, natural language processing, knowledge graphs, data mining, and information visualization, aiming at methods that are typically used for processing big emergency data. This book also provides authoritative insights and highlights valuable lessons by distinguished authors, who are leaders in this field. Emergencies are severe, large-scale, non-routine events that disrupt the normal functioning of a community or a society, causing widespread and overwhelming losses and impacts. Emergency Management is the process of planning and taking actions to minimize the social and physical impact of emergencies and reduces the community’s vulnerability to the consequences of emergencies. Information exchange before, during and after the disaster periods can greatly reduce the losses caused by the emergency. This allows people to make better use of the available resources, such as relief materials and medical supplies. It also provides a channel through which reports on casualties and losses in each affected area, can be delivered expeditiously. Big Data-Driven Emergency Management refers to applying advanced data collection and analysis technologies to achieve more effective and responsive decision-making during emergencies. Researchers, engineers and computer scientists working in Big Data Emergency Management, who need to deal with large and complex sets of data will want to purchase this book. Advanced-level students interested in data-driven emergency/crisis/disaster management will also want to purchase this book as a study guide.

Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives

Author : Unhelkar, Bhuvan
Publisher : IGI Global
ISBN 13 : 1605661570
Total Pages : 688 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives by : Unhelkar, Bhuvan

Download or read book Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives written by Unhelkar, Bhuvan and published by IGI Global. This book was released on 2008-12-31 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book collects the latest research advances in the rapidly evolving field of mobile business"--Provided by publisher.