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Story Marketing For Christian Schools
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Book Synopsis Story Marketing for Christian Schools by : Ralph Cochran
Download or read book Story Marketing for Christian Schools written by Ralph Cochran and published by . This book was released on 2019-10-23 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Proven School Growth System Increasing Enrollment at Christian Schools Do you market to prospective parents with the same methods used to sell the newest smartphone or car? What if schools struggle to attract new students and keep the ones they have because they fail to connect with their prospective parents in a meaningful way? This book will show you a proven better way through Story Marketing to grow your school without using expensive methods that don't work. What if we don't really know how to connect with prospective parents and have entirely missed the reality that the decision of where to send your child to school is one of the top five life decisions parents will make? Yet we market our school to prospective families like we are selling the newest smartphone, car or worse based on the recommendation of a board member who is a successful businessman. Read this book to discover how to connect with prospective parents through story marketing which can result in more campus visits, and ultimately enrollment.
Book Synopsis Building a StoryBrand by : Donald Miller
Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Book Synopsis Soul Stories by : Anne Streaty Wimberly
Download or read book Soul Stories written by Anne Streaty Wimberly and published by . This book was released on 2005 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revision of Soul Stories, Dr. Wimberly moves even more in the direction of Christian Education with African American families. Soul stories link persons' everyday life with the Christian Scriptures. The soul stories in this revised volume take on a cross-generational orientation with emphasis on linking stories of family identities, events, relationships, and story plot with Bible stories and exemplary Christian faith stories found in the African Diaspora. This orientation builds on an awareness of the continued fragmentation of Black family life and the disconnect between generations on one hand, yet, on the other hand, the profound yearning of Black people for a common family history. The goal of Dr. Wimberly's model is to enliven the values associated with the image of "village" in order to empower and equip African Americans today.
Book Synopsis The Public School Advantage by : Christopher A. Lubienski
Download or read book The Public School Advantage written by Christopher A. Lubienski and published by University of Chicago Press. This book was released on 2013-11-07 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nearly the whole of America’s partisan politics centers on a single question: Can markets solve our social problems? And for years this question has played out ferociously in the debates about how we should educate our children. From the growth of vouchers and charter schools to the implementation of No Child Left Behind, policy makers have increasingly turned to market-based models to help improve our schools, believing that private institutions—because they are competitively driven—are better than public ones. With The Public School Advantage, Christopher A. and Sarah Theule Lubienski offer powerful evidence to undercut this belief, showing that public schools in fact outperform private ones. For decades research showing that students at private schools perform better than students at public ones has been used to promote the benefits of the private sector in education, including vouchers and charter schools—but much of these data are now nearly half a century old. Drawing on two recent, large-scale, and nationally representative databases, the Lubienskis show that any benefit seen in private school performance now is more than explained by demographics. Private schools have higher scores not because they are better institutions but because their students largely come from more privileged backgrounds that offer greater educational support. After correcting for demographics, the Lubienskis go on to show that gains in student achievement at public schools are at least as great and often greater than those at private ones. Even more surprising, they show that the very mechanism that market-based reformers champion—autonomy—may be the crucial factor that prevents private schools from performing better. Alternatively, those practices that these reformers castigate, such as teacher certification and professional reforms of curriculum and instruction, turn out to have a significant effect on school improvement. Despite our politics, we all agree on the fundamental fact: education deserves our utmost care. The Public School Advantage offers exactly that. By examining schools within the diversity of populations in which they actually operate, it provides not ideologies but facts. And the facts say it clearly: education is better off when provided for the public by the public.
Book Synopsis How to Get Your Book Into Schools and Double Your Income with Volume Sales by : David H. Hendrickson
Download or read book How to Get Your Book Into Schools and Double Your Income with Volume Sales written by David H. Hendrickson and published by . This book was released on 2017-12-12 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever dreamed of an entire school reading your book? Would you like to double (or more!) your writing income? With advice and insights that are adaptable to getting your book in front of audiences ranging from middle grade to high school to college, and even to corporations, this book is for you!
Book Synopsis Creating Signature Stories by : David Aaker
Download or read book Creating Signature Stories written by David Aaker and published by Morgan James Publishing. This book was released on 2018-01-02 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: “All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
Book Synopsis Shaped by the Story by : Michael Novelli
Download or read book Shaped by the Story written by Michael Novelli and published by Sparkhouse Congregational. This book was released on 2013-10-15 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: After more than a decade in youth ministry, Michael Novelli felt like he’d tried everything to connect his students to the Bible. Then a missionary introduced him to the art of Bible storying--an imaginative way to engage in the scriptures through storytelling, creative reflection, and dialogue. He soon discovered that Bible storying was not only an effective teaching approach, but a powerful way to awaken people to new purpose and identity rooted in the biblical narrative. In 2012, Michael partnered with sparkhouse to create Echo the Story curriculum, based on his approach to Bible storying. Michael has seen people of all ages benefit from this imaginative way of encountering God through the Bible. In this book, you’ll find methods for adapting Bible storying for varied contexts and ages, testimonials from people using this approach, tools to create your own Bible storying narratives, and details about the proven learning theories guiding this approach.
Book Synopsis She Works His Way by : Michelle Myers
Download or read book She Works His Way written by Michelle Myers and published by Baker Books. This book was released on 2021-10-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dear friend, We know it deeply. It is so hard to juggle work, home, and spiritual life. As working women, we've wrestled with tough questions: · How can I be effective in my work, and stay committed to the Gospel? · How can I be dedicated to my family, when my job is so demanding? · Why am I working so hard, and still so unfulfilled? Sound familiar? Like you, we see a culture that promotes success at all costs, and working women are falling for it. It's happening every day. Priorities are shifting. Things are getting done . . . but are we doing what matters most? And that's why we wrote this book. This is the story of how we traded the lies of the world for the truth of our loving Father--the lessons we learned that challenged culture's "good things" so we could find the greatest thing. The book you're holding in your hands is really a conversation--a conversation that pushes back against our culture with a Gospel-centered approach to work and womanhood, for the glory of God and the good of others. Let's get to work. His way. Michelle + Somer "This is the book for every working woman!"--ALLI WORTHINGTON, bestselling author and business coach
Book Synopsis Secrets of a Faith Well Lived by : Christopher Coppernoll
Download or read book Secrets of a Faith Well Lived written by Christopher Coppernoll and published by Simon and Schuster. This book was released on 2010-06-15 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the pages of this book, you are invited to share in candid conversations with modern-day disciples and learn firsthand about their struggles, their families, their mission, their dreams, and their hearts. As you admire from afar the Christian leaders of our time, do you ever wonder what it would be like to live their lives, to think their thoughts, to believe their faith? This fascinating book by Christ Coppernoll brings their opened hearts to the printed page. Through the close up lens of personal interviews with bestselling authors Max Lucado, Frank Peretti, Sheila Walsh, Scotty Smith, Tony Campolo, Patsy Clairmont, and more, you will glimpse the intimate secrets of faith that have shaped these influential men and women.
Book Synopsis Moving Learning Forward in Christian Schools by : Steven F. Butler
Download or read book Moving Learning Forward in Christian Schools written by Steven F. Butler and published by Wipf and Stock Publishers. This book was released on 2021-03-10 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to make changes in your Christian school? Moving Learning Forward in Christian Schools: A Practical Guide for a Mission-Focused Curriculum challenges those involved in Christian schools to consider changes to better prepare students to enter adulthood and impact the world. Readers will gain insights into: -How current brain research about how the brain learns can be put into practice in classrooms. -How Christian schools can be much more mission-focused than they currently are. -An excellent framework to shift Christian schools' instructional programs from skills and knowledge (textbook-based) curriculum to focusing on understanding and transfer with improved curriculum, instruction, and assessment. -A perfect platform for developing better integration of biblical concepts in all subject areas. -How the six Facets of Understanding from Understanding by Design provide a vehicle to intentionally include the development of personal characteristics that are Bible based and often related to the school's mission. -A wonderful guideline for helping Christian schools think systemically about changes needed and for developing a three-to-five-year strategic plan for improving the instructional program. This is your opportunity to consider concrete and practical ideas for school improvement!
Book Synopsis Marketing Made Simple by : Donald Miller
Download or read book Marketing Made Simple written by Donald Miller and published by HarperCollins Leadership. This book was released on 2020-03-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone. Based on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn: The three stages of customer relationships. How to create and implement the one marketing plan you will never regret. How to develop a sales funnel that attracts the right customers to your business. The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness. The keys to wireframing a website that commands attention and generates conversions. The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.
Download or read book Raise Your Voice written by Brian Sooy and published by Rockbench Publishing Corporation. This book was released on 2014-03-03 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Raise Your Voice: A Cause Manifesto is for leaders who desire to create a strategic communications framework and sustain a breakthrough nonprofit brand through strategy, design, and purpose. Through the four dimensions of communications and culture--purpose, passion, people, and promise--"Raise Your Voice" will help you unite your organization's purpose, values, culture, and voice to create a unique identity your supporters and advocates will love. It will help you understand the difference between your purpose, mission, and vision--and why it matters"--Amazon.com.
Book Synopsis Selling School by : Catherine DiMartino
Download or read book Selling School written by Catherine DiMartino and published by Teachers College Press. This book was released on 2018 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in marketing, and messaging. From an organizational perspective, they explore the implications of edvertising on the democratic mission of public education, especially as related to issues of equity and access for students who have been historically underserved. The authors argue that expansive marketing campaigns, unequal funding sources, and lack of regulation are quickly and profoundly reshaping public education without the benefit of robust research or public debate. Selling School is important reading for principals navigating increasingly marketized school systems, for policymakers constructing legislation, and for parents negotiating school choice. “DiMartino and Jessen are right in their prescient discussion of the muddling of public and private models in public education through marketing.” —From the Foreword by Christopher Lubienski, Indiana University, Bloomington “This book pioneers new ground as the authors move the literature on the marketization of education into a more nuanced analysis of how branding discourses and practices have entered the logic of public schooling.” —Gary L. Anderson, New York University “Essential for readers interested in learning about how private sector practices affect the functions of public schools.” —Janelle Scott, University of California, Berkeley
Book Synopsis Media Ethics at Work: True Stories from Young Professionals by : Lee Anne Peck
Download or read book Media Ethics at Work: True Stories from Young Professionals written by Lee Anne Peck and published by CQ Press. This book was released on 2013 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: @ Tool for Thought-how a theory or professional ethics code clarifies the case's central ethical issue. @ Tool for Action-practical how-to tips. @ Thinking it Through-discussion questions. @ What If?-an alternative scenario for students to think through. @ Go Online for More-web resources for further information.
Download or read book Two Stories written by Joshua Kemble and published by Markosia Enterprises Ltd. This book was released on 2020 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Josh thought he was living the artist’s dream. The young, ambitious comic book creator had a hip Portland apartment, an affectionate fiancé, and his whole life ahead of him. Until the night he finds himself on Burnside Bridge, willing himself to jump. How did he get here? Two Stories is a confessional graphic memoir that grapples with questions of faith, mental illness, depravity, and, ultimately, redemption in a fallen world.
Download or read book Storytelling written by Christian Salmon and published by Verso Books. This book was released on 2017-01-31 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The narrative spell cast over politics and society Politics is no longer the art of the possible, but of the fictive. Its aim is not to change the world as it exists, but to affect the way that it is perceived. In Storytelling Christian Salmon looks at the twenty-first-century hijacking of creative imagination, anatomizing the timeless human desire for narrative form, and how this desire is abused by the marketing mechanisms that bolster politicians and their products: luxury brands trade on embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on Hollywood-conceived computer games, and spin doctors construct political lives as if they were a folk epic. This “storytelling machine” is masterfully unveiled by Salmon, and is shown to be more effective and insidious as a means of oppression than anything dreamed up by Orwell.
Book Synopsis The Story of the Plain Brown Wren by : Suzanne Anderson
Download or read book The Story of the Plain Brown Wren written by Suzanne Anderson and published by LifeRich Publishing. This book was released on 2020-09-18 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of the plain, brown wren teaches little children about God's incredible gifts and talents for all of His creation. Mocked and laughed at for her plainness, Wren helps her birdie friends discover how we should recognize and honor our unique characteristics. Wren saves her birdie friends using the special talent God gave her, and helps her friends learn a valuable lesson about boasting and bragging. Lessons straight out of God's Word are taught in this book that correlates with The Nest Christian Academy's biblically based curriculum.
